The Game On Girlfriend Podcast

Sarah Walton

Why are some people more successful faster? Do women really support each other? How big does my online presence need to be? What do I do first to make money in my business? Can I really make money starting my own business? How important is social media? Am I going to have to work 24/7 to make a real living? Welcome to the Game on Girl friend podcast where we answer all of these questions through behind-the-scenes podcasts, interviews with successful business owners like you and direct coaching from veteran entrepreneur, Sarah Walton. We'll share industry insider tips on influence, productivity, confidence and always * always * motivation. There's nothing worse than feeling like you could've acted on your dreams, but you didn't. Sarah believes you were given your dreams, ideas and wishes for a reason. You'll come to consider this podcast a gentle nudge to remind you that you matter, your work matters and your dreams deserve a chance. But the best part? We'll actually talk about how to make that happen. This isn't your practice life. The game is on and you've got one shot and making it your best. Game on, Girlfriend…game on.

  1. 1d ago

    Certainty Is a Skill (And You Can Learn It)

    Most of us think certainty means confidence — that bold, "everything always works out for me" kind of energy. It doesn't. Confidence is built on evidence: you earn it by looking back at what you've already proven. Certainty is different. It's a deep inner knowing you can access before you have any proof at all, and it's one of the most important skills for building a genuinely wealthy life — not just a life with more money in it, but one where you trust your next move even when you can't yet explain why. In this solo episode, I break down the real difference between certainty and confidence, why we mix the two up, and how you can start practicing certainty as an actual skill — starting this week.   WHAT YOU'LL LEARN: What an Italian vineyard taught me about digging deeper roots instead of panicking when things feel scarce My jeans story — what it feels like when your intuition is right, even when it makes no sense at the time How Jamie Kern Lima built a billion-dollar company by trusting her own knowing over an investor's "no" Why your imagination is either your greatest asset or your biggest liability The negativity bias — and how to work with it instead of against it Two questions to ask yourself this week to start practicing certainty right now   RESOURCES MENTIONED  Believe It by Jamie Kern Lima (referenced in the episode) — https://amzn.to/4c5mk64   READY TO TRUST YOURSELF? If this episode has you thinking about where you've been waiting for proof instead of trusting what you already know, let's talk about what practicing certainty could look like in your business. As my GIFT to Girlfriends, I offer a 30-minute discovery call. https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195   FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom   LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources   CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton   ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.   RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE Episode 1: Don't Live a Life of Almosts — https://sarahwalton.com/dont-live-a-life-of-almosts/ Episode 339: Trust Your Intuition in Business — A Lesson in Serenity and the Next Play, with Bron Watson — https://sarahwalton.com/trust-your-intuition-in-business/ Episode 331: How to Quiet the Noise and Hear Your Intuition with Diana Firth — https://sarahwalton.com/spiritual-simplicity-diana-firth/   LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial.)

  2. Aug 11

    Joy as a Default Setting — with Roberta Ravella, Founder of The Joy Experiment

    Roberta Ravella spent 25 years in mortgage origination. She was good at it. She was also, by her own account, a classic case of burnout. She tried coaching. She tried marketing. She even opened an AI business with a friend. Two months in, something in her said no, and she couldn't push past it the way she used to. So she stopped. Her mentor sent her on a six-week break with one rule: shut it all off. What Roberta found on the other side of that break is what she now calls The Joy Experiment. This conversation is about what it took to get there, and what her mornings look like now that she's arrived.   WHAT YOU'LL LEARN  Why Roberta calls her old business model "golden bricks" she couldn't build anything out of The real difference between a priority and an energetic value, and why mixing them up keeps you stuck How years of chronic stomach pain led Roberta to nervous system work she didn't know she needed Why she says "your definition of easy needs to grow up," and what that looks like in practice Why joy doesn't have to be something you earn at the end of a long to-do list   ROBERTA'S FREE GIFT FOR GAME ON GIRLFRIEND® LISTENERS Roberta's book, Open for Business: How To Build A Business You Love Without The Hustle And Grind, will be free on Kindle for 10 days starting on this episode's publish date of August 11, 2026. Get your free copy here https://a.co/d/0dwpxoqg   CONNECT WITH ROBERTA RAVELLA  Linktree: https://linktr.ee/robertaravella Website (The Joy Experiment): https://thejoyexperiment.live/   ABOUT ROBERTA RAVELLA Roberta Ravella spent 25 years in mortgage origination before stepping away to found The Joy Experiment — the heart and science of creating your life and business in joy, ease, and flow. Her work now centers on energetic values, nervous system healing, and helping women build businesses that don't require self-punishment to succeed.   READY TO BUILD YOUR CONFIDENCE? There's a reason we talk about mindset on this podcast just as much as strategy, because what's happening in your nervous system shows up directly in your business results. If this episode had you thinking about a business you've been white-knuckling your way through, I'd love to spend 30 minutes with you.   As my free gift to Girlfriends, I offer a 30-minute discovery call. We'll talk about where you are right now and what might be getting in the way. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195   FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom   LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources   CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton   ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.   RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE  Episode 307: Stop Hustling & Start Leading with Grace: The Grace Codes, with Dr. Kelly Martin Schuh — https://sarahwalton.com/grace-codes-feminine-leadership-women-entrepreneurs/ Episode 313: But What About the Money? Why Your Nervous System Determines Your Income — https://sarahwalton.com/money-mindset-nervous-system-income Episode 285: Creating a Multi-Million Dollar Franchise Business Out of Joy with Rhea Lana Riner — https://sarahwalton.com/joy-based-business   LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial.)

  3. Aug 4

    Why You Struggle to Receive Money (Even When You're Good at Making It)

    Most of us don't actually have trouble making money. It's the keeping of it — the receiving of it — that's the problem. If you added up how much money has passed through your hands over your lifetime, the number would probably surprise you. It comes in, you manage it, you pay bills, and then it's "gone," so you never really see how much you're circulating. That's not a money-making problem. That's a receiving problem, and most women were never taught the skill. In this solo episode, I break down what receiving actually is, why we were never taught to do it, and how you can start practicing it today.   WHAT YOU'LL LEARN The friendship bracelet story that reveals exactly when we're taught to stop receiving Why women in particular tend to under-apply for things they're qualified for — and where that pattern comes from Why your natural gifts were meant to become your living, not something you give away for free What a $40,000 handbag taught me about the difference between having money and actually receiving it Where you're already wealthy right now, even before more money shows up Small daily practices that start building your capacity to receive   RESOURCES MENTIONED Lean In by Sheryl Sandberg    READY TO BUILD YOUR BUSINESS? If this episode had you noticing a place where you push away money, help, or support, let's talk about it. As my FREE GIFT to Girlfriends, I offer a 30-minute discovery call. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195   FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom   LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources   CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton   ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.   RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE Episode 271: You are Deserving of Wealth This Year — https://sarahwalton.com/deserving-wealth Episode 292: Business Success Isn't a Race. It's a Frequency — https://sarahwalton.com/business-success-frequency/ Episode 312: Awakening, Abundance & Ancient Wisdom — Rewriting Your Money Story with Halle Eavelyn — https://sarahwalton.com/women-money-mindset-halle-eavelyn/   LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial.)

  4. Jul 28

    Real Estate Investing One Step at a Time — with Abi Horton, Founder of Aros

    For years, Abi Horton believed real estate investing wasn't for her. Not enough money, not enough experience, not the right background. So she stayed on the sidelines and told herself it was something for later. Then things shifted, not through one big moment, but through a lot of small, unplanned ones. Voice acting taught her she was capable of running a business. That confidence opened a door she hadn't been looking for, and stepping through it eventually led to Aros, a real estate investment technology company built around mid-term rentals. Abi is candid about what that process actually looked like- no highlight reel, no shortcut. If you've ever told yourself you need more money, more time, or more expertise before you can start, this conversation is for you.   WHAT YOU'LL LEARN The mindset block that kept Abi out of real estate investing for years, and what it actually took to move past it How she used free resources like Facebook groups and networking events to educate herself, without an insider connection Why she calls building a business "one foot in front of the other," and why that mindset matters more than a single lightbulb moment What mid-term rentals actually are, and who needs this kind of housing (traveling nurses, insurance displacement, workers relocating for big projects) How a gap in the relocation housing market led her to build Aros Her advice for someone starting from zero who feels like they need everything figured out before they begin   ABI'S FREE GIFT FOR GAME ON GIRLFRIEND® LISTENERS Top Tips for Managing Your Mid-Term Rental Out of State. DM Abi on Instagram at @theabihorton with the word "Girlfriend" to receive it.   CONNECT WITH ABI HORTON  Website: https://www.stayaros.com/ Instagram (Aros): https://www.instagram.com/stay.aros/ Instagram (personal): https://www.instagram.com/theabihorton/   ABOUT ABI HORTON Abi Horton is the founder of Aros, a reverse marketplace for mid-term rentals that connects landlords directly with relocation companies, employers, and corporate housing teams searching for temporary housing. Originally from the UK, Abi started her career in real estate at 18 before later becoming a full-time voice actor and entrepreneur. After building relationships with insurance relocation companies for her own rentals, she recognized how fragmented the temporary housing process was and founded Aros to create a more direct, relationship-driven solution for mid-term housing. She helps landlords build sustainable businesses beyond traditional listing platforms and speaks openly about entrepreneurship, mental resilience, and the realities of building a business from the ground up.   READY TO BUILD YOUR CONFIDENCE? There's a reason we talk about mindset on this podcast just as much as strategy, because what's happening on the inside shows up directly in your business results. If this episode had you thinking about the step you've been putting off, I'd love to spend 30 minutes with you. As my free gift to Girlfriends, I offer a 30-minute discovery call. We'll talk about where you are right now and what might be getting in the way. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195   FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom   LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence.  Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources   CONNECT WITH SARAH  Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton   ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.   RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE  Episode 306: Empowering Women in Development: Real Estate, Capital, and Confidence w/ Katie Kim — https://sarahwalton.com/women-real-estate-development-50k-to-353k/ Episode 296: Money, Motherhood & Multifamily: Creating True Freedom With Mandy McAllister — https://sarahwalton.com/house-hacking-mom-builds-373-rental-units Episode 282: The Impact of Your Small Steps on Success with Kate Maguire — https://sarahwalton.com/small-steps-success   LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial.)

  5. Jul 21

    342. The Energy Drains for Women Entrepreneurs No One Warns You About

    Some days you do everything right, and by 3 p.m. you're still completely wiped out. That's not burnout from working too hard. It's the specific exhaustion of doing tasks that were never yours to carry in the first place. In this solo episode, I walk through the exact questions I ask my own clients when they tell me they should be further along by now, or that something feels harder for them than it looks for everyone else online. Grab a journal, because I want you to actually answer these questions as you listen.   WHAT YOU'LL LEARN  The exact question to ask when a task drains you, even when you're good at it Why forcing yourself into what feels unnatural costs you more than it earns you How to tell when you're performing instead of being yourself, and why it drains more than just an evening Why someone else's strengths were never meant to be the yardstick for yours How to spot the parts of your business where you already work with real clarity The story of a doctor who walked away days before the finish line, and why her decision applies to your business too   RESOURCES MENTIONED  Good Energy by Casey Means: https://amzn.to/4u1AHz2   READY TO BUILD YOUR BUSINESS? If this episode had you noticing a task or two you've been forcing yourself through, let's talk about it. As my free gift to Girlfriends, I offer a 30-minute discovery call. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195   FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom   LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources   CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton   ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.   RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE Episode 333: Soul Debt: What Overgiving in Business Is Costing You — and What Comes Next — https://sarahwalton.com/overgiving-in-business-women-entrepreneurs/ Episode 325: Brand Voice for Women Entrepreneurs: Stop Performing and Start Attracting Your People — https://sarahwalton.com/brand-voice-for-women-entrepreneurs Episode 317: Breaking Free from Burnout Without Losing Your Edge — https://sarahwalton.com/breaking-free-from-burnout-wendy-meadows-episode-317   LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial.)

  6. Jul 14

    How to Increase Your Capacity for Happiness — with Dr. Peggy DeLong, The Gratitude Psychologist™

    Most of us have been told, at some point or another, to just be happy. Just let it go. Just choose joy. And if you've tried that and found it completely unhelpful, you are in very good company. Dr. Peggy DeLong is back on the podcast for her third visit, and what she shares in this episode about how to increase your capacity for happiness is not what most people are teaching. It's not about ignoring what's hard. It's not about thinking positively until the feeling kicks in. And it has nothing to do with luck or your current circumstances. Peggy discovered the power of gratitude while sitting by her fiancé's side as he was dying from an aggressive cancer. She was 26. She didn't push the grief away. She felt it — and that turned out to be the beginning of everything she now teaches. If you've ever been told to just cheer up and wanted to throw something, this one is for you.   WHAT YOU'LL LEARN Why pushing emotional pain aside actually makes it harder to access real happiness — and what to do instead How your capacity for joy is in direct proportion to your capacity to feel pain What collective effervescence is and why it matters more than we think How human connection with complete strangers predicts happiness just as much as our closest relationships What the three Ps — present, pleasure, and purpose — have to do with breaking the high-achieving cycle Peggy's four Ps for building positive mental health: prioritize, plan, practice, prosper   DR. PEGGY'S FREE GIFTS FOR GAME ON GIRLFRIEND® LISTENERS Free: The Grateful Day — a Five Day Challenge with simple practices to build gratitude into daily life. Grab it here: https://drpeggydelong.com/thegratefulday/ 20% off Your Happy Second Half group coaching program. Use code mas at checkout: https://drpeggydelong.thinkific.com/courses/happy-second-half   CONNECT WITH DR. PEGGY DELONG Website: https://drpeggydelong.com/ Your Happy Second Half: https://yourhappysecondhalf.com/ Love in a Bracelet: https://loveinabracelet.com/ Facebook: https://www.facebook.com/drpeggydelong/ Instagram: https://www.instagram.com/the.gratitude.psychologist/ LinkedIn: https://www.linkedin.com/in/drpeggydelongthegratitudepsychologist/   ABOUT DR. PEGGY DELONG Dr. Peggy DeLong, known as The Gratitude Psychologist™, is an internationally recognized expert in gratitude, positive psychology, mental health, and personal development. She helps individuals and organizations cultivate greater peace, joy, and fulfillment. With a Doctorate in Psychology and over 30 years of experience — including her work as a forensic psychologist conducting more than 4,000 evaluations — she brings a rare depth of insight, credibility, and practical wisdom to her work. She has partnered with leading institutions such as Princeton, Penn State, Rutgers, and major healthcare and corporate organizations to deliver transformational programs and experiences. As a speaker, author, therapist, and coach, Peggy is the creator of The Grateful Day™ and The Prioritize P.E.A.C.E. Method™, empowering people to move from overwhelm to clarity and emotional well-being. She is also the founder of multiple community-based initiatives and the Your Happy Second Half™ program, where she supports high-achievers in building meaningful connections, rediscovering joy, and living with renewed purpose.   READY TO BUILD YOUR CONFIDENCE? There's a reason we talk about mindset and mental health on this podcast — because what's happening on the inside shows up directly in your business results. If this episode got you thinking and you're ready to look at what might be holding your business back, I'd love to spend 30 minutes with you. As my free gift to Girlfriends, I offer a 30-minute discovery call. We'll talk about where you are right now, what you want to build, and what might be getting in the way. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195   FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom   LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources   CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton   ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.   RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE Episode 45: Feeling Good with Dr. Peggy DeLong — https://sarahwalton.com/dr-peggy Episode 201: What It Means to Be an Adversity Warrior with Robin Osborn — https://sarahwalton.com/adversity-warrior/ Episode 293: Detours Are Inevitable, Suffering Is Not — https://sarahwalton.com/teenagers-taught-me-joy-doesnt-require-perfect-circumstances   LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial.)

  7. Jul 7

    How to Map a Customer Journey for Your Small Business

    Some women market without even trying, and their posts land, their emails get opened, their offers sell. Meanwhile, you're doing all the right things and still hearing crickets. The difference usually isn't talent. It's whether you've actually mapped your customer journey. In episode 336, I released a free lesson from my signature program, Effortless Sales, and the response was so strong that I wanted to share another one. This lesson is all about the customer journey, from the moment someone meets you to the moment they buy and beyond. Grab a journal for this one. It's short, but it's dense. WHAT YOU'LL LEARN How to spot the single most profitable thing you already sell, even if it's not your top earner Why knowing exactly where your people come from changes the words you use to welcome them The two questions that determine whether someone takes action once they land in your world What to do when someone doesn't take that action, and why it doesn't mean anything's wrong How to build a follow-up system that feels like hosting a party, not chasing a sale Why the experience after someone buys matters as much as the sale itself   RESOURCES MENTIONED  The Art of Receiving (12-week program, formerly Effortless Sales): sarahwalton.com/art-of-receiving   READY TO BUILD YOUR BUSINESS? If this episode had you rethinking your own customer journey, let's talk about it. As my free gift to Girlfriends, I offer a 30-minute discovery call. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195   FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom   LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources   CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton   ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.   RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE Episode 336: How to Use Scarcity Tools in Sales Without Feeling Slimy — https://sarahwalton.com/scarcity-tools-sales-abundance/ Episode 272: Marketing Not Working? This Might Be Why with Victoria Hajjar — https://sarahwalton.com/marketing-not-working/ Episode 319: Why Your Business Feels Stuck (And the Limiting Beliefs Keeping You There) — https://sarahwalton.com/why-business-feels-stuck-limiting-beliefs/   LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial.)

  8. Jun 30

    Why Listening to Your Intuition Matters More Than Hustle — with Bron Watson

    Most of us grip tighter when life feels uncertain. We work harder, plan more, and try to control everything within reach. This week I'm joined by Bron Watson, a nurse, educator, and entrepreneur who built a thriving coaching business while a quiet voice kept telling her something wasn't right. She ignored it until a breast cancer diagnosis in 2017 changed everything. Five years later, a second diagnosis followed: an incurable blood cancer. In this conversation, Bron and I talk about what it costs to override your own intuition, and what it actually means to control the controllables when nothing feels controllable at all. We get into her "saber-tooth tiger" business model, the moment she shut her mastermind down overnight, and why she now believes everyone can heal, even when not everyone gets a cure. If you've ever pushed through something your gut told you to stop and look at, pop in those earphones.   WHAT YOU'LL LEARN How Bron's "saber-tooth tiger" model fed off her own energy until she couldn't safely get off Why "just let it go" can feel dismissive — and what Bron does instead when emotion hits How Bron's husband uses "the pause" to create space before reacting What it means to be the CEO of your own "executive committee," and who actually belongs on it Why Bron wants the word "cure" dropped from how we talk about cancer altogether How a roadmap, not a fixed plan, helped Bron navigate setbacks without losing direction   RESOURCES MENTIONED The Serenity Prayer (referenced by Bron throughout the episode) Bron's upcoming book, Be Where Your Feet Are   BRON'S INVITATION TO GAME ON GIRLFRIEND® LISTENERS If you know someone navigating a cancer diagnosis, Bron invites you to sign up for The Serenity Project newsletter. Head to her website to join: https://serenityproject.com.au/   CONNECT WITH BRON WATSON  Website: https://serenityproject.com.au/ Facebook: https://www.facebook.com/bronwatsonme Instagram: https://www.instagram.com/bron_watson/ LinkedIn: https://www.linkedin.com/in/bronwatson/   ABOUT BRON WATSON Bron Watson is a nurse, educator, entrepreneur, and founder of The Social Coach and The Serenity Project. With decades of experience as a registered nurse and educator, she's spent her career drawn to spaces where care, communication, and connection matter most. She founded her first business in 2012, helping business owners share their voice online with authenticity and purpose. Over the past decade, her work through The Social Coach has supported thousands of people to show up in life and business with intention. Bron's journey shifted in 2017 with a breast cancer diagnosis, and again in 2023 with a second diagnosis: an incurable blood cancer. These experiences shaped her belief that healing reaches far beyond the physical. It's emotional, spiritual, and entirely personal. So she created The Serenity Project, a space where science meets soul, alongside her continued work with The Social Coach.   RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE Episode 92: The ONE Thing That Will Never Steer You Wrong (It's the Softest Voice in the Room) — https://sarahwalton.com/softest-voice/ Episode 44: How To Be Great In The Face Of Uncertainty — https://sarahwalton.com/uncertainty Episode 113: World Events, Stress & Your Ambition — How They Go Together — https://sarahwalton.com/stress-ambition/ READY TO BUILD YOUR BUSINESS? If this conversation had you thinking about the voice you've been ignoring, or a business model that no longer fits who you are, let's talk about it. As my free gift to Girlfriends, I offer a 30-minute discovery call. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195   FREE GIFT FROM SARAH Get my Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom   LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources   CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton   ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.   LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial.)

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Why are some people more successful faster? Do women really support each other? How big does my online presence need to be? What do I do first to make money in my business? Can I really make money starting my own business? How important is social media? Am I going to have to work 24/7 to make a real living? Welcome to the Game on Girl friend podcast where we answer all of these questions through behind-the-scenes podcasts, interviews with successful business owners like you and direct coaching from veteran entrepreneur, Sarah Walton. We'll share industry insider tips on influence, productivity, confidence and always * always * motivation. There's nothing worse than feeling like you could've acted on your dreams, but you didn't. Sarah believes you were given your dreams, ideas and wishes for a reason. You'll come to consider this podcast a gentle nudge to remind you that you matter, your work matters and your dreams deserve a chance. But the best part? We'll actually talk about how to make that happen. This isn't your practice life. The game is on and you've got one shot and making it your best. Game on, Girlfriend…game on.

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