Second Act Success: Business Tips & Career Change Advice for Women

Shannon Russell | Business Coach for Women and Author of Start Your Second Act
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Welcome to the Second Act Success Podcast, a top 2% globally ranked show designed to help ambitious women like you who are ready to change careers, start a business, and create a fulfilled life you deserve.  Hosted by Shannon Russell, business coach for women, author, and entrepreneur, this podcast helps you transition from employee to entrepreneur with clarity, confidence, and a strategic action plan. Listen and Learn: - How to quit your job and start a business that lights you up - Strategies for career change after 40 and designing your second act - Business planning, marketing, and personal branding tips for women - How to validate your business idea and find your ideal clients - How to use your career experience in your role as a female entrepreneur - Success stories from women who’ve turned their side hustles into thriving businesses Whether you’re planning an exit strategy, exploring midlife career pivots, or ready to become your own boss, you’ll find actionable steps, real-life inspiration, and expert guidance here on the show, so you can start your second act.  Is this podcast for you?  - Are you dreaming of quitting your corporate job to start your own business? - Do you want advice on launching a business, marketing your offers, designing your personal brand, and putting your business strategies in place? - Are you ready to overcome fear and turn your skills and experience from the corporate world into your second act business where you are the boss? - Do you crave a flexible lifestyle that allows you to focus on your family and your creative passions while still bringing income into your household? - Are you ready to become your own boss and build a business that is all yours? - Is it time to turn your side hustle into a full-time business? If you answered YES, then you’re in the right place and this podcast will teach you everything you need to know.  🎧 Listen to new episodes every week to help you build your second act. 🔗 Book a free Second Act Strategy Call with host Shannon Russell and download free resources at https://secondactsuccess.co. Subscribe now and embark on a journey towards your second act!

  1. 2D AGO

    Starting a Business? How to Research Your Business Idea First | #247

    👉 Start Your Second Act Strategy Call with Shannon here. If you have a business idea you're excited about, it can be tempting to jump straight into building it. But before you invest your time, energy, and money, there's one critical step you shouldn't skip. In this episode of the Second Act Success Podcast, Shannon Russell walks you through how to research and validate your business idea so you can confidently move from employee to entrepreneur. Doing market research helps you avoid costly mistakes and ensures there is real demand for the product or service you want to offer. Instead of guessing, you'll learn how to gather valuable insights about your target audience, competitors, and market demand. If you're considering starting a business during a career transition or exploring ideas for your second act career, this episode will give you practical steps to test your idea before launching. You'll also learn how to gather feedback from potential customers, test your offer, and make adjustments early so you can build a sustainable and profitable business. What You'll Learn in This Episode:Why market research is essential before starting a businessHow to define your ideal customer avatarWhy niching down helps you attract the right clientsHow to analyze competitors and identify opportunities in your marketWays to validate your business idea using surveys and interviewsHow to create a Minimum Viable Product (MVP) to test your ideaWhy presales and early offers can help prove market demandHow feedback from potential customers can strengthen your business idea🔗 Get the full show notes here! Subscribe now for actionable insights on how to shift your mindset, take control of your career, and build a thriving business. -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    12 min

  2. 5D AGO

    Why Your Past Experience Is Never Wasted with Transformational Coach Kayla Sweet | #246

    👉 Start Your Second Act Strategy Call with Shannon here. Have you ever worried that changing careers means everything you’ve done up to this point was a waste? In this episode of the Second Act Success Podcast, Shannon Russell sits down with Kayla Sweet, a transformational life coach and founder of Internally Guided Leadership Consulting, to talk about transformation, alignment, burnout, and career transitions. Kayla shares how she started in community mental health, hit burnout, and used that turning point to rebuild her path in a way that honors both purpose and wellness. Together, Shannon and Kayla unpack why your past experience is never purposeless. The skills you’ve built, the lessons you’ve learned, and the work you’ve done all tie together in ways you can use to create your second act career. If you’re navigating a midlife career transition, feeling stuck in burnout, or wondering what’s next, this episode will help you rethink the story you’re telling yourself and start moving toward work that feels more like you. In this episode, we talk about: Why your previous career experience is never wastedThe truth about burnout and the warning signs most women ignoreHow to set boundaries and protect your energy during a career transitionWhy “alignment” matters more than a perfect planHow to follow the breadcrumbs toward a second act career that fits your life nowBuilding a fulfilling path that blends stability, creativity, and purposeThe mindset shift that helps you stop saying “I can’t” and start asking “Why not me?”🔗 Get the full show notes here! Subscribe now for actionable insights on how to shift your mindset, take control of your career, and build a thriving business. -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    35 min

  3. MAR 5

    Mom Guilt and Career Change: The Day I Knew Something Had to Shift | #245

    👉 Start Your Second Act Strategy Call with Shannon here. I missed my son’s first birthday. And that moment changed everything in my career.  In this deeply personal episode of the Second Act Success Podcast, Shannon Russell shares the story of the day she was producing a major MTV shoot at South by Southwest while her baby celebrated his first birthday without her. On paper, it looked like success. Behind the scenes, it felt like heartbreak. If you are a working mom feeling stretched thin... If you love your career but are not where it’s taking you... If you’ve ever asked yourself, “Is this really the life I want?”... Then this episode #245 will resonate with you. This episode dives into: Working mom guilt and career pressureThe emotional pull between ambition and familyRecognizing when your career no longer fits your lifeEarly signs it may be time for a midlife career transitionHow one moment can plant the seeds for your second actShannon shares how that moment became the catalyst for leaving television, starting a business, and eventually becoming a business coach for women navigating career transitions. Your turning point might not look dramatic. It might be quiet. It might be emotional. But it matters. And it might be the beginning of your second act career. 🔗 Get the full show notes here! Subscribe now for actionable insights on how to shift your mindset, take control of your career, and build a thriving business. -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    14 min

  4. MAR 2

    Fear of Success: Why You’re Scared of Achieving Your Dream Business | #244

    👉 Start Your Second Act Strategy Call with Shannon here. Have you ever been more afraid of your dream coming true than of it failing? Fear of failure is real, but what about the fear of success? In this episode of the Second Act Success Podcast, Shannon Russell, business coach for women and author of Start Your Second Act, dives into one of the most overlooked blocks in entrepreneurship and career transitions: the fear of actually succeeding. If you’ve been procrastinating launching your business, stalling on finishing your website, or quietly holding back from fully going all in, this episode is for you. Inside, we unpack: What fear of success really is and why it shows up during a career transitionWhy achieving your dream business can feel scarier than failingThe hidden identity shift that happens when you become your own bossHow fear of change keeps women stuck in corporate rolesPractical ways to reframe fear and step into your second act with confidenceFor women navigating a midlife career transition, leaving a 9 to 5 job, or starting a business after years in corporate, this conversation will help you understand why you may be subconsciously holding yourself back. Success is not an ending. It is the beginning of your next chapter. If you’re ready to move past fear and build a business aligned with your life, this episode will help you step into the next version of you. 🔗 Get the full show notes here! Subscribe now for actionable insights on how to shift your mindset, take control of your career, and build a thriving business. -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    13 min

  5. FEB 26

    Recruiter turned Career Strategist: Insider Secrets to Getting Hired in Today’s AI Job Market | #243

    👉 Start Your Second Act Strategy Call with Shannon here. Are you struggling to get your resume noticed in today’s competitive job market? Wondering how to get past AI resume screeners and actually land an interview? In this episode of the Second Act Success Podcast, Shannon Russell sits down with former recruiter turned career strategist Sindy Thomas, host of The Insider Career Club Podcast. With over 25 years of experience in talent acquisition across biotech, pharmaceuticals, IT, and corporate industries, Sindy shares insider hiring secrets that every job seeker needs to know. From applicant tracking systems (ATS) and AI resume bots to LinkedIn networking strategies and researching companies before you apply, Sindy breaks down how the hiring process really works, and what you can do to stand out. Whether you're navigating a career change, re-entering the workforce, or facing layoffs in today’s shifting economy, this episode gives you practical strategies to help you get seen, get connected, and get hired. If you’re ready to stop blindly applying online and start networking strategically, this conversation is a must-listen. *Get the full show notes here! Subscribe now for actionable insights on how to shift your mindset, take control of your career, and build a thriving business. 🔗 For more inspiration and resources, visit https://secondactsuccess.co. -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    20 min

  6. FEB 23

    You Don’t Want Your Boss’s Job… So Why Are You Still Climbing the Corporate Ladder? | #242

    👉 Start Your Second Act Strategy Call with Shannon here. If you don’t want your boss’s job… why are you still climbing the ladder? This episode of the Second Act Success Podcast with business coach Shannon Russell is your wake-up call. So many high-achieving women are working long hours, chasing promotions, and saying yes to more responsibility. Yet when they look at the next level, they realize something uncomfortable. They don’t actually want it. This episode challenges the traditional corporate ladder mindset and invites you to rethink what success really means in this season of your life.  Especially if you are a woman in a corporate leadership role, an ambitious professional feeling burned out, or someone considering a career pivot into entrepreneurship. If you’re navigating a midlife career transition, questioning your next promotion, or wondering whether entrepreneurship could be your second act, this conversation will hit home. In this episode, you’ll learn: Why so many women climb the corporate ladder on autopilotHow to recognize when you’re chasing a promotion you don’t truly wantThe hidden trade-offs that come with every rung of the ladderWhat it means to step off the hamster wheel without “quitting”How to redirect your skills into a second act career or businessThe truth is, success isn’t about climbing higher. It’s about aligning your work with the life you actually want. If the thought of having your boss’s job drains you instead of excites you, that’s information. And you’re allowed to use it. Ready to explore what your second act could look like? Book a free strategy call and let’s map it out together. 🔗 Get the full show notes here! Subscribe now for actionable insights on how to shift your mindset, take control of your career, and build a thriving business. -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    11 min

  7. FEB 19

    Why I Don't Believe in Picking a Quit Date to Start a Business, Sorry Amy Porterfield | #241

    👉 Start Your Second Act Strategy Call with Shannon here. If you have ever read Two Weeks Notice by Amy Porterfield, you know she encourages aspiring entrepreneurs to pick a quit date and put it on the calendar. For many women, that bold move is exactly what helps them finally take action. In this episode of the Second Act Success Podcast, Shannon Russell shares a different approach. One rooted in preparation, confidence, and financial stability. Shannon explains why she does not believe in circling a random date on the calendar and quitting your job before you are truly ready. Instead, she teaches her proven philosophy of learning before you leap. This episode is perfect for women who want to start a business but do not want to rush, panic, or put unnecessary pressure on themselves or their finances. In this episode, you will learn: Why picking a quit date can create stress and fearHow financial readiness builds confidence in entrepreneurshipWhy validating your business idea matters before you quitWhat it really looks like to transition from a job into business ownershipHow to build a second act business that lastsIf you are craving freedom and fulfillment but want a thoughtful and strategic path forward, this episode will help you feel grounded, prepared, and confident about your next move. *Get the full show notes here! Subscribe now for actionable insights on how to shift your mindset, take control of your career, and build a thriving business. 🔗 For more inspiration and resources, visit https://secondactsuccess.co. -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    11 min

  8. FEB 16

    Your Husband Hates His Job - How to Change Careers Without the Guilt | #240

    👉 Start Your Second Act Strategy Call with Shannon here. Do you feel guilty about wanting to change your career when your partner is unhappy in their job, but refuses to make a move? You’re not alone, and this episode is your permission slip to move forward anyway. In this episode of the Second Act Success Podcast, business coach and author Shannon Russell tackles one of the most common emotional roadblocks women face when considering a career pivot or starting a business: guilt tied to a partner’s unhappiness. If you’ve been asking yourself, “How can I pursue my dream when my partner won’t change?”, this conversation is for you. Shannon breaks down why this guilt shows up, why it’s not yours to carry, and how choosing yourself is not selfish, it’s self-leadership. You’ll learn how to separate your career journey from your partner’s, communicate with compassion, reframe guilt, and confidently take steps toward a more fulfilling life and career. In this episode, you’ll learn: Why you are not responsible for fixing your partner’s careerHow to overcome guilt when you want more, but your partner feels stuckThe mindset shift from selfish to self-leadershipHow pursuing your own growth can positively impact your family and kidsPractical steps to move forward with confidence, even without full supportIf you’re craving change but feel weighed down by guilt, this episode will help you release it, refocus on what you can control, and take aligned action toward your second act. *Get the full show notes here! Subscribe now for actionable insights on how to shift your mindset, take control of your career, and build a thriving business. 🔗 For more inspiration and resources, visit https://secondactsuccess.co. -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    14 min
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5
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67 Ratings

About

Welcome to the Second Act Success Podcast, a top 2% globally ranked show designed to help ambitious women like you who are ready to change careers, start a business, and create a fulfilled life you deserve.  Hosted by Shannon Russell, business coach for women, author, and entrepreneur, this podcast helps you transition from employee to entrepreneur with clarity, confidence, and a strategic action plan. Listen and Learn: - How to quit your job and start a business that lights you up - Strategies for career change after 40 and designing your second act - Business planning, marketing, and personal branding tips for women - How to validate your business idea and find your ideal clients - How to use your career experience in your role as a female entrepreneur - Success stories from women who’ve turned their side hustles into thriving businesses Whether you’re planning an exit strategy, exploring midlife career pivots, or ready to become your own boss, you’ll find actionable steps, real-life inspiration, and expert guidance here on the show, so you can start your second act.  Is this podcast for you?  - Are you dreaming of quitting your corporate job to start your own business? - Do you want advice on launching a business, marketing your offers, designing your personal brand, and putting your business strategies in place? - Are you ready to overcome fear and turn your skills and experience from the corporate world into your second act business where you are the boss? - Do you crave a flexible lifestyle that allows you to focus on your family and your creative passions while still bringing income into your household? - Are you ready to become your own boss and build a business that is all yours? - Is it time to turn your side hustle into a full-time business? If you answered YES, then you’re in the right place and this podcast will teach you everything you need to know.  🎧 Listen to new episodes every week to help you build your second act. 🔗 Book a free Second Act Strategy Call with host Shannon Russell and download free resources at https://secondactsuccess.co. Subscribe now and embark on a journey towards your second act!

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