Your Marketing Dude

Mike Cuevas
  • 4.7 (89)
  • MARKETING
  • UPDATED MONTHLY

Mike Cuevas has scripted, edited, and distributed over 2,000 videos for small business owners across the country. He builds full‐service video marketing systems — handling message strategy, editing, ads — so business owners don’t need large teams to grow.His mission is to help people amplify their voice with authenticity and consistency, turning video marketing from overwhelming to manageable.

  1. APR 25

    How to Get Your Website or Landing Page to Convert With Irwin Hau

    🔥 Episode Summary In this episode, host Mike sits down with Irwin Hau, the “Website Whisperer,” to break down why most websites fail to generate leads. Irwin explains that high-converting websites aren’t built on design alone—they’re built on conversion psychology and how the human brain processes information in milliseconds. From first impressions to user behavior, every detail either builds trust or drives visitors away. They explore key concepts like the “CRAP Principle,” the importance of your H1 tag, and why your website should function like a 24/7 salesperson, not just a digital brochure. Whether you’re a small business owner or running a large brand, this episode reveals how to stop losing “invisible” leads and start converting traffic into real opportunities. 👉 Your website is either a bridge to your business—or a barrier. 🔑 Key Takeaways 1. Most Users Are Looking for a Reason to Leave 2. First Impressions Happen in 0.05 Seconds 3. Your Website Should Be a Salesperson—Not a Brochure 4. The “CRAP Principle” Drives Conversions 5. Your H1 Tag Must Be Crystal Clear 6. Friction Kills Leads 7. Social Proof Builds Instant Trust 8. Mobile and Desktop Users Behave Differently 9. The “Invisible Lead” Problem 10. Clarity Beats Cleverness ⏱️ Key Timestamps 👤 About Irwin Hau Irwin Hau is the founder of Chromatix, an Australian web design agency established in 2009 that specializes in conversion-focused design rooted in human behavior and psychology. Known as the “Website Whisperer,” Irwin helps businesses accelerate their sales process by improving website performance and lead generation. Beyond his work in digital marketing, Irwin is a mentor, hobby illusionist, and passionate student of human behavior. He’s also an avid golfer, health enthusiast, and proud father who enjoys bringing positivity and energy into everything he does. 🌐 Connect with Irwin Hau ✨ Final Thought You can spend thousands driving traffic to your site…but if your website doesn’t convert, you’re wasting every dollar. 👉 Stop guessing.👉 Start converting. The post How to Get Your Website or Landing Page to Convert With Irwin Hau appeared first on Your Marketing Dude.

    33 min

  2. APR 19

    AI vs Human Touch | How Much Is Too Much? with Gwen Hammes

    🔥 Episode Summary In this episode of Your Marketing Dude Podcast, Mike sits down with Gwen Hammes, co-CEO of Cro Metrics, to explore the delicate balance between leveraging AI and maintaining the human touch in modern business. As companies rush to automate everything—from phone systems to content creation—Gwen warns against the rise of “AI slop,” where over-automation leads to poor customer experiences and damaged brand trust. Drawing from her experience working with major brands, Gwen explains how AI should be used as a tool to empower people, not replace them. Through experimentation and real-world examples, she breaks down where AI creates leverage—and where it falls short. 👉 The goal isn’t to replace humans—it’s to use AI to become a smarter, more effective one. 💡 Key Takeaways 1. The Risk of Over-Automation 2. AI Should Be a “Running Start” 3. Beware of “AI Slop” 4. Your Reputation Is On the Line 5. Authenticity Still Wins (Especially in Content) 6. AI Isn’t Ready for High-Stakes Accuracy 7. “Efficiency” Can Be a Cop-Out 8. You Learn AI by Using It 9. There Is No “Silver Bullet” 10. Human Connection Is the Ultimate Advantage ⏱️ Key Timestamps 👤 About Gwen Hammes Gwen Hammes is a seasoned advertising leader and co-CEO of Cro Metrics, specializing in building high-performing teams that combine data and creativity to drive growth. She has worked with global brands like Mars, Levi Strauss, and Clorox, serving as a trusted advisor to top marketing executives. With extensive international experience and a background in economics, Gwen brings a unique perspective on experimentation and innovation in marketing. Outside of work, she enjoys stand-up comedy, home renovation, and following Formula 1. 🌐 Connect with Gwen Hammes 🌍 Website: https://crometrics.com/ 💼 LinkedIn: https://www.linkedin.com/in/gwen-hammes/ 🏢 Company LinkedIn: https://www.linkedin.com/company/crometrics/ 👍 Facebook: https://www.facebook.com/CroMetrics/📸 Instagram: https://www.instagram.com/crometrics/ 🚀 Final Thought You can automate tasks…but you can’t automate trust. 👉 Don’t hide behind the tools.👉 Use them to enhance—not replace—your human connection. The post AI vs Human Touch | How Much Is Too Much? with Gwen Hammes appeared first on Your Marketing Dude.

  3. APR 4

    How To Psychologically Connect Your Brand To Their Brain with Paul Larche

    🧠 Episode Summary In this powerful episode, branding expert Paul Larche dives deep into the psychology behind how people connect with brands. Drawing from decades of experience in broadcasting and marketing, Paul explains how human decision-making is driven not by logic—but by emotion rooted in the “old brain.” If you’ve ever struggled to stand out, define your brand, or truly connect with your audience, this episode breaks down exactly what’s happening inside your customer’s mind—and how to align your brand with it. 🔑 Key Takeaways 1. You Already Have a Brand—Are You Controlling It? 2. Decisions Are Made Emotionally—Not Logically 3. Stop Selling Features—Start Creating Feelings 4. Consistency Builds Trust (and Recognition) 5. Authenticity Wins Every Time 6. Niche Down to Stand Out 7. Archetypes Help Define Your Brand Identity 8. The Brain Craves Simplicity and Familiarity 9. Content Consistency Drives Visibility 10. Emotional Triggers That Influence Buying Paul highlights three key emotional drivers: ⏱️ Key Timestamps 👤 About Paul Larche With over 45 years in broadcasting, branding, and digital marketing, Paul Larche has built a career defined by innovation and impact. He began as a teenage radio announcer and rose to become General Manager of Telemedia Network Radio in Toronto, leading national broadcasts for the Maple Leafs and Blue Jays. He later founded Larche Communications, growing it into a successful media and branding company before selling to Rogers and Bell. Paul has received more than 25 industry awards and was inducted into the OAB Hall of Fame. He is also a dedicated community leader who has helped raise millions for healthcare, education, and local causes. 🌐 Connect with Paul Larche 🎯 Final Thought If you want to win in today’s market, stop trying to be louder—start being more memorable, more consistent, and more emotionally connected. Because at the end of the day…👉 People don’t buy the best product.👉 They buy the brand that feels right. The post How To Psychologically Connect Your Brand To Their Brain with Paul Larche appeared first on Your Marketing Dude.

    30 min

  4. MAR 28

    There Are 5 Prices To Every Listing with Deb Odom Stern

    🔥 Episode Summary In this episode of Your Marketing Dude Podcast, we dive into one of the most challenging conversations in real estate: pricing a home in a shifting market. Deb Odom Stern shares her powerful and practical framework—the “5 Prices to Every Listing”—designed to eliminate confusion, manage expectations, and create a smoother client experience from listing to closing. With nearly two decades of experience, Deb breaks down how agents can avoid uncomfortable surprises, improve communication with sellers, and ultimately win more trust, referrals, and better outcomes. If you’ve ever struggled with pricing conversations or difficult sellers, this episode gives you a clear, repeatable system to handle it like a pro. 💡 Key Takeaways 1. Every Pricing Problem Is an Expectation Problem 2. There Are 5 Prices to Every Listing Deb’s framework includes: 3. Ask: “What Do You Think Your Home Is Worth?” 4. The Market Determines the Truth 5. Showings = Feedback 6. Avoid “Baby Price Reductions” 7. Price Right Early—or Pay Later 8. Pre-Negotiate Future Problems 9. Client Experience Drives Referrals 10. Do the Right Thing (Even When It’s Hard) ⏱️ Key Timestamps 👤 About Deb Odom Stern Deb Odom Stern is a seasoned real estate professional with nearly two decades of experience, having started her career during the pre-recession downturn in Michigan. Over the years, she has become a top producer known for her practical, client-focused approach and ability to navigate complex market conditions. With a background in education and the performing arts, Deb brings a unique, engaging style to her coaching and training. Through her platform, Real Estate Unscripted, she helps agents avoid common mistakes, implement proven systems, and build successful, sustainable businesses. 🌐 Connect with Deb Odom Stern 🌍 Website: https://www.realestate-unscripted.com/ 💼 LinkedIn: https://www.linkedin.com/in/deb-odom-stern-6475b944/ 👍 Facebook: https://www.facebook.com/debodomstern 📸 Instagram: https://www.instagram.com/realestate.unscripted/?hl=en 🚀 Final Thought Pricing isn’t just about numbers—it’s about managing expectations, reading the market, and guiding clients with confidence. 👉 The best agents don’t avoid tough conversations.👉 They prepare for them. Because when you control the expectations…you control the experience. The post There Are 5 Prices To Every Listing with Deb Odom Stern appeared first on Your Marketing Dude.

    30 min

  5. MAR 21

    People Don’t Remember What You Do, They Remember How You Do It with Ryan Speltz

    🔥 Episode Summary In this episode of Your Marketing Dude Podcast, we sit down with mortgage expert and relationship-driven marketer Ryan Speltz, also known as the “Kick Butt Mortgage Guy.” Ryan shares how he’s thriving in a crowded and contracting market—not by competing on rates or services, but by focusing on experience, relationships, and systems. If you’re in a service-based business (real estate, mortgage, legal, or beyond), this conversation will challenge you to rethink how you engage clients—from first contact to long after the transaction closes. Because at the end of the day:👉 People don’t remember what you do—they remember how you do it. 💡 Key Takeaways 1. Your Personal Brand Exists—Whether You Control It or Not 2. Transactional = Forgettable 3. Slow Down to Speed Up 4. Systems Create Consistency (and Growth) 5. Speed + Structure Wins the Lead Game 6. Think “Seed to Forest” 🌱🌳 7. The Real Money Is After the Closing 8. Referrals = Introductions, Not Just Mentions 9. Authenticity Beats Volume on Social Media 10. If You Don’t Stay in Touch, Someone Else Will ⏱️ Key Timestamps 👤 About Ryan Speltz Ryan Speltz is a mortgage broker and co-owner of Creative First Mortgage, known for his relationship-first approach to business. With years of experience across multiple states, Ryan has built a reputation for delivering not just loans—but exceptional client experiences that drive referrals and long-term growth. 🌐 Connect with Ryan Speltz 🚀 Final Thought If you want more referrals, more loyalty, and more consistent business:👉 Stop focusing only on the transaction.👉 Start focusing on the experience. Because in the end…People won’t remember what you did—they’ll remember how you made them feel. The post People Don’t Remember What You Do, They Remember How You Do It with Ryan Speltz appeared first on Your Marketing Dude.

    36 min

  6. MAR 14

    How to Transform Clients into Raving Fans with an Unforgettable Client Experience with Vance Morris

    In this episode of Your Marketing Dude Podcast, we sit down with customer experience expert Vance Morris, who spent a decade leading operations at Walt Disney World before becoming a sought-after consultant and speaker. Vance shares the powerful lessons he learned from Disney’s legendary customer service culture and how businesses of any size can turn everyday clients into raving fans. From simple service upgrades to strategic “wow moments,” Vance explains how memorable experiences drive loyalty, referrals, and long-term growth. If you want your customers talking about your business the way people talk about Disney, this episode delivers practical strategies you can start 🧠 Episode Summary Customer experience is one of the most powerful ways to differentiate your business. While marketing can bring customers through the door, it’s the experience they receive that determines whether they return—and whether they recommend you to others. In this episode, Vance Morris shares insights from his time working at Walt Disney World and explains how those principles can be applied to any business. From designing intentional customer journeys to creating memorable “wow moments,” Vance outlines how thoughtful service can turn ordinary transactions into lasting relationships. The conversation highlights how businesses can build systems that consistently deliver exceptional experiences and why companies that prioritize customer satisfaction often outperform competitors focused only on price. 🔑 Key Takeaways ✨ 1. Customer Experience Is Your Greatest Marketing Tool Great marketing may bring customers in—but exceptional experiences turn them into loyal fans who spread the word. 🎯 2. Design Your Client Journey Intentionally From the first touchpoint to post-purchase follow-ups, every interaction should be designed to make customers feel valued. 🎁 3. Create “Wow Moments” That Customers Remember Small surprises and thoughtful gestures can create emotional connections that customers never forget. 📈 4. Systems Create Consistency Memorable customer experiences don’t happen by accident. They come from intentional processes and team training. 🤝 5. Raving Fans Become Your Best Sales Team When customers feel genuinely cared for, they naturally become promoters who bring new business through referrals. 💡 6. Service Beats Price Competition When you provide an unforgettable experience, customers focus less on price and more on value. ⏱️ Key Timestamps 0:00 – Introduction to the EpisodeOverview of why customer experience is a critical differentiator in today’s competitive marketplace. 2:15 – Meet Vance MorrisVance shares his journey from managing operations at Walt Disney World to becoming a business consultant and speaker. 7:30 – What Businesses Can Learn from DisneyKey principles behind Disney’s legendary guest experience. 14:10 – Turning Customers into Raving FansPractical strategies for creating memorable experiences that customers talk about. 21:45 – The Power of “Wow” MomentsWhy unexpected gestures can dramatically increase customer loyalty. 29:20 – Building Systems for Exceptional ServiceHow businesses can create repeatable processes that consistently deliver great experiences. 👤 Guest Bio – Vance Morris Vance Morris is a service industry expert and consultant who parlayed a decade of leadership at Walt Disney World into a thriving entrepreneurial career. After holding pivotal management roles—including designing and operating Disney’s flagship character dining experience, Chef Mickey’s—and consulting for elite organizations like NASA and the Executive Office of the President of the United States, Vance transitioned into business ownership. Today, he helps entrepreneurs and organizations create exceptional customer experiences that generate loyalty, referrals, and business growth. As a sought-after speaker and mentor, Vance has shared the stage with legendary business leaders like Daymond John, Dan Kennedy, and Joe Polish. 🌐 Connect with Vance Morris 🌍 Websitehttps://vancemorris.com/ 💼 LinkedInhttps://www.linkedin.com/in/vancemorris/ 🎁 Free Resource52 Ways To Wow Your Customers Without Breaking The Bankhttps://wow52ways.com/ The post How to Transform Clients into Raving Fans with an Unforgettable Client Experience with Vance Morris appeared first on Your Marketing Dude.

    35 min

  7. MAR 7

    Getting Over The Uncomfortable in Content with Eric Ritenour

    If you’re invisible in business, you’re forgotten. In this episode of Your Marketing Dude Podcast, host Mike Cuevas sits down with veteran real estate professional Eric Ritenour (The RITE Realtor) to talk about stepping outside your comfort zone, creating authentic content, and staying top-of-mind in a competitive market. Eric shares how embracing video, authenticity, and personal branding helped him build stronger connections and grow his visibility—even after decades in the real estate industry. This conversation dives into why being real beats being perfect, why agents should stop worrying about criticism 🧠 Episode Summary Many agents struggle with putting themselves out there online. Fear of judgment, imperfection, or negative comments keeps them invisible. Eric Ritenour explains how he overcame that fear by embracing authenticity in his content. Instead of focusing solely on real estate posts, Eric mixes personal stories, humor, lifestyle content, and occasional real estate insights. The result? More engagement, stronger relationships, and increased brand recognition. The discussion also covers practical strategies like using the FORD conversation method, staying consistent with content, and remembering that people hire agents they know, like, and trust. At the end of the day, success in real estate marketing isn’t about polished videos or perfect scripts—it’s about being human and staying visible. 🔑 Key Takeaways 📹 1. Visibility Creates Opportunity If people don’t see you, they won’t think of you when they need your service. Consistent content keeps you top of mind when someone needs a real estate agent. 🎥 2. Authentic Beats Perfect Eric emphasizes that videos don’t need to be polished. People relate more to real, imperfect content than scripted perfection. 🤝 3. Real Estate Is About Human Connection Buying or selling a home is deeply personal. Agents who connect with people on a human level build stronger trust. 🧩 4. Not All Content Should Be About Real Estate Eric posts about: This variety helps people see him as a real person, not just a salesperson. 💬 5. Use the FORD Conversation Method A simple way to connect with people: F – FamilyO – OccupationR – RecreationD – Dreams Ask about these topics and conversations naturally flow. 🌱 6. Focus on Relationships, Not Selling Instead of pushing sales, build relationships. When people trust you, the business will follow. 📢 7. Personal Branding Matters Eric consistently brands himself as “The RITE Realtor.” Repetition builds recognition and credibility. 💡 8. Action Creates Momentum Waiting for business rarely works. Taking action—posting content, networking, reaching out—creates opportunities. ⏱️ Key Timestamps 0:00 – Why visibility matters in business1:11 – Getting comfortable being uncomfortable2:02 – Introduction to Eric Ritenour3:06 – Eric’s 40 years in real estate4:07 – Why action creates opportunity5:35 – Media negativity and market fear6:11 – Historical perspective on interest rates7:10 – Avoiding social media distractions8:06 – Eric’s journey into video content9:15 – Why imperfect content works better10:05 – The importance of human connection11:08 – Authenticity vs AI-generated content13:30 – Why people want to work with real people14:18 – Sharing beliefs, faith, and personal values16:09 – Getting past the fear of posting online17:24 – “Action creates action” mindset18:17 – The FORD conversation technique20:17 – Where Eric’s business comes from21:36 – Why selling too hard pushes people away22:15 – The “seed time and harvest” approach to relationships23:01 – Using gifts and kindness as marketing24:11 – The importance of consistent branding26:15 – Why consistent content builds recognition27:33 – The math behind social media visibility 👤 Guest Bio – Eric Ritenour Eric Ritenour, also known as “The RITE Realtor,” has over 30 years of experience in the real estate industry. He began his career in 1985 after earning a Bachelor’s degree in Biology from the University of Texas at Arlington (UTA). Over the years, Eric has worked across multiple areas of real estate, including new home sales, residential transactions, and market analysis. His decades of experience have given him a deep understanding of market cycles and client needs. Eric is known for his client-first approach, strong industry knowledge, and dedication to helping people make confident real estate decisions. 🌐 Connect with Eric Ritenour 🌍 Websitehttps://theriterealtor.com/ 💼 LinkedInhttps://www.linkedin.com/in/eric-ritenour-theriterealtor/ 📘 Facebookhttps://www.facebook.com/eric.ritenour/ 📸 Instagramhttps://www.instagram.com/theriterealtor_/ ▶️ YouTubehttps://www.youtube.com/@TheRiteRealtor_ 🎵 TikTokhttps://www.tiktok.com/@theriterealtor_ The post Getting Over The Uncomfortable in Content with Eric Ritenour appeared first on Your Marketing Dude.

    33 min

  8. FEB 28

    AI Taught Me How Bad We Were At Closing – Christopher Watters

    🧠 Episode Summary In this powerful episode, Mike Cuevas sits down with real estate team leader and tech innovator Christopher Watters to discuss a brutally honest realization: AI exposed how bad even top-performing agents were at closing. Christopher, whose team sells 60–120 homes per agent annually, discovered that despite elite performance by industry standards, there were massive blind spots in face-to-face conversion. When the Austin market shifted dramatically — rising expired listings, falling prices, shrinking margins — Christopher went searching under the hood of his sales process. What he found changed everything. By integrating AI-powered conversational intelligence into listing and buyer appointments, his team: • Increased face-to-face conversion from 40% → 53%• Improved lead-to-appointment ratio from 15:1 → 10:1• Identified hidden sales weaknesses in even veteran agents• Eliminated underperforming lead sources within days instead of months This episode is a masterclass on how AI can sharpen execution, improve closing ratios, and dramatically increase profitability — without spending another dollar on leads. 🔑 Key Takeaways 🤖 AI doesn’t replace salespeople — it exposes blind spots Even agents selling 60–120 homes per year had major execution gaps. AI grading revealed missed closes, weak pricing conversations, and lack of differentiation. 📉 Market shifts expose operational weaknesses When Austin home prices dropped from ~$620K to ~$420K and expired listings surged, profitability got crushed. Tight markets demand tighter execution. 🎯 “Inspect What You Expect” Christopher realized his team trained hard in the first 90 days… then stopped auditing performance. Without ongoing inspection, standards slip. 📊 Conversational Intelligence = Game Changer By recording appointments and grading them against predefined scorecards, the team could measure: • Rapport building• Pricing strategy execution• Differentiation• Closing effectiveness Agents receive feedback instantly — often leading to self-correction without management intervention. 💰 Small conversion gains = Massive revenue growth Moving:• 40% → 53% face-to-face conversion• 15:1 → 10:1 lead-to-appointment ratio Can literally double revenue without increasing ad spend. 🧠 Personality impacts closing style High “I” personality agents (relationship builders) often:• Over-index on rapport• Under-index on numbers• Lose analytical sellers AI uncovered that some agents scored 10/10 in rapport but 4/10 in pricing presentation. 🚫 Bad leads drain morale AI grading exposed a lead vendor generating “curious” homeowners instead of motivated sellers. Instead of wasting 3–5 months testing, the team canceled within days. Speed of decision-making increased dramatically. 📈 True team leadership requires ongoing management Recruiting isn’t enough.Even elite performers drift. Christopher realized he underestimated the “leading and managing” component of scaling beyond 150 deals. AI became the digital sales leader that never sleeps. ⏱️ Key Timestamps 0:00 – 👀 Why AI exposed major sales weaknessesMike sets the stage for a powerful realization. 2:41 – 📚 Christopher’s team background & scaling storyFrom startup to multi-market expansion. 3:35 – 📉 The market shift that triggered deep analysisAustin’s pricing drop and expired listing surge. 4:09 – 🔎 “We weren’t inspecting what we expected”The big leadership oversight. 10:38 – 🤖 Building an AI grading system for appointmentsUploading 10,000+ hours of training data. 12:16 – 😳 What AI revealed about top-performing agentsNo CMA, weak closes, poor pricing conversations. 16:30 – 🚪 Walking out without the listing agreementThe cost of failing to close in person. 18:39 – 💸 Identifying bad lead sources instantlyCanceling vendors within 7–10 days instead of months. 22:44 – 📈 Conversion increases and revenue impact40% → 53% face-to-face conversion. 24:19 – 🧠 The misunderstood role of a team leaderWhy managing execution is harder than recruiting. 27:07 – 🔍 Personality blind spots revealedHigh rapport ≠ high conversion. 👤 About the Guest: Christopher Watters Christopher Watters has advised over 3,000 families across Central Texas during his 15-year career. Recognized by the Inc. 5000 and the The Wall Street Journal as a top broker in Central Texas, his clients consistently sell homes for up to $50,000 more than the average agent. A Central Texas native, Christopher founded Watters International Realty in 2010 and expanded into multiple markets across Texas and North America. He also serves in advisory roles for technology and real estate investment companies. 🌐 Connect with Christopher Watters 🌎 Websitehttps://tableos.ai/ 📘 Facebookhttps://www.facebook.com/AustinTexasHomes 📸 Instagramhttps://www.instagram.com/christopherwatters/ 💼 LinkedInhttps://www.linkedin.com/in/chriswatters/ The post AI Taught Me How Bad We Were At Closing – Christopher Watters appeared first on Your Marketing Dude.

    45 min
See All (250)

4.7
out of 5
89 Ratings

About

Mike Cuevas has scripted, edited, and distributed over 2,000 videos for small business owners across the country. He builds full‐service video marketing systems — handling message strategy, editing, ads — so business owners don’t need large teams to grow.His mission is to help people amplify their voice with authenticity and consistency, turning video marketing from overwhelming to manageable.

Information

  • Creator
    Mike Cuevas
  • Years Active
    2015 - 2026
  • Episodes
    250
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 Your Marketing Dude
  • Show Website
    Your Marketing Dude

You Might Also Like