The Salon Rebel

Charlie Crothers
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The Salon Rebel Podcast, hosted by Charlie Crothers, is a journey into the heart of entrepreneurial passion and rebellion. Charlii, a multi-faceted business entrepreneur, shares the story of her life, intertwined with invaluable insights from her experiences in entrepreneurship ranging from Salon Ownership, E-commerce founder and Digital creator. Each episode is a mix of the good, the bad, and the sometimes ugly realities of running a business, providing listeners with relatable content and hope. She emphasizes that success often comes from stepping outside the industry 'norm.'

  1. 11H AGO

    Booked Out But Still Struggling? Here’s What’s Wrong | The Salon Rebel Podcast

    🎙️Episode 45: Are you fully booked but somehow still struggling to make a profit  or worse, staring at empty chairs and wondering what you're doing wrong? In this solo episode, Charlie dives deep into the massive divide happening in our industry right now. We’re seeing two polar opposites in the same economy: salons that are absolutely smashed (doing 12-14 hour days) and salons that are literally struggling to buy groceries. What is the actual difference between the two? Charlie breaks down her "no-BS" framework for identifying exactly where your business is leaking cash. Whether it’s a pricing hole you haven’t plugged in 15 years, a "Becky" out the back shouting for bleach, or the fear of stepping off the floor—it’s time to stop the overwhelm and start leading. If you’ve been waiting for a senior stylist to "save" you or wondering why your $40k weeks haven’t hit your personal bank account yet, this episode is your wake-up call. In this episode, we talk about: The Facebook vs. Instagram Lens: Why the "professionals only" forums tell the real story of the industry. The Two Polar Opposites: How some salons are drowning in work while others are just drowning. The Pricing Trap: Why you can’t use "the salon down the road" to set your rates (and why Charlie won’t run ads for anyone until their pricing is fixed). The "Color on the Face" Rule: A lesson in team culture—why every client is everyone's responsibility, from drinks to stains. Marketing vs. Reality: Are you broadcasting a luxury experience but delivering "in-and-out" vibes? The $2,000 Mistake: Why staying behind the chair is actually capping your profit and killing your growth. Rebuilding After Loss: How Charlie lost four seniors and rebuilt her Perth salon to be better than ever in just three months. Busy but Broke? You have a Pricing Problem. (Profit margins matter more than a full book). Not Busy? You have a Marketing or Customer Experience Problem. The Goal: Moving from a "stylist mentality" to a "CEO mentality." Ready to dig yourself out of the mud? Charlie is offering a Self-Led Pricing Program that only takes a couple of hours but could save your business. The Bonus: If you mention you heard this episode, Charlie will throw in a Quick Audit of your new pricing and provide direct WhatsApp support to make sure you’re aligned for profit. 🔗 https://www.thebiztoolboutique.com.au/profitable-pricing “I am 10 times more profitable now from taking myself off the floor than I was when I was behind the chair. It’s time to choose what you want to do next.” Join the Conversation: Are you navigating similar health challenges while running your salon? Do you have tips for beating the brain fog? Reach out to Charlie on Instagram or via the website to share your story. Are you a salon owner looking for mentorship? Charlie is currently taking on a limited number of mentorship clients (max 4 at a time) to help restructure salons for profit and freedom—often before even turning on the ads. 🎙️ About The Salon Rebel Podcast Hosted by Charlie Crothers, is a journey into the heart of entrepreneurial passion and rebellion. Charlie, a multi-faceted business entrepreneur, shares the story of her life, intertwined with invaluable insights from her experiences in entrepreneurship ranging from her personal life to Salon Ownership, E-commerce Founder and Digital Creator. Each episode is a mix of the good, the bad, and the sometimes ugly realities of running a business, providing listeners with relatable content and hope. She emphasises that success often comes from stepping outside the industry 'norm.' Podcast Instagram: https://www.instagram.com/thesalonrebelpodcast Biz Tool Boutique Instagram: https://www.instagram.com/thebiztoolboutique/ Find out more about The Biz Tool Boutique - Tools and Resources for Service-Based Business Owners: https://www.thebiztoolboutique.com.au/ The Nest Hair Boutique: https://thenesthairboutique.com.au/

    20 min

  2. APR 24

    Burnout, Brain Fog, and Business: The Wake-up Call I Wasn't Expecting | The Salon Rebel Podcast

    🎙️Episode 44: In this raw and honest catch-up, Charlie (your host of the Salon Rebel podcast) pulls back the curtain on a massive season of change. From the "excruciating" process of selling half of her e-commerce brand to navigating the physical and mental shifts of turning 40, this episode is about reclaiming time, protecting your health, and leaning into what you’re actually good at. Whether you're struggling with the "soul-killing" admin tasks of business or wondering how to navigate perimenopause while leading a team, Charlie shares her current journey and the tools she's using to stay ahead of the "fried brain" syndrome. Key Highlights From This Episode:Join the Conversation: The Big Sale: Charlie discusses the relief (and the ego-bruising process) of selling 50% of her e-commerce brand to a strategy genius. Learn why checking out of operations was the best thing for the brand’s survival. The Power of Profiling: How a meeting with Jennifer Elliot (Integrity and Values) led to a major epiphany about IT skills, admin, and the importance of having an "Amber" (EA extraordinaire) to handle the backend. The Health Wake-Up Call: Dealing with an ectopic heartbeat (6,000 palpitations a day) and the confronting reality of aging. Navigating Perimenopause & Longevity: Charlie talks openly about trying HRT and GLP-1 (Mounjaro) for weight, inflammation, and brain health, motivated by her family's history with Parkinson’s and stroke. Impact Over "Plastic": Why moving away from consumer goods and toward deep mentorship for salon owners is lighting Charlie up again. Are you navigating similar health challenges while running your salon? Do you have tips for beating the brain fog? Reach out to Charlie on Instagram or via the website to share your story. Are you a salon owner looking for mentorship? Charlie is currently taking on a limited number of mentorship clients (max 4 at a time) to help restructure salons for profit and freedom—often before even turning on the ads. 🎙️ About The Salon Rebel Podcast Hosted by Charlie Crothers, is a journey into the heart of entrepreneurial passion and rebellion. Charlie, a multi-faceted business entrepreneur, shares the story of her life, intertwined with invaluable insights from her experiences in entrepreneurship ranging from her personal life to Salon Ownership, E-commerce Founder and Digital Creator. Each episode is a mix of the good, the bad, and the sometimes ugly realities of running a business, providing listeners with relatable content and hope. She emphasises that success often comes from stepping outside the industry 'norm.' Podcast Instagram: https://www.instagram.com/thesalonrebelpodcast Biz Tool Boutique Instagram: https://www.instagram.com/thebiztoolboutique/ Find out more about The Biz Tool Boutique - Tools and Resources for Service-Based Business Owners: https://www.thebiztoolboutique.com.au/ The Nest Hair Boutique: https://thenesthairboutique.com.au/

    21 min
  3. Why Clients Choose One Salon Over Another | Sev The Content King | The Salon Rebel Podcast

    APR 17

    Why Clients Choose One Salon Over Another | Sev The Content King | The Salon Rebel Podcast

    🎙️ Episode 43: This episode is brought to you by The Biz Tool Boutique: www.thebiztoolboutique.com.au Most salon owners think marketing is about posting content… but the truth is, it’s about understanding why clients actually book.In this episode, we sit down with Sev — a content and marketing expert — to break down what really drives growth in a salon business. From hiring the right staff to building a client experience people can’t stop talking about, this is a masterclass in modern salon marketing.

    55 min

  4. APR 9

    Why Working From Home Might Be Your Biggest Advantage | The Salon Rebel Podcast

    What if the way you started your salon… wasn’t how you imagined it would be?In this episode of The Salon Rebel Podcast, Charlie takes it back to where it all began — from working in a failing salon, to doing hair in the basement, to eventually building The Nest into a thriving commercial space.This is more than just a “how I started” story.It’s an honest look at what it really takes to build a salon from scratch — the messy beginnings, the uncomfortable growth stages, and the mindset shifts that most salon owners don’t talk about. Working from home gave Charlie a front-row seat to what clients truly value in a salon and just as importantly, what quietly turns them off.If you’re currently working from home, freelancing, or dreaming of opening your own salon… this episode will give you both clarity and confidence for your next step.🎙️ About The Salon Rebel Podcast Hosted by Charlie Crothers, is a journey into the heart of entrepreneurial passion and rebellion. Charlie, a multi-faceted business entrepreneur, shares the story of her life, intertwined with invaluable insights from her experiences in entrepreneurship ranging from her personal life to Salon Ownership, E-commerce Founder and Digital Creator. Each episode is a mix of the good, the bad, and the sometimes ugly realities of running a business, providing listeners with relatable content and hope. She emphasises that success often comes from stepping outside the industry 'norm.'Podcast Instagram:   / thesalonrebelpodcast  Biz Tool Boutique Instagram:   / thebiztoolboutique  Find out more about The Biz Tool Boutique - Tools and Resources for Service-Based Business Owners: https://www.thebiztoolboutique.com.au/The Nest Hair Boutique: https://thenesthairboutique.com.au/

    30 min
  5. You’re Being ‘Too Nice’ - And It’s Backfiring | Jennifer Elliot | The Salon Rebel Podcast ​

    MAR 27

    You’re Being ‘Too Nice’ - And It’s Backfiring | Jennifer Elliot | The Salon Rebel Podcast ​

    🎙️ Episode 41: This episode is brought to you by The Biz Tool Boutique: www.thebiztoolboutique.com.au Most salon owners think they have a staff problem… when in reality they have a leadership communication problem. If you’re struggling with inconsistent performance, staff entitlement, or avoiding difficult conversations in your salon - this episode breaks down exactly how to fix it using assertive leadership and clear management systems.In this episode of The Salon Revel Podcast, Charlie sits down with Jennifer Elliott, CEO of Integrity & Values, to reveal why salon owners struggle with communication - and how mastering assertive leadership can completely transform your business. Connect with Jennifer Elliothttps://www.integrityandvalues.com/who-we-are/https://www.instagram.com/integrityandvalues/

    1h 30m
  6. How Salon Owners Should Really Use Social Media | Renee Andrews | The Salon Rebel Podcast

    MAR 13

    How Salon Owners Should Really Use Social Media | Renee Andrews | The Salon Rebel Podcast

    Ep.41 🎙️Running a salon today means more than just doing great hair it means understanding how social media, Google, and online discovery influence where clients choose to book.In this episode of The Salon Rebel Podcast, Charlie Crothers sits down with Renee Andrews from Salon Society, a marketing expert with years of experience working with salons and small businesses.Renee shares the biggest mistakes salon owners make with their marketing and explains how to create content that actually attracts the right clients, not just other hairdressers.They also dive into how Google search, Instagram, and even tools like ChatGPT are changing how people find salons online.If you're a salon owner trying to grow your client base without burning out on social media, this episode will completely change how you think about your marketing strategy.

    1h 38m
  7. Why Every Salon Owner Needs Tiered Pricing | The Salon Rebel Podcast

    FEB 27

    Why Every Salon Owner Needs Tiered Pricing | The Salon Rebel Podcast

    🎙️ Episode 39: In this episode of The Salon Rebel, I’m sharing why tiered pricing for salons goes beyond just “charging more”. You’ll hear how tiered salon pricing can create a smart, scalable structure that supports your team, improves cash flow, and gives clients flexibility - without discounting your brand.If you’re a salon owner struggling with uneven bookings, awkward pay rise conversations, or constant discounting, this episode will completely shift how you think about your salon pricing strategy.Hosted by Charlie Crothers — a journey into the heart of entrepreneurial passion, rebellion, and the real-life lessons of business. 🎙️ About The Salon Rebel Podcast Hosted by Charlie Crothers, is a journey into the heart of entrepreneurial passion and rebellion. Charlie, a multi-faceted business entrepreneur, shares the story of her life, intertwined with invaluable insights from her experiences in entrepreneurship ranging from her personal life to Salon Ownership, E-commerce Founder and Digital Creator. Each episode is a mix of the good, the bad, and the sometimes ugly realities of running a business, providing listeners with relatable content and hope. She emphasises that success often comes from stepping outside the industry 'norm.' Podcast Instagram: ⁠⁠https://www.instagram.com/thesalonrebelpodcast⁠ ⁠⁠⁠Biz Tool Boutique Instagram: ⁠⁠https://www.instagram.com/thebiztoolboutique/⁠⁠ Find out more about The Biz Tool Boutique - Tools and Resources for Service-Based Business Owners: ⁠⁠https://www.thebiztoolboutique.com.au/⁠⁠ The Nest Hair Boutique: ⁠⁠https://thenesthairboutique.com.au/⁠

    15 min
  8. Why Salons With Great Work Still Struggle | Meghan Hayden | The Salon Rebel Podcast

    FEB 11

    Why Salons With Great Work Still Struggle | Meghan Hayden | The Salon Rebel Podcast

    Ep.38 🎙️If your salon has great results but empty chairs, the problem likely isn’t your skill or service. It’s your salon marketing. In this episode of The Salon Rebel, your host Charlie Crothers is joined by Meghan Hayden, Founder of Plush Locks. Together, they share the real side of entrepreneurship in the salon industry. From shutting down mentorship programs, adapting to industry disruption, and building a scalable salon - to delivering life-changing hair loss solutions for women… Charlie and Meghan share powerful insights for salon owners This episode also reveals the Scalp 360 hair systems, the emotional reality of female hair loss, and the behind-the-scenes business decisions most salon owners never talk about. Tune in to hear about: 👉How paid ads actually bring ideal clients into salons 👉How Scalp 360 customised hair systems work (casting, silicone bases & hand-injected hair) 👉How Megan transitioned off the salon floor without destroying the business 👉Great client retention rate, but still not busy enough? Hear what you need to do 👉The myth of “work-life balance” while scaling a salon or beauty business 👉Motherhood, leadership, outsourcing & boundaries as a salon owner If you run a salon or beauty business, are thinking about paid ads for your salon, or want to understand modern hair replacement systems - this episode is for you. Key moments: 00:01:00 The Circle Mentorship Fail 00:06:40 Plush Locks Brand Explained 00:09:00 Chinese Factories Disruption 00:13:20 Introducing Scalp 360 00:16:00 Custom Silicone Hair Systems 00:21:00 Sponsorship and Team Growth 00:26:00 Emotional Impact of Hair Loss 00:29:00 Why Meghan Needed Ads 00:38:00 Meta Ads Results Breakdown 00:44:20 Google Reviews Strategy 00:50:00 Handling Bad Reviews If you want to know how a salon owner juggles three businesses, gets off the floor, and fills chairs with ideal clients using ads - hit play now. - 💙Connect with Meghan https://www.instagram.com/meghan_plushlocks/ https://www.instagram.com/plushlocks_thesalon/ - 💙Connect With Charlie💙 https://www.instagram.com/thebiztoolboutique/ https://www.instagram.com/thesalonrebelpodcast/ - 💙About The Biz Tool Boutique 💙 With 15+ years experience and a team of almost 20 - Charlie Crothers started The Biz Tool Boutique to help other salon owners increase cash flow & team performance like she has… So they can create the freedom and income they deserve. Tap Below To Access Tools and Resources for Service-Based Business Owners. https://www.thebiztoolboutique.com.au/

    58 min
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About

The Salon Rebel Podcast, hosted by Charlie Crothers, is a journey into the heart of entrepreneurial passion and rebellion. Charlii, a multi-faceted business entrepreneur, shares the story of her life, intertwined with invaluable insights from her experiences in entrepreneurship ranging from Salon Ownership, E-commerce founder and Digital creator. Each episode is a mix of the good, the bad, and the sometimes ugly realities of running a business, providing listeners with relatable content and hope. She emphasizes that success often comes from stepping outside the industry 'norm.'

Information

  • Creator
    Charlie Crothers
  • Years Active
    2024 - 2026
  • Episodes
    47
  • Rating
    Explicit
  • Copyright
    © Charlie Crothers
  • Show Website
    The Salon Rebel

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