The REDX Podcast

REDX
  • 5.0 (29)
  • BUSINESS
  • UPDATED WEEKLY

Listen to The REDX Podcast to discover tips, tricks, habits, and hacks from top-performing real estate agents. No matter what stands in your way, we've got all the best resources in place to provide clarity, support, and peace of mind so you have more time to connect with the right people, and create meaningful opportunities to succeed in your business.

  1. The Consistency Advantage: Systems, Accountability & Scalable Growth

    2D AGO

    The Consistency Advantage: Systems, Accountability & Scalable Growth

    International speaker, real estate leader, and coaching expert Ben Fairfield breaks down why consistency beats intensity in today’s real estate market and how agents can build scalable, predictable businesses by shifting from a salesperson to a business owner mindset. Drawing from a 21-year career holding executive roles at major brands like Keller Williams, eXp Realty, and RE/MAX, Ben explains why agents struggle with productivity, how to audit lead sources for maximum return, and the critical importance of clarity, accountability, and belief in leadership. This pre-recorded episode reveals how to identify productivity leaks, protect your schedule for dollar-producing activities, and future-proof your business against shifting markets and AI by becoming a hyper-local market authority. If you feel stuck in your production or overwhelmed by shiny object syndrome, this conversation delivers a practical, no-fluff roadmap for creating sustainable success and lasting relationships. Here’s what you will discover in this episode… •Why consistency beats intensity and how to avoid agent burnout •The essential mindset shift from salesperson to business owner •How to audit your lead sources and double down on what actually works •The three critical elements every agent needs: clarity, accountability, and belief •How to identify common productivity leaks and build foolproof follow-up systems •Why relationships and hyper-local expertise will future-proof your business against AI JUMP TO THESE TOPICS 00:00 – 🎙️ Introduction & Ben’s Background in Coaching 01:57 – 📊 Why Consistency Beats Intensity Every Time 03:50 – 🧠 The Mindset Shift: Salesperson vs. Business Owner 05:56 – 🏢 How Brokerage Leadership Impacts Agent Performance 07:28 – 🎯 The Three Things Agents Need: Clarity, Accountability, and Belief 09:28 – 🔄 Three Steps to Reset and Grow When You Feel Stuck 11:20 – 📉 Auditing Lead Sources and Focusing on High-Return Activities 14:31 – ⏳ Identifying Productivity Leaks and Managing Your Calendar 18:03 – ⚡ Creating Accountability Without Burnout 22:10 – 🌅 The Daily Habits and Morning Routines of Top Producers 24:50 – 🛑 How to Avoid Shiny Object Syndrome in Lead Generation 27:20 – 🤖 The Evolving Role of the Agent in the Age of AI 30:20 – 📈 Finding Opportunity in a Shifting Market 32:10 – 🤝 Future-Proofing Your Business Through Relationships 33:40 – 📍 Positioning Yourself as the Hyper-Local Market Authority REACH BEN: ⚡ Website: benfairfield.com ⚡ Facebook: https://www.facebook.com/benjaminfairfield/ RESOURCES: ⚡ REDX Prospecting Platform: https://www.redx.com/ ⚡ Prospecting Data and Tools: https://www.redx.com/products

    36 min
  2. Back to Basics: Prospecting, Follow-Up & Consistent Closings

    MAR 5

    Back to Basics: Prospecting, Follow-Up & Consistent Closings

    Former chiropractor turned top-producing real estate professional, Christina Palermo, shares how mastering the fundamentals, not chasing shiny objects, has fueled her consistent success in the Scottsdale and Phoenix Metro markets. After beginning her real estate career in 2012 with multifamily sales and transitioning into residential, Christina built a powerful solo business driven by disciplined lead generation, database management, and relentless follow-up. In this pre-recorded episode, Christina breaks down the daily habits, systems, and mindset shifts that help her stay productive even when motivation dips. From circle prospecting and open house strategy to working expired listings and farming, she explains how simple, repeatable actions create predictable income year after year. If you’re looking to eliminate inconsistency and build a business that works in any market, this conversation delivers a practical, back-to-basics roadmap. Here’s what you will discover in this episode… Why the fundamentals still outperform new trends in today’s market How Christina structures her daily prospecting for maximum consistency The open house and geo-lead strategy that creates additional opportunities What most agents get wrong about lead follow-up How to manage call reluctance and build real prospecting momentum Why improving your own systems beats constantly adopting new ones JUMP TO THESE TOPICS 00:00 – 🎙️ Introduction & Christina’s Career Transition 01:42 – 🧠 From Healthcare to Real Estate Success 04:15 – 📞 Circle Prospecting That Actually Converts 08:37 – 🏡 Open House Strategy & Geo-Lead Invitations 13:10 – 🔁 Working Expireds & Farming for Consistency 18:55 – 🗂️ Database-Driven Daily Call System 24:20 – ⚙️ Buyer & Seller Systems That Create Clarity 30:05 – 🚧 Overcoming Call Reluctance & Staying Disciplined 36:40 – 📈 Building Predictable, Year-Over-Year Growth 41:55 – 🔮 What Agents Must Focus on Next REACH CHRISTINA: ⚡️ Facebook: https://www.facebook.com/groups/338535896636645/user/1550668253 RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ Geoleads: https://www.redx.com/products/geoleads

    41 min
  3. The Auction Advantage: Predictable Income & Seller Certainty

    FEB 26

    The Auction Advantage: Predictable Income & Seller Certainty

    Thirty-five-year real estate broker, educator, and Founder/CEO of RealEstateAuction.com, Giacomo Sinisgalli, breaks down why the traditional listing model is becoming less predictable in today’s uncertain market and how agents can regain control using the online auction strategy. Drawing from decades of experience coaching agents across the U.S. and internationally, Giacomo explains that when auctions outperform traditional listings, to consistently attractmotivated sellers, and why structured selling creates strongerleverage for both agents and homeowners. This pre-recorded episode reveals how to build a scalable auction lane alongside your existing business by combining niche positioning, predictable prospecting, and modern online bidding platforms. If your pipeline feels inconsistent or you’re competing on commission, this conversation delivers a practical roadmap for creating urgency, certainty, and higher income per transaction. Here’s what you will discover in this episode… When and why real estate auctions outperform traditional listings in shifting marketsHow to consistently find motivated sellers, including probate, vacant, and distressed opportunitiesWhy structured online bidding creates urgency, transparency, and stronger seller outcomesHow to build a scalable auction business alongside your traditional sales modelWhat it takes to turn prospecting into predictable, repeatable incomeJUMP TO THESE TOPICS00:00 – 🎙️ Introduction & Giacomo’s Auction Background01:35 – 📊 When Auctions Outperform Traditional Listings02:48 – 🧠 Why Specialization Creates Authority Faster06:36 – 💻 Understanding the Online Auction Model11:59 – 📬 Finding Motivated Sellers: Probate Opportunities16:06 – 🏚️ Targeting Vacant & Distressed Properties26:07 – 📈 Building a Scalable Auction Business28:11 – ⚡ How Online Bidding Creates Urgency & Transparency35:48 – 💰 Turning Prospecting into Predictable Income41:50 – 🔮 The Future of Real Estate Auctions REACH GIACOMO:⚡️ RealEstateAuction.com: https://realestateauction.com⚡️Real Estate Auction Podcast: Search “Real Estate Auction Podcast RESOURCES:⚡️ REDX Prospecting Platform:https://www.redx.com/⚡️Motivated Seller Leads:https://www.redx.com/

    42 min

  4. FEB 12

    How to Win Pre-Foreclosure Listings with Tony Martinez: Short Sales, Equity & the 70/20/10 Strategy

    Thirty-year industry veteran and co-team leader of a 120-agent organization, Tony Martinez breaks down why pre-foreclosures and short sales remain one of the most overlooked listing opportunities in today’s market. Drawing from personal experience during the 2008 financial crisis and his work training agents nationwide, Tony explains how to approach distressed properties with clarity, ethics, and confidence. This pre-recorded episode reveals how to turn rising foreclosure activity into a predictable lead source by mastering positioning, prospecting, and specialization. If your business feels inconsistent or reactive, this conversation delivers a framework for creating stability and long-term control through niche expertise. Here’s what you will discover in this episode… How to structure your prospecting using the 70/20/10 model to consistently convert pre-foreclosure listings before competitors engage. Why specialization, through certifications like CDPE and military-focused training, creates confidence, higher conversion, and long-term market authority. How to approach distressed homeowners ethically and strategically so they exit with dignity while you build a predictable listing pipeline. JUMP TO THESE TOPICS 00:00 – 🎙️ Why Pre-Foreclosures Still Matter In Today’s Market 02:05 – 📉 The 2008 Crisis And How It Shaped Tony’s Focus 04:15 – 🧠 Service vs. Commission: The Required Mindset Shift 06:00 – 🎖️ Military Buyers vs. Distressed Sellers: Key Differences 08:05 – 📌 Why Specialists Convert More Than Generalists 10:00 – 💰 Equity vs. Underwater: Understanding Today’s Pre-Foreclosures 14:45 – ⚠️ Ethical Pitfalls Agents Must Avoid 17:00 – 📊 The 70/20/10 Prospecting Model Explained 21:40 – 📱 Using Social Media To Reach Sellers Before They Raise Their Hand 23:45 – 📈 Are Foreclosures Coming Back? What The Data Actually Shows 27:20 – 🛡️ How To Future-Proof Your Real Estate Business REACH TONY: ⚡️ Real Estate Advancement Institute: https://reainow.com ⚡️ CDPE Designation: https://cdpedesignation.com ⚡️ Military Residential Specialist: https://gomilres.com RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ Pre-Foreclosure Leads: https://www.redx.com/products/preforeclosure-leads/

    33 min

  5. FEB 5

    Real Estate Scripts That Convert: How to Book More Appointments with Dan Elzer

    Elite real estate coach and industry veteran Dan Elzer returns to the REDX Podcast to break down what actually works when it comes to prospecting conversations. In this pre-recorded episode, Dan reveals why most agents struggle with scripts, and how simple, flexible script outlines for Sphere, FSBO, Expired, and everyday conversations can dramatically increase appointment conversions. If you want to sound natural, reduce resistance, and confidently turn conversations into listings, this episode delivers a proven framework you can use immediately. Here’s what you will discover in this episode… • Why mastering your listing presentation is the foundation for confident, effective prospecting conversations. • How outline-based scripts help you sound authentic while still controlling the conversation and closing for appointments. • The exact conversation frameworks Dan uses to convert Sphere, FSBO, Expired, and in-person interactions into real opportunities. JUMP TO THESE TOPICS 🎙️ 00:00 – Why “Perfect Scripts” Fail and What Works Instead 🧠 03:55 – The Prospecting Mindset Shift That Changes Everything 🤝 07:55 – Sphere of Influence Script Outline That Drives Referrals 📞 15:10 – FSBO Assistance Approach That Lowers Seller Resistance 🏡 18:45 – Teaching FSBOs Without Pitching the Listing ⏳ 23:25 – Expired Script to Confirm Motivation Before Anything Else 📊 25:50 – Turning an Expired Analysis Into a Listing Appointment 🧭 27:15 – How to Prospect in Public Without Feeling Salesy 🎯 30:40 – Why Practice and Rehearsal Separate Top Producers REACH DAN: ⚡️ Website: https://reswatschool.com/ RESOURCES: ⚡️ Listing Presentation Podcast with Dan: https://www.youtube.com/watch?v=VgBlkkXHnnY&t=628s

    36 min
  6. How Corinne DeFilippis Uses an ISA to Dominate Expired Listings and Scale Faster

    JAN 29

    How Corinne DeFilippis Uses an ISA to Dominate Expired Listings and Scale Faster

    Top-producing real estate agent and team leader Corinne DeFilippis returns to the REDX Podcast to break down a smarter, more scalable way to use ISAs without burning out or losing control of your business. With over $100M in closed production and a business built primarily on outbound prospecting, Corinne reveals how she uses an ISA to pre-qualify expired listings so she can focus exclusively on high-level conversations and conversions. In this pre-recorded episode, agents will learn how to design an ISA system that protects time, increases quality conversations, and creates real leverage, whether you’re a solo agent or building a team. Here’s what you will discover in this episode… How to use an ISA to qualify expired listings so you speak with more motivated sellers in less time. Why agents must master outbound prospecting themselves before delegating if they want consistent results. How to scale from solo agent to team leader by aligning systems, roles, and personal capacity. JUMP TO THESE TOPICS 🎙️ 00:00 – Why This Episode Focuses on Smarter ISA Leverage 📍 01:00 – Corinne’s Background and Dominating Expired Listings ⏱️ 02:05 – The Time-Management Problem That Forced a Better System 🧠 03:35 – Nervous System Capacity and Knowing When to Delegate 📞 05:15 – The Three Exact Questions Corinne’s ISA Asks Every Seller 📊 07:45 – Turning Raw Data Into Qualified Conversations 🤝 09:05 – Hiring Pre-Trained ISAs vs Training From Scratch 📈 11:30 – Scaling From Solo Agent to Team Using Repeatable Systems 🛠️ 15:35 – The Foundational Skills Agents Must Master Before Delegating 🤖 22:55 – Why AI Is the Next Best Assistant Before Hiring an ISA REACH CORINNE: ⚡️ Website: https://www.exprealty.com/ ⚡️ Facebook: https://www.facebook.com/ClosewithCorinne/ ⚡️ Instagram: https://www.instagram.com/corinnethinksbig/  RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Expired Leads: https://www.redx.com/products/expired-leads/

    24 min
  7. Relationship-Based Real Estate Marketing: How James Shelby Builds a Profitable Business Without Buying Leads

    JAN 22

    Relationship-Based Real Estate Marketing: How James Shelby Builds a Profitable Business Without Buying Leads

    Top-producing agent and team leader James Shelby joins the REDX Podcast to break down how relationship-based marketing still wins in a noisy, tech-driven real estate world. As founder of the Shelby Sold Real Estate Team, James shares how he blends old-school prospecting, database mastery, and intentional social media to build a profitable, sustainable business without relying on expensive paid leads. This episode delivers a clear blueprint for agents who want more control, stronger relationships, and long-term momentum, without burning cash on lead portals. Here’s what you will discover in this episode… How to generate consistent business by prioritizing relationships and time over expensive lead sources. Why building and nurturing a database early is the single biggest predictor of long-term real estate success. How to reframe prospecting and social media from “salesy” activities into service-driven conversations that convert. JUMP TO THESE TOPICS 🎙️ 00:00 – Who James Shelby Is and Why Relationship-Based Marketing Still Works 💰 02:10 – The Profitability Problem Most Agents Ignore 📞 03:50 – Cold Calling, Social Media, and Paid Leads: What Actually Works Today 🗂️ 04:20 – Why Your Database Is the Backbone of a Sustainable Business 🤝 06:00 – The Mindset Shift That Turns Prospecting Into Service 📱 10:40 – Using Social Media Intentionally Instead of Doom Scrolling 🏘️ 15:10 – Hyper-Local Content That Attracts Real Buyers and Sellers 📊 18:40 – Circle Prospecting With the Goal of Long-Term Database Growth 🏪 25:10 – Collaborating With Local Businesses Without Feeling Transactional 📈 32:10 – The Future of Relationship-Based Real Estate in an AI-Driven Market  REACH JAMES: ⚡️ Website: http://www.shelbysold.com/shelbysold/james.html ⚡️ Facebook: https://www.facebook.com/james.shelby.45544/ ⚡️ Instagram: https://www.instagram.com/james_shelby/  RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/

    39 min
  8. How to Build a Sustainable Real Estate Business Without Burnout | Garrett Maroon

    JAN 15

    How to Build a Sustainable Real Estate Business Without Burnout | Garrett Maroon

    Real estate entrepreneur, author, and founder of The Faithful Agent, Garrett Maroon joins the REDX Podcast for a pre-recorded, no-fluff conversation on how agents can build a profitable real estate business without sacrificing family, faith, or personal health. With more than a decade of experience and over 650 homes sold, primarily by referral, Garrett breaks down the systems, boundaries, and mindset shifts that create consistency without burnout. This episode is a must-listen for agents who want predictable growth, fewer working hours, and a business that aligns with who they truly are.  Here’s what you will discover in this episode… How building your business around authenticity attracts better clients and creates long-term sustainability. Why simplifying lead generation and focusing on probability, not complexity, eliminates overwhelm and burnout. How intentional boundaries around time, energy, and family actually lead to greater consistency and productivity. JUMP TO THESE TOPICS 🎙️ 00:00 – Garrett Maroon’s Story and a New Definition of Real Estate Success 💡 01:10 – Why the Industry Pushes Agents to Become Someone They’re Not 🤝 02:40 – How Authenticity Builds Trust With Clients and Prospects 👟 04:30 – The Fire Pit & Crocs Story: Why Showing Up as Yourself Wins 📈 06:40 – Building a 50-Transaction Referral-Only Business ⏰ 08:20 – Why Fewer Working Hours Can Produce the Same Results 🧠 10:20 – Simplifying Lead Generation Using Probability, Not Possibility ⚡ 13:30 – Systems That Still Work When Life Gets Hard 📵 20:30 – Escaping Reaction Mode With Boundaries, Time Blocking, and a Second Phone 🧭 27:00 – The Mindset Shift That Prevents Burnout Over the Next 5–10 Years REACH GARRETT: ⚡️ Website: https://garrettmaroon.com ⚡️ Facebook: https://www.facebook.com/gmaroon/ ⚡️ Instagram: https://www.instagram.com/garrettmaroon/  RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/

    35 min
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Ratings & Reviews

5
out of 5
29 Ratings

About

Listen to The REDX Podcast to discover tips, tricks, habits, and hacks from top-performing real estate agents. No matter what stands in your way, we've got all the best resources in place to provide clarity, support, and peace of mind so you have more time to connect with the right people, and create meaningful opportunities to succeed in your business.

Information

  • Creator
    REDX
  • Years Active
    2020 - 2026
  • Episodes
    392
  • Rating
    Clean
  • Copyright
    © REDX
  • Show Website
    The REDX Podcast

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