The MadTech Podcast

ExchangeWire

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

  1. MadTech Daily: Meta Names New CMO & First Chief Data Officer; Australia Sues Amazon

    22h ago

    MadTech Daily: Meta Names New CMO & First Chief Data Officer; Australia Sues Amazon

    In today’s MadTech Daily, we cover Meta naming a new CMO and its first-ever Chief Data Officer, Australia suing Amazon over Prime Video ads, and OpenAI expanding hiring to develop new AI advertising formats.

    2 min
  2. MadTech Daily: Sony Plans to End PlayStation Disc Production in 2028; Google Ordered to Pay Klarna USD$1.97bn

    3d ago

    MadTech Daily: Sony Plans to End PlayStation Disc Production in 2028; Google Ordered to Pay Klarna USD$1.97bn

    In today’s MadTech Daily, we cover Sony’s plan to end PlayStation disc production in 2028, and Google being ordered to pay Klarna USD$1.5bn (£1.19bn).

    2 min
  3. ExchangeWire on Cannes 2026, Walmart Acquiring Vibe.co, and AppsFlyer’s $1B Raise

    3d ago

    ExchangeWire on Cannes 2026, Walmart Acquiring Vibe.co, and AppsFlyer’s $1B Raise

    In this episode of The MadTech Podcast, ExchangeWire's head of content, John Still, and COO Lindsay Rowntree discuss Walmart acquiring Vibe.co, AppFlyer's $1B raise, and John's takeaways from Cannes.The first story this week is Walmart's acquisition of Vibe.co to expand access to connected TV advertising. Their conversation looks into the convergence of CTV and retail media, leading up to the retail media panel Lindsay will be moderating at ATS Singapore next Wednesday. The second covers AppFlyer's $1B raise from advertising and technology leaders Moloco, Google, Meta, and Unity. Finally, fresh from sunny Cannes, John shares his anecdotes, insights, and takeaways from the hot conversations that took place on La Croisette...

    37 min
  4. MadTech Daily: Apple & EU Hold Siri AI Talks; DeepSeek Introduces Peak-Hour API Pricing

    4d ago

    MadTech Daily: Apple & EU Hold Siri AI Talks; DeepSeek Introduces Peak-Hour API Pricing

    In today’s MadTech Daily, we cover Apple and the EU holding talks over Siri’s AI rollout, DeepSeek introducing peak-hour API pricing amid China’s AI price war, and Amazon reporting that AI-referred purchases have doubled.

    2 min
  5. MadTech Daily: Shopee & Meta Launch Instagram Affiliates; UK Targets Apple & Google App Store Fees

    5d ago

    MadTech Daily: Shopee & Meta Launch Instagram Affiliates; UK Targets Apple & Google App Store Fees

    In today’s MadTech Daily, we cover Shopee and Meta teaming up on Instagram affiliates, the UK regulator targeting Apple and Google’s app store payment rules, and TAG demonetising World Cup pirate sites.

    2 min
  6. MadTech Daily: Sky Agrees ITV Broadcast Acquisition; YouTube Creators Win AI Search Game; Carat Wins Media Network of the Year

    Jun 29

    MadTech Daily: Sky Agrees ITV Broadcast Acquisition; YouTube Creators Win AI Search Game; Carat Wins Media Network of the Year

    In today’s Digest, we discuss Sky agreeing to ITV Broadcast Acquisition, a study finding that YouTube creator content is shaping AI assistant answers, and Carat being named Media Network of the Year amid the industry’s AI-driven shift

    2 min
  7. MadTech Daily: BBC Expands YouTube Strategy With 24-Hour News Streaming Tests; DeepSeek Expands Hiring as China’s AI Talent Race Intensifies

    Jun 26

    MadTech Daily: BBC Expands YouTube Strategy With 24-Hour News Streaming Tests; DeepSeek Expands Hiring as China’s AI Talent Race Intensifies

    In today’s MadTech Daily, we cover the BBC expanding its YouTube strategy with 24-hour news streaming tests, DeepSeek expanding hiring as China’s AI talent race intensifies, and Asda teaming up with Amazon in a UK-first retail media and ad tech partnership.

    2 min
  8. The Trade Desk's Terry Kane on Ad Tech in MENA

    Jun 26

    The Trade Desk's Terry Kane on Ad Tech in MENA

    In this special episode of The MadTech Podcast, Terry Kane, managing director at The Trade Desk, joins ExchangeWire CEO Rachel Smith in Cannes to discuss ad tech in the MENA region.MENA’s ad tech ecosystem is ascending in maturity. The region’s cultural cycles and consumption patterns provide unique growth vectors, with strong momentum in open internet channels, CTV, retail data, telco-enabled identity, and DOOH. Education and local presence are needed to unlock value and shift budgets from walled gardens, while fragmented regulations make identity solutions a priority. Agentic AI is poised to help the region leapfrog stages of digital evolution, redefining discoverability, performance, and the advertising value chain. Over the next 3-5 years, agents will drive omnichannel planning and enable regional brands’ global expansion. As consumer discovery shifts to LLMs, prompting becomes a core marketing lever, while backend AI will redefine scale and profitability in programmatic. •••We're delighted to be heading to MENA for our first ever ATS Dubai event in November. If you're interested in commercial opportunities at the event, contact sales@thewirecorp.com. •••0:00 Introduction1:09 MENA ad tech growth & maturity 3:09 Challenges and driving issues in MENA market5:54 MENA cultural approaches and fragmentation9:00 Opportunities for growth across the open internet12:54 MENA activations vs. other regions15:55 Future of MENA advertising & ad tech 20:21 LLMs and changing consumer behaviour

    27 min
See All (500)

Ratings & Reviews

5
out of 5
3 Ratings

About

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

Information

  • Creator
    ExchangeWire
  • Years Active
    2018 - 2026
  • Episodes
    500
  • Rating
    Clean
  • Copyright
    © ExchangeWire
  • Show Website
    The MadTech Podcast

You Might Also Like