Salon Goals

Lauren Lappin
  • 5.0 (17)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Salon Goals is where we talk about what actually goes into running a profitable, sustainable beauty business — the kind that doesn’t rely on you being everywhere, and doing everything, all the time. I’m Lauren Lappin, a 7-figure salon owner and business coach. I’ve spent the last 12 years building and running a staff-led beauty business, and coaching other salon owners through the same challenges. This podcast is where I share the conversations I wish more people were having earlier. You’ll hear honest, practical episodes on leadership, money, systems, team management, pricing, growth, and the decisions that matter once your business moves beyond survival mode. No trends, no aesthetics, no surface-level advice — just real insight based on what actually works in the day-to-day of running a salon. Some episodes are solo. Some are conversations with industry experts. All of them are designed to help you think more clearly, lead more confidently, and build a business that supports your life, not consumes it. If you want to run your beauty business properly — with structure, intention, and long-term sustainability — you’re in the right place. New episodes are released every Tuesday.

  1. 14H AGO

    Work Smarter on Socials: The Repurposing Strategy Every Salon Owner Needs

    Want to put this episode into action straight away? Grab my free Repurposing Prompt Pack: 50+ ready-to-use AI prompts built specifically for salon owners: https://www.laurenlappin.com.au/sm-repurpose-optin In this week's episode Lauren discusses multiple ways to repurpose your existing Social Media Content into fresh content pieces for your Socials. Lauren uses all of these methods to repurpose her own Social Media Content on her accounts - so this isn't theory, it's tried and true. Repurposing Top Performing Content. [05:50]Reusing Captions and Creating New Content. [11:47]Repurposing Static Posts into Reels. [13:46]Reversing the Repurposing Process. [16:42]Using Stories to Repurpose Content. [17:11]Using AI to Help with Repurposing. [21:48] How to Repurpose Your Existing Social Media Content in 2026: Do a deep-dive into your Insights on Instagram (or whatever analytics you have access to on your Social Media channel of choice) and make a list of high performing content pieces from 30-90 days ago. (Highlight pieces that people have saved).You CAN repost exactly the same content with little or even no tweaks to the images, videos and caption. (Try tweaking something simple like adding a different song to the post, or adding more eye-catching closed captions).You can use segments/sections from longer captions and blog posts that you've already created in the past and you can create a Carousel relating just to the subject of that section of text.You can repurpose any static feed post (image or video) into a Reel. (Integrating these posts with fresh B-roll footage from your Camera Roll is a great way to blend existing posts with footage you have in your phone into new content ideas).Turn high performing Reels into Static Posts, Carousels and Stories.Show Up On Stories!Break up Carousels into Story Sets.Keep in mind, the bigger your Content Bank the more chance there is that you have lots of great content that could be tweaked, updated and reposted.Use AI to help expand upon your existing text posts, captions and blog posts, and also to create new text content from your existing pieces. The Social Media Repurposing Prompt Pack .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

    25 min

  2. MAY 5

    Is AI Sending Clients to Your Competitors Instead of You?

    Get the AI Visibility Kit here: https://www.laurenlappin.com.au/visibility-kit In this week's episode Lauren shares some incredibly valuable (and time sensitive) information around the importance of AI Search in 2026, and how your business is being found online, or why perhaps, its not being found. Getting Found in the Age of AI: (01:00) The Age of AI and its Impact on Online Visibility.(03:12) The Shift from Google to AI for Information.(05:34) Building AI Trust Signals.(12:56) Technical Signals for AI Trust.(22:13) Authority Signals for AI Trust.(23:40) Brand Signals for AI Trust.(28:05) Delving Deeper into Technical Signals. .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

    34 min

  3. APR 27

    The Loneliness of Running a Salon (and why no one talks about it)

    The loneliness of entrepreneurship is rarely spoken about publicly, yet it's something that the majority of Salon Owners will face throughout their business journey. So, in this week's episode, Lauren shares some thoughts around what loneliness in business looks and feels like, how to spot if perhaps you're experiencing it, and how important community and connection are in navigating it and eventually overcoming it. (00:32) The Loneliness of Being a Business Owner. (02:54) The Difficulty of Sharing Decisions with Team Members. (06:20) The Disconnection from Family and Friends. (13:44) Feeling Guilty for Not Being Okay. (14:38) The Mental Load of Running a Business. (17:06) The Importance of Support and Community. Get yourself a Business Bestie. .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

    20 min

  4. APR 20

    What Would You Do If You Weren't Being a Little Bitch About Your Business?

    In this week's episode Lauren shares four questions she asks both herself (and her Clients) when growth is stagnating and business is plateauing. 4 Questions for Breaking Through a Business Ceiling: (03:10) What is the bottleneck?(09:45) Who can help me?(12:15) What is the cost of not growing?(15:50) What would you do if you weren't afraid to fail? .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

    27 min

  5. APR 14

    I Had No Money, Two Babies, and Zero Ducks in a Row — Here's How I Built a 7-Figure Salon Anyway

    In this week's episode Lauren shares some of the more "unhinged" things she's done along her business journey. Crazy Stories from Building a 7-Figure Beauty Business: (01:15) Starting a Business with Young Children. (04:58) Securing a Business Loan. (07:38) Marketing at a Bridal Expo. (10:01) Investing in Russian Volume Lash Training. (14:25) Buying a Commercial Property. (22:43) Fitting Out Salons on Your Own. (27:12) Launching a Second Business. (30:24) Hiring Your First Staff Member. .... Building a Bigger and Better Financial Future with Jessica Conrick (Educator & CPA): https://player.captivate.fm/episode/538ffc49-df22-45f7-a958-fd6ed1cf8727 .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group: https://www.jcaldigital.org/podcast-editing

    37 min

  6. APR 6

    Listener Q&A - Fuel Prices, Retail Competition & Dealing with Online Hate

    In this week's episode Lauren tackles some of the more difficult topics facing Small Business Owners in 2026. Including the impact on fuel prices on Salon Patronage, competing in an online-first retail environment, and dealing with negative and hateful comments online. Listener Q&A: (01:47) Fuel Prices and Small Businesses.(15:19) Competing with Big Companies on Retail.(22:50) Receiving Hate and Criticism Online. .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

    35 min

  7. MAR 30

    Training New Staff - Timelines, Pricing, and Why You Can't Put Everyone in the Same Box

    In this week's episode Lauren discusses the process by which she brings on new staff, gets them trained up on the basics of Salon operations, and then helps them to improve (and also speed up) their Client work. Training New Staff: Training New Staff Members (02:35).Service Training (04:52 ). Adjusting Service Times (07:20). Factors Affecting Training Time (11:13).Importance of Clear Expectations (20:10). Putting Appropriate Pressure on Staff to Improve (27:26). Time is Money (30:12 ). Salon Boss Mastermind (31:46). .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

    33 min

  8. MAR 23

    The Real Reason Salon Owners Undercharge (And It Has Nothing To Do With Your Prices)

    In this week's episode Lauren discusses the three fears business owners face when implementing a price rise. Getting Paid for Something You Love Doing. (02:20). Fear of Rejection. (10:00). Impostor Syndrome. (12:40). Summary of Fears. (15:00). Implementing a Price Rise. (16:40). Don't Announce the Price Rise. (21:45). Salon Profit Calculator: https://www.laurenlappin.com.au/service-cost-calculator .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

    30 min
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5
out of 5
17 Ratings

About

Salon Goals is where we talk about what actually goes into running a profitable, sustainable beauty business — the kind that doesn’t rely on you being everywhere, and doing everything, all the time. I’m Lauren Lappin, a 7-figure salon owner and business coach. I’ve spent the last 12 years building and running a staff-led beauty business, and coaching other salon owners through the same challenges. This podcast is where I share the conversations I wish more people were having earlier. You’ll hear honest, practical episodes on leadership, money, systems, team management, pricing, growth, and the decisions that matter once your business moves beyond survival mode. No trends, no aesthetics, no surface-level advice — just real insight based on what actually works in the day-to-day of running a salon. Some episodes are solo. Some are conversations with industry experts. All of them are designed to help you think more clearly, lead more confidently, and build a business that supports your life, not consumes it. If you want to run your beauty business properly — with structure, intention, and long-term sustainability — you’re in the right place. New episodes are released every Tuesday.

Information

  • Creator
    Lauren Lappin
  • Years Active
    2022 - 2026
  • Episodes
    187
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Lauren Lappin
  • Show Website
    Salon Goals

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