Most retreat leaders believe the answer to growing their business is another strategy. Another funnel. Another marketing tactic. Another social media platform. But what if the greatest opportunity isn't changing what you do...it's changing the energy you bring to everything you do? In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Michelle Villalobos, business strategist, retreat leader, and creator of the Business Breakthrough Program, to discuss why energy precedes outcomes and how your internal alignment directly impacts your retreat business. Michelle has facilitated more than 150 retreats and helped thousands of entrepreneurs create businesses built around freedom, recurring revenue, and meaningful impact. Together, Shannon and Michelle explore why retreat leaders often focus on external strategies while overlooking the beliefs, stories, and mindset quietly shaping every decision they make. They also discuss what it means to become Energy Rich, why guests can feel the difference between confidence and scarcity, and how limiting beliefs influence everything from pricing to marketing to enrollment. If you've been working harder but not seeing the results you expected, this conversation may completely change how you think about building a profitable retreat business. In This Episode You'll Learn Why energy always comes before strategy What it means to become Energy Rich How limiting beliefs affect retreat pricing Why guests feel your confidence before they hear your pitch How alignment creates stronger leadership and better retreats The connection between authentic leadership and profitable retreats How to build a retreat business rooted in purpose instead of fear Whether you're planning your first retreat or you've been leading transformational experiences for years, this episode will help you lead from a place of greater confidence, clarity, and authenticity. What You'll Learn How to build a profitable retreat business How to create recurring revenue with retreats Why mindset impacts retreat marketing and sales How authentic leadership attracts ideal retreat guests Why energy influences retreat enrollment How to overcome limiting beliefs around pricing What it means to become an Energy Rich entrepreneur Key Takeaways Strategy Can't Outperform Misalignment The best marketing strategy in the world won't compensate for fear, doubt, or scarcity. Guests feel your energy before they ever buy your retreat. Energy Rich Doesn't Mean High Energy Michelle explains that true leadership comes from alignment, not constant hustle. Being calm, grounded, and authentic creates far more influence than trying to do more. Your Beliefs Shape Your Business The stories you tell yourself about money, worth, pricing, and success quietly influence every business decision you make. Retreat Leaders Sell More Than Retreats People invest in the person leading the experience. Confidence, authenticity, and clarity create trust long before someone clicks "Book Now." Freedom Is Built Intentionally Retreats can become a powerful recurring revenue stream when they're built from alignment rather than obligation. About Michelle Villalobos Michelle Villalobos, MBA, CSP®, is a business strategist, retreat leader, and transformational leadership expert who has spent nearly two decades helping coaches, consultants, speakers, and thought leaders build scalable businesses through transformational experiences. She has designed and facilitated more than 150 multi-day retreats, consulted on hundreds more, and is the creator of Business Breakthrough, an incubator that helps entrepreneurs build aligned business models with recurring revenue and greater freedom. Through her Retreats to Riches training and more than 800 YouTube videos, Michelle teaches entrepreneurs how to design, market, fill, and lead retreats that create unforgettable experiences while generating sustainable income. Learn more: https://superstaractivator.com Free Gift for Listeners: The Retreats to Riches Roadmap & Quick Start Guide and Big Back End Revenue Projections Calculator www.superstargifts.com The Retreat Leaders Podcast Resources and Links: Join our Mastermind in Austin! Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Grab the Pitch to Profit Mini Course My two favorite social media tools: Metricool and ManyChat Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ------------ TIMESTAMPS Podcast Introduction (00:00:02) Host Shannon Jamaal introduces the podcast and welcomes guest Michelle Villalobos, a business strategist and experienced retreat leader. A Special Gift (00:01:25) Michelle presents Shannon with a beautifully illustrated book she created, titled "But I Want to Fly," an adventure book for dreamers. Who Are You at Your Core? (00:03:02) Michelle discusses her identity beyond professional roles, defining herself as a creator, contributor, teacher, and philosopher at her core. Energy Precedes Outcome (00:04:14) Michelle explains her core concept: aligning what you do with who you are naturally elevates your energy and leads to better outcomes. Becoming Energy Rich (00:04:44) The concept of being "energy rich" is explored, involving alignment with your purpose and cultivating the feelings you want to experience. Authenticity in Leadership (00:08:26) Shannon shares a personal story about finding her authentic voice while teaching, emphasizing the importance of being genuine as a leader. The Power of "Both, And" (00:10:45) The discussion shifts to embracing duality, recognizing that two opposing ideas, like holding healing space and making money, can coexist. Reframing Your Past (00:12:09) Michelle shares a personal story of betrayal, illustrating how reframing a painful past can be an empowering catalyst for awakening and growth. Can You Lead from an Open Wound? (00:15:52) The speakers discuss whether you can lead a successful retreat without having done the inner work, concluding you must embody your teachings. The Danger of Masking (00:18:18) The conversation covers the problem of pretending to be healed, which energetically teaches others to mask their own pain instead of healing. Congruency and Trust (00:19:24) Using horses as an example, Shannon explains that congruency—showing up as you are, even if not okay—is key to building trust. The Power of Community (00:21:51) Michelle explains that while she works one-on-one with clients, the biggest transformations happen in community and being witnessed by others. From Strategy to Energy (00:23:14) Michelle describes how her business retreats evolved from focusing on strategy to incorporating inner work, breathwork, and other healing modalities. Belief Over Strategy (00:24:32) Shannon emphasizes that no marketing strategy can overcome a leader's lack of belief in their own retreat; energy comes first. Detaching from the Outcome (00:25:42) The importance of surrendering the outcome while remaining fully committed to the process is discussed as a key to success. Limiting Beliefs and Pricing (00:30:07) The conversation explores how limiting beliefs, especially for women, impact pricing, with most leaders tending to undercharge for their services. The Retreat Business Model (00:30:43) Michelle shares her model of using a retreat as a breakthrough experience that opens the door to long-term, recurring revenue programs. Standing in Your Price (00:33:23) The concept of "standing in your price" is explored, highlighting the need for congruence and genuine belief in the value offered. The Promise of Your Retreat (00:38:14) A retreat's promise elevates it from a generic getaway, allowing for a higher price point and attracting the right participants. Michelle's Upcoming Work (00:39:08) Michelle shares details about her Business Breakthrough Intensive, which helps thought leaders build community-based programs with recurring revenue. A Gift for Listeners (00:40:13) Michelle offers a free retreat projections spreadsheet to help leaders plan their numbers, from pricing and attendance to conversion rates. The Story Behind the Book (00:40:54) Michelle shares the inspiring story of how her book, "But I Want to Fly," came to her in a dream.
