Ten Golden Rules Growth Strategies for Law Firms Podcast

Ten Golden Rules

Welcome to the Ten Golden Rules Growth Strategies for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

  1. 22h ago

    220: Jay Berkowitz, Founder and CEO of Ten Golden Rules interviewed by Steve Preda, Host of the Management Blueprint

    Law firm growth becomes more predictable when marketing, conversion, and client experience work as one system. In this crossover episode, Jay Berkowitz joins Steve Preda on the Management Blueprint Podcast to break down his Law Firm Success Formula and the strategies Ten Golden Rules uses to help firms grow. Jay explains how firms can attract more qualified prospects through stronger websites, local SEO, video, and answer engine optimization, then convert more opportunities through faster response and better intake. He also shows why five-star operations, proactive communication, reviews, referrals, newsletters, and thought leadership can compound growth over time. The conversation expands into referral networks, conferences, webinars, YouTube, EOS, and leadership development. Sustainable law firm growth comes from building connected systems that attract attention, convert demand, and create clients who refer others. Key Topics 01:11 – Jay explains why his competitive mindset shapes the way Ten Golden Rules approaches law firm growth and client success. 03:25 – See how client communication technology can improve the legal experience while supporting more reviews and referrals. 07:40 – Jay introduces the Law Firm Success Formula and breaks growth into three connected areas: attract, convert, and five-star operations. 09:22 – Discover how video, question-based content, and answer engine optimization can help law firms become more visible in AI-driven search. 11:40 – Jay explains why getting more leads is not enough if the intake team cannot respond quickly and convert those opportunities. 13:26 – A simple monthly marketing habit can help law firms stay top of mind with former clients, referral partners, and future opportunities. 15:08 – Jay reveals how his team uses real sales conversations and AI transcripts to uncover hundreds of questions worth turning into content. 18:00 – See why five-star reviews begin with the quality of the actual client experience rather than simply asking more people to leave reviews. 20:23 – Jay shares the three major growth channels driving Ten Golden Rules, including referral relationships, industry events, and content marketing. 27:05 – Jay explains how EOS and a stronger leadership team helped the company grow beyond a structure where everyone reported directly to the founder Resources Mentioned Technology CaseStatus (Legal client communication platform) – https://www.casestatus.com/Fathom (AI meeting transcription and notetaking platform) – https://www.fathom.ai/ChatGPT (AI assistant) – https://chatgpt.com/Claude (AI assistant) – https://claude.ai/Mailchimp (Email marketing platform) – https://mailchimp.com/Constant Contact (Email marketing platform) – https://www.constantcontact.com/ Books Get a Grip – Gino Wickman and Mike Paton – https://a.co/d/0AzufJmTraction – Gino Wickman – https://www.amazon.com/dp/1936661837 Other Entrepreneurial Operating System (EOS) – https://www.eosworldwide.com/ About our Guest: Steve Preda is an Operational Architect, author, entrepreneur, and host of the Management Blueprint podcast. Originally from Hungary, he began his career in Big Four accounting and investment banking before founding, growing, and selling an investment banking firm. After moving to the United States, he went on to facilitate Vistage CEO peer groups and work with founder-led companies on operating systems, leadership, and scalable growth. Today, Steve is the developer of Summit OS, an operating architecture designed to help founder-led businesses become more structured, scalable, and less dependent on their founders. He is also the author of multiple business books and, through Management Blueprint, interviews CEOs and entrepreneurs about practical 3–5 step frameworks for leadership, strategy, marketing, operations, and business growth. https://stevepreda.com/ https://podcasts.apple.com/us/podcast/management-blueprint-steve-preda/id1528440336 About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys. Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV. Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

    220: Jay Berkowitz, Founder and CEO of Ten Golden Rules interviewed by Steve Preda, Host of the Management Blueprint
  2. Oct 27

    219: Becoming the Most Trusted Law Firm Online with Buyer-Trust Expert Marcus Sheridan

    Law firms that answer the questions competitors avoid can build trust before a prospective client ever makes contact. Jay Berkowitz speaks with bestselling author and buyer-trust expert Marcus Sheridan about how the principles behind They Ask You Answer are becoming even more important as AI changes the way consumers research attorneys. Marcus explains why firms should address difficult topics like cost, case value, losing a case, comparisons, and reviews instead of forcing prospects to call for basic information. The conversation then turns to AI visibility, including the types of website pages that can give AI stronger proof of a firm’s expertise, reputation, and authority. As search becomes more conversational and agent-driven, the opportunity is to become the firm that answers more clearly, proves more convincingly, and earns trust before competitors enter the conversation. Key Topics 02:43 – Marcus explains why most businesses claim to obsess over customers but still avoid some of the questions prospective clients care about most. 06:32 – Discover the four ways Marcus believes a law firm can separate itself from competitors by communicating, showing, selling, and behaving differently. 09:23 – One of the most uncomfortable subjects for law firms may also be one of the biggest opportunities to build trust before a prospect ever calls. 14:28 – Marcus explains why AI may ultimately force businesses to become more transparent about information they have historically avoided publishing. 17:24 – A potential case-value tool illustrates how firms can answer a difficult client question without pretending they can predict an exact outcome. 20:47 – Jay and Marcus examine what law firms risk when too much of their new business depends on traditional paid search as AI discovery grows. 25:11 – The conversation shifts toward AI agents and the three human preferences Marcus believes will determine which technologies consumers ultimately adopt. 30:16 – Marcus reveals what AI systems are looking for when deciding which businesses and professionals deserve to be recommended. 35:11 – Several specific website pages can make it easier for AI to verify a firm’s reputation, expertise, and authority instead of forcing the system to piece the evidence together. 41:31 - Tune into The Golden Rapid Fire Questions Resources Mentioned Technology AI Trust Signals (AI visibility and trust platform) – https://aitrustsignals.com/ChatGPT (AI assistant) – https://chatgpt.com/Claude (AI assistant) – https://claude.ai/Google Gemini (AI assistant) – https://gemini.google.com/Grok (AI assistant) – https://grok.com/Wispr Flow / “Whisperflow” (Voice dictation tool) – https://wisprflow.ai/ Books They Ask You Answer – Marcus Sheridan – https://a.co/d/02euEgPrEndless Customers – Marcus Sheridan – https://a.co/d/06jgG6pgGood to Great – Jim Collins – https://a.co/d/00PkcifY Podcasts Moonshots with Peter Diamandis – Peter Diamandis – https://podcasts.apple.com/us/podcast/moonshots-with-peter-diamandis/id1648228034 About our Guest: Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world and is the centerpiece to his best-selling book, They Ask You Answer, which has been named “One of the 5 Best Marketing Books of All Time” by BookAuthority and his follow up book, Endless Customers, was named a National Bestseller by USA Today. Sheridan is a highly sought-after global speaker (averaging 50 keynotes yearly) in the digital sales and marketing space, working with hundreds of businesses and brands alike to achieve their potential in a rapidly evolving marketplace, ultimately helping them to connect deeper and become the most trusted voice in their respective industry. https://marcussheridan.com/ About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys. Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV. Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

    219: Becoming the Most Trusted Law Firm Online with Buyer-Trust Expert Marcus Sheridan
  3. Oct 20

    218: Mike Hancock, Former Insurance Defense Attorney, on Building Stronger Personal Injury Cases

    The strongest personal injury cases are often built long before a lawsuit or mediation begins. Jay Berkowitz sits down with a former Insurance Defense attorney Mike Hancock of Hancock Injury Attorneys to uncover lessons Mike learned from working on the insurance defense side and later as a state-certified mediator. Mike explains how plaintiff attorneys can strengthen case value by understanding what insurance adjusters need, providing evidence early, continuing to develop the claim, and knowing when an offer may not be the insurer’s final number. They also explore how systems like Colossus influence evaluations, why strong SOPs matter as firms scale, and what Mike has learned from building a family-run practice. The central lesson for law firm owners is that better outcomes come from understanding the systems, information, and decision-making processes operating on the other side. Key Topics 02:04 – Mike shares how his early years handling insurance defense cases gave him a perspective on personal injury claims that continues to shape his plaintiff-side strategy. 07:38 – Discover what an insurance adjuster may already believe about a claim before the plaintiff’s attorney begins providing evidence. 15:53 – Mike explains why strengthening a claim is an ongoing process rather than something that happens only when the demand is prepared. 18:11 – See how future medical needs, expert opinions, and other evidence can change the way an insurance company evaluates its exposure. 23:17 – Mike summarizes the lessons he carried from insurance defense and mediation, including what plaintiff lawyers should consider when negotiations appear to have reached their limit. 25:41 – For established law firms, Mike identifies an operational discipline he believes is essential for delivering consistent work as the team grows. 28:35 – Jay and Mike examine how systems such as Colossus influence insurance claim evaluations and what plaintiff firms can do when technology becomes part of the opposition. 31:57 – Mike shares the advantages and challenges of building a law firm alongside his wife and involving the next generation of the family. 36:06 – Discover how Mike structures his calendar to protect focused work while remaining accessible to clients and his team. 38:34 - Tune into The Golden Rapid Fire Questions Resources Mentioned Technology Filevine (Legal case management software) – https://www.filevine.com/ Filevine Books The E-Myth Revisited – Michael E. Gerber – https://a.co/d/0djcwLLw PodcastsHuberman Lab – Andrew Huberman – https://podcasts.apple.com/us/podcast/huberman-lab/id1545953110Grow Your Law Firm – Ken Hardison – https://podcasts.apple.com/us/podcast/grow-your-law-firm/id1485427725Lunch Hour Legal Marketing – Gyi Tsakalakis and Conrad Saam – https://podcasts.apple.com/us/podcast/lunch-hour-legal-marketing/id973563135 OtherEntrepreneurial Operating System (EOS) – https://www.eosworldwide.com/ EOS WorldwidePILMMA – https://www.pilmma.org/ About our Guest: Mike Hancock is the Founder of Hancock Injury Attorneys and a second-generation Tampa native who has dedicated his career to representing individuals and families affected by serious injuries. A graduate of the University of Florida and South Texas College of Law, he founded Hancock Injury Attorneys in 1996 after spending several years handling claims for the insurance industry. That experience gave him valuable insight into how insurers evaluate and defend claims, which he now applies to personal injury, wrongful death, and insurance dispute cases involving car, motorcycle, trucking, and slip-and-fall accidents. His recognitions include an AV-Preeminent rating from Martindale-Hubbell, Florida Super Lawyers, a 2021 Top Lawyer honor from TAMPA Magazine, and recognition as a 2021 Best Lawyer by U.S. News & World Report. Beyond his legal practice, Mike is active in the Tampa community. Hancock Injury Attorneys supports organizations including the Community Food Pantry in Carrollwood and Making Strides Against Breast Cancer, and Mike provides an annual scholarship to a deserving student who works while attending school. He has also served on the Board of Directors of the North Tampa Bar Association and was the organization’s President in 2017 and 2018. https://www.lawhancock.com/ About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys. Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV. Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

    218: Mike Hancock, Former Insurance Defense Attorney, on Building Stronger Personal Injury Cases
  4. Oct 15

    217: How to Build a Law Firm That Runs Without You with President of Business Design Corporation, Michael Mills

    A law firm does not become easier to run simply because it gets bigger. Without the right systems, growth can make the owner even more essential to daily operations. Jay Berkowitz joins business systemization expert and former E-Myth consultant Michael Mills for a practical webinar on building a firm that can operate without constant owner intervention. Michael introduces a five-step roadmap built around vision, organizational structure, critical processes, role-based accountability, and continuous implementation. They explore why SOP libraries often fail, how managers create process dependency, where KPIs fit, and how clearer systems improve training, consistency, and employee independence. The ultimate goal is operational independence, where the firm retains its knowledge, managers lead from defined standards, and the owner gains the freedom to choose where their time creates the most value. Key Topics 07:21 – Michael explains why systemizing a law firm is not only about freeing the owner, but also about creating a workplace where employees understand their roles and want to stay. 16:49 – See why growth can actually make owner dependency worse when every new case, employee, and handoff creates more opportunities for inconsistency. 25:00 – Step 1: Vision. Michael explains why the first step is defining the future firm you are actually trying to build before creating systems to support it. 27:00 – Step 2: Organizational Chart. Learn why the org chart should be built around positions, responsibilities, reporting relationships, and KPIs instead of the people currently filling those roles. 31:48 – Step 3: Process Identification. Michael shows how to identify the critical processes that deserve documentation without falling into the trap of trying to document everything. 37:02 – Step 4: Linking. Discover how connecting each process to the role responsible for it can create position-specific operating manuals for training and accountability. 47:13 – Michael and Jay explore why tribal, follow-me-style training breaks down as a firm grows and how documented processes can make onboarding more repeatable. 54:00 – Step 5: Continuous Operating Rhythm. Michael explains how process writing, testing, rollout, and improvement become an ongoing management discipline instead of a one-time SOP project. 01:00:00 – Michael shifts the focus to management and explains why SOPs only create value when managers use them to train, coach, measure, and improve performance. 01:06:12 – Discover why process adoption requires both employee buy-in and clear non-negotiables around when documented standards must be followed. 01:08:20 – Michael connects scorecards and KPIs back to the underlying processes, showing how managers can use the numbers to find what actually needs improvement. 01:18:20 – The Q&A gets practical with advice on how simple an SOP should be, where a process begins and ends, and how to document work step by step without creating something no one will use. Resources Mentioned Technology TouchStone (Business systemization and SOP management software) – https://www.businessdesigncorp.com/ Ninety (Business operating system software for EOS) – https://www.ninety.io/ NinetyClickUp (Project management software) – https://clickup.com/ Google Docs (Online document software) – https://www.about.google/docs/about/ Clio (Legal practice management software) – https://www.clio.com/ DocuSign (Electronic signature software) – https://www.docusign.com/ QuickBooks (Accounting software) – https://quickbooks.intuit.com/ Books The E-Myth Revisited – Michael E. Gerber – https://www.amazon.com/dp/B00094F0ES Traction – Gino Wickman – https://a.co/d/00Cccssa About our Guest: Michael Mills, a seasoned entrepreneur and visionary leader, has transformed the landscape of business process implementation. With a remarkable career marked by successful ventures in software and consulting, Michael brings unparalleled expertise in building and scaling companies. As a recognized Certified E-Myth Consultant, Michael collaborated with a team of skilled professionals to guide numerous business owners in transforming their organizations into process-dependent entities. In 2008, he launched The TouchStone Business System, a groundbreaking web-based application dedicated to process organization and implementation. Having impacted thousands of businesses globally, Michael, as the Managing Director of Business Design Corporation and TouchStone Business Systems, remains a driving force in the field of process implementation. With over 25 years of industry experience, he and his company stand out as the foremost authority in optimizing business outcomes through strategic process utilization. About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys. Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV. Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for...

    217: How to Build a Law Firm That Runs Without You with President of Business Design Corporation, Michael Mills
  5. Oct 6

    216: The 6 Pillars to Be(coming) a Happy Rainmaker with Author Jennifer Gillman

    How can lawyers build a book of business without sacrificing their health, relationships, or time outside work? Jay welcomes legal recruiter Jennifer Gillman back to discuss The 6 Pillars to Be(coming) a Happy Rainmaker, her business parable about creating a successful and sustainable legal career. Jennifer explains why finding the right firm fit matters and why changing firms is not always the answer. She then shares the book’s six pillars: caring for yourself, building business, setting boundaries, planning intentionally, learning continuously, and creating a legacy. From nurturing relationships in small pockets of time to putting a vacation on the calendar, her advice gives lawyers practical ways to start. The takeaway: developing your own clients can give you more choice in your career and more room for the life you want outside it. Key Topics 03:21 – Jennifer’s path from litigation to recruiting reveals what changed her understanding of a fulfilling legal career. 06:41 – A recruiting assignment raises a question every lawyer considering a move should ask before accepting a new opportunity. 10:13 – The advice many young lawyers receive about doing excellent work leaves out a crucial part of career growth. 13:54 – Even lawyers with strong client relationships and substantial revenue can find themselves questioning whether they are in the right place. 15:41 – Before changing firms, there may be a way to test whether the real problem can be addressed where you are. 22:22 – The six pillars of The Happy Rainmaker grew from a pattern Jennifer kept seeing among accomplished lawyers. 25:38 – A small pocket of time between client demands may be enough to begin changing both your business development and well-being. 28:18 – Bringing in your own clients can change more than your revenue. Jennifer explores what it can mean for your day-to-day choices. 30:20 – Boundaries and intentional planning become more practical when you decide in advance what deserves space on your calendar. 39:09 - Tune into The Golden Rapid Fire Questions Resources Mentioned Technology LinkedIn (Professional Networking Platform) – https://www.linkedin.com/ Zoom (Video Conferencing Platform) – https://zoom.us/ Books The Happy Rainmaker – Jennifer Gillman – https://www.amazon.com/dp/1966168624 The Go-Giver – Bob Burg and John David Mann – https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288 The 10 Golden Rules of Online Marketing – Jay Berkowitz – https://www.tengoldenrules.com/shop/ Podcasts They Don’t Teach This in Law School – Charley Mann – https://podcasts.apple.com/us/podcast/they-dont-teach-this-in-law-school/id1640557971 Other Gillman Strategic Group – https://gillmanstrategicgroup.com/ 2016 Study on Lawyer Substance Use and Mental Health – https://www.americanbar.org/groups/lawyer_assistance/research/colap_hazelden_lawyer_study/ Law360 – https://www.law360.com/ Law.com – https://www.law.com/ The American Lawyer – https://www.law.com/americanlawyer/ BNI – https://www.bni.com/ About our Guest: Jennifer Gillman is the Founder of Gillman Strategic Group, a legal recruiting firm specializing in partner-level placements. Known as a “law firm matchmaker,” she helps partners and solo practitioners with established client bases find firms that better fit their practice, ambitions, and personal goals. With 12 years practicing law and more than 10 years in legal recruiting, Jennifer brings a candidate-focused approach to evaluating firms, negotiating terms, and guiding career moves that improve both professional success and quality of life. The Happy Rainmaker – Jennifer Gillman – https://www.amazon.com/dp/1966168624 Gillman Strategic Group – https://gillmanstrategicgroup.com/

    216: The 6 Pillars to Be(coming) a Happy Rainmaker with Author Jennifer Gillman
  6. Sep 29

    215: New Ai Answers Law Firm’s Phones - and More with Reflekt Legal Founders Jacob and Abraham Adberstein

    AI is moving beyond software that assists law firms and toward something closer to a digital employee that can handle real work. Jay Berkowitz speaks with brothers Jacob and Abraham Adberstein, founders of Reflekt Legal, about building AI-powered reception and intake systems designed for high-stakes legal conversations. Drawing on backgrounds in aerospace engineering, NASA, cybersecurity, and ethical hacking, they explain how human psychology, trust, and reliability shaped their approach to conversational AI. The discussion explores phone intake, after-hours coverage, concurrent calls, retainers, payments, lead attribution, and integrations with existing legal technology. They also share advice for evaluating AI products without getting distracted by flashy demos. The larger opportunity for law firms is to stop thinking of AI only as another tool and start considering how trained AI employees could expand capacity, consistency, and service. Key Topics 02:18 – Jacob and Abraham share the technical backgrounds that eventually led a NASA engineer and cybersecurity specialist to build a legal AI company together. 05:00 – Discover the problem they set out to solve when two founders realized they needed more leverage to compete with larger companies. 06:00 – The brothers explain why understanding human conversation and trust became central to the AI system they were building. 09:46 – Jay raises one of the biggest questions surrounding AI intake: whether technology can eventually perform more consistently than human staff. 12:09 – Hear Reflekt Legal put its technology on the spot as Jay makes a live test call pretending to be a prospective personal injury client. 16:38 – See how firms are beginning to introduce AI into reception and intake without immediately changing their entire operation. 19:05 – Reception is only the beginning as the conversation turns to retainers, payments, routing, lead sources, and visibility into intake performance. 22:07 – A new Clio integration highlights how Reflekt Legal fits alongside the case management systems firms already use. 25:00 – Jacob and Abraham share what law firms should look for when testing AI products and why polished demos do not always reflect real-world performance. 30:06 - Tune into The Golden Rapid Fire Questions Resources Mentioned Technology Reflekt Legal (AI reception and intake platform) – https://reflektlegal.ai/Clio (Legal practice management software) – https://www.clio.com/ChatGPT (AI assistant) – https://chatgpt.com/Perplexity (AI search platform) – https://www.perplexity.ai/Cloudflare (Web security and infrastructure platform) – https://www.cloudflare.com/Fathom AI (Meeting recording and transcription software) – https://fathom.video/tl;dv (Meeting recording and transcription software) – https://tldv.io/Claude Cowork (AI productivity tool) – https://coworkerai.io/ BooksRich Dad Poor Dad – Robert T. Kiyosaki – https://a.co/d/0cgwrK0f Podcasts The Diary of a CEO – Steven Bartlett – https://podcasts.apple.com/us/podcast/the-diary-of-a-ceo-with-steven-bartlett/id1291423644Founders – David Senra – https://podcasts.apple.com/us/podcast/founders/id1141877104 About our Guests: Abraham Adberstein is a legal technology entrepreneur, AI strategist, and co-founder of Reflekt Legal, where he helps law firms leverage artificial intelligence and automation to eliminate repetitive administrative work and operate more efficiently. With a background spanning AI, cybersecurity, and legal technology, Abraham specializes in developing practical solutions that allow attorneys and staff to spend less time on manual processes and more time serving clients. A frequent speaker at legal conferences and technology events, Abraham is passionate about helping lawyers understand how AI can enhance—not replace—the human side of legal practice. His work focuses on transforming complex workflows into streamlined, scalable systems that improve productivity, client service, and firm profitability. Through Reflekt Legal, he continues to help firms embrace the future of legal operations with confidence and clarity. (LinkedIn) Jacob Adberstein is a legal technology innovator, AI product leader, and co-founder of Reflekt Legal, where he develops intelligent software solutions designed to modernize law firm operations. Combining a background in software engineering with a passion for emerging technologies, Jacob helps legal professionals automate routine tasks, improve workflows, and unlock the full potential of artificial intelligence. Known for making complex technology approachable, Jacob regularly speaks with attorneys about practical AI adoption, workflow automation, and the future of legal practice. His mission is to help law firms work smarter by using technology to increase efficiency while preserving the personal relationships and professional judgment that define outstanding legal service. (LinkedIn) About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys. Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV. Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on a...

    215: New Ai Answers Law Firm’s Phones - and More with Reflekt Legal Founders Jacob and Abraham Adberstein
  7. Sep 22

    214: Scaling a Law Firm with Authenticity - Meet Melone Hatley Family Lawyer Charles D. Hatley

    Sustainable law firm growth rarely comes from one breakthrough tactic. It comes from consistently improving the fundamentals that make the business stronger. Jay Berkowitz speaks with family lawyer Charles D. Hatley of Melone Hatley about scaling from a small practice into a firm with 12 locations across five states. Charles shares the principles behind that growth, including disciplined cash management, local SEO, authentic branding, community involvement, client feedback, data-driven decision-making, and repeatable operating systems. He also explains how the firm uses podcasting, Google reviews, Net Promoter Score, and culture-building to strengthen both marketing and operations. For law firm owners looking to scale, the larger lesson is to focus less on appearing sophisticated and more on building simple systems that can be measured, repeated, and improved as the firm grows. Key Topics 02:06 – Charles shares the unconventional path that took him from manufacturing work to family law and eventually into building a firm with his wife. 03:17 – Discover the financial principle Charles still uses every Monday as the firm grows across multiple states. 04:26 – A simple experiment with Google Maps became one of the first major growth drivers for Melone Hatley. 06:58 – Charles explains the surprisingly straightforward approach that helped the firm generate more Google reviews. 10:14 – See how Melone Hatley decides which community sponsorships deserve the firm’s time, money, and name. 12:22 – Charles reveals why moving away from the traditional law firm image helped the firm create a more authentic and recognizable brand. 14:42 – The firm’s podcast began as a way to educate people, but a change in how episodes were reused created an additional growth opportunity. 18:57 – Charles breaks down the data philosophy the firm uses to connect marketing activity, individual clients, and profitability. 22:03 – Learn how Melone Hatley uses direct client feedback and Net Promoter Score to identify where the client experience can improve. 26:36 – Tune into The Golden Rapid Fire Questions Resources Mentioned Technology Google Business Profile (Local business listing platform) – https://www.google.com/business/Clio (Law practice management software) – https://www.clio.com/QuickBooks (Accounting software) – https://quickbooks.intuit.com/Microsoft SharePoint (Company intranet and collaboration software) – https://www.microsoft.com/microsoft-365/sharepoint/collaboration Books Scaling Up – Verne Harnish – https://a.co/d/05BMpqApMastering the Rockefeller Habits – Verne Harnish – https://a.co/d/0i7FsqToTraction – Gino Wickman – https://a.co/d/0dbKqQJdEat That Frog! – Brian Tracy – https://a.co/d/0fUpWavhThe Gift of Fear – Gavin de Becker – https://a.co/d/0bHRD0R6 About our Guest: Charles D. Hatley, Esq. is the Chief Executive Officer of Melone Hatley, P.C., where he combines visionary leadership with entrepreneurial drive to shape the firm’s growth, strategy, and culture. Recognized for building high-performing teams and fostering innovation, Charles is committed to creating a workplace where collaboration, professional development, and accountability drive both employee success and client satisfaction. A strategic leader with extensive experience across multiple industries, Charles has a proven record of scaling operations, enhancing efficiency, and implementing forward-thinking strategies that deliver sustainable growth. He believes that leadership is not just about guiding a firm, it’s about inspiring people, empowering teams, and building a culture where talent thrives and ideas flourish. Before leading Melone Hatley, Charles managed offices for a national law firm, litigating high-stakes family law cases across Virginia and Washington, D.C. Today, he merges that big-law expertise with an entrepreneurial, boutique approach, ensuring clients receive practical, strategic, and compassionate guidance while feeling supported throughout challenging legal processes. Under his leadership, the firm has evolved into a client-centered, innovative practice where people – both employees and clients – feel empowered, supported, and motivated to succeed. Beyond his leadership role, Charles shares his expertise as the host of the firm’s own podcast, I Now Pronounce You Divorced, where he explores key topics in divorce, child custody, and co-parenting. https://www.melonelawpc.com/ About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys. Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV. Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

    214: Scaling a Law Firm with Authenticity - Meet Melone Hatley Family Lawyer Charles D. Hatley
  8. Sep 15

    213: IMFLF213 - Building a Smarter LinkedIn Approach for Busy Lawyers with LinkedIn Strategist Jennifer Darling

    LinkedIn can become a powerful business development tool without becoming a second full-time job. Jay sits down with LinkedIn coach and longtime advertising professional Jennifer Darling about a practical system for busy lawyers and professionals who want to build visibility, relationships, and authority online. Jennifer breaks LinkedIn into three core areas: profile, people, and posts, showing how each can support referrals and business growth. She explains how to make a profile more client-focused, strategically expand a network, create high-value content, and repurpose existing expertise with AI. The conversation also explores newsletters, carousels, personal stories, video, and relationship-building strategies. The larger takeaway is that LinkedIn works best when professionals stop chasing every algorithm change and build a repeatable system around valuable content, meaningful connections, and consistent visibility. Key Topics 02:29 – Jennifer shares how decades in advertising eventually led her to develop LinkedIn strategies specifically for busy business professionals. 12:02 – Discover the three-part framework Jennifer uses to simplify LinkedIn and keep professionals focused on the activities that matter most. 13:23 – See what changes when a LinkedIn profile is written for the people you want to attract instead of simply describing your own background. 28:16 – Jennifer expands the idea of networking beyond prospects and reveals the types of connections that can become valuable referral relationships. 36:03 – Instead of chasing every LinkedIn algorithm change, Jennifer looks at a more durable way to decide what deserves a place in your content strategy. 39:31 – One underused LinkedIn publishing feature can give professionals another way to build visibility, subscribers, and a body of searchable expertise. 44:04 – Jennifer introduces another type of content that encourages people to interact with your ideas rather than simply scroll past them. 47:01 – A personal story can perform surprisingly well on a business platform when it is connected to the right kind of lesson. 54:00 – Discover how Jennifer turns conversations and expertise she has already created into a steady stream of new content with help from AI. 01:04:12 – Tune into The Golden Rapid Fire Questions Resources Mentioned Technology LinkedIn (Professional networking platform) – https://www.linkedin.com/Canva (Design platform) – https://www.canva.com/Microsoft PowerPoint (Presentation software) – https://www.microsoft.com/microsoft-365/powerpointApple Keynote (Presentation software) – https://www.apple.com/keynote/Claude (AI assistant) – https://claude.ai/ChatGPT (AI assistant) – https://chatgpt.com/Google Gemini (AI assistant) – https://gemini.google.com/Perplexity (AI search platform) – https://www.perplexity.ai/Substack (Publishing platform) – https://substack.com/ Books Growing Your Business!: What You Need to Know What You Need to Do – Mark LeBlanc – https://a.co/d/01tpQzcoThe Leader’s Brain – Michael Platt – https://a.co/d/05Sm7rAt Podcasts Mel Robbins – https://podcasts.apple.com/us/podcast/the-mel-robbins-podcast/id1646101002 About our Guest: Jennifer Darling, MM, ACC is a keynote speaker, sales and marketing strategist, executive coach, and author who helps business leaders increase their visibility, strengthen their professional brands, and turn relationships into revenue. With more than 20 years of experience in advertising sales and sales management with major media companies including FOX, NBC, CBS, and Comcast, Jennifer brings a practical, results-focused perspective to sales, marketing, leadership, and LinkedIn. (Jennifer Darling Speaks) Known for her high-energy and engaging speaking style, Jennifer teaches audiences how to connect more effectively, stand out as trusted experts, and use LinkedIn and other modern strategies to generate more customers and referrals. She delivers keynotes, workshops, seminars, and virtual programs on sales and marketing, leadership, visibility, and navigating change. (Jennifer Darling Speaks) Jennifer is the author of Increase Your Leads with LinkedIn: 52 Tips for Sales Success and has been recognized as one of SweetFish Media’s Top 50 Female Sales Speakers. She was also voted 2020 Best in Show by the Professional Convention Management Association’s Convening Leaders. Jennifer is a professional member of the National Speakers Association, a Distinguished Toastmaster, and holds a graduate degree in business management. (Jennifer Darling Speaks) Her philosophy is straightforward: great marketing isn’t about making more noise—it’s about becoming more visible, creating meaningful connections, and giving the right people a reason to remember you. Jennifer Darling’s Ultimate Profile Checklist – https://ultimateprofilechecklist.com/ About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys. Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV. Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this...

    213: IMFLF213 - Building a Smarter LinkedIn Approach for Busy Lawyers with LinkedIn Strategist Jennifer Darling

Ratings & Reviews

3.8
out of 5
10 Ratings

About

Welcome to the Ten Golden Rules Growth Strategies for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

You Might Also Like