We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats.
Read the show: https://www.loudrumor.com/the-gsd-show/
178: Shocking: How Gym Members Actually Respond To Your Workouts (Based On Data) | The GSD Show
In this episode, Mike sits down with Glenn Gaesser, a Professor of Exercise Science at Arizona State University, who shocks us with the data behind some common fitness myths…(just wait until he breaks down the truth behind protein supplements 🤯)
Mike asks the questions that everyone is dying to know...including, “What do I have to do to gain more muscle? Or lose more fat?”
The answers are 100% backed by science AND will give you better insight on how to use this information when your members ask you these same questions.
When you know the science behind exercise, it gives you a unique selling point and ability to help more members reach their goals faster.
This is a fascinating episode the entire way through!
177: 5 Start-To-Finish Steps To Sell More Gym Memberships (Confidently Grow Your Business)
If your gym’s not selling as many memberships as it should, this episode is for you! This is a free presentation from our exclusive Sales Boot Camp for Gym Owners…
Corbyn May managed 20 fitness studio locations and is now a Performance Consultant for Loud Rumor Virtual Training—he walks you through the ultimate sales process start-to-finish, step-by-step.
After this training, you and your team will be extremely confident contacting leads, booking appointments, and signing more members! PLUS, each new member you sign up, you can multiply with the script below:
FREE SALES SCRIPT:
How to 5X every gym member you sign up: https://www.loudrumor.com/referral-script
176: BONUS - 5 Easy Steps To Skyrocket Your Gym’s Lead Flow Through Marketing
“Running marketing campaigns is NOT difficult.”
It also shouldn’t be a waste of your money…
Following the 5 easy steps, Loud Rumor’s Marketing Director Patrick Cundiff lays out in this video, will not only flood your gym with qualified leads, but will give you the best shot at experiencing ROI with your marketing campaigns.
When done right, fitness studios should experience an increase in revenue that overpowers their marketing spend. Not because they’re spending the bare minimum on marketing, but because they’re diligently following each of these 5 steps to maximize their lead flow.
Step #1 - Set the right Marketing Campaign goal - 0:06
Step #2 - Choose an offer they MUST click on - 1:57
Step #3 - Target the perfect audience - 3:14
Step #4 - Use scroll-stopping creative - 4:56
Step #5 - Send leads here, NOT there - 6:25
BONUS - 7:54
⭐ FREE FOR YOU ⭐
The Fitness Member Avatar Cheat Sheet: https://www.loudrumor.com/perfect-member-avatar
ClickFunnels Landing Pages (14-Day Free Trial): http://bit.ly/clickfunnels-loudrumor-free-trial
#LoudRumor #FitnessMarketing #GymMarketing
175: 4 Steps Gym Owners Can Take To Eliminate Burnout (with iLoveKickboxing CEO)
“I think that’s one of the biggest goals,” he says, “is teaching owners to be the CEOs of their businesses.”
In other words, instead of wearing too many hats and to avoid burnout, every gym owners should follow these 4 steps:
#1 - Learn: Educate yourself on running, growing, scaling your business through books and podcasts (like this one!)... another key to growth education is mentorship (LINK BELOW)
#2 - Execute: Execute what you learn, put it into practice, and make it permanent.
#3 - Train: Build systems and processes and train your team to execute on the things that provide consistent results.
#4 - Repeat: You want a business that runs, not a business you run. When you put the right systems and processes in place, and the right people to execute them, you’re a CEO.
❗ GET HELP WITH #1 HERE ❗
Want access to the fitness business experts who will craft a plan for you to become the CEO of your business as fast as possible? Set up a FREE consultation to learn more about the LRVT TEAM program here: http://bit.ly/lrvt-team-youtube
174: The Story Behind a 7-Figure Fitness Studio Owner (with Gracie Barra’s Ulpiano Malachias)
It wasn’t that long ago when Gracie Barra Houston owner Ulpiano Malachias moved to the United States from Brazil.
He went from working as a bouncer at nightclubs so he could pursue his passion for jiu jitsu to becoming the owner of the #1 Gracie Barra in the country, running a 10,000 square foot, 7-figure gym!
In this episode, Ulpiano explains what it takes to get there and how you have to completely shift your mindset from your passion and hobby, to full-scale entrepreneurship.
He breaks down the steps he took to become successful, continue living his passion, and the failures he learned from along the way.
This is an incredible episode with a powerful story you’ll want to watch all the way through and share with other business owners pursuing their passions!
One of the things Ulpiano says is critical to his success is knowing his numbers. This Cheat Sheet will help you track and measure your Marketing numbers for greater success: www.gsdkpi.com
173: The Hidden Marketing Messages That Sell | The GSD Show with Mike Arce
Your gym is “backed by science.” But you’re probably not using that to your advantage to sell more memberships, increase retention, and enhance your brand…
The top gyms and fitness studios do! For example, Orangetheory uses the “Afterburn” and is “Backed by Science.” They run HIIT workouts. If your studio runs HIIT workouts, technically you’re backed by science too… So why do they own it? Here’s why:
They capitalized on a true, science-based angle when it comes to HIIT workouts. Your gym can too! On the show is Pete McCall, he’s an author, podcast host, and fitness educator…
Pete breaks down the science of fitness plus, we uncover hidden marketing messages your fitness studio can use to be “backed by science” and sell more memberships.
For example: Can HIIT actually slow down the aging process? Find out in this episode of The GSD Show!
Marketing Science Training: https://www.loudrumor.com/marketing-science
MORE FROM PETE MCCALL:
All About Fitness Podcast: https://petemccallfitness.com/podcasts/
Book: Smarter Workouts: The Science of Exercise Made Simple: http://bit.ly/pete-mccall-book
A Must for Studio Owners
This show is a must listen for all studio owners. Mike is always sharing the news lest strategies for success and has some of the most amazing guests. Everything from marketing, sales, leadership and so much more.
Mike Arce & LoudRumor & D1 Boise
D1 Boise has thrived since beginning our journey with LoudRumor! Shout out to our rep, Alexa, for being the consummate professional and working her tail off for us! We've doubled in overall monthly revenue, lead generation and morale (which is tough to put a quantitative value on but a thriving business has improved our environment!)
Personally, I am uplifted by the GSD Show and am constantly reminded that the grind leads to results but being efficient throughout the work day is of utmost importance!
Thank you to Mike, Alexa, and their team!
The best BUSINESS podcast!
The GSD show is the best small BUSINESS podcast I’ve been able to find. Even though it’s intended for fitness studios, the business topics covered are universal for nearly all small business.
Our business is better because of the things we’ve applied through listening to the GSD show.