LinkedIn Ads Show

AJ Wilcox
  • 4.9 (93)
  • Marketing
  • Weekly

The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.

  1. 2d ago

    LinkedIn Ads: Gating vs. Ungating Content

    NOTES Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections: podcast@B2Linked.com How We Generated Over 1,000 Leads from 1 LinkedIn Post by Comment Gating Lead Magnets with Ian Nelson #1 Lead Magnets with Ian Nelson #2 SUMMARY Should you gate your content behind a form or give it away for free? In this episode of The LinkedIn Ads Show, AJ Wilcox breaks down the pros and cons of both approaches and explains why he generally prefers ungated content for long-term B2B marketing. AJ explores how gated content can help generate measurable leads, validate audience targeting, and build email lists for nurturing. But he also explains the downsides: paying for clicks from people who never submit the form, potentially creating a negative experience for your audience, and collecting leads that may never turn into sales conversations. If you do decide to gate your content, AJ shares his recommendations for getting the best results with LinkedIn Lead Gen Forms, including why they typically outperform website forms, which ad formats are working best, and how many pages to preview before asking for someone's information. He also explains why document ads paired with Lead Gen Forms have become a particularly strong combination, shares the types of content worth gating, and discusses how ungated content can help build larger retargeting audiences and nurture potential buyers over time. Plus, in the news, AJ celebrates B2Linked's 12th anniversary and discusses a confusing update to Sponsored Messaging reporting in LinkedIn Campaign Manager, including what he's concerned may be changing and why it could affect advertisers' reporting. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 175.

  2. Oct 9

    Is Your LI Targeting a Lie?

    NOTES Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Subscribe/Rate/Review  Contact us with any questions, suggestions, or corrections: podcast@B2Linked.com SUMMARY In this episode of The LinkedIn Ads Show, AJ Wilcox breaks down a major LinkedIn Ads targeting change that's been causing advertisers to receive leads and engagement from people who don't match their company size or ABM targeting criteria. He explains how LinkedIn's new "fuzzy matching" behavior works, why it may be expanding the platform's ad inventory at advertisers' expense, and how it can lead to wasted spend and higher costs per qualified lead. AJ also shares a practical way to check whether your accounts are affected and what advertisers can ask LinkedIn to do about it, including giving them the option to opt out of fuzzy matching. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 174.

  3. Sep 8

    Is LinkedIn's AI Any Good?

    NOTES Phil Ilic's LinkedIn  Kiin — LinkedIn Ads MCP for reporting Join the LinkedIn Ads Fanatics  and get access to our 4 courses to take you from beginner to expert. Subscribe/Rate/Review  Contact us with any questions, suggestions, or corrections! Resty Concepcion podcast  and video  editor that we love! SUMMARY In this episode of The LinkedIn Ads Show, AJ Wilcox dives into how AI is transforming LinkedIn Ads: from the good, to the bad, to the genuinely useful. He breaks down LinkedIn's new AI features like Draft with AI, Brand Kit, predictive audiences, and auto-targeting, explaining which tools are worth using and which ones deserve caution. AJ also shares how his team is using AI behind the scenes to build custom reporting systems, automate ABM list processing, and dramatically reduce manual work. Plus, he covers several new LinkedIn Ads updates, including personalized Message Ad subject lines, Lead Gen Forms for Thought Leader Ads, and practical AI workflows that can save advertisers hours every week. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 173.

  4. Aug 21

    How LinkedIn Turbocharges AEO

    NOTES Kevin Dietz on LinkedIn  Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.  Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! Resty Concepcion podcast and video editor that we love! SUMMARY In this episode of The LinkedIn Ads Show, AJ Wilcox breaks down one of LinkedIn's most misunderstood campaign objectives: Website Conversions. While it sounds like the obvious choice for driving leads, AJ explains why the objective often underperforms unless your campaigns are generating significant conversion volume. You'll learn why LinkedIn recommends at least 50 conversions per week, why the objective typically costs $1–2 more per click than Website Visits, and when it's actually worth testing. AJ also shares a simple head-to-head testing framework to compare Website Conversions against Website Visits, plus practical insights into LinkedIn's bidding system and which clicks you're actually paying for. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 172

  5. Aug 6

    LinkedIn Ads ABM Playbook 2026

    NOTES The best strategies to getting the highest match rates on LinkedIn lists Buyer's committee targeting episode AJ's free block/allow lists Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.  Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! Anthony Blatner's new LI Ads Audit Tool Resty Concepcion podcast and video editor that we love! SUMMARY In this episode of The LinkedIn Ads Show, AJ Wilcox shares his complete modern account-based marketing (ABM) playbook for LinkedIn Ads. Learn how to build high-quality company lists with near-perfect match rates, target the right decision-makers, structure ABM campaigns for maximum efficiency, and measure success using LinkedIn's latest reporting tools. AJ also covers common ABM mistakes to avoid, practical optimization tips, and recent LinkedIn Ads updates—including changes to industry targeting, reserved ads, BrandLink, and audience quality. Whether you're just getting started with ABM or looking to sharpen an existing strategy, this episode is packed with actionable tactics you can put to work immediately. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 171

  6. Jul 20

    Avoid the LinkedIn Ads Brand Awareness Objective

    NOTES Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.  Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! SUMMARY Does the LinkedIn Brand Awareness objective actually build brand awareness—or just increase your ad costs? In this episode of The LinkedIn Ads Show, AJ Wilcox explains why the Brand Awareness objective is one of the most misunderstood features in LinkedIn Campaign Manager. You'll learn why it often costs significantly more than alternative objectives, when it actually makes sense to use it (hint: CTV ads), and which objectives can deliver better awareness and engagement at a lower cost. AJ also covers the latest LinkedIn Ads updates, including campaign naming changes, new thought leader ad capabilities, personalized lead gen forms, and dynamic UTM parameters. If you're running LinkedIn ads and want to make every dollar work harder, this is an episode you won't want to miss. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 170

  7. Jul 6

    The Most Important LinkedIn Ads Metric - Cost Per Retargetable Member

    NOTES Connect with Resty Concepcion on LinkedIn, the podcast editor that we love! Check out his video editing skills. Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.  Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! SUMMARY In this week's episode of The LinkedIn Ads Show, AJ Wilcox introduces CPRM (Cost Per Retargetable Member)—a powerful new metric for measuring how efficiently your LinkedIn ads build high-quality retargeting audiences. Learn how to calculate CPRM, compare the true performance of video, thought leader, document, and static ads, and use this insight to create lower-cost, higher-converting multi-stage funnels. AJ also covers the latest LinkedIn Ads updates, including device targeting, dynamic UTM parameters for lead gen forms, granular company size targeting, new video optimization options for thought leader ads, and other platform improvements that every B2B advertiser should know about. If you're looking to improve campaign efficiency and generate more qualified pipeline from LinkedIn Ads, this is an episode you won't want to miss. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 169

  8. Jun 5

    Stop Using LinkedIn Conversation Ads Now | The LinkedIn Ads Show

    NOTES Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! SUMMARY In this week's episode of the LinkedIn Ads Show, AJ Wilcox delivers a strong warning for B2B marketers: stop using LinkedIn Conversation Ads. After months of testing across multiple high-spend accounts, AJ reveals surprising evidence that Conversation Ads consistently generate significantly lower open rates than Message Ads—even when the audience, sender, subject line, and content are identical. He breaks down the data, shares LinkedIn's official explanations, explores possible causes behind the performance gap, and explains why the promised benefits of Conversation Ads may not outweigh the hidden costs. If you're running Sponsored Messaging campaigns on LinkedIn and want to maximize conversions while reducing wasted spend, this is an episode you won't want to miss. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 168

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4.9
out of 5
93 Ratings

About

The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.

Information

  • Creator
    AJ Wilcox
  • Years Active
    2020 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2020
  • Show Website
    LinkedIn Ads Show

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