LivBay Lash Podcast

LivBay Lash Podcast

The LivBay Lash Podcast is BACK. 🎙️ Mike & Shauna are back at LivBay. Sharing the real, unfiltered conversations behind building and growing a lash business. Marketing. Retention. Scaling. Leadership. Money. Mistakes. Wins. And everything we’ve learned along the way. Whether you’re a lash artist, salon owner, or beauty entrepreneur, we’re here to help you build a business that actually lasts. 🎧 New episodes + the original LivBay Podcast archives.

  1. 2d ago

    5 Biggest Lash Extension Myths That Need to STOP

    Are lash artists giving clients the wrong information? In this episode of the LivBay Lash Podcast, Shauna and Mike are busting five of the biggest misconceptions in the lash industry, and explaining how these myths could be costing lash artists clients, credibility, and money. From appointment times and expensive adhesives to lash damage, fill schedules, and certifications, we're challenging some commonly accepted industry standards and sharing what really matters when it comes to delivering quality lash services. In this episode, we're breaking down: * Why faster lash appointments don't necessarily mean lower-quality work * Whether expensive lash adhesive actually delivers better retention * The truth about lash extensions damaging natural lashes * Why every client doesn't necessarily need a fill every two weeks * Why certifications alone don't make someone a great lash artist Plus, we're sharing real experiences from years of running lash salons, including difficult lash removals, client expectations, and why going the extra mile for your clients can make all the difference. Whether you're a beginner lash artist, an experienced lash tech, or a salon owner, this episode will challenge you to rethink industry norms and focus on what actually helps your business grow. Join the conversation! What's one lash industry myth you wish would disappear? Drop it in the comments! Subscribe for more honest conversations about lash artistry, salon ownership, and growing a successful lash business. Shop LivBay Lash: https://livbaysupplies.com

    5 Biggest Lash Extension Myths That Need to STOP

  2. Oct 15

    When Growth Backfires: How Scaling Too Fast Can Destroy Your Lash Business

    Everyone wants to grow their business. More clients, more employees, more locations, and bigger revenue. But what happens when that growth becomes the very thing that threatens everything you've built? In this episode, Mike and Shauna pull back the curtain on the dark side of scaling a lash business. Having built a beauty brand generating nearly $20 million annually, they share firsthand experiences about the challenges, mistakes, and unexpected consequences that come with rapid expansion. From skyrocketing overhead and shrinking profit margins to employee management, cash flow struggles, and losing sight of what made your business successful in the first place, we're discussing the realities entrepreneurs don't always share on social media. 💥 In this episode, we discuss: * Why more revenue doesn't always mean more profit * The hidden dangers of expanding too quickly * How payroll, inventory, and overhead can crush cash flow * Why ego can become your biggest business liability * Recognizing when it's time to stop expanding * How to build a profitable, sustainable lash business The bottom line? Bigger isn't always better. Sometimes the smartest way to grow your business is knowing when to slow down. Whether you're an independent lash artist, salon owner, or beauty brand entrepreneur, this episode might change the way you look at success. 🎧 Tune in for real conversations, hard lessons, and business advice from entrepreneurs who've experienced the highs and lows of building a multimillion-dollar beauty brand. Shop Lash Supply's at: https://livbaysupplies.com/ Check out our YouTube Channel: https://www.youtube.com/@LivBayLash

    When Growth Backfires: How Scaling Too Fast Can Destroy Your Lash Business

  3. Oct 9

    The Lash Industry Isn't Killing Your Business… YOU Might Be!

    Why are some lash artists fully booked, profitable, and loving their careers while others are exhausted, underpaid, and ready to quit? Here's the uncomfortable truth: Being great at lashes doesn't mean you're great at running a lash business. In this episode, we're diving into the harsh realities of the lash industry that nobody wants to talk about. 🔥 Why being fully booked doesn't mean you're making money 🔥 The toxic habits that lead to lash artist burnout 🔥 Why lowering your prices could be destroying your business 🔥 The importance of client boundaries and knowing your worth 🔥 Why some lash artists build six-figure careers while others struggle to survive 🔥 Is the lash industry really oversaturated, or are artists making excuses? We're talking business, burnout, bad habits, and the difference between simply doing lashes and building a sustainable career. The lash industry isn't necessarily killing your business. Your business habits might be. 📍 UV Lash Class + Custom Kit | $450 In person at our St. Rose location in Las Vegas. Includes a UV lamp, a tweezer attachment, and more. Next date: October 23. Book here: https://livbaysupplies.com/products/complete-uv-kit-free-in-person-classcomplete-uv-kit-free-in-person-class?variant=43547276214334 Subscribe for new episodes, and tell us in the comments: Let's hear it: Is the lash industry oversaturated, or are lash artists failing to adapt? Drop your thoughts in the comments!

    The Lash Industry Isn't Killing Your Business… YOU Might Be!

  4. Oct 1

    How Lash Brands Destroy Their Own Reputation

    You can buy attention, but you can't buy reputation. In this episode, Shauna and Mike Jones talk about what it really takes to protect a lash brand when things go wrong. They cover accountability, why ghosting clients does more damage than the original mistake, why busy businesses need to tighten their customer service, the Black Friday shipment that got stuck at the port, and why founder stories still matter in a crowded market. Whether you're a lash artist, salon owner, supplier, or educator, this one is a reminder that your reputation belongs to your customers. 📍 UV Lash Class + Custom Kit | $450 In person at our St. Rose location in Las Vegas. Includes a UV lamp, a tweezer attachment, and more. Next date: October 23. Book here: https://livbaysupplies.com/products/complete-uv-kit-free-in-person-classcomplete-uv-kit-free-in-person-class?variant=43547276214334 Subscribe for new episodes, and tell us in the comments: what's the best customer service experience you've ever had?

    How Lash Brands Destroy Their Own Reputation

  5. Sep 24

    Why Your Lash Sets Don't Last (It Might Not Be Your Glue)

    Poor retention? Before you blame your glue, your client, or the humidity, look at what happens before you place the first lash. In this episode, Shauna and Mike break down why lash sets fall out early and what's actually in your control. We talk about priming the underside of the lash, why beginners should skip half second adhesives, measuring humidity in your lash room instead of your city, matching curl to your client's natural lashes, and running consultations that recommend the right set, not just the requested one. We also get into how UV adhesive changes retention and what it won't fix, plus why taking foreign fills can be one of the smartest ways to grow your books right now. Shop UV lash supplies: https://livbaysupplies.com/collections/luv-lashing Join The Tea on Facebook: https://www.facebook.com/groups/419470405317781/ Watch on YouTube:

    Why Your Lash Sets Don't Last (It Might Not Be Your Glue)

  6. Sep 11

    Is The Lash Industry DYING? Here's What's Actually Happening

    The lash industry isn't dying, but the old way of running a salon is. In this episode, Mike and Shauna talk through the real 2026 data on salon growth, why retention beats prospecting right now, and how membership models, service upsells, and a stronger brand story are keeping the best businesses afloat. They also get into what happens when you rely too heavily on one ad platform, and why authenticity is winning over polished AI content.

    Is The Lash Industry DYING? Here's What's Actually Happening

  7. Sep 1

    Lash Artists: How to Survive When the Economy Slows Down

    The beauty industry is feeling the economic downturn, and artists books everywhere are getting gappy. In this episode, Shauna and Mike break down why discounting is the worst move you can make right now, and what to do instead. From the lipstick effect to loyalty programs, membership models (and how Drybar built a $300M business on recurring revenue), and the rebooking habits most lash artists skip, this episode is packed with practical, no fluff strategies to keep your books full without racing to the bottom on price. For all your supply needs visit out: https://livbaylash.com/ To Buy LivBay Supplies on Amazon Click Here: https://amzn.to/38DEsTw

    Lash Artists: How to Survive When the Economy Slows Down

  8. Aug 25

    UV Lash Adhesive Explained: Retention, Safety, and Why It's Changing the Industry

    Mike & Shauna are back behind the mic and we’ve got some unfinished business. In this episode, we’re talking about where we’ve been, what’s changed, and why we’re excited about what’s next. We also dive into one of the biggest shifts happening in the lash industry: **UV lash technology**. We break down how UV lashing works, why it can create a more controlled and consistent curing process, the misconceptions surrounding it, and what lash artists need to know before making the switch. A lot has changed. So have we. **We’re back. Let’s get to work. ⚡️** Shop products at https://livbaysupplies.com/

    UV Lash Adhesive Explained: Retention, Safety, and Why It's Changing the Industry
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About

The LivBay Lash Podcast is BACK. 🎙️ Mike & Shauna are back at LivBay. Sharing the real, unfiltered conversations behind building and growing a lash business. Marketing. Retention. Scaling. Leadership. Money. Mistakes. Wins. And everything we’ve learned along the way. Whether you’re a lash artist, salon owner, or beauty entrepreneur, we’re here to help you build a business that actually lasts. 🎧 New episodes + the original LivBay Podcast archives.

Information

  • Creator
    LivBay Lash Podcast
  • Years Active
    2019 - 2026
  • Episodes
    178
  • Rating
    Explicit
  • Copyright
    © All rights reserved
  • Show Website
    LivBay Lash Podcast

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