Direct Sales Done Right

Katy Ursta

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way. With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy. Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

  1. 1D AGO

    Episode 373: She Thought She Needed More Sales, but This Was the Real Problem (live coaching breakdown)

    Are you interested in working 1:1 with Katy?  Book a Discovery Call: https://calendly.com/katyursta-info/30min  Sign up for Private Coaching: https://boards.com/a/NkqW1.9etKLQ  🎙️ Episode Summary:  In this unique episode of the Direct Sales Done Right Podcast, Katy Ursta gives listeners a sneak peek into one of her 1:1 Private Coaching sessions.  Discover how personalized coaching can help you see your unique strengths, uncover blind spots, and develop a tailored strategy to elevate your business. Katy shares her passion for helping entrepreneurs realize their full potential and provides actionable insights for those considering private coaching.  💡 Episode Highlights & Time Stamps: 0:44 Introduction to Private Coaching 1:57 Understanding Individual Client Needs and Goals 5:18 Sneak Peek into a Private Coaching Session 7:59 Crafting Clear Messaging for Recruitment 14:39 Consistency and Faith in Business Growth 16:46 Why I Love Private Coaching 📌 Resources & Links Mentioned: Book a Discovery Call with Katy here: https://calendly.com/katyursta-info/30min Ready for 1:1 Coaching? Sign up here: https://boards.com/a/NkqW1.9etKLQ 👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

    19 min
  2. FEB 19

    Episode 366: Redefining Direct Sales Right in a Trust Recession | The Future of Network Marketing with Amber Olson Rourke

    🎙️ Episode Summary:  In this episode of the Direct Sales Done Right podcast, Katy Ursta and Amber Olson Rourke discuss the evolving landscape of direct sales and network marketing. They explore the importance of trust in the industry, the shifts in consumer behavior, and the need for companies to adapt to these changes. Amber shares her experiences as a leader in the direct sales space, including the challenges faced during a lengthy legal battle with the FTC, and emphasizes the significance of integrity and perseverance in business. The conversation also highlights key factors to consider when evaluating direct sales companies, including red flags and green flags that can guide potential distributors in making informed decisions. Amber Olson Rourke is a visionary leader and the Co-founder and Co-CEO of Neora, where she played a pivotal role in scaling the company to over $2 billion in sales, including $100 million in its first year—earning the Bravo Growth Award from Direct Selling News. Her strategic vision and leadership propelled Neora to the #1 spot on Inc. 500’s list of America’s fastest-growing private companies.  💡 Episode Highlights & Time Stamps: 2:15 Introduction to Amber Olson Rourke and Neora 4:24 Amber’s Background and Family Life 11:31 Shifts in the Network Marketing Industry 17:30 Choosing the Right Company in Direct Sales 22:37 State of the Union: Industry Insights 27:15 The Seven-Year Battle with the FTC 34:15 Faith and Leadership During Challenges 38:21 Red Flags and Green Flags in Direct Sales 📌 Resources & Links Mentioned: State of the Union: Direct Sales Industry Video: https://ltl.is/2bzqkts84  Follow Amber Olson Rourke @theamberrourke  👥 Connect with Katy: Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

    41 min

About

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way. With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy. Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

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