Clienting by AttorneySync

AttorneySync: Digital Legal Marketing
  • 4.9 (29)
  • Marketing
  • Updated Biweekly

Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.

  1. 6d ago

    How DiBella Law Injury and Accident Lawyers Gets Clients

    In this episode of Clienting, Chris DiBella, Founding Partner of DiBella Law Injury and Accident Lawyers, joins Gyi Tsakalakis, President at AttorneySync to discuss how to run a law firm like a business. Chris shares what he's learned over the last two decades in growing his firm and taking an MBA mindset approach. They discuss a variety of topics including diversifying marketing investments and balancing direct response legal marketing with branding. Learn how this Boston personal injury law firm is staying competitive in an increasingly crowded market.

  2. Sep 14

    Fixing Your Law Firm Marketing Agency Request for Proposal (RFP)

    More law firms are sending out requests for proposals (RFPs) to marketing agencies. But most RFPs we see are extremely problematic. In fact, they're likely to lead law firm owners and marketers to making poor decisions about which marketing agencies are likely to be a good fit for them. In this episode of Clienting, Jeff Berman and Gyi Tsakalakis break down some of the issues they see with law firm marketing agency RFPs and a couple solutions to improve their value in vetting legal marketing agencies.

  3. Sep 8

    How Ross Gordon and The Thumbs Up Guys Compete in a Competitive Market

    "Strategy beats budget 90% of the time." - Ross Gordon Director of Marketing at The Thumbs Up Guys. This week, Clienting welcomes Ross Gordon, Director of Marketing at The Thumbs Up Guys. Gyi Tsakalakis chats with Ross Gordon about how The Thumbs Up Guys compete in a market filled with legacy personal injury law firms. They chat about the impact of trade names, setting growth objectives, and budgets. They also discuss how dancing on social media may not actually be moving the needle for law firms as much as influencers might want folks to believe. 🍿

  4. Sep 1

    What Will ChatGPT Ads for Law Firms Reveal?

    OpenAI just updated their guidelines to allow U.S. law firms to advertise on ChatGPT. What will ChatGPT impressions look like for these law firms? AttorneySync's Jeff Berman and Gyi Tsakalakis discuss. Also, Jeff asks Gyi to react to a variety of questions from inbound AttorneySync sales calls. In other words, what are the issues lawyers are asking about when they contact a a digital marketing agency?

    What Will ChatGPT Ads for Law Firms Reveal?

  5. Aug 19

    Clienting Podcast Reboot

    Hey, it's been a minute (more like 3,339,360 minutes). But Clienting is back! We'll be exploring new formats and inviting guests. Have questions about how law firms are getting clients? Don't hesitate to reach out wherever you find Clienting and AttorneySync. In this episode, AttorneySync Co-Founders, Gyi Tsakalakis and Jeff Berman, discuss how firms can compete in the age of consolidation, national law firms, MSOs, AI, and private equity. We also answer questions that from actual AttorneySync prospect conversations. We figure if they have, others do too. Let us know what you want to hear more about!

  6. 04/13/2020

    #56: Kay Van Wey on National PR and Dr. Death

    Kay Van Wey is a  board-certified personal injury trial lawyer with over 30 years of experience. She is the principal owner and founder of Van Wey, Presby & Williams, a Dallas, Texas-based personal injury litigation boutique firm. When Kay isn't managing her firm or practicing law, she advocates for patient safety. Kay is a big believer in finding your "why", which is one of the things she credits for her ongoing enthusiasm for her work. Getting more news coverage- how do you take 1 high-profile case and get more than 15 minutes of fame? Publicity - high profile cases and were stories that needed to be told and developed relationships with reporters. How are you keeping up those relationships? Capitalizing on them? Dr. Death/Dr. Duntsch high profile case and got lots of PR spent lots of time & money on that case Dr. Duntsch reached out to Kay to threaten and ask for a job. Dr. Oz show - thought she'd get tons of clients from that and didn't Dallas news organizations Attorney At Law magazine articles Small but Mighty article: https://attorneyatlawmagazine.com/kay-van-wey "Standing up for the little guy" Marketing has been hard over the years and has involved a lot of patience and learning. When it comes to picking a marketing agency, Kay has been really picky about content, which makes the cost high from her time and her associates time perspective. 10 years prior to Dr. Dutch, Kay's firm represented a similar case and was on 60 minutes. Unfortuantely with no effect or results of getting clients. It just shows that big PR cases don't necessarily lead to more clients in your firm.

  7. 03/31/2020

    Clienting - COVID-19 Special

    Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly as she embarks on her new venture.

    Clienting - COVID-19 Special

  8. 03/30/2020

    #55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder

    This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal.  Mo is a lawyer at Martinson & Beason in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama.  Podcast: The Mo Show (Live) on FB Live and then YouTube and then podcast - podcasting for 2 1/2 years We talk about Mo's Podcast process, the equipment he uses (it's easy and inexpensive), how Mo finds guests, and what he does once the podcast/Facebook Live is recorded.  What do you do with the podcast once it's recorded? Blogs, links, repurpose content, eNewsletter Personal Brand --> pushed through the firm Share your Why? March of Dimes, Family team,  TV Appearances Building an interest base in Alabama Rotary, MADD, sports Trash Pandas Local links/SEO Rocket City Moms Other shows that you can hear Mo talk about his "Why's" and marketing efforts. National President of Mother's Against Drunk Driving:  http://bit.ly/MoShow-MADD-FB National President of Rotary International:  http://bit.ly/MoShow-Rotary-MarkMaloney-FB Former NFL & Alabama & Auburn FTBL Players Tony Dixon and Courtney Taylor:  http://bit.ly/MoShow-Dixon-Taylor-FB Madison Mayor Paul Findley:  http://bit.ly/MoShow-PaulFinley-FB UAH Basketball Coach John Shulman: http://bit.ly/MoShow-CoachShulman-FB Voice of the Trash Pandas Josh Caray:  http://bit.ly/MoShow-TrashPandas-FB

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About

Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.

Information

  • Creator
    AttorneySync: Digital Legal Marketing
  • Years Active
    2017 - 2026
  • Episodes
    63
  • Rating
    Clean
  • Copyright
    © 2017
  • Show Website
    Clienting by AttorneySync

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