Salon Owners Collective

Larissa Macleman

Salon Owners Collective Podcast Ready to stop working in your salon and start leading it like a true CEO? Welcome to the Salon Owners Collective Podcast—your go-to show for turning hustle into high performance and growing a salon business that gives you freedom, profit, and lifestyle. Hosted by Larissa Macleman, former salon owner turned business strategist, this podcast is for salon & spa owners who are ready to step fully into their Salon CEO role. Each episode brings you: ✨ Strategic frameworks to grow and scale with confidence 🎯 Actionable steps to lead your team, increase profits, and reclaim your time 💬 Real stories of transformation from salon owners who’ve done it 💡 Fresh ideas and mindset shifts to build the business—and life—you deserve Because here’s the truth: you were never meant to do it alone. And you absolutely have what it takes to build a successful salon without burning out.

  1. 4d ago

    The AI Mistake Quietly Costing You Clients

    The AI Mistake Quietly Costing You Clients Every salon owner has access to the exact same AI tools right now. And most of them are using them the exact same way, which means most of them are starting to sound exactly the same. In this episode, Larissa Macleman and Joel Bouzaid of Salon Owners Collective, sit down to unpack the three biggest AI mistakes they're seeing salon owners make right now. The ones quietly costing them clients, credibility, and control of their own business. What you'll discover in this episode: The dead giveaways that instantly tell someone AI wrote your message, and why they matter more than you thinkWhy letting AI become the boss of your decisions is one of the most expensive habits you can buildThe calculator story that perfectly explains the risk of leaning on AI without understanding the business behind itWhy a generic AI tool will only ever get you a generic resultWhat it actually looks like to use AI as a tool that scales your brain, without letting it become your brand   Larissa Macleman is the founder of Salon Owners Collective and creator of Salon Mastery. A 20-year large-format salon owner who built her own business to just under $2M, Larissa now coaches salon owners across Australia, New Zealand, and Canada to stop winging it and start building the business they actually had in mind when they started.  Joel Bouzaid is co-owner of Salon Owners Collective and Boardroom Coach to hundreds of salon owners building high-performing teams and businesses. Resources mentioned: My Salon CEO, the industry-specific AI tool built by Salon Owners Collective for salon owners. APPLY FOR SALON MASTERY: Ready to build a real strategy for your salon instead of winging it? Apply for Salon Mastery here: https://bit.ly/ApplySMRiss

  2. Jul 19

    It's Not a Marketing Problem. It's a Mentoring Problem.

    The Real Reason Your Best People Keep Leaving You've raised your prices. Possibly more than once. And yet the book still has white space, the roster still feels gappy, and you're left wondering if the market has genuinely turned against you. It hasn't. Something else has shifted, and most salon owners are only seeing one piece of it. In this episode, Larissa Macleman, founder of Salon Owners Collective and Salon Mastery, breaks down three shifts happening across the industry right now, and what they mean for the salons that will still be thriving by 2030. What you'll discover in this episode: Why five-star team members will not work in your salon, even with a genuinely strong cultureThe five dead giveaways that tell people instantly when AI wrote it for youThe real reason your best people leave the second they run out of futureWhat it actually takes to become the kind of mentor your team is waiting forWhy systems and processes, not hustle, are the thing that finally sets you free Resources mentioned: The Three-Step Behavior Reset (link to be confirmed), and Jemima, the salon-specific AI mentoring tool referenced in this episode. Flag for team: this is the first content pack where 'Jemima' appears as a named, salon-facing AI tool in a transcript. Please confirm the correct public name, positioning, and link before this goes out, in case it's still an internal-only name. APPLY FOR SALON MASTERY: Ready to build a real strategy for your salon instead of winging it? Apply here: https://bit.ly/ApplySMRiss 3 Reasons Every Salon Owner Should Listen to This Episode ✅ Discover the real reason five-star team members choose someone else, even when your culture is strong ✅ Find out the five giveaways quietly telling your clients and team that AI wrote it, not you ✅ Uncover the real reason your best people leave, and what it means for how you lead from here

  3. Jul 5

    10 Years. 9 Lessons: The Final Four… and a Half. What We’ve Learnt From a Decade Coaching Salon Owners.

    The Final Four (and a Half) Lessons - Continuation of the 500th Episode Ten years. Five hundred episodes. And the same handful of sentences Larissa and Joel still say more than anything else. Last week, on the 500th episode, they got through the first five (and a half). This week, they're finishing the job with the final four and a half truths that have carried Salon Owners Collective from a handful of stuck salon owners to a decade-long movement. What you'll discover in this episode: Why “do better” might be the most useful two words in your whole business, and how to use them without burning outThe real reason a rising tide doesn't lift every boat, even in salons with genuinely good cultureThe question Joel asks so often he's lost count, and why most salon owners can't actually answer itWhy treating your to-do list like an elephant changes how you get through the weekThe moment Larissa stopped chasing a “finished” business, and what she built instead This episode is for every salon owner who's still waiting to feel like they've arrived. That feeling isn't coming. What comes instead is better. RESOURCES MENTIONED: Want help with what comes next for you and your salon, and how to reach the $1 million milestone without burning out? That's exactly what the Double Double Goal inside Salon Mastery is built for. Click here to apply now: https://bit.ly/StrategyCallYT   3 Reasons Why Every Salon Owner Should Listen to This Episode: ✅ Discover the two words that quietly change how you run your whole business ✅ Find out why your team's culture might be lifting some boats and sinking others ✅ Uncover the one question that exposes exactly why you keep feeling stuck

  4. Jun 29

    The 9 Things We’ve Said Every Single Week for 10 Years

    The 9 Things We've Said Every Single Week for 10 Years   500 episodes. Ten years. And the only way to mark that is with the truths that made it possible.   This isn't a highlight reel. Larissa Macleman and Joel Bouzaid, founders of Salon Owners Collective, sat down for the 500th episode and did something far more useful than looking back. They looked inward. They asked: what are the nine things we say every single week? In coaching sessions, on stage, in strategy calls, in the hallways of Salon Mastery events.   The phrases that have shaped hundreds of salon owners into Salon CEOs. The fundamentals that never go out of fashion. The truths that every growing salon needs to hear, and keep hearing.   What you'll discover in this episode: Why consistency isn't just a discipline, it's the single greatest brand-building tool you haveWhat the numbers are trying to tell you about your next move (and why most salon owners refuse to look)The three financial seasons every salon moves through, and why misreading which one you're in costs you everythingWhy the thing that got you here is quietly working against you nowThe systems principle that will stop your growth depending on one person's brainWhat 'do better' actually means when you're the CEO   This episode is for any salon owner who has ever felt like they're doing everything and still not getting ahead. Who knows they're capable of more but can't quite see the path.   The fundamentals aren't boring. They're the foundation of every million-dollar business ever built.   Are you actually doing them?   FREE STRATEGY CALL: Ready to build a full strategy for your salon? Book your free call here: https://bit.ly/ApplySMRiss   3 Reasons Every Salon Owner Should Listen to This Episode Discover the one financial season most salon owners rush through, and why it's silently undoing their growthFind out which of the 9 fundamentals you already know but aren't actually doingUncover why what got your salon to this level will not be what takes it to the next one Listen to Part One here

  5. Jun 7

    The 3 Queen Moves To Grow Your Salon

    Your salon does not need more hours of you. In this episode, Larissa shares the 3 queen moves that help you step into the Salon CEO role, so you can build the right business structure and grow a salon that no longer depends on you holding everything together. If you have built the team, grown the clientele and done the hard yards, but your salon still depends on you to hold everything together- this episode is what you’ve been looking for. These 3 queen moves can transform your salon from an overwhelming monster into a successful, profitable business that can actually scale without constantly demanding more of you. But every new level will cost you the old version of yourself. Your old identity… Your old way of being needed. But these 3 queen moves also give you something back. Momentum. Confidence. A salon that can grow without every single thing running through you. 3 Reasons Why Every Salon Owner Should Listen. Discover- Which 1 queen move stops your team relying on you for every decisionThe salon manager mistake that creates more pressure instead of freedomWhat stepping off the salon floor really asks of you (that most CEOs never expect). Are you ready to finally break through… or stay where you are? If you want the same roadmap we’ve used to help scale hundreds of salons from $500K–$700K to $1M+, that’s exactly what we help salon owners do inside Salon Mastery. Using our proven 9-Part Salon Strategy, we help you build sustainable growth without more chaos, stress, or longer hours. ✨ Click here to apply now.

4.6
out of 5
40 Ratings

About

Salon Owners Collective Podcast Ready to stop working in your salon and start leading it like a true CEO? Welcome to the Salon Owners Collective Podcast—your go-to show for turning hustle into high performance and growing a salon business that gives you freedom, profit, and lifestyle. Hosted by Larissa Macleman, former salon owner turned business strategist, this podcast is for salon & spa owners who are ready to step fully into their Salon CEO role. Each episode brings you: ✨ Strategic frameworks to grow and scale with confidence 🎯 Actionable steps to lead your team, increase profits, and reclaim your time 💬 Real stories of transformation from salon owners who’ve done it 💡 Fresh ideas and mindset shifts to build the business—and life—you deserve Because here’s the truth: you were never meant to do it alone. And you absolutely have what it takes to build a successful salon without burning out.