The Latino Majority

Hispanic Executive
  • 5.0 (62)
  • CAREERS

The Latino Majority podcast highlights the leaders of our country's new majority—one that is increasingly multicultural, increasingly diverse, and increasingly Latino. With each episode, our host Pedro A. Guerrero speaks with Latino leaders in business and culture about their career journeys and lessons learned.

  1. 2D AGO

    The Power of "We": Leadership, Identity, and Making Sport Accessible to All with Adriana Peon

    What happens when a young girl in Mexico City refuses to accept that soccer "isn't for girls"? For Adriana Peñón, that early challenge became the foundation for a lifetime of leadership. Today, as CEO of Decathlon Americas, Adriana oversees markets across the United States, Mexico, Canada, Brazil, Chile, and Colombia — but the fire that drives her began long before the boardroom. It began on the field, asking a simple question: Why not me? Raised between Mexico and the United States, Adriana learned early that identity is fluid. In Mexico, her Latina identity blended into the majority; in Silicon Valley, it became one of her most defining characteristics. Navigating those different environments shaped her perspective on power, representation, and the danger of reducing the Latino experience to a single narrative. For Adriana, leadership isn't about fitting into existing structures — it's about expanding the space so others can belong. In this conversation with host Pedro Antonio Guerrero, Adriana shares lessons from scaling global businesses at companies like Meta, PayPal, and McKinsey, and what it truly takes to lead a brand across cultures and continents. From democratizing access to sports to shifting from a mindset of scarcity to one of abundance, she reflects on the importance of curiosity, resilience, and empathy — especially in moments when you feel like the only one in the room. Ultimately, Adriana reminds us that the story of the Latino majority isn't written in the language of "I." It's written in the language of we — community, shared identity, and a collective belief that opportunity should be accessible to everyone.

    47 min

  2. FEB 25

    Storytelling as Survival: Fear, Identity, and the Power of Love with Eduardo Placer

    For Eduardo Placer, the story starts at home. Raised in a Cuban household shaped by exile, education, and resilience, he learned early that how much you know is how much you're worth. Knowledge was currency. Self-awareness was survival. He spent fifteen years as a professional actor before founding Fearless Communicators. Today, he coaches presidential candidates and Fortune 500 leaders, helping them find the narratives that define their leadership. He calls himself a "story doula." The work turned deeply personal during a night stranded alone on a Colorado mountain in a blizzard. With no service and no rescue in sight, Placer faced a choice: either fear would narrate the story, or he would. That moment reinforced what he now teaches leaders across industries. Storytelling is not performance. It is power. As a queer Latino navigating masculinity, perfectionism, and entrepreneurship, Placer understands that the stories we inherit are not always the ones we are meant to keep. In this episode of The Latino Majority, he joins Pedro to explore authorship, identity, and why reclaiming your narrative may be the most important leadership decision you make.

    43 min

  3. FEB 11

    "Hello, My Friend": Leadership, Identity, and Financial Power with BlackRock's Oscar Pulido

    For Oscar Pulido, the story begins in Queens.  Raised as a first-generation Colombian American, he grew up watching his parents navigate sacrifice, immigration, and opportunity—lessons that would quietly shape how he leads today. Long before becoming a Managing Director at BlackRock or the host of The Bid, Pulido learned the value of humility, bilingualism, and earning trust in rooms where you may not always feel like you belong.  Those early experiences became professional superpowers. As his career advanced, Pulido discovered that leadership in modern finance isn't defined by authority or fear, but by communication, accessibility, and relationships. In an industry often perceived as closed or intimidating, he has made it his mission to demystify markets, expand access, and empower communities—especially Latinos—to move from participation on the margins to ownership in the future.

    49 min

  4. 12/09/2025

    Mario Carrasco Dives into the Impact of Immigration Raids to Provide Data-Driven Insights

    Since 2011, Mario Carrasco has built a successful cultural insights agency alongside his cofounder Roy Eduardo Kokoyachuk: ThinkNow. Carrasco and the agency partner with influential brands and government institutions to pull back the curtain on what shapes consumer behavior using data—particularly Hispanic and Latino consumers. ThinkNow has produced a multitude of research since its founding, including Carrasco's work on the Hispanic Millennial Project and We are GenZ studies. The agency established itself at the forefront of data-driven insights. As 2025 comes to a close, ThinkNow and Carrasco are doing what had yet to be done: determine the impact of immigration raids on Hispanic communities and the economy, while providing actionable insights for how brands can step in to support Latino consumers.

    41 min

  5. 11/13/2025 · BONUS

    Andrés Acebo Ascends to Serve His Hometown Community

    The first-generation son of Cuban immigrants. The first in his family to earn college degrees, a bachelor's degree at Brown University and then a JD from Rutgers Law School. Andrés Acebo could have gone on to bigger and greater opportunities in new cities, new countries. But he chose to return to the New Jersey community where he grew up, where he serves as the youngest university president in the state. His lived experience empowers his service to the students of New Jersey City University, which he's successfully brought from fiscal emergency to positive recovery. It's a privilege that Acebo doesn't take for granted, and he sees the impact of his work reflected back at him on campus every day.

    34 min

  6. 07/18/2025 · BONUS

    Inside the Mind of a Billion-Dollar Builder: Fernando De Leon's Story

    Fernando De Leon counts himself as one of the luckiest guys in the world.   The Mexican American billionaire grew up in Brownsville, Texas, and Matamoros, Mexico, graduated cum laude from Harvard, and began his career as an analyst at Goldman Sachs before launching Leon Capital Group. The humble real estate company in Texas has grown into a powerhouse with businesses across financial services, healthcare, and real estate. Along the way, De Leon hit billionaire status and receiving a self-made score of 10 from Forbes—putting him in the ranks with twenty other people with the same score, including Oprah. De Leon is deeply committed to giving back through his family foundation, which focuses on tackling poverty in South Texas and northern Mexico, and through the De Leon Scholars Program, which invests in the next generation of changemakers across the state to Texas. In a special live taping of The Latino Majority podcast held at The Alumni Society's Leadership Summit in Chicago, De Leon shares his story of resilience and success from humble beginnings to becoming one of the few Mexican American billionaires.

    28 min

  7. 06/18/2025

    David "Big Papi" Ortiz's New Game: Philanthropy, Rum, and Redefining Success

    Everyone knows famed Boston Red Sox player David Ortiz as Big Papi. He made a name for himself in the batter's box as a designated hitter, winning seven Silver Slugger awards, joining the 500 Home Run Club, and helping the Red Sox break its 86-year World Series drought—and win two more World Series before his retirement in 2016. But his work didn't end when he stepped off the field for the final time. Big Papi transformed into a philanthropist and entrepreneur, drawing on his dedication for family, community, and the Dominican Republic. His foundation, the David Ortiz Children's Fund, helps provide critical pediatric services to children in New England and the Dominican Republic. And his latest entrepreneurial venture, Ozama Rum, is crafted entirely in his home country, from sugar cane to bottle. It all comes down to dedication, hard work, and proving people wrong.

    34 min

  8. 06/05/2025 · BONUS

    The Alumni Society's Ricardo Anzaldua Is a Coalition Builder

    If anyone knows the power behind convening Latinos to make an impact, it's Ricardo Anzaldua. His impulse to organize and bring Latinos together began early while growing up in New Mexico and South Texas. In high school as the Chicano movement gained traction, he became a strong advocate for Mexican American civil rights and a community organizer. He took that passion to elite institutions like his alma mater, Brown University where he advocated for diversifying student admissions and increased support for students of color. While earning his law degree at Harvard, he helped lead an all-Latino summit of students from all Ivy League schools to discuss breaking barriers for future generations. For many, it became a semblance of home—a space to share stories, pride, and culture-bending experiences with peers from far-flung corners of the country. Decades later, inspired by those energizing student gatherings, Ricardo cofounded The Alumni Society in 2015 to once again bring together like-minded Latinos this time to show corporations the thousands of successful, ambitious Latino leaders poised to make a difference at the highest level in corporate America. The Alumni Society's tenth anniversary is on the horizon, and the work is far from over. Ricardo sees more opportunities than ever to empower the Latino community at all levels and become a force of change.

    38 min
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Trailers

5
out of 5
62 Ratings

About

The Latino Majority podcast highlights the leaders of our country's new majority—one that is increasingly multicultural, increasingly diverse, and increasingly Latino. With each episode, our host Pedro A. Guerrero speaks with Latino leaders in business and culture about their career journeys and lessons learned.

Information

  • Creator
    Hispanic Executive
  • Years Active
    2018 - 2026
  • Episodes
    74
  • Rating
    Explicit
  • Show Website
    The Latino Majority

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