Zero Click Marketing

Amanda Natividad
  • 5.0 (1)
  • MARKETING

Practical lessons from Amanda Natividad and other marketers, founders, and creators who are winning on the internet without begging for the click. Real tactics, honest takes, and the philosophy behind building brands that actually last.

Episodes

  1. 1D AGO

    What Zero Click Marketing Actually Is

    Amanda Natividad defines Zero Click Marketing, shares a simple mental model (the ZCM Ladder), and gives you a mini playbook you can use this week. What you’ll learn: What Zero Click Marketing is (and what it isn’t)The ZCM Ladder: Seen → Understood → Remembered → Preferred → Sought outThe scoreboard: what to measure when clicks aren’t the whole story3 moves to start doing ZCM this week (without burning out)And here's your free ZCM one-pager!Timestamps:00:00 Zero-click isn’t anti-click. It’s pro-reality.01:20 The definition (and why it’s not “no clicks”)03:10 What ZCM is not: “ignore your website,” “post more,” “just brand vibes”07:10 The ZCM Ladder: Seen → Understood → Remembered → Preferred → Sought out10:30 Why “remembered” matters in B2B (buyers do most deciding without vendors)13:40 The scoreboard: leading indicators vs. lagging indicators16:20 Mini playbook: 3 moves you can try this week This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com. This episode was edited by Share Your Genius (shareyourgenius.com) Learn more about Zero Click Marketing and Amanda Natividad: zeroclickmarketing.coamandanat.comFollow @amandanat on LinkedIn and Instagram

    15 min

  2. 1D AGO

    The Clicks Lie

    If clicks are your primary success metric, you're probably undercounting what's working — and over-rewarding what isn't. In the debut episode of Zero Click Marketing, Amanda Natividad makes the case that the click-based funnel isn't just outdated, it's actively misleading. And the cost isn't just bad measurement — it's bad decisions. In this episode: Why the click-based funnel made sense for a while — and exactly when it brokeHow Google, Instagram, LinkedIn, TikTok, and X all quietly started hoarding traffic What "dark social" is, and why it's a bigger deal than most teams realizeWhy AI tools like ChatGPT are the next frontier of zero-click — and what that means for your brandThe 95/5 rule: why optimizing for conversions means ignoring 80% of your future buyersAmanda's own story: how she grew from 1,000 to 100,000+ followers without ever spending a dimeKey insight from this episode: "When you stop optimizing for the click and start optimizing for genuine value in the platform, you end up with better clicks — more intentional ones from people who actually want to be there."This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com. This episode was edited by Share Your Genius (shareyourgenius.com) Learn more about Zero Click Marketing and Amanda Natividad: zeroclickmarketing.coamandanat.comFollow @amandanat on LinkedIn and Instagram

    14 min
  • 2 Episodes

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About

Practical lessons from Amanda Natividad and other marketers, founders, and creators who are winning on the internet without begging for the click. Real tactics, honest takes, and the philosophy behind building brands that actually last.

Information

  • Creator
    Amanda Natividad
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © Amanda Natividad
  • Show Website
    Zero Click Marketing