Run a Profitable Gym

Chris Cooper
  • 4.7 (93)
  • ENTREPRENEURSHIP
  • UPDATED SEMIWEEKLY

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

  1. 7H AGO

    Don’t Hire a Gym Business Mentor Until You Listen to This

    Many gym owners hire the wrong mentor for the wrong reasons. They pick the cheapest option or someone who “really cares.” But "cheap" doesn't mean "effective" and caring isn’t enough. You need results when you invest in mentorship. Today on “Run a Profitable Gym,” Chris Cooper walks you through the Mentor Match exercise, a step-by-step process for identifying exactly the right mentor for you. The exercise reveals which coaching styles have actually worked for you in the past: Some people respond to drill sergeants, while others need questioners or explainers. The key is finding the style that matches your personality. Chris also covers the three non-negotiables when choosing a mentor: They’ve done what you want to do, they’re objective (not just supportive), and the investment is uncomfortable enough to ensure you do the work. Every coach needs a coach. Use the Mentor Match exercise to find the right fit. Download the free Mentor Match worksheet in Gym Owners United, linked below. Links Gym Owners United Book a Call 1:45 - Mentor Match exercise 13:01 - Find the expert 16:17 - Non-negotiables 19:48 - Do your due diligence 20:51 - A reality check

    24 min

  2. 3D AGO

    What's the Real Reason Your Gym Isn’t Growing?

    You have access to endless knowledge and resources, but you can’t seem to put it all together and fix your gym. Why? In this episode of “Run a Profitable Gym,” Chris Cooper walks you through the mind of a mentor—showing you exactly how they diagnose problems, prioritize solutions and guide gym owners step by step. He reveals the three reasons gym owners need more money: - Expenses are too high. - Number of clients is too low. - Average revenue per member (ARM) is too low. Many gym owners say, “I need more leads,” but that’s rarely the real issue. Chris maps out the actual problem-solving process so you can identify your biggest priority. He explains how to get more clients, increase retention and earn more per member. You don’t need more knowledge to grow your gym; you need clarity and a step-by-step plan. Links Gym Owners United Book a Call 3:24 - Earn more per member 8:44 - More clients, longer retention 16:51 - Understand your lead funnel 24:43 - The four marketing funnels 33:18 - Make time to grow your gym

    39 min

  3. MAR 5

    More Leads in 60 Minutes: He Found the Leaks Most Gym Owners Miss

    Don’t let potential members slip away! Get the free “1-Hour Marketing Audit for Gym Owners” here.  Joe Rouse ran Two-Brain's  “1-Hour Marketing Audit” on his gym and uncovered gaps in his funnels—even after 12 years in business. In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Joe, owner of Breakaway Fitness & Performance, to find out what he discovered using Chris Cooper’s free marketing audit guide. Joe thought his funnels were dialed in. The audit proved him mostly right: His lead follow-up, Google Business profile and website all earned top scores. But the audit also revealed a few critical gaps: His social media posting schedule wasn’t being followed consistently, and his sales process needed better documentation for staff handoff. In under an hour, Joe walked away with a clear action plan to improve his lead generation and sales—so no more potential members slip through the cracks. Even experienced gym owners find problems when they audit their marketing. Joe plans to use this guide quarterly to keep his funnels and his sales process running smoothly.  Get the free 26-page guide via the link below and fix your gym’s marketing funnel today! Links 1-Hour Marketing Audit for Gym Owners Gym Owners United Book a Call 2:12 - No. 1 audit discovery 5:08 - What he’s doing right 8:33 - Getting recommended by AI 12:48 - Post-audit action plan 15:40 - Sales process improvements

    22 min

  4. MAR 2

    The 1-Hour Marketing Audit for Gym Owners

    Your gym is leaking leads. But you can fix it in 60 minutes with this marketing audit. Get a free copy of the 26-page audit workbook here. In this episode of “Run a Profitable Gym,” Chris Cooper walks you through a complete one-hour audit of your gym’s marketing funnel—from lead generation to closing sales. He demonstrates the audit live with his own gym, Catalyst, revealing every problem he finds along the way. The audit covers four critical parts of the marketing funnel: Lead generation: Can prospects find you?Lead capture: Can they reach you?Lead nurture: Do you follow up?Appointments and closing: Is there a path forward?Most gym owners think they need more leads. In reality, they’re often getting enough leads but losing them because follow-up is poor, calls to action are unclear or sales processes are weak. Fix the leaks before pouring more water into the funnel. Tune in to find out what to look for and how to prioritize fixes. Just one hour of focused work can help you recover thousands of dollars of lost gym revenue.  Get your free copy of the “The 1-Hour Marketing Audit for Gym Owners” via the link below. Links 1-Hour Marketing Audit for Gym Owners Gym Owners United Book a Call 0:01 - Intro 2:26 - Part 1: Lead Generation 15:56 - Part 2: Lead Capture 28:05 - Part 3: Lead Nurture 38:21 - Part 4: Appointment and Close 49:40 - Results

    57 min

  5. FEB 26

    From $0 to $16K Months: How This Gym Owner Became a Top Earner

    The median gym owner brings home $61,000 per year, but the owners on Two-Brain’s latest leaderboard earn between $189,000 and $357,000 annually. What’s the difference? In this episode, Mike Warkentin sits down with top earner Ryan McStockard to find out exactly how he secured his spot on the leaderboard. In 2020, Ryan took zero income in some months just to keep the gym alive. Then, in 2021, he invested in Two-Brain mentorship and rebuilt everything. Now he consistently earns over $16,000 per month from his gym. His biggest wins came from adding high-value services, such as personal training, and focusing on improving the client journey: Personal training makes up 34% of his revenue, and his clients stick around for a whopping 42 months on average. As a Two-Brain mentor, Ryan now helps other gym owners replicate his success. He’s also in the Tinker Mastermind, where he’s focused on maximizing his income and his lifestyle. His primary goal today is simply “to not miss family dinners.” Interested in becoming a Tinker? Email Joleen Bingham (leader of Tinker North America) or Lisa Palmer (leader of Tinker Europe) to learn more: joleen.bingham@twobrainbusiness.com or lisa.palmer@twobrainbusiness.com Links Gym Owners United Book a Call 1:07 - Gym overview & low point 5:02 - Revenue breakdown 7:24 - Finding Two-Brain 20:52 - Additions to Ryan’s NOB 31:13 - Retention secret

    38 min

  6. FEB 23

    What the Highest-Paid Gym Owners Take Home Each Month

    The top gym owner on Two-Brain’s leaderboard takes home $29,767 per month. That’s $357,204 per year from a single gym location. In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 net owner benefit (NOB) leaderboard—showing exactly what elite gym owners actually take home each month. What sets these owners apart? Chris shares their top tactics, such as nurturing leads, selling high-value coaching services and focusing relentlessly on doing the basics better. Other common tips include using Two-Brain's Prescriptive Model and knowing your data. One owner said: “Increasing my NOB has been a goal for the last three years. Every month I've been finding small ways to do that—adding semi-private training, training staff to take on lower value tasks and talking to other similar owners in Two-Brain.” Tune in to hear exactly how these gym owners earn consistent, sustainable incomes so they  can make an impact, make a profit and make it home for dinner. Ready to start your path to the leaderboard? Use the link below to book a call! Links Gym Owners United Book a Call 1:29 - Why NOB matters 3:21 - The leaderboard revealed 5:33 - Annual projections 6:13 - What they actually do 8:21 - The boring secret

    10 min

  7. FEB 19

    70+ Millionaire Gym Owners: Inside Two-Brain's Tinker Mastermind

    When your gym is stable and the fires are out, what's next? Two-Brain’s Tinker Mastermind provides an elite level of mentorship for gym owners who are ready to build wealth, scale their businesses, learn to lead and create lasting legacies. This is the fun part of entrepreneurship—the part where you have choices: build investment portfolios, acquire real estate, franchise your concept, create new businesses or simply pick your kids up from school every day. The possibilities are endless. In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Tinker leaders Joleen Bingham and Lisa Palmer to find out exactly what the program is and who it’s for. Tinker-level gym owners have reliable cash flow, available time and a growth mindset. They focus on four main pillars to build their Perfect Day: lifestyle, wealth, scaling and leadership. Tinkers join weekly breakout calls with elite entrepreneurs from around the world and attend quarterly in-person meetups in places such as Florida, Arizona, Portugal and Ireland. The results speak for themselves: Two-Brain has certified over 70 millionaire gym owners through Tinker, with 17 certified in the last year alone. One Canadian Tinker took home $300,000 in net owner benefit, became a certified millionaire, invested in three syndications and opened a second gym that's hitting $30,000-$35,000 months. A U.K. Tinker spent three months in South Africa with his family while his gym ran without him. Are you Tinker ready? Email Joleen (North America) or Lisa (Europe) to find out: joleen.bingham@twobrainbusiness.com or lisa.palmer@twobrainbusiness.com Links Gym Owners United Book a Call 0:44 - Who is Tinker for? 5:10 - Problems Tinker solves 11:59 - Tinker program structure 21:40 - Tinker Toolkit preview 23:47 - 70+ millionaire gym owners

    34 min

  8. FEB 16

    How to Find and Hire Great Coaches (Personality Assessment Included!)

    Stop trying to clone yourself when you hire coaches. Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why hiring for personality and training for skill is the smartest path to building a team that lasts. Most gym owners hire based on certifications and technical knowledge. Then they micromanage every rep, correct every cue and watch their coaches burn out within two years. But clients don’t care about perfect squat mechanics; they care about how they feel when they walk through the door. Coop explains where to find coaches with great personalities and also provides a 10-question personality assessment you can use on potential hires. Before you start looking for coaches, take the assessment yourself. If your score reveals you’re burned out, use the strategies from this episode to deal with that first. The key takeaway: Hire people who light up when they’re around others. Then teach them the technical stuff. DM Coop through Gym Owners United to get his free Energy and Attitude Assessment—link below. Links Gym Owners United Book a Call 0:01 - Intro 2:52 - Where to find potential coaches 8:06 - The personality assessment 12:02 - Dealing with burnout 17:08 - The problem with bad personalities

    23 min
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4.7
out of 5
93 Ratings

About

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

Information

  • Creator
    Chris Cooper
  • Years Active
    2015 - 2026
  • Episodes
    1.1K
  • Rating
    Explicit
  • Copyright
    © 2026 Run a Profitable Gym
  • Show Website
    Run a Profitable Gym

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