Oil and Gas Sales and Marketing Podcast

5.0 (9)
BUSINESS
UPDATED WEEKLY

Mark LaCour and Matt Bertram bring you sales and marketing goodness from the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry.

JAN 14

RevOps That Works: Pricing Guardrails & Process Alignment | Ep 90

Matthew Bertram—digital strategist and fractional CMO—sits down with RevOps leader Wesleyne Whittaker to demystify revenue operations: aligning sales, marketing, CS, finance, and ops into a single profit engine. They dig into the numbers behind pricing—smart discount guardrails, margin floors—and how to build cross-functional processes that actually flow. Wesleyne also shares her BELIEF Selling framework (Break […]

25 min
JAN 8

Align Sales & Marketing, Earn Authority, Win Search | Ep 89

Two industrial marketing strategists—host Matthew Bertram and Travis Ziebro—sit down to talk shop and show technical companies how to align sales and marketing messaging to win with engineers online. They dig into building high-authority content that reflects real expertise, why generic AI copy falls flat, and how to turn spec-level sales conversations into digital assets […]

16 min
12/31/2025

Happy Holidays and we Published a Book!

In our latest episode, hosts Mark LaCour and Matthew Bertram reflect on a year filled with milestones, gratitude, and exciting developments in their professional journeys. Join us as we explore their experiences and the evolving landscape of sales and marketing in the oil and gas sector. Oh yeah, they also published their first book! Find […]

3 min
12/31/2025

CRMs: Deal Engines, Not Data Graveyards | Ep 87

At the Sellwell Conference, Matthew Bertram, digital strategist and Fractional CMO sits down with Paul Fuller of Membrain to unpack why most CRMs become data graveyards—and how to turn them into deal engines. They cover building a minimum viable CRM that actually helps reps sell: prospecting cadences that stick, buyer/seller milestones for each stage, clean […]

29 min
12/24/2025

From Committee to Close: Winning Complex O&G Deals | EP 86

At the Sellwell Conference, host Matthew Bertram digital strategist and CMO sits down with change-management veteran Michael Wright to unpack how to win complex, multi-stakeholder deals in oil & gas. They dig into mapping buying networks, aligning departments with “internal clinics,” and building a mutual, date-driven close plan that survives real-world hurdles (board calendars, signatory […]

22 min
12/17/2025

[OGSM Template]From CRM Chaos to Closed Deals | Ep 85

Live from the Shell conference, this episode dives into how changing buyer behavior and AI are reshaping complex sales in oil & gas. We cover cleaning dirty CRMs, automating prospecting and meeting notes, using conversation intelligence to spot win patterns, tightening forecasts, and setting smart AI guardrails—practical workflows you can deploy now to sell faster […]

28 min
11/05/2025

Brand to Bottom Line: CX, CRM & Revenue Growth | Ep 85

Matthew Bertram, Digital Strategist and Fractional CMO sits down with Arnaud Dasprez, CEO of HexaGroup to unpack their shift from traditional B2B marketing to a full customer-experience (CX) agency for energy. They dig into aligning branding, marketing, sales, and service; how private equity thinks about brand valuation and revenue lift; and why “branding ≠ a […]

25 min
10/29/2025

Data Is the New Oil: Clean Data, Smarter Decisions | 83

In this episode of Matt Bertram, digital strategist and CMO, dives deep into the power of data in modern marketing and decision-making with Robin Sturgis. From the rise of AI analytics to the risks of bad or mislabeled data, Matt and guest Robin Sturgeon of InfoFluency explore how clean, accurate data drives smarter strategies — […]

38 min

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Oil and Gas This Week is the show for busy oil pros who want to quickly keep their finger on the pulse of the industry.

4.7 (539)

BUSINESS

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5

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9 Ratings

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09/17/2025

AmericanVader

I listened to this show as I was checking out shows to dive more into oil and gas sales. This was really helpful guiding me as I learned the industry and the difference of other b2b sales
This marketer’s favorite marketing podcast

05/15/2025

CK_Bear

I’m five episodes in and can’t stop listening. Matt explains marketing strategy like a C-level, marketing ops like a director, and advanced tactics at the level of someone who is still deep in the game. I’m surprised at how many areas he can dive into (I’ve listened to SEO, social selling, sales compensation plans, account based selling, and lead generation so far). Mark does a great job delivering sales insights, keeping everything on track, and asking great questions. Please keep it up!
Difficulty Simplified

06/20/2024

NHammer

Mark and the team are second to none. Sales and marketing in this industry can be extremely difficult, especially with all the digital noise nowadays, but the team does an excellent job simplifying everything and providing “all the good stuff, none of the extra fluff”. Keep up the great work y’all. — Hammer
Needed Topics in O&G

03/06/2024

mattc5454

Great work bringing the importance of Sales & Marketing functions to the forefront. Historically, as y’all know, our industry has lacked synergy between these two groups and painted them as a strict push/pull relationship. Y'all are highlighting the criticality and need to forge these functions together to impact results. Keep up the great work. Maybe pump out an episode every 3 days? Cheers, guys!

Mark LaCour and Matt Bertram bring you sales and marketing goodness from the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry.