Salon Goals

Lauren Lappin

Salon Goals is where we talk about what actually goes into running a profitable, sustainable beauty business — the kind that doesn’t rely on you being everywhere, and doing everything, all the time. I’m Lauren Lappin, a 7-figure salon owner and business coach. I’ve spent the last 12 years building and running a staff-led beauty business, and coaching other salon owners through the same challenges. This podcast is where I share the conversations I wish more people were having earlier. You’ll hear honest, practical episodes on leadership, money, systems, team management, pricing, growth, and the decisions that matter once your business moves beyond survival mode. No trends, no aesthetics, no surface-level advice — just real insight based on what actually works in the day-to-day of running a salon. Some episodes are solo. Some are conversations with industry experts. All of them are designed to help you think more clearly, lead more confidently, and build a business that supports your life, not consumes it. If you want to run your beauty business properly — with structure, intention, and long-term sustainability — you’re in the right place. New episodes are released every Tuesday.

  1. MAR 16

    The Reason You're Fully Booked, But Still Not Growing

    Salon Boss Mastermind Waitlist: https://www.laurenlappin.com.au/salon-boss-waitlist What is your content creation time actually worth per hour? In this week's episode Lauren discusses the long-term importance of content creation, not just in terms of brand lift and awareness, for your business, but in real dollar terms. The Importance of Focusing on Content Creation. (00:21). Calculating Average Hourly Rate for Content Creation. (02:24). Time Management for Content Creation. (06:07). Breaking Down the Content Creation Process. (21:37). The Challenge and Next Steps. (28:44).Accountability and Support. (32:19 ). Work Through Your Own Numbers: Step 1 — How many new clients did you bring in last month? (e.g. 82 new clients in January 2026).Step 2 — What is the average spend of a new client? (e.g. $105 in the same month).Step 3 — Multiply those two numbers together 82 x $105 = $8,610.Step 4 — Divide by 4 to get your weekly new client revenue $8,610 / 4 = $2,152.50 per week.Step 5 — How many hours per week did you spend creating content that month? (e.g. 5 hours per week).Step 6 — Divide your weekly new client revenue by your content hours $2,152.50 / 5 = $430.50 per hour. That is your rough hourly rate for content creation. Now ask yourself — are you treating content like it's worth $430 an hour? .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

    34 min
5
out of 5
17 Ratings

About

Salon Goals is where we talk about what actually goes into running a profitable, sustainable beauty business — the kind that doesn’t rely on you being everywhere, and doing everything, all the time. I’m Lauren Lappin, a 7-figure salon owner and business coach. I’ve spent the last 12 years building and running a staff-led beauty business, and coaching other salon owners through the same challenges. This podcast is where I share the conversations I wish more people were having earlier. You’ll hear honest, practical episodes on leadership, money, systems, team management, pricing, growth, and the decisions that matter once your business moves beyond survival mode. No trends, no aesthetics, no surface-level advice — just real insight based on what actually works in the day-to-day of running a salon. Some episodes are solo. Some are conversations with industry experts. All of them are designed to help you think more clearly, lead more confidently, and build a business that supports your life, not consumes it. If you want to run your beauty business properly — with structure, intention, and long-term sustainability — you’re in the right place. New episodes are released every Tuesday.

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