The Retreat Leaders Podcast

Shannon Jamail

Welcome to The Retreat Leaders Podcast, a top 2% global podcast for retreat leaders, venue owners, and entrepreneurs building powerful retreat businesses. Hosted by Shannon Jamail of Retreat Ranch, this show shares real conversations, expert strategy, and behind-the-scenes insights from leaders in the retreat industry. From marketing and pricing to guest experience, operations, and avoiding expensive mistakes, you'll learn what it really takes to host retreats that are both transformational and profitable. Whether you're planning your first retreat or scaling an established retreat business, this podcast will help you lead with confidence and grow with intention. Learn more at https://theretreatleadersplaybook.com/

  1. 4d ago

    EP 279 The Difference Between Successful Retreat Leaders and Everyone Else

    Why do some retreat leaders build thriving businesses while others give up after one launch?   It's usually not because they're better marketers.   It's not because they have a bigger audience.   And it's rarely because they have the perfect retreat.   It's because they keep showing up.   In this solo episode, Shannon Jamail shares one of the biggest mindset shifts every retreat leader needs to hear: success doesn't come from avoiding failure-it comes from refusing to quit.   Using Thomas Edison's famous light bulb story as a starting point, Shannon explains why silence, slow sales, and objections aren't signs your retreat is failing. They're simply part of building a business.   If you're wondering whether your retreat is worth continuing to promote, this episode is your reminder to keep going. In This Episode You'll Learn: Whether you're planning your first retreat or you've been leading retreats for years, this episode will encourage you to keep showing up-even when it feels like no one is watching. Key Takeaways Silence Isn't Failure A quiet week doesn't mean your retreat won't fill. It means your marketing is still working its way through the process. Don't Confuse Feedback With Failure A "no" is information. A slow launch is information. Use it to improve-not to quit. The Best Retreat Leaders Stay Visible People rarely book after seeing your retreat once. Consistency builds familiarity, trust, and eventually bookings. Success Belongs to Those Who Keep Going Every successful retreat leader has experienced objections, slow sales, and moments of doubt. The difference is they kept showing up. Your Future Guests Can't Book a Retreat They Never See Visibility isn't a one-time event. It's a habit.   Subscribe:  Apple Podcast | Google Podcast | Spotify   --------- TIMESTAMPS The Real Reason You're Losing Money (00:00:55) Shannon reveals the biggest mistake retreat leaders make: they stop showing up and promoting their offerings too soon. The Thomas Edison Analogy (00:01:09) Using Thomas Edison's persistence, Shannon illustrates the importance of viewing "no's" and objections as data, not failure. Handling Rejection and Feedback (00:02:17) Shannon discusses why retreat leaders spiral after rejection and encourages them to see feedback as data points for improvement. Refining Your Message (00:03:23) Instead of giving up, leaders should analyze feedback to refine their messaging and better communicate their retreat's core transformation. Silence is Not a Verdict (00:04:43) Shannon emphasizes that a lack of sign-ups isn't a reason to quit, but a signal to analyze your messaging. The Power of Desire Over Objections (00:06:02) When a potential client truly desires the transformation you offer, objections like price or time become irrelevant. A Personal Story of Persistence (00:07:05) Shannon shares her personal story of overcoming financial and time objections to attend a retreat in France she truly valued. The Dangers of a Scarcity Mindset (00:09:04) Operating from a place of fear and scarcity will sabotage your efforts and be felt by your potential clients. The Key to Success: Show Up (00:10:01) Shannon reiterates that consistently showing up with belief in your offering is what leads to registrations and a successful business. Common Visibility Mistakes (00:11:04) Many leaders fail because their retreat is hard to find online and their messaging isn't clear to their ideal client. Borrowing Belief from Others (00:11:55) Shannon advises getting into rooms with successful peers to borrow their belief and strengthen your own resolve to succeed.

    EP 279 The Difference Between Successful Retreat Leaders and Everyone Else
  2. Aug 6

    EP 278 Welcome to a New Season of The Retreat Leaders Podcast

    Welcome to a brand-new season of The Retreat Leaders Podcast. This episode is a little different. Instead of diving into retreat marketing strategies or interviewing a guest, Shannon shares exciting updates about the future of the podcast, reflects on the incredible community that has helped grow the show into the top 2% of podcasts globally, and gives listeners a preview of what's ahead. The biggest change? The podcast is leveling up. Going forward, most interviews will be recorded in person from Shannon's new podcast studio in Austin, Texas. The goal is to create deeper conversations, stronger connections, and even more valuable content for retreat leaders and entrepreneurs. If you have expertise that can help retreat leaders build better retreats or more profitable businesses, Shannon would love to hear from you. Guests are welcome to apply if they're willing to travel to Austin. There will also be a limited number of special on-location episodes featuring unique retreat venues, extraordinary retreat experiences, and innovative concepts that can inspire retreat leaders around the world. Most importantly, this episode is a heartfelt thank-you to every listener who has shared an episode, left a review, attended a mastermind, or simply kept coming back each week. The next goal? The top 1%. And Shannon hopes you'll be part of the journey. In This Episode You'll Learn Why The Retreat Leaders Podcast is moving to mostly in-person interviews What listeners can expect from the new season How to apply to be a guest on the podcast What makes a great podcast guest for retreat leaders Why in-person conversations create a better listening experience How the podcast will continue helping retreat leaders build profitable retreat businesses What You'll Learn The future of The Retreat Leaders Podcast Why in-person interviews create more engaging conversations How to apply as a podcast guest What topics the show is looking for How the podcast continues supporting retreat leaders and entrepreneurs Key Takeaways This Community Built the Podcast Reaching the top 2% didn't happen because of one episode. It happened because thousands of retreat leaders chose to listen, share, and support the show. Better Conversations Start Face-to-Face Recording in person creates a different kind of energy, allowing for richer conversations, stronger storytelling, and more practical takeaways. The Goal Is Always More Value Every change being made is designed to bring retreat leaders more actionable ideas, more expert insights, and more opportunities to grow their businesses. The Journey Continues The podcast has reached the top 2%. Now it's time to see how far this community can go together.   The Retreat Leaders Podcast Resources and Links: Join our Mastermind in Austin! Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Grab the Pitch to Profit Mini Course   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify -------------- TIMESTAMPS Welcome to a New Season (00:00:02) Shannon introduces a new season of the podcast, thanking listeners and sharing what to expect in the upcoming episodes. The Value of Trust and Time (00:01:18) Shannon expresses gratitude for listeners' trust and time, emphasizing that time is our most valuable, non-renewable resource. Focusing on Live Experiences (00:02:12) The podcast will shift to in-person sessions recorded in an Austin studio, minimizing virtual interviews to capture live energy. Taking the Show on the Road (00:03:15) A new, limited opportunity for the podcast to be recorded on-location at unique venues or retreats is announced. The Importance of Growth and Taking Risks (00:04:17) Shannon encourages listeners to avoid stagnation by trying new things and taking risks in their business to ensure growth. Up-leveling All Projects (00:05:18) The host discusses her focus on improving her main projects, including the podcast and her annual retreat leader mastermind. Avoiding Negativity and Complaining (00:06:23) Shannon advises listeners to avoid people who complain, as negativity drains energy and hinders success and business growth. A Call to Action (00:08:31) Listeners are encouraged to take action, show up for live experiences, and engage more deeply to advance their businesses. Gratitude to the Listeners (00:09:28) Shannon offers a heartfelt thank you to her audience for their support, trust, and for making the podcast successful.

    EP 278 Welcome to a New Season of The Retreat Leaders Podcast
  3. Jul 30

    Throwback Thursday: The Real Reasons Your Retreat Isn't Selling Out

    Why isn't your retreat filling? It's one of the questions I get asked more than any other. And while marketing has changed dramatically since this episode first aired-with AI, SEO, and new ways people discover retreats-the core reasons retreats don't fill are surprisingly the same. That's why I'm bringing back this Throwback Thursday episode. In this conversation, I break down the most common reasons retreat leaders struggle to enroll guests and, more importantly, what you can do about it. We cover everything from mindset and messaging to marketing, pricing, and positioning because filling a retreat is never just about posting more on social media. In this episode, you'll learn: Why your belief in your retreat matters more than you think How niching down helps you attract the right guests The importance of writing copy that speaks directly to your ideal attendee Common marketing mistakes that prevent retreats from filling Why lead time matters How pricing, timing, and perceived value all work together If you've ever launched a retreat and heard nothing but crickets, this episode will help you identify where things may be breaking down. The strategies may be timeless- but they still work. What You'll Learn in This Episode Why retreat marketing starts with mindset How to identify and attract your ideal retreat guest Common retreat marketing mistakes Why your messaging may not be connecting The importance of retreat pricing and positioning How to create a stronger retreat value proposition Why visibility takes time Key Takeaways Belief Comes Before Bookings If you don't believe your retreat is worth attending, your audience will feel that. Stop Marketing to Everyone The more specific your audience, the stronger your marketing becomes. Your Copy Matters People don't buy itineraries. They buy outcomes and transformation. Marketing Takes Time One of the biggest mistakes retreat leaders make is starting their marketing too late. Visibility compounds over time. There Is Never Just One Reason Pricing, messaging, timing, audience, marketing, and mindset all work together. Improving just one area may not be enough.   The Retreat Leaders Podcast Resources and Links: Join our Mastermind in Austin! Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Grab the Pitch to Profit Mini Course   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ---------- TIMESTAMPS The Importance of Belief and Mindset (00:02:21) The host's belief in their retreat is the most crucial factor for success, as doubt can subconsciously sabotage marketing efforts. The Retreat Leader's Playbook (00:04:34) An advertisement for a guide designed to help retreat leaders create, market, and sell out their transformational retreat experiences. Niching Down Your Audience (00:05:43) Trying to appeal to everyone is a mistake; focusing on a specific niche makes your retreat more relevant and appealing. Crafting Compelling Copy (00:06:49) Your marketing message must resonate with your niche's specific pain points and aspirations to convert interest into actual bookings. Common Marketing Failures (00:07:59) This section covers marketing mistakes like insufficient lead time, lack of audience research, and underutilizing multiple marketing channels. Pricing, Timing, and Value Proposition (00:11:03) Discusses how incorrect pricing (too high or low), poor timing, and a weak value proposition can deter potential attendees. Logistical Challenges (00:13:10) How logistical issues, like a difficult location or mismatched accommodation styles, can negatively impact retreat signups if they don't fit the audience. Conclusion and Final Advice (00:14:12) A summary of the key areas to address—mindset, niche, marketing, and logistics—to increase the chances of selling out retreats.

    Throwback Thursday: The Real Reasons Your Retreat Isn't Selling Out
  4. Jul 23

    Throwback Thursday: The Retreat Hosting Lessons That Never Go Out of Style

    Some retreat lessons never go out of style. In this Throwback Thursday episode of The Retreat Leaders Podcast, Shannon Jamail revisits one of her favorite conversations with Chelle Swierz, founder of Topia Boutique Retreat Center in Baja California Sur, Mexico. While marketing trends, AI, and visibility strategies continue to evolve, the core principles of creating exceptional retreat experiences remain the same. In this conversation, Chelle shares the common mistakes she sees retreat leaders make—and many of them are still happening today. From poor guest preparation and choosing the wrong retreat dates to relying too heavily on social media instead of building genuine relationships, this episode is packed with timeless wisdom for retreat leaders. Shannon and Chelle also discuss: The importance of over-communicating with retreat guests Why trust is built long before a retreat begins How venue partnerships can elevate the guest experience Common planning mistakes that impact retreat success The power of personal connection over social media marketing Creating memorable and transformational retreat experiences If you're planning a retreat, struggling to fill one, or simply want to improve the experience you create for your guests, this episode is as relevant today as it was when it first aired. What You'll Learn in This Episode Common retreat hosting mistakes Why guest preparation matters How to choose better retreat dates The importance of clear communication Why relationships still outperform algorithms How retreat venues can support retreat leaders Creating an exceptional retreat guest experience Key Takeaways Retreat Success Starts Before Guests Arrive The guest experience begins long before check-in. Communication, preparation, and expectation-setting matter. Social Media Isn't Enough People may discover you online. But trust is built through relationships and conversations. Over-Communication Is a Good Thing Guests appreciate clarity. The more prepared they feel, the better their experience. Venue Partnerships Matter The right venue partner can dramatically improve the retreat experience for both leaders and guests. Authenticity Always Wins Clear, honest communication about what guests can expect leads to better experiences and stronger reviews. About Chelle Swierz Chelle Swierz is a longtime yoga instructor and founder of Topia Boutique Retreat Center in Baja California Sur, Mexico. Topia was created to support retreat leaders through every stage of the retreat process, helping them create meaningful experiences while building strong community connections. Learn more at: https://www.topiaretreat.com/   The Retreat Leaders Podcast Resources and Links: Join our Mastermind in Austin! Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Grab the Pitch to Profit Mini Course   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify -------- TIMESTAMPS Welcome to the Retreat Leaders Podcast (00:01:25) The host, Shannon, welcomes listeners and introduces the guest, Shelly, a fellow retreat venue owner from Baja, Mexico. About Topia Boutique Retreat Center (00:02:22) Shelly describes her full-service retreat center, Topia, which she co-owns with her husband, and its mission to support leaders. Different Levels of Venue Service (00:03:19) Shannon and Shelly discuss the spectrum of venue services, from 100% self-service to fully supported, all-inclusive models like Topia. Biggest Mistake: Not Knowing Your Community (00:05:20) Shelly explains the most common mistake is not knowing if you have a community that is willing and able to travel. Social Media Following vs. Real Community (00:08:16) A large social media following doesn't guarantee retreat sign-ups; genuine, personal relationships and trust are what fill retreats. The Importance of Strategic Planning (00:12:23) Discussion on giving yourself enough time to market, building community, and the benefits of partnering with another leader. Mistake #2: Choosing Dates Unwisely (00:14:35) Shelly warns against scheduling local retreats before international ones, as it can cannibalize sign-ups for the bigger trip. Considering Demographics, Weather, and Holidays (00:17:54) The importance of considering your audience's schedule, holidays, and the location's weather when selecting retreat dates is discussed. Best Practice: Over-Communicate with Guests (00:20:50) Shelly highlights the importance of preparing guests thoroughly through emails, Zoom calls, and clear itineraries to ensure a smooth experience. The Power of One-on-One Calls (00:23:40) Shannon emphasizes having quick one-on-one calls with each guest to review details and answer personal questions before the retreat. More About Topia Retreat Center (00:26:30) Shelly describes Topia's beautiful location in Baja California Sur and its focus on caring for and supporting retreat leaders.

    Throwback Thursday: The Retreat Hosting Lessons That Never Go Out of Style
  5. Jul 16

    Throwback Thursday: The Retreat Pricing Mistake That's Costing You Thousands with Erin Haag

    This week's Throwback Thursday episode tackles one of the biggest challenges facing retreat leaders today: Pricing. Because let's be honest... Most retreat leaders aren't struggling because they don't know how to host a great retreat. They're struggling because they're underpricing their expertise, their experiences, and the transformation they provide. In this popular episode, Shannon Jamail sits down with retreat pricing expert Erin Haag to discuss the difference between attracting price shoppers and attracting value-driven buyers. Together they explore why so many retreat leaders: charge too little work too hard take on too much risk and end up making far less profit than they should You'll learn why pricing isn't just about covering costs—it's about creating a sustainable business that allows you to serve your guests at the highest level. Shannon and Erin also discuss: Why low pricing often attracts the wrong buyers The difference between price-sensitive and value-focused guests Why premium retreats often perform better during economic uncertainty The hidden costs of underpricing How to communicate transformation rather than features Why retreat leaders need to stop charging based on fear Whether you're hosting your first retreat or your fiftieth, this episode will challenge how you think about pricing and profitability. Because transformational experiences deserve transformational pricing. What You'll Learn in This Episode The difference between price shoppers and value shoppers Why underpricing hurts both you and your guests How to price retreats for profit and sustainability Why premium retreats can be more resilient during economic shifts The importance of communicating value over cost Common pricing mistakes retreat leaders make How pricing impacts the type of guests you attract Key Takeaways Price Determines Who You Attract The guests attracted to a $2,000 retreat often have different buying motivations than those investing $7,000 or more. Underpricing Creates Problems Many retreat leaders think lower prices mean more bookings. Often, the opposite is true. Retreats Are Not Vacations You're not selling a hotel room. You're selling transformation, growth, support, community, and results. Profitability Matters A retreat that breaks even isn't necessarily successful. Retreat businesses must be profitable to remain sustainable. Value-Based Buyers Think Differently When guests understand the value of the experience, price becomes only one part of the decision.   The Retreat Leaders Podcast Resources and Links: Join our Mastermind in Austin! Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Grab the Pitch to Profit Mini Course   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ------------ TIMESTAMPS Throwback Thursday Introduction (00:00:00) Shannon introduces this archived episode with Erin Haag and explains why the conversation around retreat pricing is still so relevant today. Why Pricing Matters in the Retreat Industry (00:00:17) Shannon shares why pricing remains one of the biggest challenges retreat leaders face, especially when they are delivering transformational experiences but not making enough profit. A Retreat Is Not Just a Vacation (00:01:09) Shannon reminds retreat leaders that retreats are experiences that create change, and believing in the value of the offer is essential. Welcoming Erin Haag Back to the Show (00:01:55) Shannon welcomes Erin Haag back to the podcast and shares why they are aligned on the topic of retreat pricing, even though their pricing models are different. The Problem With Underpricing Retreats (00:02:20) Shannon and Erin discuss why retreat leaders often get stuck in their heads around pricing and how undercharging can hurt both the host and the industry. Retreats Are a Business (00:03:19) Erin explains that retreats must be profitable if they are being run as a business, not a nonprofit or hobby. The Facebook Pricing Debate (00:04:10) Erin shares the story of a Facebook post where a retreat leader asked for advice after raising her retreat price to $6,000. Higher Priced Retreats Are Easier to Sell (00:05:02) Erin explains why higher priced retreats can be easier to sell because they attract value-based buyers instead of price shoppers. Tiffany's Buyers vs. Claire's Buyers (00:05:25) Erin uses the comparison of Tiffany's and Claire's shoppers to explain how price impacts the type of buyer a retreat attracts. The Economy and High-Ticket Retreat Buyers (00:08:10) Shannon and Erin discuss why lower-ticket buyers may be more affected by the economy, while value-based buyers are still willing to invest in premium retreats. Matching Price With Value (00:09:18) Shannon and Erin clarify that higher prices must be supported by higher value, luxury experiences, and a clear transformation. Building Profit Into Retreat Pricing (00:10:31) Erin shares how she recommends retreat leaders build in a minimum profit goal and aim for healthy profit margins when pricing their retreats. Don't Shortchange Yourself or the Industry (00:11:23) Shannon encourages retreat leaders to stop underpricing and instead use their profit to support themselves, hire others, give back, or create scholarships. Why Underpricing Hurts the Market (00:12:00) Erin explains how underpriced retreats condition buyers to expect unrealistic pricing and make it harder for professionals in the industry to earn sustainably. Income Can Match Impact (00:12:49) Erin talks about why women in the retreat industry need to make money and how that money often gets reinvested into families and communities. Selling the Transformation, Not the Thing (00:15:05) Shannon explains that retreat leaders are not just selling rooms, meals, or activities. They are selling the full experience and transformation. Why Women Struggle More With Pricing (00:15:36) Shannon shares what she has noticed as a venue owner: men often charge more confidently for retreats, while women tend to struggle with pricing. Money Mindset and Limiting Beliefs (00:16:19) Erin and Shannon discuss how women have often been conditioned to see money conversations as taboo, which can impact pricing confidence. How to Shift From Low Pricing to Higher Value (00:17:43) Shannon asks Erin how retreat leaders who have been underpricing can begin to make the switch to more profitable pricing. Start With the Math (00:17:57) Erin recommends looking at past retreat numbers, cancellations, profit, hours worked, and actual earnings to make pricing decisions from data instead of emotion. Calculating Your True Hourly Rate (00:19:05) Erin explains how retreat leaders can calculate what they really earned for their time and why many would never accept that rate in another job. Bake in the Value of Transformation (00:20:32) Erin explains that many retreat leaders forget to price in the transformation their retreat provides, not just the logistics of the trip. Price Shoppers Nitpick Every Detail (00:21:05) Erin shares how price shoppers often compare retreats to what they could book on their own, missing the deeper value of the retreat experience. Attracting Value-Based Retreat Guests (00:22:24) Erin explains that higher priced retreats help position the transformation and unique experience as part of the value. How to Work With Erin (00:24:00) Shannon asks Erin how retreat leaders can connect with her and learn more about profitable retreat pricing. Erin's Free Retreat Pricing Resource (00:24:12) Erin shares her free guide with top tips for hosting profitable retreats and explains where listeners can find it. Final Thoughts on Pricing and Profitability (00:25:05) Shannon closes the conversation by emphasizing the importance of guidance, self-belief, and profitable pricing in helping the retreat industry grow in a healthy way.

    Throwback Thursday: The Retreat Pricing Mistake That's Costing You Thousands with Erin Haag
  6. Jul 9

    Throwback Thursday: What If Your Retreat Could Be Worth $55,000? A Conversation on Confidence, Conviction & Premium Retreats with Kyera Kacey

    This week's Throwback Thursday episode is one that will challenge your thinking. And that's exactly why I'm bringing it back. In this powerful conversation, Shannon Jamail sits down with Kyera Kacey, a bold entrepreneur, speaker, and retreat leader known for helping people break through limitations around money, confidence, and self-worth. Love her approach or disagree with parts of it, one thing is certain: Kyera challenges retreat leaders to think bigger. Much bigger. In this episode, Kyera shares how she launched and sold out her first retreat in Ireland, then went on to host luxury experiences priced from $17,000 to $55,000 per attendee. The conversation explores: The role of self-belief in sales Why conviction matters more than tactics Premium retreat pricing The relationship between money and service Creating transformational retreat experiences Breaking through limitations around worth and visibility This episode isn't really about charging $55,000. It's about the beliefs that either expand or limit what's possible in your retreat business. Whether you're pricing a retreat at $2,000, $5,000, or $20,000+, this conversation will challenge you to examine the stories you're telling yourself about value, money, and what people are willing to invest in. What You'll Learn in This Episode The connection between self-belief and retreat sales Why confidence impacts retreat pricing How conviction influences enrollment The mindset behind premium retreat experiences Why transformational experiences command higher prices How to stop letting fear dictate pricing decisions What luxury retreat guests are actually buying Key Takeaways Your Pricing Reflects Your Beliefs Many retreat leaders don't have a pricing problem. They have a confidence problem. Conviction Sells Guests often respond more to your certainty than your sales page. Premium Pricing Requires Premium Thinking Higher pricing isn't about charging more. It's about creating exceptional value and owning it. Transformation Is Worth More Than Information People invest in outcomes, breakthroughs, and experiences. Not schedules and itineraries. Self-Belief Is a Business Skill The way you think about yourself impacts everything from marketing to sales to pricing. About Kyera Kacey Kyera Kacey is a personal development leader, entrepreneur, speaker, and retreat host known for her bold approach to transformation, abundance, and self-worth. Her work challenges individuals to break through limitations, expand their thinking, and create extraordinary results in life and business. Learn more at: www.kyerakacey.com   The Retreat Leaders Podcast Resources and Links: Join our Mastermind in Austin! Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Grab the Pitch to Profit Mini Course   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ------------ TIMESTAMPS Welcoming Kyra Casey (00:01:55) Shannon welcomes guest Kyra Casey to the show and they briefly discuss her background in personal development since age 17. Kyra's First Unconventional Retreat (00:03:02) Kyra shares how she spontaneously planned her first international retreat in Ireland for $17,000, selling the first spot within an hour. The Power of Belief and Conviction (00:04:52) Kyra explains her "Always Be Convinced" methodology, emphasizing that self-belief is more crucial for success than following conventional rules. Unconventional High-Ticket Pricing (00:07:46) Kyra discusses her high-end pricing strategy, starting her first retreat at $17,000 and valuing her extensive experience and transformation. Consciousness Around Money and Pricing (00:09:54) The conversation covers how judgment around pricing reflects a person's consciousness and why Kyra doesn't take others' opinions personally. A Client Who Paid More (00:10:54) Kyra shares a story of a client who chose to pay $77,000 for a retreat instead of the offered $55,000. Handling Discount Requests (00:13:16) Kyra explains her policy of not offering discounts and instead guiding people to other options if her pricing isn't a fit. Kyra's Recent Tulum Retreat (00:15:38) Kyra talks about her recently concluded retreat in Tulum for eight women, focused on creating change and having fun. Who Attends Kyra's Retreats (00:16:18) Kyra describes her ideal clients as people seeking change, tough love, and self-expression in their personal and professional lives. Other Services Offered (00:17:24) Kyra briefly mentions her other offerings, including private mentorship, a mastermind, and a low-ticket membership for her community. Best Practices for Retreat Leaders (00:18:48) Kyra advises leaders to create retreats from a place of pure desire to make a difference, not just to make money. Following Your Own Path (00:19:22) Shannon and Kyra discuss the importance of putting on blinders and following your own passion, rather than comparing yourself to others.

    Throwback Thursday: What If Your Retreat Could Be Worth $55,000? A Conversation on Confidence, Conviction & Premium Retreats with Kyera Kacey
  7. Jul 2

    EP 277 Why Being in the Room Changes Everything: Lessons from the Retreat Industry Forum

    The Retreat Industry Forum is over... And I'm still getting messages. Every week, retreat leaders, venue owners, and wellness entrepreneurs are reaching out asking: "When is the next one?" "How do I get on the waitlist?" "I heard it was incredible. Are you doing it again?" But here's what's interesting: Most people aren't asking about the presentations. They're talking about the conversations. The connections. The collaborations. The feeling of being surrounded by people who understand this industry and are actively building something meaningful. In this episode of The Retreat Leaders Podcast, Shannon Jamail recaps the Retreat Industry Forum and shares what made the event so impactful—from the expert speakers and business strategies to the networking, partnerships, and unexpected opportunities that emerged between sessions. She also discusses why information alone isn't enough anymore and why proximity remains one of the most powerful accelerators for business growth. Finally, Shannon shares details about the upcoming Retreat Leader Mastermind, a smaller and more intimate experience designed for retreat leaders who are ready for personalized strategy, implementation, visibility, and growth. If you've been wondering how to take your retreat business to the next level, this episode is for you. Join me at the forum: https://mindbodycomplete.com/profit-with-purpose-mastermind/  What You'll Learn in This Episode What made the Retreat Industry Forum so impactful Why proximity accelerates business growth The collaborations and partnerships formed at the Forum Why information isn't enough without implementation The value of surrounding yourself with experienced retreat leaders What makes the Retreat Leader Mastermind different Why personalized feedback can accelerate your success Key Takeaways The Best Conversations Happen Between Sessions Some of the most valuable moments at the Forum didn't happen on stage. They happened over coffee, lunch, cocktails, and hallway conversations. Information Is Everywhere. Proximity Is Rare. Most retreat leaders don't need more information. They need: support accountability perspective connection Your Environment Shapes Your Results The rooms you choose determine: your standards your thinking your opportunities your growth Retreat Businesses Grow Faster Through Collaboration Many of the most valuable connections at the Forum led to: partnerships referrals speaking opportunities collaborations friendships The Mastermind Is Built for Deeper Growth Unlike a larger conference, the Retreat Leader Mastermind focuses on: personalized strategy direct feedback implementation visibility accountability Mentioned in This Episode Retreat Leader Mastermind An intimate, high-level experience for retreat leaders ready to grow their businesses with strategy, accountability, and expert support. Includes:  Personalized business coaching  Retreat pricing and profitability guidance from Erin B. Haag  Legal insights from Sarah from Destination Legal  Professional headshots and branding photos  Visibility and marketing support  Strategic networking and collaboration Direct feedback on your retreat business   The Retreat Leaders Podcast Resources and Links: JOIN OUR MASTERMIND IN AUSTIN IN AUGUST Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Grab the Pitch to Profit Mini Course   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ------- TIMESTAMPS The Power of "Being in the Room" (00:02:16) The real magic of the forum wasn't just the content, but the connections, collaborations, and support that happened in person. Information vs. Implementation (00:05:35) Information is easily accessible online, but real growth comes from implementation, confidence, and seeing others succeed in person. Collaboration Over Competition (00:06:43) The retreat industry grows stronger through connection and collaboration, not gatekeeping, which was a key outcome of the forum. Introducing the Retreat Leader Mastermind (00:07:48) Shannon introduces her upcoming smaller, intimate mastermind event designed for personalized, hands-on support for individual retreat businesses. Mastermind Guest Experts and Features (00:09:09) The mastermind will feature experts on pricing and legal matters, surprise speakers, and professional headshots for all attendees. Why In-Person Events Accelerate Growth (00:10:24) Growth rarely happens in isolation. Being in the right room challenges your thinking, raises your standards, and fuels action.

    EP 277 Why Being in the Room Changes Everything: Lessons from the Retreat Industry Forum
  8. Jun 25

    EP 276 The Secret Retreat Venue You've Been Sleeping On - Cinnamon Shore, Texas

    What if your next retreat venue was a walkable, luxury beach community on the Texas Coast — fully furnished, photographer-ready, and designed to make your attendees feel like they're living in a neighborhood instead of checking into a hotel? In this episode, Shannon sits down with Lee Ann Peters, the powerhouse behind Cinnamon Shore — a New Urbanist luxury beach community on the Texas Coast that has become one of Southern Living's Top 10 Beach Towns in the United States. Lee Ann left a successful Atlanta real estate career in the middle of the Great Recession to build something most people said couldn't be done. 700+ residences later, she's still building — and retreat leaders are starting to take notice. Shannon shares her own experience hosting a sold-out (and oversold!) retreat at Cinnamon Shore — and breaks down exactly why this community works so well for retreat business planning. From scalable home rentals and built-in community amenities to a luxury aesthetic that elevates your retreat brand without the resort price tag, this episode is packed with practical inspiration for retreat leaders ready to think differently about venue selection. In this episode: Why Cinnamon Shore is an underrated goldmine for retreat leaders How to scale your retreat from intimate to large by renting multiple adjacent homes The New Urbanist design philosophy that creates a built-in retreat environment Why a Texas beach retreat is a surprisingly powerful niche with massive market reach How the right venue elevates your retreat brand and drives word-of-mouth The support system at Cinnamon Shore that makes hosting effortless for retreat leaders Lee Ann's story of building a legacy community from the ground up — and what retreat leaders can learn from her vision If you've been searching for a venue that does the heavy lifting for your retreat experience, this episode is your sign. Learn more at CinnamonShore.com The Retreat Leaders Podcast Resources and Links: JOIN OUR MASTERMIND IN AUSTIN IN AUGUST! Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify ------- TIMESTAMPS The Story of Cinnamon Shore (00:01:13) Leanne Peters' journey of building the Cinnamon Shore community on the Texas coast, starting in 2007 during the recession. A Personal Connection (00:01:53) Shannon shares her personal history with Cinnamon Shore and the success of her first retreat hosted at the location. Building a Community (00:02:22) Leanne discusses the team effort and vision behind Cinnamon Shore, aiming to replicate the popular 30A Florida experience in Texas. Cinnamon Shore vs. 30A (00:04:42) A comparison between Cinnamon Shore and Florida's 30A, highlighting Cinnamon Shore's strong community feel and accessibility for Texans. On-Site Amenities (00:07:17) Discussion of the numerous amenities available, including restaurants, pools, fitness centers, live music, and a new on-site market. A Perfect Retreat Location (00:11:34) Shannon explains why Cinnamon Shore is ideal for retreats, citing its aesthetic, diverse activities, and broad appeal beyond Texas. Hosting Events at Cinnamon Shore (00:13:19) Leanne describes a successful owners-only women's event, showcasing the community's capacity for hosting organized group activities and events. Versatile Accommodations for Retreats (00:14:10) The variety of luxury rental homes available, from small condos to large houses, accommodating different retreat sizes and needs. Exceptional Guest Support (00:16:39) Praise for the helpful and responsive on-site team that assists with logistics, recommendations, and any issues that may arise. Building Relationships (00:19:58) The ability for guests and retreat leaders to build a relationship with specific homes and the staff, ensuring consistent experiences. Prestigious Show Homes (00:22:03) Leanne highlights Cinnamon Shore's history with Southern Living, Coastal Living, and Texas Monthly show homes, elevating the community's profile. Accessibility and Travel (00:27:31) The ease of getting to Cinnamon Shore via nearby airports in Corpus Christi, San Antonio, and Austin, including private options. Future Developments (00:28:27) An overview of upcoming developments in both Cinnamon Shore North and South, including new restaurants and a town square. Invaluable Resources for Hosts (00:30:25) The benefit of using the staff's vetted recommendations for services like private chefs, photographers, and other local vendors. A Desirable Family Destination (00:32:46) Shannon shares how her own family now prefers vacationing at Cinnamon Shore over other popular destinations like Disney cruises.

    EP 276 The Secret Retreat Venue You've Been Sleeping On - Cinnamon Shore, Texas
4.9
out of 5
88 Ratings

About

Welcome to The Retreat Leaders Podcast, a top 2% global podcast for retreat leaders, venue owners, and entrepreneurs building powerful retreat businesses. Hosted by Shannon Jamail of Retreat Ranch, this show shares real conversations, expert strategy, and behind-the-scenes insights from leaders in the retreat industry. From marketing and pricing to guest experience, operations, and avoiding expensive mistakes, you'll learn what it really takes to host retreats that are both transformational and profitable. Whether you're planning your first retreat or scaling an established retreat business, this podcast will help you lead with confidence and grow with intention. Learn more at https://theretreatleadersplaybook.com/

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