Your Marketing Dude

Mike Cuevas
  • 4.7 (88)
  • MARKETING
  • UPDATED MONTHLY

Mike Cuevas has scripted, edited, and distributed over 2,000 videos for small business owners across the country. He builds full‐service video marketing systems — handling message strategy, editing, ads — so business owners don’t need large teams to grow.His mission is to help people amplify their voice with authenticity and consistency, turning video marketing from overwhelming to manageable.

  1. 1D AGO

    How to Turn Storytelling Into Brand Authority with Jake Isham

    Tired of shooting self-serving videos that get zero engagement? Mike and filmmaker Jake Isham reveal the two pillars of storytelling marketing you must master to build true authority. Learn the Hook-Body-Resolution framework to turn your struggles into compelling content and understand why tracking content conversion (not views) is the only metric that builds wealth. If you want to stop being invisible and attract clients who already trust you, this episode is mandatory listening. Timestamps 0:42 – 2:32 — Guest Introduction: Jake Isham 2:33 – 3:38 — The Reality After Film School 3:38 – 5:11 — What Storytelling Actually Means 5:12 – 5:45 — Hidden Stories You Don’t Realize You Have 5:45 – 9:59 — Storytelling that Builds Authority 9:59 – 12:08 — Picking Your Core Stories 12:08 – 12:36 — Viral Example: The Dog & The Backyard Grate 12:37 – 18:10 — Advice vs. Stories & Why Stories Win 18:11 – 19:39 — Why Views Don’t Matter 19:40 – 22:08 — What Metrics Actually Matter 22:08 – 23:40 — Vulnerability and Storytelling as Connection 23:40 – 25:01 — Turning Pain Points Into Stories 25:02 – 27:56 — Why You Should Give Away Your Secret Sauce 27:56 – 28:53 — Everyone Sucks at First 28:54 – 29:13 — Getting Over Embarrassment 29:14 – 29:32 — Your Obligation to Be Seen Get in Touch with Jake https://twitter.com/jakeisham https://www.linkedin.com/in/jakeisham https://www.instagram.com/jakecapturedthis https://www.jakeisham.com The post How to Turn Storytelling Into Brand Authority with Jake Isham appeared first on Your Marketing Dude.

    31 min

  2. NOV 8

    How Referable Are You With Stacey Brown Randall

    In this episode of Your Marketing Dude Podcast, Mike Cuevas chats with referral expert Stacey Brown Randall about creating client experiences that make people rave and refer. Discover how to build lasting relationships, stand out authentically, and grow your business without ever asking for referrals. Timestamps 0:38 – 1:47 — Guest Introduction: Stacey Brown Randall 1:48 – 3:09 — Stacey’s Referral Framework 3:10 – 4:16 — What Makes a Business Referable 4:16 – 5:25 — The Three Groups You Get Referrals From 5:25 – 7:29 — What a Referable Client Experience Is 7:29 – 10:37 — Work Touch Points vs Relationship Touch Points 10:37 – 13:12 — Creating Memorable Client Experiences 13:12 – 16:54 — Client Experience → New Business Pipeline 16:54 – 19:13 — Understanding Client Emotions 19:13 – 21:19 — Identifying Client Moments & the “Quiet Voice” 21:19 – 24:41 — Gifting Strategies That Work 24:41 – 26:02 — Tailoring Touch Points by Client Type 26:02 – 29:03 — Infusing Personality Into Your Brand Hang out with Stacy https://staceybrownrandall.com Get the book: https://referableclientexperience.com/ The post How Referable Are You With Stacey Brown Randall appeared first on Your Marketing Dude.

    34 min

  3. NOV 1

    Stop Letting Your Business Run You: Building Systems That Actually Work

    In this episode of Your Marketing Dude, Mike Cuevas sits down with Joshua Pono, a 16-year real estate industry veteran known as “the systems guy.”Josh shares how most business owners — not just in real estate — are trapped working in their business instead of on it, and how the right systems can free you from chaos, burnout, and inefficiency. From his early struggles as an overworked agent to building scalable systems for brokerages, Josh explains the real difference between processes and systems, how to automate intelligently, and why your business should serve you — not the other way around. Whether you’re an agent, entrepreneur, or team leader, this conversation will help you finally put structure behind your hustle. Highlights: The Hard Truth About Most Entrepreneurs – Why most business owners (even great ones) are terrible operators — and how to fix it. Processes vs. Systems – Understanding the real difference and how both drive consistency and quality in your business. From Chaos to Control – Josh’s blueprint for turning a stressful, 80-hour-a-week grind into a systemized, profitable operation. Your browser does not support the video tag. 🎥 Watch Episode 1 Highlights The post Stop Letting Your Business Run You: Building Systems That Actually Work appeared first on Your Marketing Dude.

    47 min

  4. OCT 25

    Consistency: The Real Secret Behind Content That Pays Off

    After an 18-month break, Mike Cuevas — The Marketing Dude himself — is back with a story that reignited his drive to create. When Gary Vaynerchuk unexpectedly mentioned Mike’s podcast on Tom Ferry’s show, it became a powerful reminder of what consistency really does for your brand. In this comeback episode, Mike breaks down the long-game mindset behind content creation, why your personal brand is your biggest differentiator, and how showing up every week can turn you from invisible… to unforgettable. 🎧 Highlights: Your browser does not support the video tag. 🎥 Watch Episode 1 Highlights The post Consistency: The Real Secret Behind Content That Pays Off appeared first on Your Marketing Dude.

    16 min

  5. FEB 25

    The Final Episode- The Attract & Retain Formula

    Well folks all good things come to an end and this is the final episode of The Real Estate Marketing Dude podcast. The last 10+ years of doing this show has been a wild ride and todays episode breaks down the universal truths I’ve come to learn through content creation as an individual, business, and agency. Create content that ads value. Mulit-purpose that content in many ways Make sure you get the content seen. While the podcast has come to an end Your Marketing Dude is a video marketing agency done for you. The post The Final Episode- The Attract & Retain Formula appeared first on Your Marketing Dude.

    28 min

  6. FEB 10

    Farming, SOI Nurturing & Attracting With Direct Mail (ft. Janine Sasso)

    In this episode of the Real Estate Marketing Dude podcast, we sit down with direct mail expert and top-producing real estate agent Janine Sasso to break down the power of geographic farming and how agents can consistently generate business by staying top of mind. If you’re struggling to maintain a steady flow of leads or feel like your marketing efforts aren’t producing long-term results, this episode is a must-listen. Janine shares her firsthand experience building a highly successful real estate business using strategic direct mail campaigns that nurture her sphere of influence (SOI) and create a strong presence in her farm area. They discuss why direct mail is still a powerful marketing tool, how to craft messages that engage potential clients, and the importance of consistency in branding and follow-up. Janine also reveals the biggest mistakes agents make with direct mail and how to avoid them. Whether you’re new to farming or looking to improve your strategy, this episode will teach you how to become the go-to agent in your neighborhood using direct mail that converts. Tune in now and start building a marketing system that attracts leads on autopilot! Check out TheHyperLocalAgent The post Farming, SOI Nurturing & Attracting With Direct Mail (ft. Janine Sasso) appeared first on Your Marketing Dude.

    37 min

  7. 12/07/2024

    What’s Your One Thing That Makes You Different?(ft. Steve Haddadin)

    People don’t hire your broker or bank, they hire you, but why. In a sea of Realtors or lenders, what is it that makes you stand out. What do you do differently? On this week’s episode we discuss exactly that! Check out Steve’s website and his Instagram. The post What’s Your One Thing That Makes You Different?(ft. Steve Haddadin) appeared first on Your Marketing Dude.

    38 min

  8. 11/11/2024

    Simplify Your Sales Strategy (ft. Doug Brown)

    Consistently chasing after “now” business week in and week out can eventually burn you out.  I don’t care if you wear a cape and are the world’s greatest salesman, if you’re constantly prospecting vs attracting business, at some point, you will break. This is why you need to simplify your sales strategy. Sales is a lot more than just finding people who are willing, able and ready right now. You need to stay in touch with leads, past clients, and then when you are working with people you need to impress upon them you’re the right person for the job. All of this is sales. It’s the way you stay in touch with people who aren’t ready yet to the way you make them feel during the process. Do you know what consumers think of getting cold called?  How do you feel when you get a cold call from India?  I seem to get three cold calls each week and I hate them.  My cable provider, some car warranty company, and countless calls from real estate related internet paid lead service providers.  Even though they may be trying to help me get a better deal, it still annoys the living shit out of me. So the question you have to ask yourself is what kind of “sales” do you want to do?  Do you want to spend 2-3 hours a day cold calling? Do you want to spend hours a week “popping by” FSBO’s? Do you want to have to rely on “closing” people all the time on something they are unsure on? OR Do you want to create a sales strategy that has potential clients calling you?   Check Out This Week’s Podcast Do you want to run a business instead of being run by one? Check out CEO Sales Strategies Doug’s Linkedin The post Simplify Your Sales Strategy (ft. Doug Brown) appeared first on Your Marketing Dude.

    48 min
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4.7
out of 5
88 Ratings

About

Mike Cuevas has scripted, edited, and distributed over 2,000 videos for small business owners across the country. He builds full‐service video marketing systems — handling message strategy, editing, ads — so business owners don’t need large teams to grow.His mission is to help people amplify their voice with authenticity and consistency, turning video marketing from overwhelming to manageable.

Information

  • Creator
    Mike Cuevas
  • Years Active
    2015 - 2025
  • Episodes
    229
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 Your Marketing Dude
  • Show Website
    Your Marketing Dude