The Retreat Leaders Podcast

Shannon Jamail

Welcome to The Retreat Leaders Podcast, a top 2% global podcast for retreat leaders, venue owners, and entrepreneurs building powerful retreat businesses. Hosted by Shannon Jamail of Retreat Ranch, this show shares real conversations, expert strategy, and behind-the-scenes insights from leaders in the retreat industry. From marketing and pricing to guest experience, operations, and avoiding expensive mistakes, you'll learn what it really takes to host retreats that are both transformational and profitable. Whether you're planning your first retreat or scaling an established retreat business, this podcast will help you lead with confidence and grow with intention. Learn more at https://theretreatleadersplaybook.com/

  1. EP 273 How Venue Networks & Influencers Are Changing the Industry with Anna VanAgtmael

    5d ago

    EP 273 How Venue Networks & Influencers Are Changing the Industry with Anna VanAgtmael

    If you've ever felt like hosting a retreat is way more complicated than it should be… You're not wrong. In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with returning guest Anna VanAgtmael to talk about what's broken in the retreat industry-and what she's building to fix it. Because right now: 👉 Retreat leaders have the audience but not the logistics 👉 Venues have the space but can't fill it consistently 👉 And everyone is trying to figure it out on their own Anna shares her new venture-a curated retreat center directory and collaboration with Tiny Habitat-designed to bring retreat leaders, venues, and influencers together into one aligned ecosystem. This model is built to: • Simplify retreat planning • Reduce overwhelm for retreat leaders • Help venues fill off-season dates • Create better guest experiences • Support local communities They also get into: Why hosting too many retreats leads to burnout Why most retreat leaders struggle with logistics What makes a venue actually "retreat ready" The power of specialization vs trying to serve everyone Why honest marketing matters more than ever If you're a retreat leader OR a venue owner trying to connect the dots—this conversation will give you a much clearer path forward.   What You'll Learn in This Episode • A new model for running a retreat business • How venue networks can simplify retreat planning • Why influencers are becoming part of the retreat ecosystem • The biggest disconnect between retreat leaders and venues • How to create better alignment and profitability • Why specialization is key for both leaders and venues   Key Takeaways The Industry Is Disconnected Retreat leaders, venues, and audiences are not aligned-and it's costing everyone time and money.   A New Model Is Emerging Venue networks + curated partnerships + influencer alignment = smarter retreats.   Burnout Is Real Hosting too many retreats is not the goal. Sustainable models win.   Logistics Is the Biggest Gap Most leaders don't struggle with ideas-they struggle with execution.   Specialization Wins Trying to serve everyone = diluted experience and harder marketing.   Honest Marketing Matters Overpromising kills trust. Clear positioning builds it.   About Anna Anna VanAgtmael is the founder of Wandering Roots. She hosts adventure retreats for women all over the world and helps entrepreneurs plan and host their own profitable retreats. Learn more: https://www.yourwanderingroots.com/  Contact Anna at anna@yourwanderingroots.com Listen to the previous episode with Anna: https://podcasts.apple.com/us/podcast/the-retreat-leaders-podcast/id1186563181?i=1000730960525    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ------- TIMESTAMPS Introduction to Anna (00:00:50) Host Shannon Jamaal welcomes two-time guest Anna to the show and discusses their upcoming in-person meeting at a retreat forum. Anna's New Venture (02:05) Anna explains her transition from hosting her own retreats to planning them for others, seeking more freedom and flexibility. The Evolution of a Retreat Host (03:20) Shannon and Anna discuss the natural evolution of hosting retreats full-time, moving from many events per year to just one or two. Solving a Problem for Wellness Influencers (04:54) Anna introduces her collaboration with Tiny Habitat, a company that helps wellness influencers host retreats by providing vetted venues and staff. Benefits for All Parties (08:03) The discussion covers how this new model benefits retreat leaders, venue owners, and Anna's role in creating the experience. Filling Off-Season Bookings (09:10) Anna explains how her model helps venues fill their calendars during slower seasons, creating a symbiotic relationship with hosts. Venue Expectations (12:02) Anna details the criteria for venues in her directory, emphasizing nature-based, secluded locations with connections to local vendors. The Importance of Picking a Niche (14:30) Shannon and Anna discuss why it's crucial for retreat venues to "pick a lane" and not try to be everything to everyone. Managing Expectations (17:23) The conversation highlights the importance of accurately representing a venue's offerings to attract the right guests and avoid disappointment. How to Connect with Anna (19:44) Anna shares how listeners, both venue owners and retreat leaders, can get in touch with her to learn more.

    21 min
  2. EP 272 Reinvention Isn't Optional: The Inner Work Behind Building the Life (and Retreat Business) You Actually Want with Dr. Kim Dang

    May 28

    EP 272 Reinvention Isn't Optional: The Inner Work Behind Building the Life (and Retreat Business) You Actually Want with Dr. Kim Dang

    If you've ever felt like: your dreams are "too big" you're "too much" or you know you're capable of more… but you're not living it yet This episode is for you. In this in-studio episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Dr. Kim Dang, a mathematician, reinvention strategist, and founder who has rebuilt her life and career multiple times-from Yale professor to entrepreneur in the retreat and knowledge space. Dr. Kim flew in from New York to record this conversation live in Austin-and it goes deep. This isn't just about retreats. This is about the inner work required to build the life and business you say you want. They dive into: Why high-achievers get stuck despite their potential The identity shifts required for reinvention The "too much" narrative and how it holds people back The comparison trap and how to break it Dr. Kim's 8-point framework used in her retreats and coaching Why clarity and belief systems are the foundation for everything Dr. Kim's work through The Deep Reset retreats is designed for leaders, creatives, and entrepreneurs who are ready to stop circling the same patterns and start building something bigger. This episode is wide, deep, and real. If you have a dream in your heart and you're not living it yet—this is your conversation.   What You'll Learn in This Episode • Why high-performing entrepreneurs still feel stuck • The role of identity in building a retreat business and life • How belief systems shape your results • How to break out of the comparison trap • The foundation of Dr. Kim's 8-point reinvention framework • Why clarity is the first step to actualizing your goals   Key Takeaways Reinvention Starts With Identity Not strategy. Not tactics. Identity. "Too Much" Is Often Untapped Potential What you've been told to suppress… might be your edge. Clarity Is Step One You can't build what you can't clearly define. Belief Systems Drive Everything If you don't change how you think, nothing else changes. Comparison Kills Momentum The more you compare, the less you create. Structure Creates Transformation Reinvention isn't random—there is a process. About Dr. Kim Dang Dr. Kim Dang is a mathematician, reinvention strategist, and founder who has transitioned from academia at Yale to entrepreneurship in the retreat and knowledge industry. Through her Deep Reset retreats and coaching, she helps high-performing creatives and entrepreneurs step into the next version of themselves using a structured, identity-based framework. Learn more: https://drkimdang.com/retreats     The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify -------- TIMESTAMPS Introducing Dr. Kim Dang (00:01:04) Shannon introduces her guest, Dr. Kim Dang, a mathematician and reinvention strategist who transitioned from a Yale professorship. Dr. Kim's Unique Retreats (00:03:50) Dr. Dang describes her intense, four-day retreats designed to help attendees become the "2.0 version" of themselves. The Pain of Reinvention (00:05:43) Dr. Dang discusses the personal pain and external pushback she faced when shifting her identity and career multiple times. The Feeling of Disconnect (00:08:11) The conversation explores how feeling disconnected from one's passion or career path is a primary driver for reinvention. Embodying Your Future Self (00:09:11) Dr. Dang explains the importance of embodying the feeling of your future goal to ensure it's what you truly want. Who Attends the Retreats (00:12:56) Dr. Dang clarifies her retreats are for ambitious people with big goals who have often been told they are "too much." Creating a Retreat for Yourself (00:15:06) Shannon and Dr. Dang discuss the power of creating a retreat that you yourself would want and need to attend. Motivation Fueled by Pain vs. Love (00:15:47) Dr. Dang shares how her math career was born from pain and the realization that true success comes from love. External Validation vs. Internal Goals (00:19:05) The speakers discuss the pitfalls of pursuing goals for external validation versus finding fulfillment through internal desires and joy. Truth as the Highest Frequency (00:20:28) Dr. Dang explains that authenticity and truth, even in difficult emotions, are the highest vibrational states for personal power. Rupture and Repair (00:22:51) The concept of having the courage to rupture relationships or processes and then repair yourself is explored as essential work. The 8-Step Reinvention Framework (00:25:56) Dr. Dang outlines her eight-step framework for reinvention, covering clarity, beliefs, fuel, action, surrender, and identity shift. The Importance of Embodiment (00:30:54) The discussion highlights how physical practices like yoga and massage are crucial for integrating deep mindset and identity shifts. The Paradox of Surrender (00:33:20) Dr. Dang explains that true success and manifestation often arrive in moments of relaxation and surrender, not forceful pushing. Holding Steady in Your Vision (00:35:37) Mental strength is defined as the ability to hold onto your end goal, even when the path looks uncertain. Is Ambition for Everyone? (00:38:16) Dr. Dang argues that everyone has an inner urge for more and that pursuing dreams reduces judgment and comparison. The Necessity of Inner Work (00:40:05) The conversation concludes that doing the inner work is essential to overcome fear and self-sabotage on the path to success. How to Connect with Dr. Kim Dang (00:42:35) Dr. Dang shares her website and social media handles for listeners who want to learn more about her work.

    44 min
  3. EP 271 From Zero to 70 Leads in 24 Hours: Unlocking Meta Ads for Retreat Leaders with Jaymie Tarshis

    May 21

    EP 271 From Zero to 70 Leads in 24 Hours: Unlocking Meta Ads for Retreat Leaders with Jaymie Tarshis

    What if one focused day could completely change how you market your retreat business? In this episode, Shannon sits down with Jaymie Tarshis - aka The Ad Expert - a digital marketing strategist with over a decade of experience helping businesses scale using Facebook and Meta ads. Jaymie flew from San Diego to Retreat Ranch for a VIP day with Shannon's team, and the results were jaw-dropping: over 70 new leads in less than 24 hours. Shannon and Jaymie pull back the curtain on exactly what happened during that VIP day - from building a custom ad strategy from scratch, to crafting compelling media and copy, to setting up the tech and tracking to make it all work. Whether you're a retreat leader who has never run an ad or someone who's tried and felt frustrated, this episode will shift your perspective. They cover the real deal on ad budgets (it doesn't have to break the bank), the biggest misconceptions retreat leaders have about paid ads, and why strategy has to come before you ever spend a dollar. If you're ready to grow your retreat business and fill your programs with more ease, this is your episode. Key Takeaways: What a Meta ads VIP day actually looks like from strategy to launch The truth about how much budget you really need to start Common misconceptions about ads that are keeping retreat leaders stuck How to generate leads fast - without guessing Why tracking and tech setup is the secret weapon most people skip About Jaymie Jaymie Tarshis is a highly-sought after Facebook Ads Strategist + Consultant that's been featured in Yahoo! News, Medium, Thrive Global, and Yahoo! Finance as one of the 10 Ad Experts To Watch.  Her passion is helping impact-driven coaches, course creators, and service providers leverage the power of ads to attract leads & sales on autopilot so they don't have to post every day, create more content, or show up online 24/7 in order to grow and scale their businesses. Since 2018, Jaymie has taught thousands of business owners through her programs and services and has helped clients generate over $10 million in revenue to date.   Learn more: https://www.instagram.com/theadexpert/  The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify --------- TIMESTAMPS Introducing Jamie (00:01:13) Jamie introduces herself as a marketing and Facebook ads strategist who helps businesses generate leads and sales on autopilot. What is a VIP Day? (00:02:06) Jamie explains her VIP day offering, where she helps clients build and launch their entire ad strategy in one day. The Power of In-House Ad Management (00:03:24) Shannon and Jamie discuss the benefits of learning to manage your own ads versus outsourcing, highlighting control and empowerment. When to Start Using Ads (00:06:23) The importance of having a proven, organically successful offer before investing money into advertising is discussed. The Importance of Strategy (00:07:56) Shannon praises Jamie's strategy-first approach, which customizes the plan to the business before touching any technical ad setup. Immediate Results and Ongoing Support (00:09:35) Shannon shares she received 20 leads within 24 hours and discusses the support Jamie provides after the VIP day. Why Ads Fail (01:10:49) Jamie explains that when ads don't work, it's rarely the ad itself but rather the underlying strategy and customer journey. Marketing as an Experiment (01:12:54) Treating marketing and ad tweaking as a fun experiment can lead to better long-term results and business growth. The Fun of Ad Management (01:14:40) Shannon describes how Jamie's process made ad management feel creative and fun, rather than intimidating and technical. The Evolution of Facebook Ads (01:16:48) Shannon reflects on how Facebook ads have become more complex over time, reinforcing the need for expert guidance. Empowerment in Action (01:18:37) Shannon shares how she and her team successfully launched a new ad campaign on their own after the VIP day. Jamie's Other Offerings (01:20:56) Jamie outlines her other services, including digital products for DIYers, one-off consulting, and limited monthly management for larger accounts. Who Should Use Which Service (01:23:11) Shannon breaks down which of Jamie's offerings is best for entrepreneurs at different stages and budget levels. The ROI of a VIP Day (01:24:55) Jamie notes that most VIP day clients see a return on their investment within the first 30 to 60 days. The Limits of Organic Reach (01:26:08) The conversation covers how ads overcome the limitations of organic social media, where posts reach less than 1% of followers. How Much to Spend on Ads (01:29:01) Jamie explains that ad spend should be based on specific business goals, not a generic number, and introduces her budget calculator. Using Ads for Your Existing Audience (01:32:49) Jamie highlights the powerful and cost-effective strategy of running ads to your warm audience who already know and trust you. The Most Common Ad Mistake (01:34:30) The biggest mistake is skipping strategy and focusing only on the ad creative. Messaging is now more important than targeting. How to Connect with Jamie (01:36:40) Jamie shares her Instagram handle, @theadexpert, as the best place for listeners to connect with her.

    39 min
  4. Special Release | From Dream to Dirt - How We Built Retreat Ranch From Scratch

    May 20

    Special Release | From Dream to Dirt - How We Built Retreat Ranch From Scratch

    What does it actually take to build a retreat center from scratch? The land, the structures, the permits, the parking, the storage, the vision - and the marriage that has to survive all of it? In this episode, Shannon sits down with her husband Nathan Jamail - world-renowned leadership and sales keynote speaker, and co-owner of Retreat Ranch - to pull back the curtain on the real journey of building one of Texas Hill Country's most unique retreat destinations. This is not a highlight reel. This is the honest, practical, sometimes hard-won story of what it takes to go from a dream to a fully operating retreat center.  And this episode is especially meaningful because it's releasing on the five-year anniversary of opening Retreat Ranch's doors for the very first retreat - hosted by Kim DeMoss with Project Mindful Movement. Five years later, what started as a vision has grown into a thriving retreat destination that has welcomed countless guests, retreat leaders, and transformational experiences. Retreat Ranch is a 46-acre, nature-forward glamping retreat and event space in the Texas Hill Country, sleeping up to 32 guests, featuring horses, goats, hens, a sauna, dipping pools, aerial yoga, and a heart-centered team that lives and breathes hospitality. But it didn't start that way - and this episode is all about the road to get here. In this episode: Why you must start with the long-term vision before you break ground on anything The "not sexy" things that will make or break your retreat center - storage, parking, infrastructure Why building too small for your vision is one of the most expensive mistakes you can make How to take a big vision and execute it in strategic, bite-sized phases What it's really like to build a business with your spouse - the wins, the hard conversations, and the non-negotiables The business decisions behind Retreat Ranch that every aspiring retreat center owner needs to hear What Nathan - a global leadership expert - learned about building a team and a culture at the ranch If you've ever dreamed of owning a retreat center, or if you're already in the process of building one, this episode will save you time, money, and a lot of headaches.   Learn about Retreat Ranch: https://theretreatranch.com/ Learn about Nathan: https://nathanjamail.com/ Learn about Project Mindful Movement: https://projectmindfulmovement.com   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify --------- TIMESTAMPS Building a Retreat Venue (00:01:54) Shannon and Nathan introduce the episode's topic: the journey, successes, and mistakes of building their retreat venue, Retreat Ranch. Choosing Texas Over California (00:03:12) They discuss the initial plan to build in California and the logistical and business reasons that led them to Texas instead. Finding and Developing Raw Land (00:04:37) The story of finding the 46-acre property, which was undeveloped with no roads, water, or power, and their intentional clearing process. The Importance of Infrastructure (00:10:02) Discussion on the necessity of planning for infrastructure like plumbing and electricity, and the "Shannon pipe" for future expansion. Mistake: Not Planning Big Enough (00:11:25) They share their biggest mistake: not planning for their maximum capacity from the start, leading to spaces like the dining hall being too small. Elevating the Guest Experience (00:13:45) The importance of details, like high-quality robes and linens, to create an elevated, "bougie" experience for guests. Knowing Your Niche (00:17:08) They emphasize building the venue for a specific audience (retreats) rather than trying to cater to everyone, which ensures high standards. Starting Small and Evolving (00:19:07) How the ranch started with minimal accommodations and has grown over five years, adding more features and bathrooms along the way. Marketing to a Specific Audience (00:23:04) The strategy of marketing exclusively to retreats, which has led to being booked a year or more in advance. Planning for Future Growth (00:27:16) Discussing their annual business planning, including adding an office, podcast studio, and expanding the horse barn to keep the venue fresh. The Vision for a Multi-Use Space (00:30:01) Plans for a future indoor/outdoor multi-use space to serve as a backup for bad weather and for corporate meetings. Vision vs. Execution (00:31:43) Shannon's role as the visionary and Nathan's role in execution, using the evolution of the pool area as an example. Key Advice for Venue Builders (00:35:15) Advice for aspiring venue owners: plan for non-sexy things like storage and parking, and understand what a retreat group needs. What Makes Retreat Ranch Unique (00:38:39) They discuss their key differentiators, including free-ranging horses, exceptional attention to detail, and a high-serving team. The Power of a Great Team (00:42:56) A special shout-out to their on-site manager, Josh, and the entire team for creating a loving and supportive environment. Final Thoughts and Encouragement (00:45:01) Reflecting on their seven-year journey and encouraging others interested in the booming retreat industry to pursue their vision.

    48 min
  5. EP 270 Retreat Insurance: What Every Retreat Leader Must Know with Event Helper

    May 14

    EP 270 Retreat Insurance: What Every Retreat Leader Must Know with Event Helper

    Let's talk about something most retreat leaders avoid… until they absolutely can't. Insurance. In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Myles Anderson from Event Helper, an insurance provider specializing in events and retreats, to break down why insurance is not optional in the retreat industry - it's essential. Because here's the reality: You are responsible for people's safety, experiences, and well-being during your retreat. And without the right coverage in place, one incident can put your entire business - and personal assets - at risk. In this conversation, Shannon and Myles discuss: Why retreat leaders need event insurance Why venues should require it What can actually go wrong at a retreat The real consequences of not having proper coverage How retreat leaders can protect themselves, their guests, and their business This episode is not fear-based - it's reality-based. If you host retreats, events, or group experiences, this is one of the most important conversations you can listen to.   What You'll Learn in This Episode • Why insurance is essential for retreat leaders • What types of risks exist at retreats and events • Why venues require insurance (and why you should expect it) • What can happen financially and legally without coverage • How insurance protects both the host and the guest experience   Key Takeaways You Are Responsible as the Host When you host a retreat, you are taking on responsibility for: participant safety activities environment logistics Even with the best planning, things can happen.   Insurance Protects More Than You Think Insurance isn't just about worst-case scenarios. It protects: your business your personal assets your reputation your ability to continue hosting retreats   Venues Require It for a Reason Professional venues often require retreat leaders to carry insurance. This protects: the venue the retreat host the guests If a venue doesn't require it, that's something to pay attention to.   Without Insurance, the Risk Is Real Without proper coverage, retreat leaders could face: liability claims legal costs unexpected financial loss And in some cases, it could shut down a retreat business completely.   This Is About Being a Professional Running a retreat is not just about creating a great experience. It's about operating a real business. And real businesses protect themselves.   About Event Helper Event Helper provides event and retreat insurance designed to protect hosts, organizers, and venues. They specialize in offering coverage for a wide range of events, helping business owners operate with confidence and reduce risk. Learn more at: https://www.theeventhelper.com/#retreatleaders    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify ------- TIMESTAMPS Myles' Background and Role (00:01:07) Myles explains his role at Event Helper and their focus on event liability insurance. Venue vs. Event Host Insurance (00:02:16) Discussion on the difference between a venue's insurance and an event host's insurance policy. Why Event Hosts Need Insurance (00:03:15) Myles details why event hosts need their own liability insurance and what it covers. Cost and Value of Event Insurance (00:05:08) Shannon and Myles discuss the typical costs and the importance of investing in event insurance. Real-Life Claims and Examples (00:06:08) Myles shares examples of claims, including property damage and injury incidents at events. Legal Defense and Coverage Scope (00:07:51) Explanation of how insurance policies provide legal defense, not just payouts for damages. Participant Injuries and Waivers (00:08:39) Discussion about participant injuries, waivers, and when hosts may or may not be liable. Personal Liability Risks (00:10:34) Shannon warns about personal liability and the financial risks of not having insurance. Coverage Limits and Host Liquor Liability (00:11:42) Myles explains coverage limits, options up to $5 million, and inclusion of host liquor liability. Honesty in Policy Applications (00:12:35) Importance of accurately disclosing retreat activities when applying for insurance. Exclusions and High-Risk Activities (00:12:49) Myles discusses exclusions, higher-risk activities, and how Event Helper handles special cases. Participant Coverage Options (00:14:29) Explanation of liability vs. participant coverage for athletic or sporting retreat components. Event Helper as Preferred Partner (00:15:10) Shannon shares why her venue prefers Event Helper and the ease of working with them. International Event Insurance (00:16:11) Discussion on Event Helper's efforts to help with international event insurance coverage. Challenges of International Coverage (00:17:28) Myles explains the difficulty of finding coverage for events outside the US. How to Apply for Event Helper Insurance (00:18:05) Overview of Event Helper's simple online application process and customer support.

    20 min
  6. EP 269 Why Glamping and Retreats Are the Perfect Pair (And What Retreat Leaders Need to Know) with Sarah Riley

    May 7

    EP 269 Why Glamping and Retreats Are the Perfect Pair (And What Retreat Leaders Need to Know) with Sarah Riley

    The retreat industry is evolving - and one of the biggest opportunities right now sits at the intersection of glamping and retreats. In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Sarah Riley, a UK-based glamping industry expert and co-organizer of The Glamping Show America, to explore how glamping and retreats are becoming one of the most powerful combinations in experiential hospitality. Sarah has been working in the glamping and retreat space since 2010, helping entrepreneurs launch lifestyle businesses and navigate the realities of building glamping sites - from concept to permissions to profitability. Together, Shannon and Sarah break down: Why glamping and retreats naturally complement each other How retreat leaders can use glamping to enhance guest experience and increase revenue The realities of starting a glamping business (and why it's not as "cheap and easy" as people think) Emerging trends in experiential travel and hospitality How AI is driving people toward more authentic, in-person experiences They also discuss Shannon's upcoming participation as a speaker at The Glamping Show America this September, where retreat leaders and venue owners can learn directly from experts in the glamping and hospitality space. If you're a retreat leader, venue owner, or entrepreneur looking to expand your offerings or create more unique guest experiences, this episode will open your eyes to what's possible.   What You'll Learn in This Episode • Why glamping and retreats are a natural and powerful combination • How glamping can increase occupancy and revenue for retreat venues • The real costs and considerations of starting a glamping business • Funding opportunities available for glamping projects (including crowdfunding) • How AI is shifting consumer behavior toward in-person experiences • Trends shaping the future of experiential hospitality   Key Takeaways Glamping and Retreats Are a Natural Fit Glamping enhances the retreat experience by combining: nature comfort uniqueness immersion This creates a more memorable and desirable experience for guests.   Glamping Is Not a "Cheap" Business There's a common misconception that glamping is easy to start. In reality, it requires: proper permissions infrastructure investment planning However, it also opens the door to unique funding opportunities not typically available to traditional accommodations.   Experiential Travel Is Growing Rapidly Travelers are increasingly seeking: unique environments nature-based experiences authentic, in-person connection Glamping and retreats sit directly at the center of this trend.   AI Is Driving a Return to Human Connection As AI continues to reshape the digital world, people are beginning to crave: offline experiences real human interaction trustworthy environments Retreats and glamping experiences provide exactly that.   About Sarah Riley Sarah helps ambitious owners launch and grow their glamping businesses quickly and stand out in an increasingly competitive industry. From setting up your foundations to attracting consistent bookings, she shares the powerful (and often overlooked) strategies that give you a real edge… including hosting retreat events to maximise occupancy, even in the off-season. With over a decade of hands-on experience running a boutique hospitality and retreats business, Sarah doesn't just teach this industry… she's lived it. Today, she's a professionally qualified business coach, marketing visibility specialist, and the founder of The Glamping Academy, helping thousands of entrepreneurs turn their ideas into profitable, lifestyle-led businesses. She's also Co-Conference Director of Glamping Show Americas in Colorado, and a recognised voice in the global glamping space. If you're ready to launch with confidence and momentum… Sarah offers a range of high-impact programmes designed to help you start quickly, attract your ideal guests, and build a business you truly love. Because this isn't just about starting a business… It's about creating a lifestyle.  https://www.glampingshow.us/  and https:glamping.academy  The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify -------- TIMESTAMPS Sarah Riley's Background & Glamping Show (00:01:11) Sarah shares her background in glamping, hospitality, and organizing the Glamping Show America. Glamping and Retreats: The Perfect Match (00:03:23) Discussion on how glamping and retreats complement each other and enhance guest experiences. Glamping Show Details & Experiential Industry (00:04:12) Information about the Glamping Show in September and the experiential nature of glamping and retreats. Retreat Venue Models & Nature's Role (00:05:32) Exploring retreat venue options, the benefits of glamping, and the importance of nature in retreats. What is Glamping? Definitions & Structures (00:06:35) Sarah defines glamping, describes various structures, and highlights the diversity in the industry. Budget, Myths, and Setting Up Glamping Sites (00:07:30) Addressing misconceptions about glamping costs, permissions, and funding options for new sites. Innovative Glamping Models & Imagination (00:10:10) Discussion on creative glamping models, moveable structures, and the limitless possibilities in the field. Glamping Show Inspiration & Unique Structures (00:10:51) Shannon shares experiences from the Glamping Show, emphasizing the inspiration and unique accommodations available. Nostalgia, Vintage Experiences & Human Connection (00:12:05) Exploring the appeal of vintage experiences, historical structures, and the desire for authentic human connection. Impact of AI & Digital Overload (00:12:44) Sarah discusses how AI and digital technology are driving people to seek real-life experiences and offline events. Generational Shifts & Offline Experiences (00:14:14) Analysis of generational trends, with Gen Alpha and others seeking more in-person, authentic experiences. Pandemic Effects & Glamping Industry Trends (00:18:19) How the pandemic increased demand for nature-based, in-person experiences and affected glamping bookings. Future of Hospitality & AI Entrepreneurs (00:20:01) Tech entrepreneurs investing in experiential hospitality, and the uncertain future of online trust and marketing. Marketing, Visibility & Rapid Change (00:21:04) Challenges of marketing retreats and glamping venues amid rapidly changing digital algorithms and platforms. Entrepreneurs Shifting to Experiential Businesses (00:22:06) Stories of entrepreneurs leaving digital businesses to create glamping and retreat centers focused on connection. Balancing Digital Tools & Authenticity (00:22:51) The need for entrepreneurs to stay visible online while maintaining authenticity and adapting to digital changes. AI as a Disruptor & Essential Tool (00:23:13) AI's dual role as a disruptor and a necessary tool for business owners, especially in hospitality and retreats. Right-Brained Creatives & Data-Driven Marketing (00:24:52) The challenge for creative retreat leaders to embrace data-driven marketing, and how AI can help bridge the gap. AI Adoption & Resistance in the Industry (00:26:07) Encouragement for retreat leaders to adopt AI, comparing its importance to the rise of the internet and social media. Efficiency, Competition & AI in Hospitality (00:27:55) How AI can improve efficiency, reduce computer time, and help businesses stay competitive in hospitality. Glamping Show USA: What to Expect (00:29:33) Sarah describes what attendees can expect at the Glamping Show USA, including exhibits, networking, and learning opportunities.

    32 min
  7. EP 268 The Power of Retreats for Midlife Women: Building Community, Healing & Business with SOL Women

    Apr 30

    EP 268 The Power of Retreats for Midlife Women: Building Community, Healing & Business with SOL Women

    There is a powerful shift happening - and it's centered around midlife women. Women who have spent years building careers, raising families, and showing up for everyone else are now asking a different question: What do I want? In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down in person in Austin with the founders of SOL Women to talk about the rise of retreats designed specifically for midlife women - and why these experiences are more needed now than ever. SOL Women creates holistic, supportive retreat experiences that help women reconnect with themselves, prioritize their well-being, and step into a new chapter of life with clarity and confidence. Together, they explore: The unique needs of midlife women The role of retreats in holistic healing and transformation The challenges of building a retreat business from the ground up The unexpected rewards and growth that come from hosting retreats This conversation is honest, grounded, and inspiring - whether you're a retreat leader, thinking about starting a retreat business, or simply someone who believes in the power of community and connection.   What You'll Learn in This Episode • Why midlife women are seeking retreats and community more than ever • How holistic retreats support mental, emotional, and physical well-being • The real challenges of building a retreat business • The unexpected rewards of hosting retreats • How retreats create lasting connection and transformation Key Takeaways Midlife Women Are Seeking Something Deeper This stage of life often brings reflection, transition, and a desire for more alignment. Retreats provide a space for women to pause, reconnect, and redefine what's next.   Retreats Are More Than a Getaway Holistic retreats offer: community connection healing self-discovery They create experiences that go far beyond relaxation.   Building a Retreat Business Isn't Easy - But It's Worth It The founders of SOL Women share the real side of building a retreat business: the challenges the learning curve the unexpected growth And also the rewards that make it all worthwhile.   The Power of Community One of the most impactful aspects of retreats is the connection created between participants. Women leave feeling: seen supported understood And that ripple effect continues long after the retreat ends.   About SOL Women & Lauren & Nandita SOL Women creates holistic retreat experiences designed specifically for midlife women. Their retreats focus on supporting women through life transitions with a blend of wellness practices, community connection, and personal growth. Nandita Mahadevan is a multi-industry business leader, Functional Medicine enthusiast, and Certified Health & Hormone Coach with a deep passion for women's health. ​After two decades climbing the corporate ladder in the health and wellness industry, she found herself burned out—her adrenals depleted, her health suffering. This wake-up call led her on a profound journey of self-discovery, pushing her to rethink wellness beyond just the clinical approach. Her passion for women's health peaked during her own transition into perimenopause when she struggled to find the support she needed. While her background in Functional Medicine helped her understand the physical changes, the emotional and spiritual upheaval was something she had to navigate alone. ​This experience sparked the creation of Sol Women—a space dedicated to guiding women through all stages of womanhood, from hormones and health to emotional and spiritual well-being. Nandita lives in Bee Cave, Austin, with her two children, ages 13 and 8. Lauren Colletti, FNP, is a Nurse Practitioner and Board-Certified Functional Medicine expert with a deep passion for women's health. With nearly 20 years in healthcare, she has helped thousands of women navigate hormonal shifts, thyroid and digestive issues, autoimmunity, fertility, menopause, and more. ​Trained by leading experts in women's health, genomics, peptides, and longevity medicine, Lauren is dedicated to simplifying the health journey and helping women feel confident in their bodies at every stage of life—without the overwhelm. Her personalized, root-cause approach focuses on building a strong foundation while using cutting-edge therapies to create lasting wellness. She believes women deserve more than one-size-fits-all solutions—they deserve to feel heard, understood, and empowered. ​As a wife and mother to three beautiful children—Hazel, Harrison, and Holland—Lauren is continually inspired by her patients and community. She is on her own journey to thrive through every phase of life and is passionate about helping others do the same. Learn more: https://www.solwomen.com Special offer: $200 off our one day medical retreat in Austin - includes a female biomarker panel and lab review with a Functional Medicine provider ($1,200 in value).   Just mention this show!   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ------- TIMESTAMPS Guest Introductions (00:01:38) Lauren Coletti and Nandita introduce themselves, their backgrounds, and their focus on supporting women in midlife. The Gap in Women's Health Support (00:03:38) Discussion about the lack of holistic support for women in midlife and the importance of retreats and mindset. Personal Experiences with Perimenopause (00:04:59) Nandita shares her transition into perimenopause and the need for mindset and community support. The Power of Vulnerability and Connection (00:06:18) How vulnerability and retreats foster deep connections among high-achieving women. Origins of Soul Women on Retreat (00:06:43) Lauren and Nandita recount meeting on a Costa Rica retreat and the birth of their business idea. The Gender Gap in Medical Research (00:07:13) Discussion on how most medical research is based on men and the implications for women's health. Women's Empowerment and Cyclical Strength (00:08:23) Exploring women's hormonal cycles as a superpower and the need for empowerment. Importance of Female Connection (00:10:35) The unique need for women to connect with other women and the impact of retreats. Retreats as Safe Spaces for Vulnerability (00:13:57) How retreats create safe environments for women to open up and accelerate healing. Talking Openly About Midlife Transitions (00:14:38) The importance of discussing perimenopause, menopause, and emotional changes in community. Transformation and Joy Through Letting Go (00:16:12) Letting go of emotional burdens at retreats leads to joy and lightness. Rediscovering Playfulness in Midlife (00:16:26) Embracing a carefree, playful attitude during menopause and setting boundaries. Boundaries and Self-Protection (00:17:27) Learning to set boundaries joyfully and protect personal peace during midlife. Awareness and Support During Change (00:18:18) The need for awareness, support, and new tools as women navigate biological and mental shifts. The Mental and Emotional Side of Menopause (00:19:32) Highlighting the mental challenges of menopause and the value of open discussion. Structure of Soul Women Retreats (00:20:13) Overview of their one-day and three-day retreats, including functional medicine, mindset, and community. The Power of Less Structure (00:21:18) Realization that less programming and more connection time enhances retreat experiences. Deeper Connections in Multi-Day Retreats (00:22:33) Three-day retreats foster deeper bonds and ongoing community among participants. Lasting Impact of Retreat Friendships (00:23:18) Retreats create lifelong friendships and support networks that are hard to quantify. Vulnerability as the Root of Connection (00:24:20) Bonding through shared vulnerability, described as "joy bonding" rather than trauma bonding. Overcoming Barriers to Attending Retreats (00:25:20) Addressing women's hesitations about investing in themselves and sharing vulnerably. Intimacy and Size of Retreats (00:25:41) Smaller, curated retreats (10–15 women) foster deeper, more meaningful connections. Meeting Women Where They Are (00:26:42) Retreats accommodate all comfort levels, allowing women to open up at their own pace. The Need for In-Person Connection (00:27:03) Emphasizing the irreplaceable healing power of in-person gatherings in a digital world. Human Connection and Community (00:28:05) Comparing human need for connection to herd animals and predicting the growing importance of retreats. Upcoming Retreat Dates (00:28:29) Announcement of their next one-day and three-day retreats in Austin, Texas. Unexpected Lessons from Hosting Retreats (00:28:58) Hosts share that less structure and more connection lead to better experiences and stronger bonds. Letting Go of the Agenda (00:29:51) Learning to be present and allow organic connection rather than sticking rigidly to a schedule. Processing Time and Brain Energy (00:31:01) Participants need downtime to process, as retreats are mentally and emotionally intensive. Selling the Feeling, Not the Schedule (00:32:28) Encouragement to market retreats based on outcomes and feelings, not packed agendas. Quality Over Quantity and Pricing Insights (00:33:33) Higher-priced, smaller retreats yield better experiences and conversions than larger, cheaper ones. The Value of Transformation and Investment (00:34:34) Charging appropriately for retreats ensures energetic balance and attracts committed participants.

    41 min
  8. Behind the Scenes of the Retreat Industry Forum: Why Logistics & Operations Make or Break Your Retreat

    Apr 28

    Behind the Scenes of the Retreat Industry Forum: Why Logistics & Operations Make or Break Your Retreat

    There's what your guests see at a retreat… And then there's everything happening behind the scenes. In this special edition of The Retreat Leaders Podcast, Shannon Jamail is joined by Alison and Erin (co-hosts of the Retreat Industry Forum) along with two of the Forum's featured panel presenters - Matt Quinones and Daesha Donze - to talk about the operational side of running successful retreats. You can have an incredible concept, a beautiful location, and a powerful transformation… But if your logistics and operations aren't dialed in, it will impact the entire experience. Matt and Daesha bring a powerful combination of expertise: Matt specializes in retreat logistics, coordination, and operations Daesha focuses on brand alignment, design, and experience curation Together, they help retreat leaders move from overwhelmed and reactive… to organized, intentional, and elevated. In this conversation, they break down: Why having a retreat coordinator is a game changer How logistics impact guest experience and retention The difference between a good retreat and a professionally run retreat Why seasoned retreat leaders invest in support How operations directly impact repeat business They'll also be diving deeper into these topics at the Retreat Industry Forum in Denver this May, where they'll be leading a panel workshop focused on retreat logistics, operations, and execution. If you want your retreats to run smoothly, feel elevated, and create raving fans - this episode is a must-listen. What You'll Learn in This Episode • Why logistics and operations are critical to retreat success • The role of a retreat coordinator (and when you need one) • How behind-the-scenes execution impacts guest experience • Why seasoned retreat leaders invest in support teams • How to move from reactive to proactive retreat planning Key Takeaways Retreats Are Not Just Experiences - They're Operations A retreat is both: a transformational experience a logistical event And both need to be handled at a high level. A Retreat Coordinator Changes Everything Having someone dedicated to logistics allows you to: stay present as the leader focus on your attendees deliver your transformation Instead of managing problems behind the scenes. Guests Remember How Things Felt Even when issues arise (and they will), what matters is:  how they are handled. Strong operations = calm, professional experiences. Brand + Logistics Must Align It's not just about running smoothly. It's about creating an experience that reflects your brand, your promise, and your audience. Support Leads to Growth The more support you have, the more you can: scale your retreats improve your experience increase repeat bookings About the Retreat Industry Forum The Retreat Industry Forum brings together retreat leaders, venue owners, and industry professionals who are serious about building profitable and sustainable retreat businesses. Hosted by Shannon Jamail, Alison, and Erin, this is a room designed to elevate the entire industry. 📍 Denver, May 🎟️ https://luxuryinbusinessretreats.mykajabi.com/retreat-industry-forum  Or jump on the Paris list: https://luxuryinbusinessretreats.mykajabi.com/retreat-industry-forum-Paris2026    Info about Daesha: https://daeshadonze.com/designing-the-event-that-sells-your-brand Info about Matt: https://www.admin-solutions.co/  ------- TIMESTAMPS Panel Introductions (00:01:08) Shannon introduces her co-hosts and panel presenters: Allison, Aaron, Dasha, and Matt. Forum Excitement & Paris Announcement (00:01:30) Discussion about excitement for the forum, past meetings in France, and upcoming Paris and Denver events. Champagne & Budget Jokes (00:02:23) Lighthearted conversation about celebrating with champagne and the importance of budgeting for events. Panelists' Backgrounds: Matt (00:03:29) Matt shares his experience in event planning, logistics, and his Disney production background. Panelists' Backgrounds: Dasha (00:05:47) Dasha introduces herself, her retreat agency, and her focus on brand experience and personalized retreats. Dasha's Unique Skills (00:06:58) Panelists discuss Dasha's talent for translating a host's brand into the retreat environment. Panelists' Collaboration & Roles (00:08:26) Matt and Dasha explain their complementary logistics and design skills, and how they support retreat leaders. Nuanced Retreat Logistics (00:10:35) Discussion on advanced logistics, moving beyond checklists to high-level details for seasoned retreat leaders. Support Systems for Leaders (00:11:47) Emphasis on the importance of having a support team to hold and guide retreat leaders through challenges. Delegation & Focus on Transformation (00:13:13) How having coordinators allows leaders to focus on guest transformation, not logistics or emergencies. Multiple Coordinators & Scaling (00:16:34) Advice on hiring more than one coordinator as retreats grow, and the importance of local support. Facilitator-to-Attendee Ratios (00:17:36) Rule of thumb: one facilitator per five attendees, and the need for adequate support staff. Group Chat & Communication Tools (00:18:06) Recommendation to use group chats for attendee communication, freeing leaders from logistical distractions. Boundaries & Leader Presence (00:19:31) Leaders should set boundaries, delegate logistics, and focus on delivering the retreat promise. Emotional Impact of Logistics (00:20:12) Carrying logistical stress affects leader presence; most issues should be handled by coordinators. Guest Experience & Repeat Attendance (00:21:17) How excellent logistics and guest care lead to repeat attendees and long-term business growth. Luxury as Feeling Supported (00:22:31) True luxury is guests feeling cared for, not just material comforts, leading to loyalty and return visits. Handling Issues & Teamwork (00:25:18) It's not about perfection; it's about how problems are handled and the value of a strong team. Closing & Forum Invitation (00:26:27) Shannon thanks the guests, expresses excitement for the forum, and invites listeners to future events. Outro & Resources (00:27:17) Podcast outro with reminders to subscribe, leave a review, and access free resources.

    28 min
4.9
out of 5
86 Ratings

About

Welcome to The Retreat Leaders Podcast, a top 2% global podcast for retreat leaders, venue owners, and entrepreneurs building powerful retreat businesses. Hosted by Shannon Jamail of Retreat Ranch, this show shares real conversations, expert strategy, and behind-the-scenes insights from leaders in the retreat industry. From marketing and pricing to guest experience, operations, and avoiding expensive mistakes, you'll learn what it really takes to host retreats that are both transformational and profitable. Whether you're planning your first retreat or scaling an established retreat business, this podcast will help you lead with confidence and grow with intention. Learn more at https://theretreatleadersplaybook.com/

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