DMOU: Destination Marketing Organization University

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  • 5.0 (13)
  • MARKETING
  • UPDATED BIWEEKLY

DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.

  1. 184: Brad Jones • Developing Ambassadors, Transit Solutions and Culinary Magic

    10H AGO

    184: Brad Jones • Developing Ambassadors, Transit Solutions and Culinary Magic

    Going in, I thought we were going to talk about how Brad Jones is nailing the Tourism Ambassador Program in Bellevue WA (and before that, in Rochester MN). But our conversation went way further…into the development of an amazing transit program for workforce, residents and visitors and a movement into culinary that engages the creators as a critical part of the mix. Oh yeah…and that he’s a Parrot Head. Join us.

    37 min
  2. 183: Christine Lawson • Maximizing Global Events to Build Brand

    FEB 4

    183: Christine Lawson • Maximizing Global Events to Build Brand

    Santa Clara has the unique honor of hosting both the Super Bowl and FIFA World Cup matches in the same year. As we ramp up to Super Bowl 60, we speak with Discover Santa Clara CEO Christine Lawson on how her organization has prepared for this weekend’s turn on the global stage, how it informs this summer’s FIFA events and how they plan to use the visibility to gain global recognition that they are a destination for the world. Join us.

    36 min
  3. 182: Megan Knott • Creating a Culture of Collaborative Community Development

    JAN 21

    182: Megan Knott • Creating a Culture of Collaborative Community Development

    What if your governmental leaders and your hospitality partners were completely bought in to your DMO’s strategies, funding and program of work? On this edition of DMOU, Tourism Kingston CEO Megan Knott joins us to share the story of how her community came together to create a DMO…and a complimentary culture of collaboration that has resulted in a series of Integrated Destination Strategies that guide the future development of the community. It’s a fascinating story of innovation. Join us.

    38 min

  4. JAN 7

    181: Tania Armenta • On Developing Community Trust, Partnership & Vision

    We’re kicking off the New Year on DMOU with one of our favorite DMO pros, Visit Albuquerque’s Tania Armenta. As she marks 10 years as CEO, Tania looks back on the work to regain the City’s trust (after years of them putting the DMO contract out to bid), creating a Marketing District resulting in a doubling of the organization’s budget and spearheading a community-led Master Plan. She also shares why the Destination Marketing Accreditation Program (DMAP) has been so impactful for both her community and her professional staff. Join us.

    34 min

  5. 12/17/2025

    180: John Urdi • Developing Community-wide Investment in a DMO

    We close out 2025 with one of our favorite conversations of the year. Mammoth Lakes’ John Urdi (soon to be the CEO of Surf City USA) shares how his community embraced a Tourism Business District that extended past lodging to include restaurants, retail and attractions. But it goes further, as his destination has endured California fires. And his DMO has played a leadership role in attempting to mitigate the environmental realities that threaten the very existence of the destination. Join us.

    33 min

  6. 12/03/2025

    179: Domenic Bravo • Creating an Event & Entertainment Culture

    Domenic Bravo is one of the most unconventional DMO pros in America…which is why his approach over the past five years as the Director of Visit Cheyenne has found an amazing level of both success and community support. On this episode of DMOU, you’ll hear how an event strategy drove visitation and community support during the darkest days of COVID…and how the DMO has embraced the nighttime economy as a way to invigorate the vitality and magnetism of the community. Join us.

    33 min

  7. 11/19/2025

    178: Kelly Haussler • Building Upon Planet, Place and Prosperity

    Kelly Haussler is the Director of Destination Development at Ottawa Tourism. She served as lead on their 10-year Destination Stewardship Plan that focuses on 3 primary pillars: Planet, Place and Prosperity…and when they all work in concert, magic happens. Such as a Destination Food Recovery Plan that has blown through all expectations. And for her Bonus Round question we explore her fascination with a creature that terrorizes most. Join us for this fascinating conversation.

    28 min
  8. 177: Chris Fair • The Evolution of the Best Cities Rankings

    11/05/2025

    177: Chris Fair • The Evolution of the Best Cities Rankings

    The 2025 edition of the World’s Best Cities is being released today at World Travel Mart in London…and DMOU scored an exclusive sneak peak into the results and a look at the constantly evolving methodology. Resonance Founder and CEO Chris Fair returns to DMOU to share some of the findings of both this study as well as this past summer’s America’s Best Cities rankings. And, he takes his Bonus Round question in a completely different direction as we discuss how he believes Climate Change will impact future rankings...along with the lovability of our cities going forward. Join us.

    32 min
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5
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13 Ratings

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DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.

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