The Remarkable CEO for Chiropractors

Dr. Peter Camiolo and Dr. Stephen Franson
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Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for your personal and business transformation. The results will elevate you from having a job to owning a business that is remarkable, and help you become the CEO!

  1. 1d ago

    371 - Practice Fitness and Developing Your Marketing Muscles

    The strongest businesses aren't built by finding a better marketing tactic. They're built by becoming fit enough to thrive no matter how the marketplace changes. Dr. Stephen and Dr. Pete introduce a powerful fitness analogy that reveals why so many chiropractors have become overdependent on digital marketing while neglecting the foundational systems that create sustainable growth. By rethinking marketing through the lens of balance, resilience, and stewardship, they offer a practical framework for building a practice that's stronger, more adaptable, and far less vulnerable to changing algorithms or market conditions.  In This Episode You Will Discover: Why one overlooked weakness may be quietly limiting the growth of an otherwise successful practice.  A fitness analogy that completely changes how marketing should be evaluated.  The hidden cost of relying too heavily on one source of new patients.  A simple mindset shift that turns marketing from reactive to resilient.  How stronger marketing systems create greater stability, impact, and long-term growth. Episode Highlights 01:18 - A bigger mission sets up a conversation about finding the weak spots that may be limiting practice growth. 03:04 - Marketing gets reframed as an extension of mission, service, and the responsibility to reach more people. 04:19 - The changing digital marketing landscape reveals why relying too heavily on one source of new patients can leave a practice vulnerable. 05:51 - Internal, external, and digital marketing come together as three distinct areas that need strength to create a more resilient growth strategy. 06:41 - The fitness analogy makes it easier to identify which part of a practice’s marketing may be getting overtrained while another is being neglected. 08:03 - A real-world lesson in physical fitness shows what can happen when the strength required to perform consistently begins to disappear. 11:21 - The 1/3, 1/3, 1/3 framework offers a practical benchmark for evaluating the balance between internal, external, and digital marketing. 15:03 - Business fitness requires ongoing investment, and one exercise challenges where marketing time, energy, focus, and money are currently going. 17:05 - The hidden cost of missed referrals and patient churn changes the conversation around investing more heavily in internal marketing. 19:30 - External marketing brings the focus back to building relationships in the community and making sure people know who the practice is, what it does, and why it does it. 21:20 - The “power of one” creates a manageable way to strengthen each area of marketing without overwhelming the team. 22:23 - Breaking an unhealthy dependence on digital marketing starts with recognizing what the practice can control and where it has the greatest influence. 25:05 - Nadine Brunet from Success Partner Platinum Systems joins Dr. Chris to discuss the launch of Platinum Cloud, an AI-powered chiropractic software platform built to simplify workflows, reduce administrative tasks, and improve efficiency for practices. They explore agentic AI, integrated tools, seamless onboarding, and how Platinum Systems is helping chiropractors future-proof their clinics with smarter technology.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Platinum please visit: https://www.platinumsystem.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    371 - Practice Fitness and Developing Your Marketing Muscles

  2. 6d ago ·  Bonus

    How to Go From 2 Clinics to America’s Fastest Growing Chiropractic Enterprise Without Becoming the Bottleneck (Another TRP Success Case Study)

    The challenge wasn't creating a successful business. It was building one that could keep scaling without the founders becoming the bottleneck.  What happens when a fast-growing company realizes success alone isn't enough to sustain its future? In this case study, Dr. Caleb Braddock and Dr. Chad Glines of Genesis Back & Neck share how they transformed an innovative clinical model into a scalable enterprise by embracing leadership systems, operational discipline, and CEO-level thinking. What began as a single clinic helping patients avoid spine surgery has grown into nearly 100 locations across the country, but their biggest breakthrough came when they recognized that building the next version of the business required more than entrepreneurial instinct. It required the structure, accountability, and leadership necessary to scale without sacrificing culture, quality, or the experience of their partners. In This Case Study You Will: Discover how Genesis Back & Neck grew from a single clinic into a rapidly expanding national enterprise.  Follow the leadership shift that prepared the company to scale without losing its culture or quality.  Hear why bringing in outside coaching became one of the founders' most important business decisions.  Explore how scorecards and accountability created greater clarity across the entire organization.  Gain insight into the executive mindset required to keep growing while delivering an exceptional partner experience.   Episode Highlights 01:23 - Where two very different strengths finally intersected around a problem worth solving. 02:40 - The moment one successful office started pointing toward something much bigger. 04:25 - Why the way the business was structured would become just as important as the service itself. 06:56 - The gap between what had already worked and what would be required for the next stage of growth. 08:36 - What changed when protecting the business gave way to preparing it for what was coming next. 10:16 - The point where rapid growth started exposing the limits of instinct alone. 12:17 - What became visible once the numbers were tied to clear ownership and accountability. 16:25 - The missing ingredient that helped a strong team understand how to win together. 19:06 - What the company’s growth revealed about the breakpoints they had already lived through. 20:41 - The distinction between simply continuing to grow and building the company they actually envisioned. 23:08 - Financial systems can play a major role in both patient retention and long-term practice growth. Dr. Stephen speaks with Dr. Miles Bosman from Success Partner Cash Practice about creating compliant financial plans, simplifying recurring payments, and building systems that help patients stay committed to care while giving chiropractors greater financial stability and scalability.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Cash Practice please visit: https://www.cashpractice.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    How to Go From 2 Clinics to America’s Fastest Growing Chiropractic Enterprise Without Becoming the Bottleneck (Another TRP Success Case Study)

  3. Aug 11

    370 - How Core Values Will Make You Rich

    Everyone wants a bigger Vision Story of Success, but very few people have a decision-making framework strong enough to protect it. Dr. Stephen and Dr. Pete unpack why core values are the invisible force behind sustainable growth, resilient leadership, healthy relationships, and thriving businesses. Through practical frameworks and deeply personal stories, they reveal how alignment between values, vision, and daily behavior becomes the difference between burnout and peace, between chasing success and actually living it.  If success has ever felt harder than it should, the answer may not be working harder, but getting clearer about what truly matters.  This episode will help you get there. In This Episode You Will Discover: Why some of the biggest business struggles are actually values problems in disguise.  The surprising reason highly successful leaders walk away from opportunities others would chase.  A simple framework that exposes whether daily decisions are building success or quietly working against it.  The hidden difference between having values and actually living by them.  How one deeply personal story reveals the real cost of making decisions that conflict with what matters most. Episode Highlights 01:15 - Core values can shape wealth far beyond finances, influencing business, health, marriage, family, and everyday life. 03:11 - Meaningful growth requires values strong enough to build resilience, character, and leadership capacity. 04:39 - A simple distinction reveals whether core values are guiding the business or merely decorating the wall. 08:04 - Sustainable success looks very different from a short burst of growth followed by exhaustion and burnout. 09:14 - The relationship between core values, vision, and behavior determines whether a leader is truly operating in alignment. 11:47 - Calendars, spending habits, attention, and energy often reveal personal values more clearly than words do. 13:55 - Misalignment between values and daily behavior creates stress, friction, and unnecessary difficulty. 16:49 - Burnout may be signaling something deeper than workload alone. 19:12 - Leaders can use core values as a practical standard for personal accountability, hiring, and team culture. 23:40 - One framework helps organize aligned values across life, marriage, parenting, finances, and business. 27:23 - A major personal dream becomes a real-world lesson in using values to make difficult decisions. 31:23 - Saying no to the wrong opportunity can protect freedom, peace of mind, and long-term success. 33:02 - The right technology should give chiropractors more time to care for people, not more work to manage. Dr. Pete speaks with Gabriel Doty from Success Partner ChiroHD about building smarter practice management software that streamlines workflows, improves efficiency, embraces meaningful AI innovation, and helps chiropractic practices scale with confidence while preparing for long-term success.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about ChiroHD visit: https://content.chirohd.com/remarkable-practice Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    370 - How Core Values Will Make You Rich

  4. Aug 4

    369 - The Profit Center That Helps You Get Better Results

    Sometimes the reason patients keep losing their progress isn't because the adjustment was ineffective, but because an invisible stressor begins working against it the moment they leave the office. Dr. Malcolm is joined by Dr. Andrew Powell of Better Balance Orthotics to share the journey that led him from rejecting traditional orthotics to embracing an entirely different neurological approach that challenges conventional thinking about posture, spinal health, and rehabilitation. Through decades of clinical observation, research, and objective measurement, he explains how stimulating the feet instead of supporting them may help patients hold adjustments longer while creating better clinical outcomes and stronger practice systems. The conversation ultimately reveals why addressing one overlooked source of stress can change both the patient experience and the economics of a chiropractic practice. In this Episode You Will Discover: Why one everyday habit may be quietly undoing clinical progress between every adjustment.  The surprising story behind a product that almost disappeared before reaching practitioners around the world.  A completely different way of thinking about orthotics that challenges decades of conventional practice.  How one overlooked assessment can reshape both patient outcomes and practice systems. The connection between better clinical certainty and an unexpected opportunity for sustainable practice growth.   Episode Highlights 01:31 - A lifelong physical struggle becomes the starting point for a completely different way of thinking about the nervous system. 03:19 - One mentor’s recommendation leads to an overlooked idea that had been hiding in plain sight. 05:21 - A passing of the torch forces an unexpected decision about responsibility, purpose, and impact. 08:19 - The accepted explanation for scoliosis gets challenged by a question that goes one level deeper. 12:22 - A fundamental distinction between support and stimulation changes the entire orthotics conversation. 19:10 - One provocative idea raises the possibility that the problem may have started long before symptoms appeared. 22:37 - Objective testing begins answering whether patients are truly holding their adjustments better. 26:38 - A realization about day-one care reshapes the entire patient assessment and recommendation process. 29:43 - The barriers that normally complicate implementation turn out to be surprisingly small. 32:25 - An immediate patient reaction reveals why experience can be more persuasive than explanation. 35:12 - Dr. Eric sits down with Jeff Van Kampen from Success Partner Clinic Growth Accelerator to explore how chiropractic practices are using Meta ads, data tracking, and lead qualification systems to create more predictable patient growth. Jeff shares how filtration, conversion tracking, AI follow-up tools, and long-term patient nurturing are helping clinics improve lead quality, increase ROI, and scale with greater confidence and clarity.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Clinic Growth Accelerator please visit: https://growyourclinic.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    369 - The Profit Center That Helps You Get Better Results

  5. Jul 28

    368 - How Millionaires Run Meetings

    Meetings don't consume time. They create leverage. The moment a business begins to grow, the doctor faces a choice: remain the person solving every problem or become the leader who develops people capable of solving them. That transition rarely happens by accident, and it often reveals itself in the way meetings are run.  In this episode, Dr. Stephen and Dr. Pete unpack the Millionaire Meeting Framework, a seven-step process designed to transform meetings from routine conversations into high-leverage opportunities for alignment, accountability, leadership development, and execution. From creating clarity around PRIORITY to empowering team members to think critically and bring solutions instead of problems, this episode provides a practical roadmap for moving beyond owner-operator thinking and building a business that can grow through people rather than depend on them.In This Episode You Will Discover:  Why the most valuable meetings often start with a question most leaders skip  The hidden reason smart teams continue solving the wrong problems  A framework that develops leaders instead of creating more dependence  How one simple question can completely change the quality of team conversations  The difference between a meeting that consumes time and one that creates leverage   Episode Highlights 02:10 - Meetings don't consume time. They create leverage, and the best leaders know how to multiply their impact through them.  05:17 - The fastest leaders aren't the ones who rush meetings. They're the ones who bring a framework.  07:14 - Question 1: How are you doing? A one-minute check-in sets the tone before the business begins.  08:20 - Question 2: What is our priority? Every great meeting starts by identifying the one constraint that matters most.  11:28 - Question 3: What is the objective of this meeting? Clarify the problem before trying to solve it.  15:08 - Question 4: What is your 1-3-1? Great leaders don't collect problems. They develop critical thinkers.  18:41 - Question 5: How can I help you? Support replaces rescue when a leader chooses coaching over taking ownership of every task.  20:47 - Question 6: Do we have a solution? Alignment happens when expectations become clear agreements.  21:02 - Question 7: What is your takeaway? Every meeting ends with do what, by whom, and by when. 21:45 - Imaging technology is evolving rapidly, and chiropractors have more opportunities than ever to improve efficiency and patient care. Dr. Pete sits down with J.R. Marsee from Success Partner Blue Ridge Imaging to explore turnkey imaging solutions, ongoing support, and the growing role of AI in modern chiropractic practices. Together, they discuss how the right technology partner can help practices operate with greater confidence today while preparing for the future.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Blue Ridge Imaging please visit: https://blueridgeimagingtechnologies.com Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    368 - How Millionaires Run Meetings

  6. Jul 23 ·  Bonus

    How Partnership Helped Two Practice Owners Nearly Double Their Business (Another TRP Success Case Study)

    The ceiling wasn't clinical ability, passion or effort…It was the business model.  What happens when two busy practice owners realize they've both become the biggest obstacle to their own growth? In this case study, Dr. Aaron Collins and Dr. Nathan Clem share how two thriving but plateaued practices became one scalable business by replacing personality-driven growth with leadership, systems, and shared vision.  After spending 15 years running independent practices, they partnered together, embraced the Chiropractic Operating System, nearly doubled their business with a smaller team, and created more freedom for both their families and their future. Their story proves that sustainable growth isn't about working harder. It's about building a business that can grow beyond the people who started it.   In This Case Study you will: See how two successful practices broke through years of stagnation by joining forces instead of continuing to grow alone.  Discover why replacing personality-driven leadership with systems became the turning point for sustainable growth.  Follow the evolution from owner/operators to CEOs who built a business instead of simply running one.  Hear what changed after implementing a partnership built on complementary strengths rather than overlapping responsibilities.  Gain insight into how doubling the business with a smaller team created greater freedom, profitability, and impact. Episode Highlights 03:14 - Two successful practices had both reached the same frustrating ceiling, proving that growth can stall even when a business appears successful. 04:13 - A New Year's Eve conversation between longtime friends became the unexpected beginning of a completely new business vision. 08:14 - The realization that a personality-driven practice could never outgrow the person leading it changed everything. 09:37 - One powerful distinction reframed growth forever: the greatest strength of a leader can eventually become the greatest weakness of the organization. 10:36 - Systems didn't replace leadership. They created the structure that allowed everyone on the team to perform at a higher level. 11:09 - Year after year, disciplined execution transformed one partnership into a business approaching twice its original size. 13:49 - Greater profitability became the vehicle for something even more valuable: more freedom, fewer clinical days, and a business designed around life. 17:41 - The biggest identity shift wasn't becoming a better clinician. It was letting go of being the center of the business. 21:19 - Building a "stop doing" list became just as important as building a to-do list for sustainable growth. 23:55 - The future belongs to practices that learn to build remarkable businesses, not just deliver remarkable care. 26:05 - A thriving practice deserves a financial strategy to match. Dr. Andrew welcomes Bel Gibbons from Success Partner Investorus Strategists to share how personalized financial planning, investment strategies, and long-term wealth creation help chiropractors turn today's success into tomorrow's legacy.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Investorus please visit: https://investorus.com.au  Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    How Partnership Helped Two Practice Owners Nearly Double Their Business (Another TRP Success Case Study)

  7. Jul 21

    367 - These 2 Things Make Patients Happily Pay Your Price

    What if patients aren't saying no because of the price, but because they haven't experienced the value?  Many doctors struggle with pricing because they're viewing it through the lens of cost rather than impact.  In this episode, Dr. Stephen and Dr. Pete unpack why experience and outcomes are the two forces that drive value, how pricing communicates value before a patient ever starts care, and why a remarkable patient experience creates opportunities that discounting never will.  From limiting beliefs around money to real-world examples of luxury purchases, restaurants, and patient care, this conversation challenges practice owners to rethink what they're actually selling and how that influences every pricing decision they make. The result is a powerful shift from defending fees to creating value that patients are happy to invest in.   In This Episode You Will Discover: Why the biggest pricing problem in most practices starts long before the report of findings  A powerful distinction between what patients pay for and what they actually value The hidden danger of building a business model around assumptions about what people can afford  How one bad experience can erase an otherwise exceptional outcome  What it really means to become the practice everyone in town talks about   Episode Highlights 02:57 - What if the biggest obstacle to raising prices has nothing to do with your patients?  03:38 - How do you put a price on changing the trajectory of someone's life?  04:21 - The people most doctors think are broke may actually have a completely different problem.  04:54 - Why working harder can never fix a broken business model.  05:19 - The difference between something that costs less and something that's actually worth more.  07:13 - What changes when a doctor becomes fully convinced of the value they provide?  08:15 - Patients don't always make decisions based on price, but they always make them based on value.  09:34 - Why higher prices often create a stronger perception of quality before a word is spoken.  11:01 - What are patients really buying when they choose a practice?  14:07 - How quickly can one interaction convince someone they're in the right place?  17:30 - One bad experience was enough to erase everything that went right.  19:02 - Every patient is making a value calculation, whether they realize it or not.  19:59 - Remarkable isn't a marketing term. It's a standard.  21:51 - What are patients talking about when they leave your office?  24:23 - Were they paying for breakfast, or were they paying for something else entirely? 25:04 - Dan Anticich from Success Partner Twoconnect, joins Dr. Andrew to discuss how chiropractic practices can improve lead conversion, patient reactivation, and operational efficiency through dedicated offshore support. They explore how virtual team members help practices protect marketing investments, strengthen patient communication, reduce administrative workload, and create scalable systems that support sustainable growth.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Two Connect please visit: https://twoconnect.com.au/  Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    367 - These 2 Things Make Patients Happily Pay Your Price

  8. Jul 14

    366 - Are You Letting This Type of Friction Stunt Your Growth?

    What if the biggest barrier to patient retention isn't your care, but the time it takes patients to get answers?  Today’s patient wants answers fast.  Today’s Chiropractor wants to increase speed, quality of care - and compensation for all of the above.  Technology is the answer.  As patient expectations continue to accelerate, practices that can provide immediate clarity, faster care pathways, and greater certainty create a significant advantage. Dr. Timay sits down with John Conidi from Next Healthcare to explore how in-house radiology helps reduce patient drop-off, improve retention, mitigate medico-legal risk, and create new revenue opportunities for the practice. The conversation unpacks the financial realities of implementing imaging, the critical role of radiologist reporting in protecting both patients and providers, and how emerging AI technology may soon help identify urgent findings faster than ever before. The result is a compelling look at why imaging is becoming far more than a diagnostic tool. It's becoming a strategic driver of better patient experiences, stronger clinical outcomes, and sustainable practice growth.   In This Episode You Will Discover: Why a simple referral outside the practice may be costing far more patients than most realize  The overlooked medico-legal responsibility that comes with every image taken  A revenue opportunity hiding inside a service many practices already recommend  How reducing diagnostic delays can dramatically strengthen patient trust and retention  The emerging AI capability that could identify urgent cases before they reach the top of the reporting queue   Episode Highlights 02:04 - Why the speed of getting answers may matter just as much as the quality of care.  02:41 - A simple referral for imaging may be creating more patient drop-off than most practices realize.  03:37 - The path from diagnosis to care changes dramatically when answers happen immediately.  04:09 - Every X-ray captures more than the spine, creating a level of responsibility many practitioners never fully consider.  05:45 - What if radiology reporting could become a strategic asset instead of simply another expense?  08:24 - The strongest return on an X-ray machine may have less to do with reimbursement than with practice growth.  09:16 - Convenience isn't just good service anymore. It's becoming a competitive advantage.  10:40 - Removing barriers to advanced imaging could dramatically shorten the patient's journey to answers.  15:19 - What if months of waiting for an MRI could become a matter of days?  16:52 - The future of radiology may not be faster reports, but knowing which patients need attention first.  19:05 - One routine image uncovered something nobody expected and completely changed the care plan.  19:36 - Taking the image is only the beginning. The real responsibility starts with everything that comes after. 20:39 - Dan Anticich from Success Partner Twoconnect, joins Dr. Andrew to discuss how chiropractic practices can improve lead conversion, patient reactivation, and operational efficiency through dedicated offshore support. They explore how virtual team members help practices protect marketing investments, strengthen patient communication, reduce administrative workload, and create scalable systems that support sustainable growth.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Next Healthcare please visit: https://nexthc.com.au/   For more information about Two Connect please visit: https://twoconnect.com.au/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    366 - Are You Letting This Type of Friction Stunt Your Growth?
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Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for your personal and business transformation. The results will elevate you from having a job to owning a business that is remarkable, and help you become the CEO!

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