The Retreat Leaders Podcast

Shannon Jamail
  • 4.9 (80)
  • ENTREPRENEURSHIP
  • UPDATED SEMIWEEKLY

Welcome to your go-to podcast for all things retreat leadership - where the team behind Retreat Ranch shares real talk, expert strategy, and behind-the-scenes stories to help you run a profitable and powerful retreat business. From crafting unforgettable guest experiences to avoiding expensive mistakes, we cover it all with a mix of wisdom, wit, and a little woo. Whether you're a seasoned retreat leader, venue owner, or dreaming of launching your first event, this show is your compass to build, grow, and thrive in the retreat world. Learn more at https://theretreatleadersplaybook.com/ *Formerly the Happy Hour Podcast

  1. A Special Edition: A Fireside Chat about The Retreat Industry Forum with Alison, Erin & Shannon

    23H AGO

    A Special Edition: A Fireside Chat about The Retreat Industry Forum with Alison, Erin & Shannon

    In this special fireside chat, Shannon Jamail, Alison, and Erin pull back the curtain on the evolving energy of the Retreat Industry Forum — and why this year's attendee profile looks different than ever before. What started as a vision to elevate the retreat industry is quickly becoming a high-level gathering of experienced retreat leaders, business owners, venue operators, and industry professionals ready to scale smarter and connect strategically. The trio discusses: The shift toward seasoned retreat professionals attending Why the Forum is not a beginner workshop — it's a growth accelerator The power of investing in events (and the real ROI that follows) High-caliber speakers with proven track records The importance of treating retreats like a business Technology, AI, and SEO shaping the future of the industry The synergy and collaboration behind the Forum itself Early planning conversations for 2027 If you're serious about growing your retreat business and surrounding yourself with leaders who are playing at a higher level - this episode will show you why the Retreat Industry Forum is different. Key Takeaways The Retreat Industry Forum is attracting experienced, growth-focused retreat leaders. High-level networking creates exponential business returns. Investing in events often yields significantly higher ROI than expected. Professional standards matter — retreats must operate like businesses. AI, SEO, and technology are shaping the next phase of retreat visibility. Collaboration and in-person relationships accelerate opportunity. The Forum is about elevation — not entry-level learning.   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Get Shannon's newest book : Retreat Business Marketing   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ------- TIMESTAMPS Fireside Chat Introduction (00:00:55) Shannon previews the fireside chat with Alison and Aaron about the upcoming Retreat Industry Forum in Denver. Forum Purpose & Audience (00:02:02) Discussion on the Retreat Industry Forum's focus on seasoned retreat professionals and what sets it apart from other events. Shift in Attendees & Market Gap (00:03:35) Noticing a shift toward experienced attendees and identifying the lack of advanced spaces for established retreat leaders. Value of Being an Attendee (00:07:15) Exploring the benefits of attending events as a participant versus as a speaker, including networking and business growth. Investment & Value Proposition (00:12:13) Emphasizing the importance of investing in high-quality events and the return on investment for attendees. Speaker Selection & Event Quality (00:13:05) Explaining the intentional recruitment and payment of expert speakers to ensure high-caliber content and credibility. Opportunities for Future Speakers (00:15:49) Clarifying the process for becoming a future speaker and the importance of first attending and engaging with the forum. Power of In-Person Collaboration (00:17:09) Sharing personal stories of how in-person investments and collaborations led to meaningful partnerships and growth. Commitment & Decision-Making (00:19:09) Discussing the necessity of decisive action and commitment to personal and professional growth through event participation. Synergy & Magic of Collaboration (00:22:12) Reflecting on the unique synergy among the hosts and the "magic" that emerges from curated, high-level gatherings. Diversity in the Retreat Industry (00:24:19) Highlighting the wide range of retreat types and the inclusive, non-gendered, and non-wellness-specific nature of the forum. Technology, AI, and Industry Evolution (00:25:10) Addressing the impact of AI, SEO, and technology on retreat business visibility and the need to adapt to new trends. Business Mindset in Retreats (00:28:59) Advocating for treating retreats as serious businesses, not just passion projects, and integrating standard business practices. Profit, Impact, and Industry Elevation (00:30:53) Encouraging profit as a means to greater impact, and challenging the stigma around making money in the retreat industry. Professionalism & Structure (00:31:55) Describing the forum's professional approach, honoring agreements, and the importance of structure and accountability. Networking & Attendee Caliber (00:33:54) Anticipating high-level networking and the value of relationships formed among experienced, successful attendees. Call to Action & Forum Expansion (00:35:04) Encouraging listeners to join, envisioning business growth, and announcing future forums in Paris and other locations. Podcast Closing (00:35:54) Shannon wraps up, inviting listeners to subscribe, review, and access free resources for retreat leaders.

    36 min
  2. You Might Also Like: On Purpose with Jay Shetty

    23H AGO · BONUS

    You Might Also Like: On Purpose with Jay Shetty

    Introducing Michael Pollan: The Hidden Cost Of Constant Distraction (Use THIS Practice To Reclaim Your Attention, Clarity, And Inner Freedom) from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty The real hardship of our time isn’t only the challenges we face, it’s that we rarely slow down enough to fully experience and process them. Jay is joined by bestselling author and journalist Michael Pollan for a deeply thoughtful exploration of consciousness, attention, and what it truly means to be present. Known for reshaping how we think about food, nature, and the human mind, Michael shares why his work always begins with curiosity rather than certainty. Together, they unpack how perception shapes reality and why the most important questions in life aren’t meant to be solved quickly, but held with patience. Jay and Michael dive into how modern life pulls us away from awareness, leaving many of us distracted, overstimulated, and disconnected from ourselves. Drawing from research on meditation, neuroscience, and psychedelic therapy, Michael explains how rigid thought patterns, rumination, and ego-driven narratives can keep us stuck. They discuss how practices that quiet the mind don’t erase our identity, but soften it, creating space for clarity, creativity, and deeper connection with the world around us. In this invterview, you'll learn: How to Stop Living on Autopilot How to Train Your Attention in a Distracted World How to Use Curiosity Instead of Certainty How to Break Free from Mental Rumination How to Quiet the Ego Without Losing Yourself How to Interrupt Stuck Thought Patterns Awareness isn’t something you have to earn or master, it’s something you already possess. Small moments of attention, pausing before reacting, listening more deeply, and learning to sit with your thoughts, can quietly reshape how you experience life. Michael Pollan’s A World Appears is a sweeping exploration of consciousness, what it is, who has it, and what it reveals about the essence of being human. Get your copy here: https://michaelpollan.com/books/a-world-appears/ With Love and Gratitude, Jay Shetty JAY’S DAILY WISDOM DELIVERED STRAIGHT TO YOUR INBOX Join 900,000+ readers discovering how small daily shifts create big life change with my free newsletter. Subscribe here.  Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast  What We Discuss: 00:32 Why Great Thinkers Start With Questions 02:32 Is There Such a Thing as a Bad Question? 05:53 What is Consciousness? 07:55 Why Consciousness Matters in Daily Life 12:54 What Happens When You Put Your Phone Down 14:05 Building a Daily Meditation Practice 16:05 When Consciousness Transcends the Self 19:47 Is Everything Conscious? 25:46 What’s the Difference between the Mind and Consciousness? 31:16 Meditation and Psychedelics: The Overlap 33:36 Using Psychedelics With Intention 35:30 Is the Brain Creating Reality? 41:09 Breaking OCD Thought Loops 44:24 The Real Risks of Psychedelics 49:04 Why Psychedelics Can Help Break Addiction 51:23 How Altered States Change Our Fear of Death 53:54 Do Near-Death Experiences Change Science? 57:21 Redefining Consciousness in the AI Age 01:02:41 What Our Need for Constant Validation Says About Society  01:05:06 What Makes Humans Different From Machines 01:10:38 Why Asking Better Questions Matters 01:12:17 Michael on Final Five Episode Resources: Website | https://www.jeffersonfisher.com/   Instagram | https://www.instagram.com/jefferson_fisher/  YouTube | https://www.youtube.com/channel/UCXjnpu6lK0HoUyOMh2ZBwhQ  TikTok | https://www.tiktok.com/@justaskjefferson   Facebook | https://www.facebook.com/justaskjefferson/   X | https://x.com/jefferson_fishr  LinkedIn | https://www.linkedin.com/in/jeffersonfisher/ See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. EP 258 What I Wish I Had Done Differently When I First Built My Retreat Business

    FEB 12

    EP 258 What I Wish I Had Done Differently When I First Built My Retreat Business

    When I first started building my retreat business, I made mistakes. Not small ones - real ones that cost time, money, energy, and unnecessary stress. In this episode, I'm pulling back the curtain and sharing: What I personally wish I had done differently in the early days The most common mistakes I see retreat hosts still making today And how to avoid burning out, underpricing, or building a retreat that looks good on paper but feels exhausting in real life If you're hosting retreats (or thinking about it), this episode will help you build something that's clear, sustainable, and aligned - not just pretty and stressful. What You'll Learn in This Episode Why unclear audience messaging makes retreats harder to sell How overbuilding your retreat actually weakens the experience Why marketing needs to start earlier than you think The real cost of underpricing and discounting Why doing everything alone hurts both you and your guests The mistakes I see retreat hosts repeat - and how to course-correct The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ------- TIMESTAMPS Request for Reviews & Episode Overview (00:00:59) Shannon asks listeners to leave reviews and previews the episode's focus on mistakes and lessons learned. Learning from Mistakes in Business (00:02:24) Emphasizes the value of learning from mistakes and introduces the main theme: what she wishes she'd done differently. Mistake #1: Lack of Clarity on Ideal Guest (00:03:27) Discusses the importance of defining your ideal retreat guest and the exhaustion from being too broad. Mistake #2: Overbuilding the Retreat Experience (00:06:32) Warns against overpacking retreat agendas, stressing the need for downtime and integration. Mistake #3: Marketing Too Late (00:10:43) Explains why marketing should start before all details are finalized, using her France retreat as an example. Mistake #4: Ineffective Use of Ads (00:13:58) Advises testing content organically before spending on ads to avoid wasting money. Mistake #5: Pricing for Comfort, Not Sustainability (00:14:54) Urges pricing retreats for sustainability, not just to fill spots, and explains the pitfalls of discounting. Mistake #6: Not Asking for Support Early Enough (00:18:50) Shares the importance of hiring help for logistics, food, and guest relations to avoid burnout. Common Mistake #1: Treating Retreats as One-Off Events (00:22:41) Highlights the value of making retreats part of a larger business ecosystem, not just single events. Common Mistake #2: Discounting to Fill Spots (00:23:41) Reiterates the damage discounting does to brand and guest alignment. Common Mistake #3: Weak Boundaries and Vague Policies (00:24:37) Stresses the need for clear boundaries, cancellation policies, and personal space for leaders. Common Mistake #4: Copying Other Retreats (00:27:28) Encourages originality and authenticity instead of copying others' retreat formats. Common Mistake #5: Waiting for Confidence Before Acting (00:28:36) Explains that confidence is built through action, not as a result of success. Final Reflections and Takeaways (00:30:43) Summarizes key lessons: aim for clarity, sustainability, and alignment, and learn from mistakes. Closing and Call to Action (00:31:47) Thanks listeners, encourages sharing, and provides resources for further support.

    32 min
  4. EP 257 Belonging Is the New Luxury: Why Retreats Matter More Than Ever with Dan Berger

    FEB 5

    EP 257 Belonging Is the New Luxury: Why Retreats Matter More Than Ever with Dan Berger

    In this episode of The Retreat Leaders Podcast, Shannon sits down with Dan Berger to talk about something the retreat industry doesn't discuss nearly enough: belonging. Dan shares his personal journey—from selling his event-planning software company for $100M, to grappling with his own sense of belonging, to ultimately creating Assemble Boise, a retreat and gathering space intentionally designed for human connection. Together, Shannon and Dan dive into: Why men are facing a serious belonging and mental health crisis How retreats can act as temporary communities that create lasting impact Why small, intimate spaces outperform big, flashy experiences How retreat leaders can design environments that feel safe, connective, and meaningful And why belonging—not content—is what people are actually paying for This is a grounded, honest conversation about the responsibility retreat leaders hold and the opportunity they have to create spaces that genuinely change lives.   What You'll Learn in This Episode Why people aren't craving more content—they're craving connection How Dan's "belonging tank" framework applies directly to retreat design The four belonging personas every retreat leader should understand Why men's retreats and men's groups are more needed now than ever How intentional hospitality creates trust, safety, and transformation What post-COVID human connection really looks like (and why retreats are booming)   Notable Concepts Discussed The "Belonging Crisis," especially among men Retreats as containers for community, not just experiences Small-group power vs. large-scale events Ethical considerations around AI and preserving human-made experiences Designing spaces that do the emotional work before the programming begins Email Dan to get a free copy of his book, or to book his amazing retreat center and get a 3rd night free: dan@assemblehospitality.com Buy Dan's Book here: https://amzn.to/4qvuyts  About Dan Berger Dan J. Berger is the author of The Quest: The Definitive Guide to Finding Belonging, and the CEO of Assemble Hospitality Group. He previously sold his SaaS company, Social Tables, for $100M. He lives in Boise, ID with his wife and daughter.   Connect with Dan here: https://assembleboise.com/    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ------- TIMESTAMPS Dan's Background and Journey (00:01:22) Dan shares his personal history, adoption, move from Israel, hospitality career, and founding a software company. Writing the Book on Belonging (00:02:01) Dan discusses writing his book about belonging and its self-help/academic approach. Importance of Belonging in Retreats (00:03:01) Shannon and Dan explore why belonging is central to retreats and how retreats foster community. Men's Groups and Community Building (00:04:10) Dan describes his men's group, its structure, and how it builds ongoing relationships. Men's Belonging Crisis (00:05:53) Dan addresses the challenges men face with belonging, emotional expression, and the need for safe spaces. Retreats as Solutions for Men (00:08:13) Discussion on how retreats can help men, and Dan's hesitation about hosting men's retreats. Benefits of Extended Retreats (00:09:10) Shannon explains the deeper impact of multi-day retreats versus short meetings. Belonging Frameworks for Retreats (00:09:48) Dan introduces two frameworks from his book: the "belonging tank" and four belonging personas. Book Offer and Belonging Differences (00:12:09) Dan offers a free book to listeners and discusses gender differences in belonging. Motivation for Opening a Retreat Center (00:13:59) Dan explains his shift from corporate retreats to opening a dedicated retreat facility. Design and Features of The Symbol Boise (00:17:25) Dan details the layout, amenities, and unique aspects of his Boise retreat center. Transparency and Marketing for Retreat Leaders (00:18:40) Shannon praises the clarity and marketing of Dan's facility for retreat organizers. Special Offer for Retreat Leaders (00:19:41) Dan shares a booking discount and explains the profitability and versatility of his space. Closing and Resources (00:21:00) Shannon wraps up, shares links to Dan's resources, and thanks him for joining.

    22 min
  5. EP 256 Building Pilates Retreats in Europe: Creativity, Logistics, and Expansion with Bessie Refalo

    JAN 29

    EP 256 Building Pilates Retreats in Europe: Creativity, Logistics, and Expansion with Bessie Refalo

    In this episode of The Retreat Leaders Podcast, Shannon sits down with Bessie Refalo, a yoga and Pilates retreat leader who is carving out a unique lane in the wellness retreat industry - reformer Pilates retreats in Europe. Bessie shares the behind-the-scenes reality of creating retreats that require specialized equipment, including the challenges of finding venues with reformer Pilates machines and the creative solutions she's used to make her retreats possible. From transporting reformers by lorry in Portugal to discovering bespoke studios in Italy, this conversation is a masterclass in persistence, adaptability, and thinking beyond traditional retreat models. Shannon and Bessie also discuss the rapid growth of the wellness retreat industry, the realities of hosting retreats in Europe, and why networking, flexibility, and on-the-ground familiarity are essential for successful international retreats. This episode is a must-listen for retreat leaders who want to expand internationally, host niche retreats, or navigate complex logistics without giving up on their vision. Key Takeaways Niche retreats (like reformer Pilates) require creativity, persistence, and flexibility. Hosting retreats with specialized equipment presents challenges - but solutions exist. Europe offers strong appeal for US-based retreat guests due to accessibility and travel interest. Building relationships with local studios and partners is key to international retreat success. Logistics, cultural differences, and local business hours matter more than most hosts expect. Networking and in-person learning accelerate retreat growth and confidence. Fully booked retreats are built through clarity, demand, and aligned offerings - not shortcuts. About Bessie Refalo Bessie Refalo is a yoga and Pilates instructor and retreat leader specializing in wellness retreats that combine movement, travel, and intentional experiences. Known for her innovative approach to reformer Pilates retreats, Bessie creates immersive international retreats that prioritize high-quality instruction, thoughtful locations, and meaningful connection. Connect with Bessie here:  www.bessierefalo.com    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify ----- TIMESTAMPS Bessy's Background and Journey (00:01:36) Bessy shares her background, the Bessy Raffaello Method, and her entry into retreats. Launching Retreats with Limited Resources (00:02:21) Discussion on starting retreats without a clear blueprint or abundant resources. Personal Motivation and Reformer Retreat Challenges (00:03:04) Bessy describes her inspiration and the unique challenges of hosting reformer Pilates retreats. Finding Venues and Logistics of Reformers (00:04:03) Exploring the difficulty of finding venues with reformer machines and the logistics involved. Pilates Reformer Popularity and Industry Growth (00:06:15) Conversation about the booming Pilates and wellness industry and its opportunities. Venue Search and Forming Partnerships (00:07:36) Bessy details her search for venues, challenges with unresponsive owners, and finding her business partner in Portugal. First Retreat Execution and Overcoming Obstacles (00:09:12) How Bessy and her partner transported reformers and handled unexpected issues during their first retreat. Expanding to Italy and Other Locations (00:10:00) Bessy discusses finding a unique venue in Italy and her desire to expand to more locations. Retreat Industry Forum Announcement (00:11:36) Shannon announces the upcoming Retreat Industry Forum event in Denver. Venue Owner Mindset and Cultural Differences (00:13:27) Discussion about the challenges of working with European venues and cultural differences in business practices. Importance of Site Visits and Local Culture (00:15:19) Advice on visiting retreat locations and understanding local customs and schedules. Budgeting and Financial Realities (00:17:14) Bessy shares lessons on budgeting, accounting for lost income, and the importance of honest financial planning. Retreat Agenda Planning and Avoiding Over-Scheduling (00:19:21) Tips on not overpacking retreat agendas and allowing space for rest and integration. Group Energy and Audience Fit (00:21:32) The importance of group dynamics, attracting the right participants, and managing energy drains. Attracting and Repelling the Right Clients (00:23:27) Shannon and Bessy discuss the value of attracting ideal clients and repelling those who aren't a good fit. Investing in Training and Community (00:24:21) Bessy reflects on the value of attending workshops, investing in herself, and connecting with like-minded leaders. Upcoming Retreats and Availability (00:28:20) Bessy shares details about her upcoming Portugal and Italy retreats, including availability and unique features. Closing and Contact Information (00:31:16) Shannon and Bessy wrap up, discuss future collaborations, and share how listeners can connect.

    32 min
  6. EP 255 Building a Soul-Led Retreat Business While Working Full-Time with Amy Jaggers

    JAN 22

    EP 255 Building a Soul-Led Retreat Business While Working Full-Time with Amy Jaggers

    In this episode of The Retreat Leaders Podcast, Shannon sits down with Amy Jaggers, a coach and retreat leader who is building a soul-led retreat business while still working full-time. Amy shares how she helps professionals step off autopilot and reconnect with balance, clarity, and purpose through meditation, mindfulness practices, retreats, and wellbeing circles. She opens up about what it really looks like to grow a retreat business alongside a demanding career — including boundaries, time management, and integrating her "soul work" into her corporate role. Together, Shannon and Amy discuss long-term vision, retreat center dreams, the power of visualization, and why retreat leaders must invest in their own development before leading others. This episode is especially powerful for retreat leaders who are still in a full-time job but feel deeply called to build something meaningful and sustainable on the side. Key Takeaways You can build a retreat business while working full-time — with structure and boundaries. Integrating wellbeing and mindfulness into your day job can strengthen both worlds. Visual planning, time blocking, and templated systems are essential for sustainability. Soul-led work doesn't require quitting your job overnight — small, consistent steps matter. Investing in your own training and leadership development is non-negotiable as a retreat host. Long-term visions (like owning a retreat center) are built through patience and intention. Familiarity with your retreat location is a key marker of responsible leadership. About Amy Jaggers Amy Jaggers is a coach and facilitator who helps professionals turn awareness into meaningful action through coaching, meditation, retreats, and facilitated circles. Her work creates intentional space for individuals to pause, reconnect, and step off autopilot, supporting greater balance, clarity, and purpose. Amy's approach is grounded in building resilience and helping people live and lead with greater intention in both their personal and professional lives. Connect with Amy here: https://lavidalagom.com/  and check out her retreat here: https://lavidalagom.com/meditationmindfulness/  The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify ----- TIMESTAMPS Amy's Background & Soul Work (00:01:17) Amy shares her professional background, her focus on mindfulness, and her retreat and wellbeing circles. Balancing Full-Time Work & Retreat Business (00:02:09) Discussion on juggling a full-time job with building a retreat business, and integrating soul work into her career. Wellbeing Circles at Work (00:03:13) Amy explains hosting wellbeing circles for colleagues and how it supports both her job and retreat business. Challenges & Boundaries (00:04:41) Amy discusses the importance of schedules, boundaries, and processes to balance both roles. Finding Fulfillment in Both Roles (00:05:06) Amy reflects on the fulfillment she gets from both her day job and her retreat business. Target Audience & Their Needs (00:06:25) Amy describes her colleagues' challenges and the need for wellbeing practices. Scheduling & Time Management Practices (00:08:29) Amy shares her practical strategies for managing time and tasks for her soul business. Retreat Industry Forum Announcement (00:10:00) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Long-Term Goals & Vision (00:11:33) Amy outlines her goal to own a retreat venue and her vision for the future. Visualization & Vision Boards (00:12:33) Shannon and Amy discuss the power of vision boards, drawing out goals, and visual manifestation. Hospitality Background & Inspiration (00:14:08) Amy talks about her hospitality experience and how it informs her retreat vision. Vision Board Workshop & Manifestation (00:14:38) Amy mentions her upcoming vision board workshop and the importance of seeing goals regularly. Visualization Practices for Success (00:15:33) Shannon shares techniques for visualizing and feeling future success. Building the Soul Business Step by Step (00:17:06) Amy and Shannon discuss the importance of incremental progress and baby steps. Investing in Education & Training (00:18:16) Amy emphasizes the value of professional training and investing in oneself as a retreat leader. Networking & Community in Retreat Leadership (00:19:51) Amy highlights the benefits of networking and community from attending workshops and trainings. Professionalism & Industry Standards (00:21:38) Amy calls for higher standards and more rigor in retreat leadership training. Upcoming Retreat Details (00:23:14) Amy shares details about her next retreat in Menorca, its focus, and why she chose the location. Choosing a Safe & Familiar Retreat Location (00:25:55) Shannon and Amy discuss the importance of hosting retreats in places that feel safe and familiar, especially for first international events. Episode Wrap-Up & Contact Info (00:27:47) Shannon thanks Amy, provides info for listeners, and closes the episode.

    28 min
  7. EP 254 How to Make Your Retreat a Signature Brand Asset Instead of a One-Off Event

    JAN 15

    EP 254 How to Make Your Retreat a Signature Brand Asset Instead of a One-Off Event

    Many retreat leaders are stuck running one-off retreats - constantly reinventing the wheel, hustling for new sign-ups, and exhausting themselves with fresh marketing every time. But the smartest, most sustainable retreat businesses? They build signature retreats that become a recognizable, in-demand part of their brand. In this episode, Shannon breaks down how to turn your retreat into a powerful brand asset that builds loyalty, grows every year, and creates recurring revenue through alumni and long-term client pathways. You'll learn how to create a retreat theme people return to annually, how to build anticipation year-round, and how to turn your retreat into the top of a pipeline for courses, coaching, memberships, and more. This is next-level retreat business strategy - and every leader who's tired of starting from scratch needs to hear it. Key Takeaways A signature retreat theme creates recognition, trust, and brand identity. Alumni are your easiest, most profitable guests - and a signature retreat keeps them coming back. One-off retreats are exhausting and keep you in constant hustle mode. A successful retreat begins the day the previous one ends - anticipation-building matters. A signature retreat becomes a pipeline for courses, coaching, memberships, and next-level offers. When done right, your retreat becomes a cornerstone asset - not a one-time event. The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify ----- TIMESTAMPS Benefits of a Signature Retreat Theme (00:01:24) Discusses how a signature theme creates consistency, builds trust, and encourages repeat attendance. Choosing the Right Theme (00:03:46) Advice on selecting a retreat theme that aligns with your brand and attracts annual returnees. Leveraging Alumni for Retreat Sales (00:04:56) Explains why alumni are the best source for retreat sales and how to nurture them. Delivering Unforgettable Experiences (00:05:50) Stresses the importance of providing memorable retreats to encourage alumni to return. Alumni Perks & First Access (00:06:45) Describes offering alumni early booking, priority, and small discounts or bonuses. Year-Round Alumni Engagement (00:07:42) Shares strategies for maintaining genuine connections with alumni throughout the year. Pitfalls of One-Off Retreats (00:08:34) Explains how constantly reinventing retreats leads to burnout and inconsistent revenue. Building Anticipation Year-Round (00:09:36) Outlines ways to keep excitement high for your signature retreat all year, not just before launch. Content Pillars & Ongoing Promotion (00:12:39) Recommends creating and using content pillars to promote retreats and build anticipation. Integrating Retreats into a Revenue Pipeline (00:13:47) Shows how retreats can feed into other offers (courses, memberships, coaching) and vice versa. Final Thoughts & Call to Action (00:15:02) Encourages listeners to build legacy retreats and invites them to the Retreat Industry Forum.

    16 min
  8. EP 253 Everything You Do Either Attracts or Repels and That's a Good Thing

    JAN 8

    EP 253 Everything You Do Either Attracts or Repels and That's a Good Thing

    Everything you put into the world is doing something. Your website. Your social posts. Your emails. Your videos. Your interviews. In this episode, Shannon Jamail breaks down a truth most retreat leaders avoid: if you're not repelling anyone, you're probably being too generic. Attraction is only half the conversation. Sustainable retreat businesses are built on clarity - and clarity naturally attracts the right people while filtering out the wrong ones. Shannon explains why repelling misaligned guests isn't a flaw, it's a leadership skill, and how trying to please everyone leads to burnout, boundary issues, and low-quality experiences. She also addresses a critical nuance retreat leaders need to understand: the difference between being purposeful and being polarizing - and why "anti" messaging often does more harm than good in a business rooted in trust, safety, and connection. This episode is a must-listen for retreat leaders who want aligned guests, healthier group dynamics, and a business that actually feels good to run. Key Takeaways Everything you create either attracts or repels - and both are necessary. If you're trying to be liked by everyone, your message is likely watered down. Repelling misaligned people protects your energy, your team, and your guests. Clear messaging prevents boundary issues, complaints, and emotional drain. Strong leadership is about standing firmly in who you are - not pleasing everyone. There's a difference between purposeful messaging and polarizing, anti-focused content. Being pro what you stand for builds trust far more effectively than being anti anything. Clarity in your brand leads to alignment, ease, and long-term sustainability.     The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ---- TIMESTAMPS The Power of Attraction and Repelling (00:01:27) Explains how everything you do as a retreat leader attracts or repels potential clients, and why repelling is necessary. Dangers of Being Generic (00:02:30) Discusses the pitfalls of trying to appeal to everyone, leading to diluted messaging and misaligned clients. Personal Examples of Not Being for Everyone (00:03:46) Shannon shares personal examples of who she is not a fit for, emphasizing the value of clarity over universal appeal. Benefits of Repelling the Wrong People (00:04:49) Highlights how repelling protects your energy, business, and ensures better alignment with clients. Retreat Industry Forum Announcement (00:04:49) Brief interruption to promote the upcoming Retreat Industry Forum event in Denver. Consequences of Appealing to Everyone (00:05:56) Describes negative outcomes when trying to please everyone, such as draining retreats and constant complaints. Purposeful vs. Polarizing Content (00:07:06) Advises against posting highly polarizing or anti-focused content, distinguishing between being purposefully polarizing and divisive. Pro-What-You-Stand-For vs. Anti-Others (00:08:28) Encourages leaders to focus on what they are for, not what they are against, and the impact on trust and safety. Brand Clarity and Authentic Leadership (00:09:46) Urges retreat leaders to clearly communicate who they serve and to lead authentically and inclusively. Final Thoughts & Call to Action (00:10:50) Wraps up with a reminder to use attraction and repelling wisely, and invites listeners to join her programs and resources.

    12 min
See All (101)

4.9
out of 5
80 Ratings

About

Welcome to your go-to podcast for all things retreat leadership - where the team behind Retreat Ranch shares real talk, expert strategy, and behind-the-scenes stories to help you run a profitable and powerful retreat business. From crafting unforgettable guest experiences to avoiding expensive mistakes, we cover it all with a mix of wisdom, wit, and a little woo. Whether you're a seasoned retreat leader, venue owner, or dreaming of launching your first event, this show is your compass to build, grow, and thrive in the retreat world. Learn more at https://theretreatleadersplaybook.com/ *Formerly the Happy Hour Podcast

Information

You Might Also Like