Virtually Free with Ashlee

Ashlee Thomas
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You started your business for more freedom, so why does it still feel like a job? Welcome to Virtually Free with Ashlee, the podcast for virtual assistants, service providers and digital entrepreneurs who want to scale their business in a way that aligns with their lifestyle, values, and long-term goals—without burnout or overwhelm. I’m Ashlee Thomas, a VA coach and business mentor who’s helped over 400 women grow their businesses on their own terms. In this podcast, I’ll share real talk and proven strategies to help you step into the CEO role, ditch the hustle mentality, and create a business that truly supports the life you want to live. It’s time to work smarter, not harder, and build a business that truly serves you. Hit play and let’s go.

  1. 3D AGO

    How I would make it work even if I had a full time job

    Struggling to find the time to start your VA business while working full-time (or around family)? In this episode of Virtually Free, I’m sharing practical strategies for time blocking, energy management and more to get you moving. One of the biggest reasons people don’t start their VA business? They think they don’t have the time. Whether you're working a 9–5, juggling the school run, or just trying to stay afloat in life — I see you. And I promise: you can build your business even in the cracks of your day. This episode is all about ditching the overwhelm and finding practical ways to carve out space to launch and grow your VA biz — without quitting your job or sacrificing your sanity. Inside, I walk you through: How to reclaim 2–5 hours a week (without waking up at 5am) My weekly Sunday planning ritual that keeps me consistent How I built my business in short windows around babies (and what it taught me) The importance of energy management vs time management Boundaries and systems my clients use to take calls, book clients, and grow while still working full-time Whether you’re in the early stages or still thinking about it, this episode is your permission slip to start now — using what you’ve got, right where you are. Links & Resources:Download the VA Starter Kit: Click hereWork with me / Explore my services: www.ashleethomas.com.auCome say hey on IG: @ashleethomas.vacoach

    11 min

  2. SEP 15

    The 6 biggest lies you'll hear about working online

    We’ve all seen the laptop by the pool, passive income while you sleep promises floating around Instagram... but if you’ve been in the online space for more than five minutes, you know better. In this episode of Virtually Free, I’m breaking down 6 of the biggest myths that keep service providers stuck, second guessing, and chasing someone else’s version of success. Whether you’re just getting started or you’re deep in the work and wondering “Why doesn’t this feel like freedom?” this one’s for you. In this episode I cover: ✨ The truth about passive income (and why it’s not always the goal) ✨ Why being “fully booked” isn’t a measure of success ✨ The myth that you need to scale fast to be legit ✨ Why you don’t have to show up everywhere to grow ✨ The BS around overnight success stories ✨ And how to stop building a business that drains you instead of supports you If you’re ready to cut through the noise and build a business that actually fits your life, this is your reminder: You get to do it differently. 🔗 Resources & Links:Download the VA Starter Kit : https://www.ashleethomas.site/f/va-starter-kit-copy 📲 Connect on Instagram: @ashleethomas.vacoach

    11 min

  3. SEP 7

    Behind the scenes of the Expansion Mastermind

    In this episode I am pulling back the curtain and walking through the real structure of this our Expansion Mastermind so you know exactly how it’s built to help you create predictable income, simplify your business model, and finally have the space to grow without burning out. What you’ll learn in this episode:🧠 The exact structure of the mastermind: 📦 What’s inside the VA Expansion Slack space: 🎯 The 3S Framework (Strategy, Systems, Structure) → Strategy: Refine what you sell and how you grow → Systems: Clean up the chaos and protect your time → Structure: Build a business model that fits your life 📈 Real client wins: Expansion Mastermind applications are open until tomorrow!This is a high-touch mastermind for established VAs, social media managers and creatives who want:  ✅ More clarity and confidence in their business model ✅Real-time coaching and accountability ✅ A personalised roadmap with strategic guidance ✅ A small, high-level community that actually gets it 📩 Apply now → https://www.ashleethomas.site/courses/vaemastermind Connect with Ashlee:● Instagram: ashleethomas.vacoach ● Website: www.ashleethomas.com.au ● Join the community: Startup Virtual Assistants Australia More about Virtually Free with AshleeVirtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them. Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease. New episodes released weekly. Subscribe wherever you listen to podcasts!

    11 min

  4. SEP 3

    What actually happens inside a Mastermind?

    Most VAs and service providers are familiar with courses. Some have worked with coaches. But masterminds? They’re often misunderstood or dismissed entirely because no one’s ever really explained what they are or how they work. In today’s episode, I’m breaking it all down. We’re talking about what makes masterminds so powerful when you’re already established  and why I created Expansion Mastermind specifically for VAs, social media managers and creatives who are established, busy, talented and... stuck. You’ll hear why a mastermind isn’t just “a group program,” and how it gives you the clarity, structure, and high-level strategy you can’t get from another 12-week course. Inside the episode:✨ What actually happens inside a mastermind (and how it’s different from coaching or courses) ✨ Why VA Expansion was built for the in-between growth stage - when you’ve outgrown your current model but have no time to focus on the next stage ✨ What makes this mastermind unique: small cohort, high-touch support, 1:1 access, and actual momentum ✨ Real client results: tripling rates, simplifying offers, launching VIP Days, and building better systems that support more income without more hours. The Expansion Mastermind is open for applications This mastermind is for established VAs and service providers who are ready to: ✅ Restructure their offers for more income, clarity AND freedom ✅ Step out of the client-churn cycle and escape the time for money trap ✅ Build a business model that supports their time, energy, and goals ✅ Finally stop doing it all alone. We start on September on September 10 and spots are limited. 📩 Apply now → https://www.ashleethomas.site/courses/vaemastermind Connect with Ashlee:● Instagram: ashleethomas.vacoach ● Website: www.ashleethomas.com.au ● Join the community: Startup Virtual Assistants Australia More about Virtually Free with AshleeVirtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them. Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease. New episodes released weekly. Subscribe wherever you listen to podcasts!

    11 min

  5. SEP 1

    Personality-Driven Content that Attracts High-Quality Clients with Bree

    In this episode, I chat with content strategist and former VA Expansion Mastermind client Bree, about how to shift your content from “just blending in” to standing out and calling in the right-fit clients. Bree is a content strategist and mentor for service providers ready to elevate their messaging and attract aligned, premium clients. After starting as a virtual assistant, she now helps others step into their next level of business with strategy-led, personality-packed content that converts  In this episode we dive into what personality-driven content really looks like (hint: it’s not oversharing or being fake relatable), and how Bree made intentional changes to her messaging that elevated her brand, filtered out misaligned clients, and led to more consistent leads. Whether you're early in business or refining your brand to attract premium clients, this episode gives you tangible content tips you can start using today. What You’ll Learn:The biggest mistake most service providers make when creating content early onWhy “same as everyone else” content doesn’t convert (and what to do instead)What personality-driven content actually means—and how to create it in your voiceHow Breanna used content strategy to shift her offers and attract better-fit clientsBree’s #1 tip if you’re ready to shift your messaging starting today Links: 👉 Follow Breanna on Instagram: @everydaydigital for content creation tips, advice and personality ;) 👉 Click here to find out more about Bree's Instagram Strategy Audit Pssst… We are currently launching our VA Expansion Mastermind. The high-level mastermind for established VAs, social media managers, creatives and online service providers. This is a 6 month container to scale your business beyond booked and busy, giving you the freedom you’ve always wanted.. With the right strategy, systems, and the kind of support that gets you moving.  You can find out more about the Mastermind here Connect with Ashlee:● Instagram: ashleethomas.vacoach ● Website: www.ashleethomas.com.au ● Join the community: Startup Virtual Assistants Australia More about Virtually Free with AshleeVirtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them. Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease. New episodes released weekly. Subscribe wherever you listen to podcasts!

    34 min

  6. AUG 25

    What a heavy season taught me about my business model

    This year has tested me in more ways than one. The kind of season that forces you to pause, reassess, and redefine what really matters, not just in life, but in business too. While I’m all about transparency, I also believe in sharing from a place of reflection, not reaction. In this episode, I’m walking you through the biggest takeaways from this heavy season and what it’s taught me about the way I’ve structured my business, including: Why flexibility in your business model isn’t a luxury (it’s a necessity)The power of building a network that grounds and uplifts youHow loving your work can create an anchor during tough timesThe permission you might need to not share everything onlineWhy your business can be a safe, healing space - even when life feels hardWhat it really looks like to show up with softness, not pressure Whether you’re deep in a tough chapter or just rethinking how you want to run your business going forward, this one’s for you.  🔗 Links & Resources: 🖥 Save Your Seat: 3 Steps to Predictable Income Without More Clients or More Hours August 27th. Register here https://www.ashleethomas.site/webinar/steps-to-create-predictable-income-without-more-clients-or-more-hours/register 📲 Follow Ashlee on Instagram: @ashleethomas.vacoach

    8 min

  7. AUG 18

    What If You Only Needed 3 Clients?

    This episode is a must-listen for any VA, OBM, or freelancer who feels like they’re constantly juggling too many clients and not making enough money. In this episode, I explore what it would look like to grow your business by simplifying it.  We’re covering: Why chasing 10+ clients might be the fastest path to burnoutThe numbers behind a “3 client model”Real-life client stories that prove high-ticket, high-impact offers are totally doableCommon fears (like “no one will pay that much”) and how to overcome themWhat to rethink if your calendar is full but your energy is fried. 🔗 Links & Resources: 🖥 Save Your Seat: 3 Steps to Predictable Income Without More Clients or More Hours August 27th (date change). Register here https://www.ashleethomas.site/webinar/steps-to-create-predictable-income-without-more-clients-or-more-hours/register 📲 Follow Ashlee on Instagram: @ashleethomas.vacoach

    8 min

  8. AUG 11

    How Mon scaled her way to premium clients

    After launching as a VA to rebranding as a digital marketer - this episode is packed with insights, mindset shifts, and some serious gold if you’re thinking about leveling up your offers or positioning Mon helps creative service providers build presence and attract leads, without burning out or selling out. She is not only a powerhouse when it comes to socials and overall marketing strategy, but she’s also a previous client inside the Expansion Mastermind. I’ve had the privilege of watching her evolve her brand and business over the past year, and I knew I had to bring her on to share the behind-the-scenes of what that journey has looked like. In This Episode, We Cover:✔️ What her business looked like before adding premium services ✔️ The strategies she adopted to re-brand and stand out as a digital marketer ✔️ How the expansion mastermind helped her level up ✔️ Current marketing trends VAs and service providers can be using to gain more traction online and position themselves as the go-to in their niche  If you’re on the client treadmill and crave more flexibility in your business, know that there is another way - A hybrid model. The perfect blend of done-for-you client delivery and strategic offers that give you back more time and freedom.  Links: Connect with Mon from Bold Type Marketing here Apply to the VAE Mastermind here

    23 min
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About

You started your business for more freedom, so why does it still feel like a job? Welcome to Virtually Free with Ashlee, the podcast for virtual assistants, service providers and digital entrepreneurs who want to scale their business in a way that aligns with their lifestyle, values, and long-term goals—without burnout or overwhelm. I’m Ashlee Thomas, a VA coach and business mentor who’s helped over 400 women grow their businesses on their own terms. In this podcast, I’ll share real talk and proven strategies to help you step into the CEO role, ditch the hustle mentality, and create a business that truly supports the life you want to live. It’s time to work smarter, not harder, and build a business that truly serves you. Hit play and let’s go.

Information

  • Creator
    Ashlee Thomas
  • Years Active
    2K
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Ashlee Thomas
  • Show Website
    Virtually Free with Ashlee

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