The Ridiculously Amazing Insurance Podcast

Agency Performance Partners
  • 5.0 (19)
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  • UPDATED SEMIWEEKLY

This is the Ridiculously Amazing Insurance Agent Podcast. This show is for growing insurance agencies looking to maximize their biggest investment- their people.

  1. Commercial Insurance Soft Market: How to Sell in Any Market

    2D AGO

    Commercial Insurance Soft Market: How to Sell in Any Market

    Unlock the secrets to thriving in both hard and soft insurance markets in this episode Commercial Insurance Soft Market: How to Sell in Any Market of the Ridiculously Amazing Insurance Agent Podcast! 🎙️🔥 In this conversation, Gina — Performance Partner at Agency Performance Partners — breaks down why retention is a strategy, not luck, and how agencies can shift from simply surviving to truly thriving in today's Commercial Insurance Soft Market. Whether you're a producer, account manager, or agency leader, this episode gives you the roadmap to strong retention, better client relationships, and more stable revenue. 💼📈 ⭐ What You'll Learn in This Episode 📊 Why month-to-month data analysis matters and how to "live in the moment" to spot real trends 🔍 The three key retention numbers every agency must track: policy, premium, and revenue retention 📉 Why dropping policy retention is a red flag you can't ignore 📞 How proactive renewal calls set your agency apart and build trust 🎯 How to reach insureds before competitors do—especially in a softening market 🛠️ How to use scripts, checklists, and a retention playbook to strengthen your renewal process 💡 Want More Support? APP offers a four-part Soft Market Webinar, complete with scripts, checklists, and a full retention playbook to help your team implement these strategies. Learn more at www.agencyperformancepartners.com. 🔥 Dive into our latest blog The Soft Insurance Market Survival Guide: Key Leadership Tactics https://bit.ly/3MbQavI 🎉 Get our FREE Ultimate List of How to Get Something From a Remarket https://bit.ly/February2026Freemium 🚀 Ready to elevate your style? 🕶️ Explore our Ridiculously Amazing Insurance Agent Swag Store! https://bit.ly/4qnLvWX 📈 Book a meeting with our Agency Performance Partners and unlock tailored strategies for unparalleled success. Elevate your agency's game – schedule your consultation now! https://bit.ly/meetwithAPP 🤝 We're Agency Performance Partners; APP is your insurance agency's best friend when it comes to training, strategies, brutal truth & tough love that'll grow your agency with hugs & high fives along the way….just like a BFF. LEARN MORE: https://bit.ly/APP-Website #InsuranceAgents #CommercialInsurance #SoftMarket #HardMarket #InsuranceSales #InsuranceRetention #ClientRetention #InsuranceAgencyTips #InsuranceTraining #AgencyPerformancePartners #RenewalStrategy #InsuranceProducer #InsuranceAccountManager #InsuranceMarketing #InsuranceStrategies #InsuranceGrowth #ProactiveRenewals #InsuranceEducation #InsurancePodcast #IndependentAgents

    3 min
  2. Retain Clients in Soft Market: Hard vs Soft Insurance Market Strategies

    3D AGO

    Retain Clients in Soft Market: Hard vs Soft Insurance Market Strategies

    🎙️ Ridiculously Amazing Insurance Agent Podcast: Retain Clients in Soft Market – Hard vs Soft Insurance Market Strategies The soft insurance market is not a "vacation" — it's a battleground for retention! In this episode, our host, Stephen, and guest, Gina, break down how insurance agencies can master retention, track results effectively, and stay ahead of the competition. 💪📈 What You'll Learn in This Episode: ⚔️ Soft Market is a Battleground: Why you need a strong retention strategy now 💸 Effects of a Soft Market: Gain policies but potentially lose premium; opposite of a hard market 📉 Why Retention Rates Drop: How customers shop around for better rates 🔍 Active Competition: Using client data to regain lost business and prevent churn 📣 Carrier Advertising: How external campaigns can impact your client base 📊 Retention Tracking Strategies: Policy Retention: Policies renewed vs available to renew Premium Retention: Premium renewed vs available Revenue Retention: Are commissions and revenue holding steady? 📞 Proactive Client Outreach: Call clients first, update information, encourage autopay, cross-sell, and review coverages 🤝 Open for Business: Actively seek leads, referrals, and maintain client trust Key Takeaways: Own the conversation with your clients Track retention monthly and use it as an opportunity to grow Don't wait—call clients before someone else does Retention is a strategy, not luck! 🎓 Recommended Resources: Retention & Renewal Review Course 4-Part Webinar Series on Managing a Soft Insurance Market 💡 Whether you're an independent agent or agency owner, this episode gives actionable strategies to retain clients and thrive even in a soft market! 🔥 Dive into our latest blog The Soft Insurance Market Survival Guide: Key Leadership Tactics https://bit.ly/3MbQavI 🎉 Get our FREE Ultimate List of How to Get Something From a Remarket https://bit.ly/February2026Freemium 🚀 Ready to elevate your style? 🕶️ Explore our Ridiculously Amazing Insurance Agent Swag Store! https://bit.ly/4qnLvWX 📈 Book a meeting with our Agency Performance Partners and unlock tailored strategies for unparalleled success. Elevate your agency's game – schedule your consultation now! https://bit.ly/meetwithAPP 🤝 We're Agency Performance Partners; APP is your insurance agency's best friend when it comes to training, strategies, brutal truth & tough love that'll grow your agency with hugs & high fives along the way….just like a BFF. LEARN MORE: https://bit.ly/APP-Website #InsuranceAgents #InsuranceRetention #SoftMarket #HardMarket #ClientRetention #InsuranceSales #InsuranceAgency #RetentionStrategies #IndependentAgents #PolicyRetention #PremiumRetention #RevenueRetention #InsuranceTips #InsuranceMarketing #InsuranceCoaching #AgencyGrowth #CustomerRetention #InsuranceBusiness #ProactiveOutreach #InsurancePodcast

    13 min
  3. Hard Market Insurance Explained: Are We In a Hard or Soft Market?

    FEB 10

    Hard Market Insurance Explained: Are We In a Hard or Soft Market?

    🔥 Hard Market Insurance Explained: Are We In a Hard or Soft Market? Welcome to the latest episode of the Ridiculously Amazing Insurance Agent Podcast. In this discussion, Stephen Harrington, known as the "Dakota Diva of Insurance" with Agency Performance Partners, provides a comprehensive analysis of the current insurance market and its transition from an exceptionally challenging hard market toward a gradually softening one. This episode offers valuable insights and strategic guidance specifically for independent insurance agents navigating this evolving environment. 📊✨ 🌪️ Understanding the Market Landscape Stephen outlines the distinctions between hard and soft markets and explains how these conditions affect agency operations: 👉 Hard Market: 📈 Elevated rates and increased pricing pressure 🔒 Restrictive underwriting and more frequent declines 😤 Increased client frustration and service challenges 💼 Greater workload for agents 💰 Revenue growth driven largely by rate increases despite lower policy volume 👉 Soft Market: 📉 Reduced rates and more competitive pricing 🔓 Looser underwriting guidelines 🎯 More opportunities for placement ⚠️ Potential for premium shrinkage and reduced agency revenue 👉 Current Shift: The transition toward a soft market is measured and gradual, presenting significant opportunities for agencies that proactively refine their processes and elevate their client engagement. 🧭 Strategic Framework for Success Stephen presents four key action steps for agencies: 1️⃣ Master the Renewal Review 🔍 Conduct thorough renewal evaluations 🔄 Identify cross-selling opportunities 🛠️ Strengthen relationships and minimize premium leakage 2️⃣ Prioritize Quality Over Quantity 🧹 Maintain clear and consistent standards 🚫 Avoid writing marginal risks 📉 Protect long-term loss ratios 3️⃣ Expand Coverage Expertise 🧠 Deepen product knowledge across all lines 💻 Study emerging coverages and programs 🎯 Enhance advisory value 4️⃣ Pursue Higher-Value Clients 🏢 Focus on larger accounts 📦 Bundle policies strategically 💵 Sustain revenue as premiums decline 🔥 Dive into our latest blog The Soft Insurance Market Survival Guide: Key Leadership Tactics https://bit.ly/3MbQavI 🎉 Get our FREE Ultimate List of How to Get Something From a Remarket https://bit.ly/February2026Freemium 🚀 Ready to elevate your style? 🕶️ Explore our Ridiculously Amazing Insurance Agent Swag Store! https://bit.ly/4qnLvWX 📈 Book a meeting with our Agency Performance Partners and unlock tailored strategies for unparalleled success. Elevate your agency's game – schedule your consultation now! https://bit.ly/meetwithAPP 🤝 We're Agency Performance Partners; APP is your insurance agency's best friend when it comes to training, strategies, brutal truth & tough love that'll grow your agency with hugs & high fives along the way….just like a BFF. LEARN MORE: https://bit.ly/APP-Website #InsuranceAgents #InsuranceAgency #InsuranceTraining #HardMarket #SoftMarket #InsuranceMarketUpdate #CommercialInsurance #InsuranceSales #InsuranceMarketing #IndependentAgents #InsuranceStrategies #RenewalReview #InsuranceUnderwriting #AgencyPerformance #ClientRetention #InsuranceCoverage #InsuranceExpertise #InsuranceTips #InsuranceIndustry #AgencyGrowth

    4 min
  4. Hard vs Soft Market Tips: Insurance Insights for Agency Owners

    FEB 9

    Hard vs Soft Market Tips: Insurance Insights for Agency Owners

    Hard vs Soft Market Tips: Insurance Insights for Agency Owners 🎧 Independent insurance agents, are you ready to navigate the shift from a hard market to a soft market? Whether this is your first experience with changing market conditions or you've been through it before, Agency Performance Partners is here to guide you! 🌤️ In this episode of the Ridiculously Amazing Insurance Agent Podcast, Stephen Harrington Dakota and Gina break down the key differences between hard and soft markets and provide practical strategies to help your agency thrive during these shifts. What you'll learn in this episode: ✅ Insurance Premiums Decrease – How to combat declining premiums through renewal reviews, cross-selling, remarketing, and targeting high-premium clients. 💸 ✅ Increased Market Access & Conditions – Understand the shift from tight restrictions to more opportunities, while protecting your agency's standards and efficiency. ⚖️ ✅ Broad Coverage vs Restricted Coverage – Learn how to explain and sell coverage options confidently, including driving apps, lifestyle risks, and emerging coverages. 📋 ✅ Smart Agency Practices – Focus on proactive renewals, remarketing with purpose, and maintaining agency standards to protect your time and profitability. ⏱️ 🌟 Key Takeaways for Agency Owners: Avoid premium leakage and strengthen client retention Embrace coverage knowledge and cross-selling opportunities Use strategic remarketing to improve carrier and commission situations Protect your team's bandwidth and focus on profitable business 💡 Ready to lead your agency into the soft market with confidence? 🎯 Register for our 4-part How to Manage a Soft Insurance Market Webinar Series at agencyperformancepartners.com to master renewal strategies, remarketing, coverage expansion, and building a sales process that drives sustainable growth. 🔥 Dive into our latest blog The Soft Insurance Market Survival Guide: Key Leadership Tactics https://bit.ly/3MbQavI 🎉 Get our FREE Ultimate List of How to Get Something From a Remarket https://bit.ly/February2026Freemium 🚀 Ready to elevate your style? 🕶️ Explore our Ridiculously Amazing Insurance Agent Swag Store! https://bit.ly/4qnLvWX 📈 Book a meeting with our Agency Performance Partners and unlock tailored strategies for unparalleled success. Elevate your agency's game – schedule your consultation now! https://bit.ly/meetwithAPP 🤝 We're Agency Performance Partners; APP is your insurance agency's best friend when it comes to training, strategies, brutal truth & tough love that'll grow your agency with hugs & high fives along the way….just like a BFF. LEARN MORE: https://bit.ly/APP-Website #HardVsSoftMarket #InsuranceAgents #IndependentAgency #AgencyGrowth #InsuranceInsights #SoftMarketTips #HardMarketTips #ClientRetention #InsuranceLeadership #InsurancePodcast #AgencyPerformance #InsuranceStrategies #RenewalReviews #RemarketingStrategy #CoverageExpansion #InsuranceSales #AgencyStandards #InsuranceGrowth #InsuranceEfficiency #RunYourAgencySmarter

    14 min
  5. Soft Market Strategies for Agents: Run Your Agency Smarter

    FEB 3

    Soft Market Strategies for Agents: Run Your Agency Smarter

    Independent insurance agents, are you ready to recalibrate and run your agency smarter in today's soft market? In this video, Sarah Harris from Agency Performance Partners shares actionable strategies to help your agency thrive when the market shifts. 🌤️ The soft market brings opportunities—but the strategies that worked during the hard market may no longer be enough. Learn how to leverage your agency's superpower of options to retain clients and build stronger relationships. 💪 Here's what you'll learn in this video: ✅ Make Renewal Review Calls a Top Priority – Reconnect with loyal clients, review coverage, celebrate life events, and uncover opportunities to upgrade protection or cross-sell. Renewal calls deepen relationships and generate referrals. 📞 ✅ View Remarketing as a Strategy – Treat remarketing as a smart strategy, not a setback. Offer better coverage, adjust deductibles, and prove your agency advocates for clients. 🔄 ✅ Invest in Your People and Processes – Use the soft market to train your team, automate processes, refine systems, and free up time to focus on clients. 🏆 Sarah emphasizes: running smarter isn't about doing more—it's about doing what matters most, better. Smart agencies master the market instead of just adapting to it. 🌟 Takeaways for Agents: Retain clients, don't just keep policies Build trust and credibility through purposeful remarketing Strengthen your team and agency processes for long-term growth 💡 Ready to elevate your agency? Visit agencyperformancepartners.com for more resources and tools to run your agency smarter! 🔥 Dive into our latest blog The Soft Insurance Market Survival Guide: Key Leadership Tactics https://bit.ly/3MbQavI 🎉 Get our FREE Ultimate List of How to Get Something From a Remarket https://bit.ly/February2026Freemium 🚀 Ready to elevate your style? 🕶️ Explore our Ridiculously Amazing Insurance Agent Swag Store! https://bit.ly/4qnLvWX 📈 Book a meeting with our Agency Performance Partners and unlock tailored strategies for unparalleled success. Elevate your agency's game – schedule your consultation now! https://bit.ly/meetwithAPP 🤝 We're Agency Performance Partners; APP is your insurance agency's best friend when it comes to training, strategies, brutal truth & tough love that'll grow your agency with hugs & high fives along the way….just like a BFF. LEARN MORE: https://bit.ly/APP-Website #SoftMarketStrategies #InsuranceAgents #IndependentAgency #AgencyGrowth #RenewalCalls #Remarketing #InsuranceLeadership #RunYourAgencySmarter #InsuranceTips #InsuranceAgencySuccess #ClientRetention #CrossSelling #AgencyPerformance #InsuranceTraining #InsuranceMarketing #TeamDevelopment #InsuranceProcesses #InsuranceSolutions #SmartAgency #AgencyEfficiency

    3 min
  6. Insurance Soft Market Explained: Key Leadership Tactics

    FEB 2

    Insurance Soft Market Explained: Key Leadership Tactics

    https://bit.ly/4qnLvWX🎙️ Ridiculously Amazing Insurance Agent Podcast Episode: Insurance Soft Market Explained: Key Leadership Tactics Are you ready to navigate the challenges of a soft insurance market? In this episode, we break down Insurance Soft Market Explained and share actionable leadership tactics for independent insurance agencies. Whether you're managing renewals, handling more shopping clients, or optimizing your team's efficiency, this episode has strategies to help you survive and thrive. 🚀 🔹 What You'll Learn in This Episode: The Soft Market Defined & Challenges: Why lower rates and premiums affect agency commissions 💸 How more clients shopping increases workload ⚡ Why strategies that worked in a hard market may no longer apply Key Leadership Tactics for Agencies: Hustle smarter, be impressive, and leave a memorable impression ✨ Implement First Call Resolution (FCR) to save time ⏱️ Use tools like dual monitors, headsets, raters, and fillable forms for efficiency 🖥️ Client Control & Expectations: Teach clients how to treat your agency 📋 Lean on self-service options like portals, carrier apps, and e-policies 📲 Prioritize clients who are the best fit for your agency 💡 Proactive Engagement & Renewal Reviews: Reach out before clients call to build strong relationships 🤝 Conduct renewal review calls to cross-sell and anticipate client needs 📞 Sales Process Strategies: Quote to close efficiently 🏁 Pre-qualify leads to focus on profitable opportunities 🎯 Offer multiple options when quoting to reduce client shopping confusion 📝 Teamwork & Accountability: Reinforce a culture of teamwork and collaboration 🤗 Use systems like the "raise your hand" method to manage workload effectively 🙋 Reassign work to maintain quality and avoid burnout ⚖️ 💡 Perfect for: Independent insurance agents, agency owners, and leaders looking to grow, streamline, and lead effectively in a soft market. 🔔 Subscribe for more episodes on strategies, tips, and insights to make your insurance agency ridiculously amazing! 🔥 Dive into our latest blog The Soft Insurance Market Survival Guide: Key Leadership Tactics https://bit.ly/3MbQavI 🎉 Get our FREE Ultimate List of How to Get Something From a Remarket https://bit.ly/February2026Freemium 🚀 Ready to elevate your style? 🕶️ Explore our Ridiculously Amazing Insurance Agent Swag Store! https://bit.ly/4qnLvWX 📈 Book a meeting with our Agency Performance Partners and unlock tailored strategies for unparalleled success. Elevate your agency's game – schedule your consultation now! https://bit.ly/meetwithAPP 🤝 We're Agency Performance Partners; APP is your insurance agency's best friend when it comes to training, strategies, brutal truth & tough love that'll grow your agency with hugs & high fives along the way….just like a BFF. LEARN MORE: https://bit.ly/APP-Website #InsuranceSoftMarketExplained #SoftInsuranceMarket #InsuranceAgencyTips #InsuranceLeadership #IndependentInsuranceAgents #InsuranceSalesStrategies #AgencyGrowthTips #SoftMarketInsurance #RenewalReviewStrategy #InsuranceAgencyEfficiency #InsuranceMarketTrends #InsuranceSalesProcess #ClientRetentionInsurance #InsuranceTeamwork #AgencyLeadershipTactics #InsuranceAgencySuccess #SoftMarketChallenges #InsuranceMarketingTips #InsuranceProTips #GrowYourInsuranceAgency

    21 min
  7. Commercial Insurance Growth Strategies to Boost Sales

    JAN 27

    Commercial Insurance Growth Strategies to Boost Sales

    🚀 Commercial Insurance Growth Strategies to Boost Sales Struggling to sell enough commercial insurance? In this video, Stephen Harrington breaks down proven commercial insurance growth strategies that help agencies increase visibility, credibility, and revenue—without relying solely on talent or more calls. 💡 What You'll Learn: 📝 Create Content that Connects Turn every client question into a blog, post, or short video Cover claims, products, or niche industries Increase visibility when prospects search for terms like "business insurance near me" 🌟 Build Your Online Reputation Ask happy commercial clients for Google reviews More reviews build trust and act as free marketing Stand out against competitors and boost credibility 🤝 Get Out There Attend local business events, Chamber meetings, and trade associations Set up booths, volunteer, or speak at events Put a face to your name and stay top of mind for business owners 🌐 Make Sure Your Website Works for You Treat your website as a 24/7 salesperson Focus on how your agency helps businesses, not just your history Ensure it's mobile-friendly and clearly communicates your value 🔑 Key Takeaways: Visibility and credibility are crucial in commercial lines Stop chasing business and start attracting clients Combine content, reviews, events, and a strong website to boost sales 💡 Want more tips? Check out the latest commercial sales course at agencyperformancepartners.com to build your ultimate marketing strategy. 👍 Like, subscribe, and share this video with other independent insurance agents ready to grow their commercial insurance sales! 🔥 Dive into our latest blog From Novice to Expert: How To Sell Commercial Insurance Effectively https://bit.ly/41W2mWA 🎉 Get our FREE How To Sell Commercial Insurance - Script Booklet https://bit.ly/January2026Freemium 🚀 Ready to elevate your style? 🕶️ Explore our Ridiculously Amazing Insurance Agent Swag Store! https://bit.ly/4aazkY7 📈 Book a meeting with our Agency Performance Partners and unlock tailored strategies for unparalleled success. Elevate your agency's game – schedule your consultation now! https://bit.ly/meetwithAPP 🤝 We're Agency Performance Partners; APP is your insurance agency's best friend when it comes to training, strategies, brutal truth & tough love that'll grow your agency with hugs & high fives along the way….just like a BFF. LEARN MORE: https://bit.ly/APP-Website #CommercialInsuranceGrowthStrategies #CommercialInsuranceSales #InsuranceAgentMarketing #GrowYourInsuranceAgency #InsuranceSalesTips #CommercialInsuranceMarketing #InsuranceAgencyGrowth #InsuranceMarketingStrategy #InsuranceLeadGeneration #CommercialLinesInsurance #BoostInsuranceSales #InsuranceAgentSuccess #InsuranceBusinessGrowth #InsuranceContentMarketing #InsuranceNetworking #InsuranceAgencyTips #IndependentInsuranceAgent #CommercialInsuranceLeads #InsuranceMarketingForAgents #InsuranceSalesGrowth

    14 min
  8. How to Market Commercial Insurance: Strategy That Converts

    JAN 26

    How to Market Commercial Insurance: Strategy That Converts

    🚀 How to Market Commercial Insurance: Strategy That Converts In this episode of the Ridiculously Amazing Insurance Agent Podcast, Stephen Harrington, Latoya, and Miss Bara break down practical strategies to market your commercial insurance agency effectively—without spending a fortune on external marketers. Learn how to get noticed, build credibility, and convert more clients with tested, actionable methods. 💡 What You'll Learn in This Episode: 📝 Content Strategy Create blogs, videos, or searchable content to position your agency as the solution Cover claims, products, or niche industries without expensive equipment Natural and organic content often works best 🌟 Online Reviews Ask every commercial client for reviews immediately after closing 4.9 averages with volume beat 4.5 averages—build trust and credibility Boost your search rankings and client confidence 🤝 Trade Shows & Events Focus on niches and attend with intention Prepare a 5-second pitch, network strategically, and make a memorable impact Speaking opportunities or panel appearances elevate your agency instantly 🌐 Agency Website Showcase everything your agency offers, including commercial testimonials Clearly communicate who you help, how, and why clients should choose you Modern, mobile-friendly, and niche-focused messaging converts visitors into clients 🔑 Key Takeaways: Content builds awareness Reviews build trust Events build relationships Website builds conversions Start small, track results, and scale gradually for momentum and visibility 🎯 Bonus: Learn about Agency Performance Partners' Commercial Line Rock Stars program for commercial sales and coverage training. 👍 Like, subscribe, and share this podcast with other insurance agents ready to market smarter and convert more commercial clients! 🔥 Dive into our latest blog From Novice to Expert: How To Sell Commercial Insurance Effectively https://bit.ly/41W2mWA 🎉 Get our FREE How To Sell Commercial Insurance - Script Booklet https://bit.ly/January2026Freemium 🚀 Ready to elevate your style? 🕶️ Explore our Ridiculously Amazing Insurance Agent Swag Store! https://bit.ly/4aazkY7 📈 Book a meeting with our Agency Performance Partners and unlock tailored strategies for unparalleled success. Elevate your agency's game – schedule your consultation now! https://bit.ly/meetwithAPP 🤝 We're Agency Performance Partners; APP is your insurance agency's best friend when it comes to training, strategies, brutal truth & tough love that'll grow your agency with hugs & high fives along the way….just like a BFF. LEARN MORE: https://bit.ly/APP-Website #CommercialInsuranceMarketing #HowToMarketCommercialInsurance #InsuranceAgentMarketing #InsuranceMarketingStrategy #CommercialInsuranceLeads #InsuranceAgencyGrowth #InsuranceSalesTips #InsuranceMarketingTips #CommercialLinesInsurance #InsuranceAgentSuccess #InsuranceLeadGeneration #InsuranceAgencyMarketing #GrowYourInsuranceAgency #InsuranceMarketingForAgents #InsuranceNetworking #AgencyPerformancePartners #InsuranceContentMarketing #InsuranceReviewsStrategy #CommercialInsuranceSales #InsuranceBusinessGrowth

    14 min
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5
out of 5
19 Ratings

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This is the Ridiculously Amazing Insurance Agent Podcast. This show is for growing insurance agencies looking to maximize their biggest investment- their people.

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