Direct Sales Done Right

Katy Ursta

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way. With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy. Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

  1. JAN 29

    Episode 363: Why Your Vision Board Isn’t Working (And What Actually Drives Action in Direct Sales)

    🎙️ Episode Summary:  In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the significance of vision and goal setting in direct sales, emphasizing the difference between operating from a 'have to' versus a 'want to' mindset. She shares personal experiences and strategies to create urgency and commitment in business, encouraging listeners to find deeper motivations that drive their actions. The conversation aims to inspire individuals to shift their mindset from casual intentions to serious commitments, ultimately leading to greater success in their endeavors. 💡 Episode Highlights & Time Stamps: 0:44 Introduction to Vision and Goal Setting 2:48 Understanding the “Have To” vs “Want To” Mindset 5:36 The Importance of Commitment in Direct Sales 8:45 Transforming Wants into Necessities 11:19 Creating Accountability and Skin in the Game 16:23 The Power of Internal Motivation 18:58 Conclusion: Embracing the “Have To” Mindset 📌 Resources & Links Mentioned: Get your personal Health Blueprint (use code KATY for $250 off at checkout!): https://shop.vitalityhealthmatrix.com/products/personalized-health-blueprint-quest-labs-included?ref=KATYURSTA  Interested in a private mentorship with Katy in 2026? Book a Discovery Call: https://calendly.com/katyursta-info/30min  Sign Up for 6 Month Private Mentorship:  https://services.katyursta.com/offers/3egc2Joo/checkout 👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

    23 min
  2. JAN 22

    Episode 362: 2026 Social Media Trends (that aren’t lame) Part 3/4: Do LESS and Make More Money! Here's How!

    🎙️ Episode Summary:  In part 3 of the Direct Sales Done Right Podcast's 4 part episode series on 2026 Social Media Trends (that aren’t lame), Katy Ursta dives into the evolving landscape of social media trends, emphasizing the importance of originality and authenticity in content creation for 2026. Drawing parallels from Dr. Seuss's story 'The Sneetches', she illustrates how the quest for validation through trends can lead to a loss of individuality. Katy argues that as social media shifts, the focus will move from merely gaining visibility to fostering genuine connections with audiences. She provides actionable insights for direct sellers, highlighting the need for content that resonates with the audience's pain points rather than just showcasing products. By prioritizing clarity, retention, and connection over polished aesthetics, Katy encourages listeners to embrace their unique voices and stories to stand out in a crowded digital space. 💡 Episode Highlights & Time Stamps: 0:44 The Sneetches Story: A Lesson In Originality 4:00 The Shift Towards Original Content 7:49 Instagram Growth Strategies for 2026 11:13 Content That Explains, Not Just Shows 17:23 Consistency Over Perfection in Branding 20:37 Closing Thoughts  📌 Resources & Links Mentioned: Interested in a private mentorship with Katy in 2026? Book a Discovery Call: https://calendly.com/katyursta-info/30min  Sign Up for 6 Month Private Mentorship:  https://services.katyursta.com/offers/3egc2Joo/checkout 👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

    22 min
  3. JAN 15

    Episode 361: 2026 Social Media Trends (that aren’t lame) Part 2/4: Stop Sounding Like a Brand, Start Sounding Like a Human

    2 spots remain for private mentorship in 2026! https://services.katyursta.com/offers/3egc2Joo/checkout 🎙️ Episode Summary:  Katy is not holding back with part 2 of her 4 part episode series on 2026 Social Media Trends (that aren’t lame).  Learn how to tell a story that actually catches people's attention:  storytelling and vulnerable sharing, emphasizing that genuine connections drive sales and community.  Katy provides practical examples of transforming standard content into more relatable and authentic posts, encouraging listeners to embrace their true selves in their marketing efforts. 💡 Episode Highlights & Time Stamps: 0:44 New Year Reflections and Podcast Growth 3:22 The Power of Vulnerability in Storytelling 6:30 Authenticity in Social Media Trends 8:55 Transforming Content: From Tips to Vulnerable Shares 10:56 Examples of Vulnerable Sharing in Direct Sales 16:56 Building Trust Through Authenticity 23:43 Closing Thoughts on Vulnerability and Connection 📌 Resources & Links Mentioned: Interested in a private mentorship with Katy in 2026? Book a Discovery Call: https://calendly.com/katyursta-info/30min  Sign Up for 6 Month Private Mentorship:  https://services.katyursta.com/offers/3egc2Joo/checkout 👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

    26 min
  4. JAN 8

    Episode 360: 2026 Social Media Trends (that aren't lame) Part 1/4: The Connection Factor

    3 spots now open f or private mentorship in 2026! https://services.katyursta.com/offers/DBXdm7GL/checkout  🎙️ Episode Summary:  In part 1 of the 4 episode series of the Direct Sales Done Right podcast, Katy Ursta discusses the resurgence of human connection and why it's putting social media managers out of business.  She shared current cited trends for 2026, highlighting the shift from polished content to relatable, genuine interactions. Katy provides actionable strategies for building community through social media, encouraging listeners to engage authentically and create spaces for real conversations. The episode serves as a guide for those looking to enhance their social media presence while fostering meaningful connections. 💡 Episode Highlights & Time Stamps: 0:44 The Comeback of Human Connection in Social Media 5:16 Trends Shaping Social Media in 2026 9:15 Creating Interactive and Engaging Content 14:18 The Power of Authentic Sharing 19:12 Building Community Through Engagement 📌 Resources & Links Mentioned: Interested in a private mentorship with Katy in 2026? Book a Discovery Call: https://calendly.com/katyursta-info/30min    👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

    24 min

About

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way. With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy. Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

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