Your Marketing Dude

Mike Cuevas

Mike Cuevas has scripted, edited, and distributed over 2,000 videos for small business owners across the country. He builds full‐service video marketing systems — handling message strategy, editing, ads — so business owners don’t need large teams to grow.His mission is to help people amplify their voice with authenticity and consistency, turning video marketing from overwhelming to manageable.

  1. 1D AGO

    How to Turn Storytelling Into Brand Authority with Jake Isham

    Tired of shooting self-serving videos that get zero engagement? Mike and filmmaker Jake Isham reveal the two pillars of storytelling marketing you must master to build true authority. Learn the Hook-Body-Resolution framework to turn your struggles into compelling content and understand why tracking content conversion (not views) is the only metric that builds wealth. If you want to stop being invisible and attract clients who already trust you, this episode is mandatory listening. Timestamps 0:42 – 2:32 — Guest Introduction: Jake Isham 2:33 – 3:38 — The Reality After Film School 3:38 – 5:11 — What Storytelling Actually Means 5:12 – 5:45 — Hidden Stories You Don’t Realize You Have 5:45 – 9:59 — Storytelling that Builds Authority 9:59 – 12:08 — Picking Your Core Stories 12:08 – 12:36 — Viral Example: The Dog & The Backyard Grate 12:37 – 18:10 — Advice vs. Stories & Why Stories Win 18:11 – 19:39 — Why Views Don’t Matter 19:40 – 22:08 — What Metrics Actually Matter 22:08 – 23:40 — Vulnerability and Storytelling as Connection 23:40 – 25:01 — Turning Pain Points Into Stories 25:02 – 27:56 — Why You Should Give Away Your Secret Sauce 27:56 – 28:53 — Everyone Sucks at First 28:54 – 29:13 — Getting Over Embarrassment 29:14 – 29:32 — Your Obligation to Be Seen Get in Touch with Jake https://twitter.com/jakeisham https://www.linkedin.com/in/jakeisham https://www.instagram.com/jakecapturedthis https://www.jakeisham.com The post How to Turn Storytelling Into Brand Authority with Jake Isham appeared first on Your Marketing Dude.

    31 min
  2. 11/11/2024

    Simplify Your Sales Strategy (ft. Doug Brown)

    Consistently chasing after “now” business week in and week out can eventually burn you out.  I don’t care if you wear a cape and are the world’s greatest salesman, if you’re constantly prospecting vs attracting business, at some point, you will break. This is why you need to simplify your sales strategy. Sales is a lot more than just finding people who are willing, able and ready right now. You need to stay in touch with leads, past clients, and then when you are working with people you need to impress upon them you’re the right person for the job. All of this is sales. It’s the way you stay in touch with people who aren’t ready yet to the way you make them feel during the process. Do you know what consumers think of getting cold called?  How do you feel when you get a cold call from India?  I seem to get three cold calls each week and I hate them.  My cable provider, some car warranty company, and countless calls from real estate related internet paid lead service providers.  Even though they may be trying to help me get a better deal, it still annoys the living shit out of me. So the question you have to ask yourself is what kind of “sales” do you want to do?  Do you want to spend 2-3 hours a day cold calling? Do you want to spend hours a week “popping by” FSBO’s? Do you want to have to rely on “closing” people all the time on something they are unsure on? OR Do you want to create a sales strategy that has potential clients calling you?   Check Out This Week’s Podcast Do you want to run a business instead of being run by one? Check out CEO Sales Strategies Doug’s Linkedin The post Simplify Your Sales Strategy (ft. Doug Brown) appeared first on Your Marketing Dude.

    48 min
4.7
out of 5
88 Ratings

About

Mike Cuevas has scripted, edited, and distributed over 2,000 videos for small business owners across the country. He builds full‐service video marketing systems — handling message strategy, editing, ads — so business owners don’t need large teams to grow.His mission is to help people amplify their voice with authenticity and consistency, turning video marketing from overwhelming to manageable.