277 episodes
WorkParty Dear Media
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- Business
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4.5 • 245 Ratings
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Meet your new Work Wives. WorkParty, the beloved business podcast with over 3 million downloads to date and guests like Sara Blakely, Tyra Banks, Jen Atkin and more is back and brand new. Jaclyn Johnson joined by CEO of Create & Cultivate, Marina Middleton are letting you listen in as they navigate the world of entrepreneurship, motherhood, divorce, female friendships and how they make it all work – mostly. A little work, a little party, pour yourself a glass of champagne and pull up, cause we are about to get down to business.
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Staying Relevant - Creative Marketing Strategies with Lindsey Carter, Lauren Ireland, and Sami Clarke
Welcome to a special episode of the WorkParty podcast! In today's episode, we're diving deep into the world of marketing and branding with insights from some of the best in the business. Get ready to hear from Lindsey Carter, founder of SET Active; Lauren Ireland, co-founder of Summer Fridays; and Sami Clarke, founder of FORM, as they share their creative strategies for staying relevant in a competitive market.
Guest Highlights:
Lindsey Carter: Learn how SET Active uses innovative influencer marketing strategies, including their unique influencer concierge service, to build strong connections and create impactful PR gifting that tells a story.
Lauren Ireland: Discover the creative marketing techniques behind Summer Fridays, from in-person experiences to standout merchandise. Lauren shares how they create memorable collaborations and build excitement around their brand.
Sami Clarke: Dive into the world of TikTok growth and community development with Sami Clarke. She discusses how FORM leverages TikTok for brand growth and the tools they use to foster a strong, engaged community.
Key Topics Discussed:
Influencer Marketing: Lindsey Carter discusses best practices for influencer seeding and how to make PR gifts memorable and purposeful.
Creative Collaborations: Lauren Ireland talks about unexpected brand partnerships and creating unique in-person experiences to engage the community.
TikTok Strategies: Sami Clarke shares tips for leveraging TikTok to grow your brand and the importance of staying true to yourself on the platform.
Community Building: Learn about the tools and strategies Sami Clarke uses to maintain a vibrant community, including WhatsApp groups and community texts.
Staying relevant in today's fast-paced marketing landscape requires creativity, authenticity, and a deep understanding of your audience. Tune in to hear Lindsey Carter, Lauren Ireland, and Sami Clarke share their expert advice on navigating these challenges and keeping their brands at the top of the game.
If you enjoyed this episode, be sure to subscribe to the WorkParty podcast for more inspiring stories and practical advice from leading women in business. Don’t forget to leave a review and share this episode with your network!
RESOURCES:
Follow Jaclyn Johnson,https://www.instagram.com/jaclynrjohnson
Follow Marina Middleton, https://www.instagram.com/MarinaaMiddleton
Follow Create & Cultivate, https://www.instagram.com/createcultivate
Are you a six figure founder or projecting to hit six figures this year? Join our Six Figure Founder retreat September 9-11 in Miami, Florida! Click https://www.createcultivate.com/6-figures-retreat to join.
DM us RETREAT to snag $500 off your ticket!
5 Ways to Create & Cultivate:
www.createcultivate.com
Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.
Produced by Dear Media.
See Privacy Policy:
https://art19.com/privacy
California Privacy Notice:
https://art19.com/privacy#do-not-sell-my-info
PR: createcultivate@laruepr.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. -
Top Tips for Successfully Raising Capital From Maggie Sellers and Babba Rivera
Have you ever wondered what it takes to successfully raise capital for your business?
In this special mash-up episode of the WorkParty podcast, we dive deep into the world of fundraising with insights from two remarkable women who have navigated the complex landscape of venture capital. Join us as we feature highlights from our conversations with Maggie Sellers, founder of @hotsmartrich™, investor, and advisor, and Babba Rivera, founder & CEO of Ceremonia. Both have successfully raised capital and built thriving businesses, and they are here to share their invaluable experiences and advice.
Segment 1: Maggie Sellers
1. Navigating Crowded Markets: Maggie shares her thoughts on entering crowded industries and whether being a disruptor is always the best path.
2. Current Fundraising Landscape: She provides insights on the current state of the fundraising market and what it means for new and existing businesses.
3. Valuation Importance: Maggie emphasizes why realistic valuations are crucial and how they can impact your fundraising success.
Segment 2: Babba Rivera
1. Fundraising Essentials: Babba breaks down the three key elements you need to nail when pitching to investors.
2. Calculating Your Raise: She offers practical advice on determining how much money to raise and why adding a buffer is crucial.
3. Investor Red Flags: Babba highlights some common red flags that can turn investors away and how to avoid them.
RESOURCES:
Follow Jaclyn Johnson,https://www.instagram.com/jaclynrjohnson
Follow Marina Middleton, https://www.instagram.com/MarinaaMiddleton
Follow Create & Cultivate, https://www.instagram.com/createcultivate
Are you a six figure founder or projecting to hit six figures this year?
Join our Six Figure Founder retreat September 9-11 in Miami, Florida! Click https://www.createcultivate.com/6-figures-retreat to join.
5 Ways to Create & Cultivate:
www.createcultivate.com
Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.
Produced by Dear Media.
See Privacy Policy:
https://art19.com/privacy
California Privacy Notice:
https://art19.com/privacy#do-not-sell-my-info
PR: createcultivate@laruepr.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. -
From Dreams to Reality: Marina Middleton, Create & Cultivate's CEO Story
Ever wondered what it takes to turn your dreams into reality? In this captivating episode of WorkParty, we’re pulling back the curtain on the personal and professional life of Marina Middleton, the dynamic CEO of Create & Cultivate. Join Marina and Jaclyn Johnson as they delve into Marina’s inspiring journey, from her humble beginnings to leading one of the most influential platforms for women in business.
Get an intimate look at the challenges Marina has faced, including personal struggles like bullying, racial discrimination, and single motherhood. Listen as she shares how these experiences have shaped her leadership and fueled her passion for empowering women. Marina and Jaclyn also discuss the strategic moves that have driven significant growth and innovation at Create & Cultivate.
Whether you're an aspiring entrepreneur or looking to overcome your own obstacles, Marina’s story is a testament to resilience, ambition, and the power of turning dreams into reality. Don’t miss this engaging conversation that goes beyond business to explore the personal triumphs and challenges of a remarkable leader.
RESOURCES:
Follow Jaclyn Johnson,https://www.instagram.com/jaclynrjohnson
Follow Marina Middleton, https://www.instagram.com/MarinaaMiddleton
Follow Create & Cultivate, https://www.instagram.com/createcultivate
Are you a six figure founder or projecting to hit six figures this year? Join our Six Figure Founder retreat September 9-11 in Miami, Florida! Click https://www.createcultivate.com/6-figures-retreat to join.
5 Ways to Create & Cultivate:
www.createcultivate.com
Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.
Produced by Dear Media.
See Privacy Policy:
https://art19.com/privacy
California Privacy Notice:
https://art19.com/privacy#do-not-sell-my-info
PR: createcultivate@laruepr.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. -
WorkParty Live Part 2 - Behind the Scenes with 70 Powerhouse Founders
The conversation continues! In Part 2 of our live WorkParty Podcast session from the Seven Figure Founder Retreat, Jaclyn Johnson and Marina Middleton are back with more answers to the anonymous questions submitted by 70 dynamic and fearless female founders. From deep dives into personal and professional growth to tackling complex business challenges, no stone is left unturned.
This episode is packed with even more wisdom, laughter, and aha moments as Jaclyn and Marina explore the issues that matter most to women entrepreneurs. We delve into topics that are often left in the shadows, sharing candid advice and personal anecdotes that will resonate with anyone on a journey to business success.
Get ready for another dose of inspiration and actionable insights as we unpack the pressing questions and hidden struggles of our audience. If you’re looking to level up, gain clarity, or just feel a part of this amazing community of founders, this episode is for you. Don’t miss out on this final installment of our live retreat recording!
RESOURCES:
Follow Jaclyn Johnson,https://www.instagram.com/jaclynrjohnson
Follow Marina Middleton, https://www.instagram.com/MarinaaMiddleton
Follow Create & Cultivate, https://www.instagram.com/createcultivate
Are you a six figure founder or projecting to hit six figures this year? Join our Six Figure Founder retreat September 9-11 in Miami, Florida! Click https://www.createcultivate.com/6-figures-retreat to join.
5 Ways to Create & Cultivate:
www.createcultivate.com
Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.
Produced by Dear Media.
See Privacy Policy:
https://art19.com/privacy
California Privacy Notice:
https://art19.com/privacy#do-not-sell-my-info
PR: createcultivate@laruepr.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. -
WorkParty Live: Part 1 - Behind the Scenes with 70 Powerhouse Founders
Welcome to an extra special episode of the WorkParty Podcast! In this first part of our live session at the Seven Figure Founder Retreat, Jaclyn Johnson and Marina Middleton are diving headfirst into the questions, thoughts, and musings submitted anonymously by 70 incredible founders. These aren't your typical Q&As—expect a rollercoaster of topics, from scaling businesses and tackling unforeseen challenges to personal growth and everything in between.
In this candid and lively discussion, Jaclyn and Marina share their unfiltered advice and experiences, addressing the real concerns that today’s female entrepreneurs face. Tune in for a mix of insightful answers, relatable stories, and a whole lot of laughs as we shine a light on the behind-the-scenes struggles and triumphs of running a successful business.
Whether you're looking for practical tips or just a dose of inspiration, this episode is your ticket to the inside scoop on what it's really like to be a seven-figure founder. So grab your favorite beverage, settle in, and join us for an honest, fun, and empowering conversation that you won’t want to miss!
RESOURCES:
Follow Jaclyn Johnson, https://www.instagram.com/jaclynrjohnson
Follow Marina Middleton, https://www.instagram.com/MarinaaMiddleton
Follow Create & Cultivate, https://www.instagram.com/createcultivate
Are you a six figure founder or projecting to hit six figures this year? Join our Six Figure Founder retreat September 9-11 in Miami, Florida! Click https://www.createcultivate.com/6-figures-retreat to join.
5 Ways to Create & Cultivate:
www.createcultivate.com
Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.
Produced by Dear Media.
See Privacy Policy:
https://art19.com/privacy
California Privacy Notice:
https://art19.com/privacy#do-not-sell-my-info
PR: createcultivate@laruepr.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. -
Routines, Habits & Rituals: Mastering Your Routine for Success
Get ready to dive into the daily habits and routines that power the success of two powerhouse women. In this episode of WorkParty, Jaclyn Johnson and Marina Middleton open up about the personal and professional routines that keep them at the top of their game. From morning rituals to productivity hacks, discover the actionable insights and strategies they use to balance entrepreneurship, motherhood, and more. Whether you're looking to optimize your day or seeking inspiration to shake up your routine, this episode is your go-to guide for building a successful and balanced life.
RESOURCES:
Follow Jaclyn Johnson,https://www.instagram.com/jaclynrjohnson
Follow Marina Middleton, https://www.instagram.com/MarinaaMiddleton
Follow Create & Cultivate, https://www.instagram.com/createcultivate
Are you a six figure founder or projecting to hit six figures this year? Join our Six Figure Founder retreat September 9-11 in Miami, Florida! Click https://www.createcultivate.com/6-figures-retreat to join.
5 Ways to Create & Cultivate:
www.createcultivate.com
Produced by Dear Media
See Privacy Policy:
https://art19.com/privacy
California Privacy Notice:
https://art19.com/privacy#do-not-sell-my-info
PR: createcultivate@laruepr.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Customer Reviews
The real deal
Today’s pod was exceptional specifically because of the variety of questions. Would love to see this as a series.
So good!
Feels like a hangout!!
So Many Gems
So many gems and nuggets from industry experts!
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