Run a Profitable Gym Chris Cooper
-
- Business
-
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
-
Marketing Leader After Just 6 Months of Mentorship!
After six months of mentorship with Two-Brain, gym owner Wesley Kalkhoven doubled his income, earned more time with his family, and claimed spots on the February 2024 leaderboards for set rate and show rate.
His gym, Calisthenics Amsterdam in the Netherlands, had a whopping 76 No Sweat Intro appointments booked, and 37 people showed up.
In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Wesley, who shares exactly how his mentor, Gary Walsh, helped him rev up his marketing to bring in more leads.
Wesley also reveals his secret to getting so many leads to show up for their appointments: consistent follow-up.
Now, with only 20 group training spots left to fill, Wesley is setting his sights on growing other revenue streams, like personal training.
Links
Gym Owners United
Book a Call
0:50 - How did Wesley get so many clients?
6:12 - Why do people come to you?
10:33 - Improving the numbers
17:05 - Before Two-Brain and now
26:07 - How common are no-shows? -
How Top Coaching Gyms Close 20+ Sales Per Month
Gym owners often ask “how do I get more leads?” when they really need more customers.
The problem usually isn’t lead generation—it’s leads that don’t move down the marketing funnel.
How do you know if your funnel is clogged? You have to track and analyze metrics.
To help you add more clients, our February 2024 leaderboard show dials in on three critical lead-tracking metrics: set rate, show rate and close rate. How many leads set appointments, how many people show up, and how many buy?
In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper runs through each Top 10 leaderboard, sharing data from the best gyms around the world.
Then he gives you tips directly from the owners of these gyms so you can find out exactly what they’re doing to get more clients in the door.
One tip came up in every interview: speed—reach out to leads as fast as possible.
Links
Gym Owners United
Book a Call
1:35 - February 2024 leaderboards
3:11 - NSIs set
5:15 - NSIs showed
6:51 - NSIs closed
8:43 - Marketing tips -
Double Revenue in 6 Months: How This Owner Turned His Gym Around
Make his gym profitable by Christmas or shut down.
That was the goal set by Brandon Sundwall, owner of Virtuo Personal Training in L.A., around this time last year.
In this episode of “Run a Profitable Gym,” Two-Brain Business chief marketing officer John Franklin is joined by Brandon, who shares his gym’s epic turnaround.
In just six months, Brandon doubled his gym’s revenue and cut his working hours in half—all with the support of his Two-Brain mentor, Anastasia Bennett.
The keys to reaching his goal? Focus and systems.
Brandon has systematized every aspect of his business so it won’t crumble if he’s gone for a few weeks. Now he thinks like an owner, always asking himself, “What’s most worth my time and effort?”
Tune in to hear exactly how Brandon revived his gym—and to find out what his goal is for 2024.
Links
Gym Owners United
Book a Call
0:44 - What is Virtuo?
8:22 - More clients and expansion
14:58 - Expanding business and family
23:37 - How Brandon found Two-Brain
33:11 - What’s on your Monday checklist? -
Buy Speed! Why Mentorship Is Important for Gym Owners
When you buy mentorship, you buy speed.
In today’s episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper walks you through the mentorship process to show what’s possible and how fast you can move.
It’s all about setting a goal, creating a plan with expert assistance, and having someone hold you to the plan so you get the results you want.
At the start of the program, we’ll help you score quick wins. We want you to earn the money you need to pay for mentorship, so your mentor will help you create and sell a better offer. As you gain momentum, you’ll build a rock-solid foundation to your business by focusing on marketing, sales, cost control, retention, operations and team building.
In the Growth stage, your mentor will create a customized roadmap to get you where you want to go, and you’ll learn to track your metrics so you know you’re making progress. The focus here: Reach your ideal income level—$100,000 is a common target.
Once you have a strong, profitable business and some extra time and money, you can join the elite gym owners in our Tinker program. Here, the goal is to invest to build long-term wealth for your family, while increasing your lifespan and healthspan.
Two-Brain Business has produced 48 millionaire gym owners, with more added to the total every month.
How long will it take to get there? We move fast: The average Two-Brain client reaches $100,000 in income in just over two years (regardless of starting point), and $1 million net worth can be achieved about two years after that with the help of a mentor.
Links
Gym Owners United
Book a Call
0:47 - Buy mentorship and buy speed
3:29 - Six key areas
6:18 - An inside look
8:49 - Hitting your target income
10:22 - Think like an investor -
Ben Bergeron: Will Being a Great Coach Make You a Great Gym Owner?
Does being a good coach make you a good gym owner?
In today’s episode of “Run a Profitable Gym,” host Mike Warkentin dives into this question with one of the top coaches in the world, Ben Bergeron.
Ben has trained numerous CrossFit Games and Affiliate Cup champions, and he’s also the founder of CrossFit New England and CompTrain, as well as the author of the book “Chasing Excellence.”
According to Ben, it takes a lot more than just a passion for coaching if you want to run a successful gym in 2024.
He dials in on a few essential business skills for gym owners: building and leading a team, understanding your financials, and being—or having—a high-level coach.
Another key question Ben addresses: Will your gym be successful if you get an athlete to the CrossFit Games?
To hear more from Ben and other incredible speakers such as Jason Khalipa and Brian “Tosh” Chontosh, get your tickets to the Two-Brain Summit, June 8 and 9 in Chicago, via the link below.
Links
Two-Brain Summit
Gym Owners United
Book a Call
3:41 - What happened with Ben
10:49 - What did Ben change?
19:37 - Did things improve?
29:26 - Advice for prospective gym owners
35:44 - Competition success doesn’t mean gym success -
Parkour Gym Owner & Mentor Backflips Into Profitability
Who’s my target market? How many class options should I offer? How much should I charge?
These are questions all gym owners must ask, no matter what type of gym they run.
In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper dives into these topics with Jimmy Davidson, a parkour athlete turned gym owner and mentor.
Jimmy owns a three-location parkour gym, Freedom in Motion, and he’s a coach at Motion Mentors, a mentoring practice for parkour businesses.
By dialing in on his key demographic and offering programs his market wants, Jimmy has grown his gyms to nearly $1 million in revenue per location. Now, he’s on a mission to achieve his goal of helping 1 million people learn parkour.
Whether you own a CrossFit gym, a parkour gym or anything in between, tune in to learn proven strategies for overcoming some of the most common challenges gym owners face.
Links
Motion Mentors
Gym Owners United
Book a Call
2:02 - Parkour vs. ninja gyms
5:30 - Why open a gym?
16:32 - Problems for parkour gyms
19:37 - Low prices hurt your gym
25:37 - Parkour level system
Customer Reviews
Entertaining, insightful, and actionable! 🔥
Whether you’re well established as a gym owner, or just getting started carving out a profitable niche that’s ready to grow, this is a must-listen podcast for you! Chris does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business you can be proud of with fitness industry leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing! 💪
Invaluable information!
Thank you! Keep it coming.
Best small business podcast out there!
The content is how to grow your gym business but the content that Chris, Greg and the rest of the crew provide is all about getting you towards perfect day and the lessons can be applied to any small business. Thanks for the work!