That Sober Guy Podcast

Shane Ramer

Shane Ramer is the founder and host of That Sober Guy Podcast, a culture and performance platform examining what happens when high-performing men remove alcohol and reclaim clarity, focus, and leverage. Since launching the show in 2014, Shane has reached millions of listeners across 100+ countries by challenging conventional narratives around masculinity, success, and sobriety. His work sits at the intersection of identity, discipline, and modern performance. Shane works privately with executives, founders, athletes, and creatives who are no longer interested in numbing high performance with low-level coping tools. His approach reframes sobriety not as healing, but as optimization, removing friction so men can operate with precision in business, health, and leadership. He is also the creator of the Sober Male Index, a performance-focused data project tracking how sobriety impacts focus, productivity, income, and social dynamics in men. Shane is a husband of 20 years, a father of two, and lives his work through faith, fitness, and daily discipline.

  1. 1D AGO

    The Real Reason You Can’t Quit Drinking

    Most men think they can’t quit drinking because they lack willpower. They tell themselves they need more discipline, more motivation, or to just try harder next time. But that’s not the real problem. In this episode, I break down the truth most men never hear: drinking isn’t random, it’s functional. It’s solving something. Stress, pressure, boredom, loneliness, or the need to escape. And when you try to remove alcohol without replacing what it was doing for you, your brain fights back. Not because you're weak. Because you're wired for survival. We’ll talk about why quitting feels so hard, what’s actually happening behind the scenes, and how shifting your focus from willpower to structure can change everything. If you’ve ever found yourself stuck in the cycle of starting over, this episode will help you finally understand why, and what to do next. In this episode, you’ll learn: Why willpower alone isn’t enough to quit drinking The real reason alcohol becomes hard to let go of How habits form around stress, routine, and reward Why structure beats motivation every time The first step to breaking the start-stop cycle Ready to stop guessing and start building a plan? That’s exactly why I created the 30-Day Sober Performance Challenge — a simple, step-by-step daily framework to help you reset your habits, build discipline, and prove to yourself that you can do this. If you're ready to commit to 30 days and build momentum, you can start here: https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    23 min
  2. APR 8

    How Do I Stay Sober Without Feeling Like I'm Missing Out?

    When you quit drinking, one of the biggest fears is this: Am I going to miss out on all the fun? In this episode, I talk honestly about the fear of missing out, and why sobriety doesn’t make life boring… it makes life better. I share how alcohol culture sells us the idea that drinking equals fun, why that belief is so hard to shake, and the mindset shifts that helped me realize I wasn’t missing out, I was leveling up. If you’ve ever worried that life without alcohol will feel dull, lonely, or restrictive, this episode will give you a new perspective and practical ways to enjoy life, stay social, and build a life you don’t need to escape from. In this episode, we cover: • Why FOMO is common in early sobriety • The truth about alcohol and fun • How to reframe the “I can’t drink” mindset • Ways to stay social and enjoy life without alcohol • Why sobriety gives you more, not less And if this topic resonates with you, be sure to check out my book, Sober Guy: How Do I? — Real Answers for Men Who Want to Quit Drinking and Win at Life, where I dive deeper into the exact strategies and mindset shifts we talk about in this episode. Because the truth is simple: You’re not missing out. You’re leveling up. Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast  Follow us on X @ThatSoberGuyPod Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    21 min
  3. APR 3

    How Do I Deal With Cravings and Triggers?

    Let me paint you a picture. You walk into the grocery store for a normal errand… and suddenly the beer aisle lights up like a Christmas tree. You weren’t planning on drinking. You weren’t even thirsty. But out of nowhere, the craving hits. If you’ve ever found yourself negotiating with your own brain -  "Maybe just one." "No, don’t do it." "Come on, you deserve it." -  then you know exactly what I’m talking about. In this episode of That Sober Guy Podcast, we’re continuing the 4-week series from my book: Sober Guy: How Do I? — Real Answers for Men Who Want to Quit Drinking, Lead Strong, and Win at Life. We’re breaking down what cravings really are, why triggers happen, and the simple tools you can use to stay in control when the urge to drink shows up. Because here’s the truth: Cravings are normal. They’re temporary. And they don’t control you. In this episode, you’ll learn: • Why cravings and triggers happen (and why they’re not a sign of weakness) • The HALT method to identify what’s really driving the urge • The 5-minute rule that helps cravings pass • How to interrupt the pattern before you relapse • Simple strategies to stay strong in real-life situations If you’re trying to quit drinking, stay sober, or just want better tools to handle urges when they hit, this episode is for you. Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast  Follow us on X @ThatSoberGuyPod Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    20 min
  4. MAR 25

    How Do I Deal With Stress Without a Drink?

    Stress was one of my biggest drinking excuses. Rough day at work? I deserved a beer. Bills piling up? Couple drinks would “take the edge off.” Kids bouncing off the walls? Let’s drink about it. But here’s the truth I had to learn the hard way: alcohol never removed stress, it just delayed it. In this episode of That Sober Guy Podcast, I break down practical, real-life ways to handle stress without reaching for a drink. We’ll talk about why stress is such a powerful trigger, how drinking actually stacks stress instead of solving it, and the simple tools that help you stay calm, focused, and in control when life gets heavy. This episode is part of a special 4-week series from my book: Sober Guy: How Do I? — Real Answers for Men Who Want to Quit Drinking, Lead Strong, and Win at Life. If you’re feeling overwhelmed, burned out, or tempted to drink when pressure hits — this one’s for you. You’ll learn: • Why stress triggers the urge to drink • How to reset your mind and body in minutes • The simple daily habits that reduce anxiety • How to respond to stress instead of escaping it Remember: Drinking made stress worse. Sobriety makes you sharper. Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast  Follow us on X @ThatSoberGuyPod Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    28 min
  5. MAR 12

    How Do I Stay Social and Have Fun Without Alcohol?

    One of the biggest fears men have when they think about quitting drinking is this: What happens to my social life? In this episode, Shane dives into Chapter 3 of his book Sober Guy, How Do I: Real Answers for Men Who Want to Quit Drinking, Lead Strong, and Win at Life and answers one of the most common questions guys ask when they start getting sober: How do I stay social without alcohol? You’ll learn practical strategies for navigating parties, work events, dinners, and nights out with confidence, without feeling awkward, isolated, or like the odd man out. Shane shares real-life experiences, mindset shifts, and simple tactics that make staying social without alcohol not only possible, but actually better. If you're worried that quitting drinking means losing your social life, this episode will change your perspective. Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    26 min
  6. MAR 6

    The Sober Plateau: What To Do When Nothing Is Moving (And You’re Not Dead, Just Bored)

    Ever feel like sobriety, and life just… stalls out? You’re not drinking. You’re doing the work. You’re showing up. But nothing feels like it’s moving. In this episode, Shane talks about the sober plateau, that strange season where the chaos is gone, life is stable, but you start wondering… is this it? The truth is, a lot of men hit this phase in sobriety. The excitement fades, the “pink cloud” disappears, and suddenly life feels quiet… sometimes even boring. But that doesn’t mean you’re stuck. In this episode we break down: Why the sober plateau happens Why many men self-sabotage during this phase The difference between peace and stagnation Three powerful ways to break out of the plateau without blowing up your life If you’ve ever thought “nothing is moving”… this conversation is for you. Because the plateau isn’t the end of growth. It might actually be the beginning of your next level. If you’re a man looking to quit drinking, rebuild discipline, and lead your life with clarity, you’re in the right place. Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast  Follow us on X @ThatSoberGuyPod Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    33 min
  7. FEB 25

    Stop Chasing Motivation. Do the Reps Instead.

    Your life doesn’t change in big moments. It changes in reps. In this episode, Shane Ramer breaks down why breakthroughs are overrated, and why discipline, consistency, and daily action are what actually build authority, confidence, and sobriety. From a random airport encounter in Denver on his way to speak at Amplify Sober Voices and Podfest Expo… to recording early podcast episodes in a Chevy S-10 with no audience and no validation… this episode is about the quiet work most men avoid. We’ve been conditioned to chase moments: The viral clip. The big stage. The emotional breakthrough. But sobriety isn’t built in moments. Marriage isn’t built in moments. Leadership isn’t built in moments. They’re built in reps. Shane covers: Why most people quit before momentum ever kicks in The danger of waiting to “feel ready” The three forms every sober leader must train: authenticity, value, and consistency How daily alcohol-free decisions reshape your identity If you’re tired of chasing motivation and ready to build real strength, this episode will recalibrate your mindset. Moments are loud. Reps are quiet. Reps change your life. Join the Victory Circle, our free digital men’s community, and surround yourself with high-performing men living alcohol-free. And if you’re ready for deeper transformation, apply for the 12-week Sober Executive Performance Reset at thatsoberguy.com/coaching. Sober minds see straight. Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast  Follow us on X @ThatSoberGuyPod Great article by Brooke Redelle from The Sober Stack - Your Story is the Catalyst: Reflecting on Amplify Sober Voices Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    44 min
4.7
out of 5
492 Ratings

About

Shane Ramer is the founder and host of That Sober Guy Podcast, a culture and performance platform examining what happens when high-performing men remove alcohol and reclaim clarity, focus, and leverage. Since launching the show in 2014, Shane has reached millions of listeners across 100+ countries by challenging conventional narratives around masculinity, success, and sobriety. His work sits at the intersection of identity, discipline, and modern performance. Shane works privately with executives, founders, athletes, and creatives who are no longer interested in numbing high performance with low-level coping tools. His approach reframes sobriety not as healing, but as optimization, removing friction so men can operate with precision in business, health, and leadership. He is also the creator of the Sober Male Index, a performance-focused data project tracking how sobriety impacts focus, productivity, income, and social dynamics in men. Shane is a husband of 20 years, a father of two, and lives his work through faith, fitness, and daily discipline.

You Might Also Like