Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life. Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world. Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business. But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you. About Stu McLaren: For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel. Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability. If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.

  1. 223: She 12X'd Click Through Rates in 4 Calls (Here's How) - McCall Jones

    1D AGO

    223: She 12X'd Click Through Rates in 4 Calls (Here's How) - McCall Jones

    Most people become a different person on camera: stiff, awkward, forgettable. McCall Jones has helped thousands fix this (including Russell Brunson...38% conversion increase). Here's how. McCall Jones took someone who was "so awkward on camera that nobody would buy"... and 12X'd her click-through rate in just four calls. Today she runs Charisma Hacking, where she's helped thousands of entrepreneurs—including Russell Brunson—unlock their natural charisma on video. The result? Russell's sales event saw a 38% conversion increase. In this conversation, McCall reveals: • Why "Prim Proper Professional" is destroying your video conversions • The counterintuitive discovery that opposite advice works for different people • How she built 54 different "Charisma Style" combinations using data science • The personalized video thumbnail trick that gets 10X more responses • The Charisma Loop framework: Center, Off-Center, Trigger, Bridge • The 16 emotions that make people buy (and when they need to feel each one) 📚 FREE RESOURCE: Get McCall's Charisma Style Assessment + Video Presence Checklist → https://podcast.stu.me CONNECT WITH MCCALL: • Website: https://charismahacking.com • Instagram: https://instagram.com/McCallJonesOfficial CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week!

    37 min
  2. 222: How I Save 15 Hours a Week With AI Skills

    4D AGO

    222: How I Save 15 Hours a Week With AI Skills

    Most people are using AI wrong. They're asking it to do things from scratch every single time. It's like a glorified Google search. And that is exhausting. The smarter move? Teach the AI your process once and reuse it forever. In this episode, I'm walking you through how I turned my best creative processes into reusable AI skills using Claude, and how it's saving me 10-15 hours every single week. Here's what happened: I had 216 podcast episodes with years of stories and examples buried inside them. Every time I sat down to write, I'd think "didn't I tell this story before?" but finding it was near impossible. So I fed all 216 transcripts into Claude and it pulled 696 stories. Then it organized them by theme — launch stories, growth stories, pricing stories, transformation stories. Now whenever I need a story, I just call up the skill and boom, there they are. In this episode, you'll learn: • The 3-step process to turn any repeatable task into a reusable AI skill • How I extracted 696 stories from 216 episodes and organized them instantly • The exact prompt that turns any AI conversation into a documented playbook • Why your best work follows patterns, and how to capture those patterns • How to share skills with your team so everyone produces consistent, quality output 📥 RESOURCE - Grab the exact prompts from this episode here: https://podcast.stu.me  CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io  Subscribe and leave a review if this episode helped you.

    14 min
  3. 218: How I Escaped 4 Years of Burnout (And Got My Creativity Back)

    FEB 4

    218: How I Escaped 4 Years of Burnout (And Got My Creativity Back)

    After 216 episodes, I vanished for 4 and a half years. No warning. No goodbye. Just silence. Today I'm sharing why that happened and the 3 things that brought me back. In 2021, burnout hit me hard. I was coming off back-to-back launches, we'd added 20 new team members, business was booming... and then my brain just stopped. I spent months sitting in a chair, staring out the window, unable to create anything. The shame kept me from talking to anyone about it. If your marketing feels stale, your creative spark has dimmed, or you're just going through the motions without really being there, this episode is for you. In this episode, you'll learn: - Why nearly 9 in 10 entrepreneurs struggle with mental health issues (and only 30% feel comfortable talking about it) - The "dirty water filter" principle that was poisoning my creativity without me realizing it - How one text from Dean Graziosi started pulling me out of the darkness - The simple question from Susie Moore that makes hard things feel possible - Why picking a date and declaring it out loud changes everything This is the most personal episode I've ever recorded. And if you're in a season where the ideas aren't flowing, I hope it helps. CONNECT WITH STU: - Website: https://stu.me  - Book "Predictable Profits": https://a.co/d/4GIi1uz  - Instagram: https://instagram.com/stumclaren  - Podcast: https://podcast.stu.me  - Membership.io: https://membership.io  Subscribe and leave a review if this episode helped you.

    24 min
  4. 217: How He Built 1M Followers in 6 Months (Exact Strategy) - Sam Demma

    FEB 2

    217: How He Built 1M Followers in 6 Months (Exact Strategy) - Sam Demma

    At 17, three knee injuries ended Sam Demma's dream of playing professional soccer. He felt like he had "wasted his entire life." Today? 1 million followers, thousands of schools reached, and a phone call from someone who believed in him more than he believed in himself changed everything. Sam Demma went from feeling like a "complete failure" after three knee injuries destroyed his soccer dreams to becoming one of the most in-demand youth speakers in North America - with over 1 million followers built in just 6 months.   In this conversation, Sam reveals: • How he dealt with the identity crisis of losing his dream at 17 • The "delusional" cold-calling strategy that launched his speaking career • The phone call that almost broke him - and the friend who saved him • What 6 weeks in Kenya taught him about happiness • The $13,000 overnight fundraiser that brought his story full circle • The exact content system that grew his following from 0 to 1 million in 6 months   📚 FREE RESOURCE: Get Sam's Cold Outreach Framework + The Happiness Discipline Worksheet → https://podcast.stu.me    CONNECT WITH SAM: • Website: https://samdemma.com  • Book "Empty Your Backpack": https://a.co/d/cBKDNjN  • Instagram: https://instagram.com/sam_demma    CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io    Subscribe for new episodes every week.

    33 min

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About

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life. Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world. Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business. But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you. About Stu McLaren: For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel. Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability. If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.

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