The REDX Podcast

REDX

5.0 (29)
Business
Updated Weekly

Listen to The REDX Podcast to discover tips, tricks, habits, and hacks from top-performing real estate agents. No matter what stands in your way, we've got all the best resources in place to provide clarity, support, and peace of mind so you have more time to connect with the right people, and create meaningful opportunities to succeed in your business.

6d ago

Build the Pipeline: Build the Freedom

In this episode of the REDX Podcast, Jasmine Lopez, founder of Scalable USA, and Cameron Lovelace, a REALTOR® with Real Brokerage, share how they have built a model around predictable lead generation, intentional follow-up, and operational support. Jasmine brings her experience as a former nurse and business leader helping real estate professionals scale. At the same time, Cameron shares his journey from sales and insurance into real estate and the lessons that led him to focus primarily on listings. Throughout the conversation, Jasmine and Cameron break down how REDX data, an ISA, and a structured CRM process can work together to create a stronger sales pipeline. Cameron explains how moving away from a buyer-heavy business helped him create more balance, why he uses Scalable's ISA support to handle prospecting and follow-up, and how long-term nurturing can turn conversations today into listings months or years later. Jasmine explains why consistency is essential, why agents need to understand that cold-calling data is not the same as an inbound lead, and how adding additional ISAs can increase the number of conversations entering the pipeline. They also discuss pipeline maturity, intentional follow-up, using data beyond phone calls, and the ultimate goal of scaling a business to create more freedom. For agents who want to build a listing-focused business without sacrificing their personal lives, this episode offers practical insights into creating a system that grows with them. Here's What You'll Discover in This Episode... • Why building a predictable listing pipeline requires more than simply generating leads • How Cameron transitioned from a buyer-focused team model to concentrating on listings • What an ISA can do to multiply an agent's prospecting and follow-up efforts • Why consistency matters when working with cold data and long-term prospects • How intentional CRM follow-up keeps future opportunities from falling through the cracks • Why pipeline maturity makes it easier to continue stacking new opportunities • How Cameron uses long-term nurturing to stay connected with prospects who aren't ready today • What Jasmine believes separates agents who build massive pipelines from those who quit • Why organizing the funnel and follow-up can create more opportunities for listings • How building the right support system can ultimately give agents more time and freedom JUMP TO THESE TOPICS 02:30 – 🏀 Cameron's Journey from Athlete to Real Estate 04:15 – 🏡 Why Cameron Shifted His Focus to Listings 06:04 – ⚙️ The Missing Pieces: Prospecting & Follow-Up 09:14 – 📊 Why REDX Data Matters to Scalable 11:02 – 📋 How Cameron's ISA Fits Into His CRM System 13:24 – 🎯 The Lead Types Cameron & Helen Prospect 14:38 – 🔄 Building Pipeline Maturity Through Long-Term Follow-Up 18:12 – 💬 Making Nurturing More Authentic & Personal 19:23 – 💰 Understanding "Commission Breath" 21:26 – 🤝 Turning Prospects Into Relationships & Listings 24:59 – 📈 Scaling With Additional ISAs 34:40 – 🧠 The Business Mindset Behind a Massive Pipeline 35:50 – 🏌️ Why Time Freedom Matters 37:03 – 🔑 Turning Data Into Relationships & Listings REACH Jasmine Lopez: ⚡️ Instagram: https://www.instagram.com/scaleable_isa/ ⚡️ Email: jasminewithane@scalable-usa.com ⚡️ Facebook: https://www.facebook.com/Deltabeautylopez ⚡️ Website: https://scaleable-usa.com/ REACH Cameron Lovelace: ⚡️ Facebook: https://www.facebook.com/cameron.lovelace.790 ⚡️ Instagram: https://www.instagram.com/camlovelace_realtor/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/
Aug 6

Why Authentic Conversations Beat Perfect Scripts

Authenticity has always been at the heart of Albert Mughannem's business. In this episode of the REDX Podcast, Albert, founder of Team Mughannem Real Estate in Southeast Michigan, shares how his journey from professional chef and restaurant manager to real estate professional shaped his service-first philosophy. After returning to real estate seven years ago, Albert built a thriving business alongside his wife, Teresa, specializing in probate, inherited properties, and helping clients navigate major life transitions with empathy and compassion. Throughout the conversation, he explains why genuine relationships, not sales tactics, have become the foundation of his long-term success. Albert dives into the mindset behind consistent prospecting, sharing why every agent eventually needs to look beyond their sphere of influence to create sustainable growth. He explains why he believes the best script is often "no script," emphasizing authentic conversations, active listening, and understanding a prospect's true motivation. Albert also discusses how he uses AI as a research assistant before prospecting calls while cautioning agents against sacrificing authenticity for automation. From handling rejection and creating a balanced daily routine to building trust with homeowners facing emotional life transitions, Albert provides practical advice that agents can immediately apply. Whether you're new to prospecting or looking to create deeper client relationships, this episode offers timeless strategies for building a business centered on service, consistency, and genuine human connection. Here's What You'll Discover in This Episode... • Why serving people, not selling them is the foundation of a successful real estate business. • How Albert transitioned from professional chef to building a thriving real estate career. • Why prospecting is essential for growing beyond your sphere of influence. • What Albert means when he says the best script is often "no script." • How active listening creates stronger conversations and more appointments. • Why empathy is especially important when helping clients through major life transitions. • How Albert uses AI to research prospects without replacing authentic relationships. • What daily habits help him stay consistent while avoiding burnout. • Why rejection shouldn't stop you from making the next phone call. • How one REDX call turned into a signed listing agreement within 30 minutes. JUMP TO THESE TOPICS 00:00 – 👨‍🍳 From Professional Chef to Real Estate 04:21 – 🤝 Building a Business with His Wife, Teresa 09:04 – 📞 Why Prospecting Had to Be Part of the Business 12:02 – 💪 Overcoming Rejection & Staying Consistent 15:12 – 💬 Why the Best Script Is "No Script" 20:12 – ❤️ Authentic Conversations Build More Trust 23:23 – 🏡 Leading with Empathy During Life Transitions 26:00 – ☀️ Albert's Morning Routine for Consistency 28:42 – 📈 Seven Years of Steady Business Growth 32:11 – 🤖 Using AI Without Losing Authenticity 37:06 – 📋 Albert's Favorite REDX Feature 38:00 – 🚀 The Call That Became a Listing in 30 Minutes REACH Albert Mughannem: ⚡️ Website: https://www.teammughannem.com/ ⚡️ Facebook: https://www.facebook.com/TeamMughannem RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/
Jul 30

The FSBO Strategy Most Agents Ignore

In this episode of the REDX Podcast, John Nigro, a REALTOR® serving Fairfield County, Connecticut, shares how he transitioned from relying primarily on his sphere of influence to building a scalable business through consistent prospecting. After realizing that even a strong personal network has its limits, John began incorporating FSBOs, expired listings, GeoLeads, and other prospecting opportunities into his daily routine, creating a reliable system for generating new business year-round. Throughout the conversation, John explains why consistency is key to building a steady income, how customizing follow-up plans to each prospect's situation leads to stronger relationships, and why approaching every conversation with a genuine desire to help yields better results than relying on scripted sales pitches. He shares his favorite strategy for calling older FSBOs, discusses how to balance proven scripts with authentic conversations, and explains why prospecting should remain the highest priority, even when business is booming. John also offers practical advice for avoiding the feast-or-famine cycle, maintaining discipline, and creating a business that supports both professional success and a fulfilling personal life. Whether you're just beginning your real estate career or looking to build a more predictable pipeline, this episode provides actionable strategies for creating sustainable, long-term growth. Here's What You'll Discover in This Episode... • Why consistent prospecting creates consistent income in a commission-based business. • How expanding beyond your sphere of influence leads to long-term business growth. • What makes older FSBOs one of John's favorite prospecting opportunities. • Why follow-up plans should be tailored to each prospect's timeline and needs. • How to approach conversations with a "how can I help?" mindset builds trust. • Why scripts should serve as templates instead of word-for-word conversations. • How to avoid the feast-or-famine cycle through disciplined daily prospecting. • What role the REDX Dialer plays in overcoming call hesitation and staying productive. • Why separating business time from personal time improves consistency and focus. • How today's market creates an opportunity for agents to demonstrate their value. JUMP TO THESE TOPICS 03:17 – 💼 From Salary to 100% Commission 05:20 – 🤝 Growing Beyond Your Sphere of Influence 07:42 – 📞 Why John Chose REDX 09:40 – 📈 Building Consistent Income Through Prospecting 12:47 – 🗂️ Creating Follow-Up Systems That Work 14:42 – 🌟 Maximizing Every Opportunity for Clients 17:43 – 🏡 Why Older FSBOs Are His Favorite Leads 22:17 – ❤️ Building Relationships That Last Beyond Closing 23:37 – 💬 Scripts vs. Authentic Conversations 26:31 – 🧠 "Prospecting Is the Job" 32:47 – ⚡ Why the REDX Dialer Is His Favorite Feature 35:03 – 🚀 Why Today's Market Is a Great Opportunity REACH John Nigro: ⚡️ Facebook: https://www.facebook.com/johnrnigrorealestate/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/
Jul 23

The Blueprint for Building from Zero: Success Through Consistency

Starting a real estate business without a network, a sphere of influence, or an established client base can feel overwhelming, but REDX Prospector of the Year (2026), Grayson Warren, proves it's possible with the right mindset and consistent action. In this episode of the REDX Podcast, Grayson shares how he entered the Oklahoma City market as a brand-new agent in early 2024 after transitioning from the business world. Rather than relying on referrals, he committed to prospecting from day one, using REDX to build conversations with property owners and create a business from scratch. Throughout the episode, Grayson explains why he intentionally focused on listings instead of buyers, how he researched prospecting platforms before choosing REDX, and the daily systems that helped him stay organized and consistent. He shares the story of calling one FSBO owner 18 times before earning his very first listing, why follow-up and persistence continue to generate opportunities years later, and how that first client eventually came back to trust him with another home sale. Grayson also discusses building a database of more than 200,000 property records, making over 150,000 calls in a single year, leveraging geo-farming and neighborhood outreach, and why authentic conversations always outperform shortcuts. Whether you're a brand-new agent starting with no sphere or an experienced professional looking to improve your prospecting systems, this episode offers practical strategies for creating consistent, long-term growth. Here's What You'll Discover in This Episode... • Why starting without a sphere doesn't have to limit your success. • How Grayson built his business by focusing on conversations with property owners from day one. • What convinced him to choose REDX after researching multiple prospecting platforms. • Why consistency over time produces better results than chasing shortcuts. • How calling one FSBO owner 18 times led to his very first listing. • What Grayson learned about turning scripts into natural conversations. • How geo-farming and organized follow-up create long-term prospecting opportunities. • Why building relationships matters more than chasing immediate transactions. • How persistence transformed one small listing into future high-value referrals. • What daily prospecting habits continue to fuel Grayson's growing business. JUMP TO THESE TOPICS 01:58 – 🏡 From Business Owner to Real Estate Agent 04:16 – 📞 Why Prospecting Was the Only Option 08:31 – 🎯 Focusing on Listings from Day One 12:04 – 📋 Building a Prospecting Strategy with REDX 19:24 – ⚙️ Why REDX Became His Complete Business System 27:21 – 🚀 Making the First Prospecting Calls 33:25 – 🏠 The 18 Calls That Earned His First Listing 37:37 – 🤝 Building Relationships That Create Future Business 41:30 – 📈 Grayson's Daily Prospecting Routine 44:14 – 💰 Landing a Seven-Figure Listing Through a FSBO Call 47:10 – 📍 A Unique Neighborhood Prospecting Strategy 49:07 – 🔥 Why He'd Build His Business the Same Way Again REACH Grayson Warren: ⚡️ Facebook: https://www.facebook.com/graysonwarrenrealtor/ ⚡️ LinkedIn: linkedin.com/in/grayson-warren-realtor ⚡️ Website: buyandsellokre.com RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/
Jul 16

Tyler Fenn & Kent Brown on Tactical Training & Winning More Listings

In this episode of the REDX Podcast, Tyler Fenn and Kent Brown take listeners behind the philosophy of Listing Academy and explain why they created a training platform focused on practical implementation rather than inspirational speeches. Drawing on decades of combined experience in real estate, coaching, prospecting, and sales leadership, they discuss the gaps they saw in traditional real estate education and how agents can bridge those gaps with repeatable systems and proven processes. Throughout the conversation, Tyler and Kent break down the complete listing operating system they teach inside Listing Academy, from generating conversations and capturing leads with context to nurturing relationships, converting appointments into listings, and continuously optimizing every step of the process. They discuss why documenting systems is essential for long-term success, how CRM automation and AI can eliminate repetitive tasks, and why the work done before a listing appointment often determines whether an agent wins the listing. They also share actionable marketing strategies, explain the importance of providing value throughout the buyer's journey, and highlight the resources available inside Listing Academy, including weekly live training, editable templates, scripts, marketing campaigns, and AI tools. Whether you're a new agent building your first systems or an experienced professional looking to create a more scalable listing business, this episode provides practical frameworks that can immediately improve your consistency and results. Here's What You'll Discover in This Episode... • Why tactical training creates better results than motivation alone. • How documenting systems helps eliminate missed opportunities and create consistency. • What the five-stage Listing Operating System looks like from lead generation to optimization. • Why the work before a listing appointment often determines whether you win the listing. • How to use CRM automation and AI to streamline repetitive business tasks. • Why nurturing contacts based on their buying journey creates stronger relationships. • How weekly marketing content keeps agents top of mind with their database. • What separates successful listing agents from those who operate reactively. • Why step-by-step implementation leads to lasting business growth. • How Listing Academy provides practical resources agents can immediately put into action. JUMP TO THESE TOPICS 00:00 – 🎙️ Meet Tyler Fenn & Kent Brown 01:38 – 🎓 The Story Behind Listing Academy 05:40 – 📞 Prospecting Is Just the Beginning 09:13 – ⚙️ Building Repeatable Business Systems 11:46 – 🤖 Using AI & CRM Automation Effectively 14:13 – 📈 The Five-Stage Listing Operating System 17:20 – 💼 Turning Sales Systems into Real Estate Success 22:20 – 📬 Creating Marketing That Actually Engages 25:35 – 🚀 What You Get Inside Listing Academy 30:30 – 🛠️ Why Training Complements Coaching 32:23 – 💡 Getting the Most Value from Listing Academy REACH Tyler Fenn & Kent Brown: ⚡️ Website: https://listingacademy.com/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/
Jul 9

Cherry Bryant on Resilience, Prospecting & Building Momentum

In this episode of the REDX Podcast, Cherry Bryant, a REALTOR® with eXp Realty serving Central Florida, shares her inspiring journey of stepping away from real estate after a serious health setback and finding the courage to rebuild her business from the ground up. Through faith, resilience, coaching, and a renewed commitment to daily prospecting, Cherry explains how she transformed discouragement into momentum and why giving yourself grace is just as important as putting in the work. Cherry dives into the mindset shifts that changed everything, from embracing cold calling and accountability to understanding that "activity breeds activity." She shares the remarkable story of how one expired listing call, multiple follow-ups, and the willingness to make "just one more call" ultimately led to 12 listings. Throughout the conversation, she offers practical advice on overcoming rejection, avoiding the trap of busy work, developing consistency, and building authentic relationships with homeowners. Cherry also explains why coaching has been instrumental in her success, how REDX has helped her rebuild a thriving pipeline, and why every agent should stay focused on serving people instead of chasing transactions. Whether you're new to real estate, returning after a setback, or looking for renewed motivation in your prospecting, this episode delivers actionable strategies and encouragement to help you keep building your business. Here's What You'll Discover in This Episode... • Why resilience and consistency matter more than immediate results in real estate. • How "activity breeds activity" creates momentum in your business. • What helped Cherry overcome rejection and develop confidence in prospecting. • Why coaching and accountability completely transformed her mindset. • How one expired listing call and consistent follow-up turned into 12 listings. • What busy work looks like and how to focus on income-producing activities instead. • Why giving yourself grace is essential while building a successful business. • How to balance persistence with compassion when working with prospects. • Why daily prospecting builds long-term opportunities and stronger pipelines. • How staying focused through life's challenges leads to lasting success. JUMP TO THESE TOPICS 03:22 – 🌟 Cherry's Journey Back to Real Estate 04:40 – 💪 Overcoming Setbacks & Finding Resilience 09:00 – 📞 Activity Breeds Activity: Cherry's Daily Prospecting Routine 11:52 – 🧠 The Coaching Mindset That Changed Everything 13:40 – 🚀 Handling Rejection with Confidence & Compassion 16:30 – 🏡 The One Phone Call That Led to 12 Listings 22:34 – 🎯 Give Yourself Grace & Avoid Busy Work 24:50 – ❤️ Persistence Without Being Pushy 27:30 – 📈 Coaching Lessons That Built a Stronger Business 31:40 – 📊 Rebuilding Her Pipeline with REDX 35:53 – 🧱 Keep Building the Wall: Cherry's Final Advice REACH Cherry Bryant: ⚡️ Instagram: @cherrybryantrealestate ⚡️ Facebook: https://www.facebook.com/CherryBryantRealEstate/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/ ⚡️ Listing Academy: https://academy.redx.com/
Jul 2

Joshua Kaplan: The Mindset Behind Consistent Prospecting

Building a successful real estate business isn't about finding shortcuts; it's about showing up consistently and putting people first. In this episode of the REDX Podcast, Joshua Kaplan, a real estate broker with Fuldura Properties serving the Portland Metro area, shares how he built his business through disciplined prospecting, authentic conversations, and a commitment to helping clients rather than simply closing transactions. Drawing from his background in sales and economics, Joshua explains why meaningful relationships continue to outperform transactional selling in today's competitive market. Throughout the conversation, Joshua shares the mindset that helped him overcome rejection, why he committed to prospecting every morning, and how one cold call turned into a long-term business relationship worth multiple future transactions. He discusses how he prepares for every conversation by researching properties beforehand, why listening is often more valuable than following a script word-for-word, and how consistent follow-up creates trust that ultimately leads to more opportunities. Joshua also offers his perspective on balancing technology and AI without losing the human connection that clients expect during one of the biggest financial decisions of their lives. Whether you're a brand-new agent learning to prospect or an experienced professional looking to improve your conversations and consistency, this episode offers practical strategies that can strengthen both your pipeline and your long-term business. Here's What You'll Discover in This Episode... • Why consistent prospecting creates opportunities even when results aren't immediate • How adopting a "help first" mindset improves conversations and builds trust • What Joshua does before every cold call to create more meaningful conversations • Why measuring quality conversations matters more than counting appointments • How one REDX prospecting call turned into a long-term builder relationship • What newer agents often get wrong about scripts and active listening • Why disciplined follow-up is one of the biggest drivers of long-term success • How Joshua uses AI to save time while keeping client relationships personal • Why face-to-face conversations continue to outperform expensive marketing for new agents • What daily habits have helped Joshua build consistency throughout his business JUMP TO THESE TOPICS 00:00 – 🎙️ Joshua's Journey into Real Estate 02:08 – 💪 Overcoming Early Prospecting Challenges 03:17 – 📞 Why Joshua Chose Cold Calling & REDX 05:38 – 🤝 Building a Business by Helping People First 07:33 – 📋 Joshua's Daily Prospecting Routine 10:31 – 🏡 The Cold Call That Changed His Business 12:20 – 🎯 Scripts, Listening & Authentic Conversations 16:10 – 🚀 Advice for New Agents Starting with REDX 18:10 – 🔄 Why Consistent Follow-Up Wins More Clients 20:30 – 🤖 Using AI Without Losing the Human Touch 23:47 – ⚡ Rapid Fire: Prospecting, Consistency & REDX 26:41 – 📈 One Action Every Agent Should Take This Week RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/
Jun 25

Carolyn Prante on Referrals, Consistency & Growing a Lasting Real Estate Business

Carolyn Prante joins the REDX Podcast to share how she's built a successful real estate business over nearly 25 years by putting relationships ahead of transactions. As an associate broker serving the Greater Philadelphia market, Carolyn has grown her business primarily through referrals, past clients, consistent marketing, and a commitment to staying involved in her community. Rather than chasing the latest trends, she explains why genuine service, accountability, and long-term follow-up continue to outperform short-term tactics. In this episode, Carolyn reflects on navigating the challenges following the 2008 housing crash, the role coaching has played throughout her career, and how she combines traditional marketing with modern technology to stay top of mind. She discusses how she uses REDX data alongside postcards, handwritten letters, text messaging, and social media to consistently generate opportunities while maintaining meaningful relationships with clients. Carolyn also shares why prospecting isn't just about making phone calls; it's about having the right information, following a proven system, and showing up consistently year after year. Whether you're a new agent building momentum or an experienced professional looking to create a more sustainable business, this episode is packed with practical strategies you can implement immediately. Here's what you will discover in this episode… • Why putting people before paychecks creates long-term success • How Carolyn built a referral-based business through consistent relationship building • The lessons she learned from selling real estate during the housing market crash • Why coaching has been one of the biggest drivers of her long-term growth • How to combine postcards, handwritten letters, texting, and social media into one follow-up system • Why REDX data helps agents stay ahead of the market with better prospecting information • How consistency, not motivation, is the key to sustainable business growth • Why staying visible with past clients is more important than constantly chasing new leads • How technology can strengthen relationships instead of replacing agents • Why successful prospecting starts with having a plan and sticking to it JUMP TO THESE TOPICS 00:00 – 🎙️ Introduction & Carolyn's 25-Year Real Estate Journey 01:30 – 📉 Lessons From the Housing Crash & Adapting Your Business 02:30 – 📬 Early Lead Generation Through Farming, Referrals & Events 04:20 – 🎯 The Value of Coaching & Accountability 05:30 – 📊 Using REDX, Social Media & Technology to Stay Ahead 06:45 – 🏡 Pre-Foreclosures, Geo Leads & Better Prospecting Data 08:20 – 📱 Why Prospecting Is More Than Cold Calling 09:30 – 🔄 Building Consistency Into Your Daily Routine 11:25 – 📈 Turning One Listing Into Repeat Neighborhood Business 13:20 – ✉️ Combining Postcards, Handwritten Letters & Follow-Up Systems 16:20 – 🚀 Scaling Through Coaching, Community & Client Relationships 18:20 – 📹 Staying Top-of-Mind With Social Media & Past Clients 19:30 – 💡 Why Agents Quit Prospecting Too Soon 20:50 – ⚡ Rapid Fire: Prospecting Advice, Coaching & Favorite REDX Features 22:45 – 🎯 Final Takeaways: Information, Marketing & Having a Plan REACH CAROLYN: ⚡️ Facebook: https://www.facebook.com/movinginmontco RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Brand Builder: https://www.redx.com/brand-builder/ ⚡️ REDX Ad Builder: https://www.redx.com/ad-builder/ ⚡️ REDX Services: https://www.redx.com/products/

5

out of 5

29 Ratings

Listen to The REDX Podcast to discover tips, tricks, habits, and hacks from top-performing real estate agents. No matter what stands in your way, we've got all the best resources in place to provide clarity, support, and peace of mind so you have more time to connect with the right people, and create meaningful opportunities to succeed in your business.

Creator

REDX
Years Active

2020 - 2026
Episodes

412
Rating

Clean
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© REDX
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