The Hairstylist Rising Podcast

Jodie Brown
  • 4.9 (46)
  • ENTREPRENEURSHIP
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The most actionable + real beauty industry podcast. The aim of Hairstylist Rising is to bring business, life, marketing and social media education to all hairstylists and make hitting the next level in your career attainable, no matter what that is. There are more options than ever before when building your dream career in the beauty industry. What you need is the mindset and marketing strategy to get you closer to your dreams and goals, faster. On Hairstylist Rising you will hear interviews from hairstylists, salon owners, suite stylists, business coaches, independent educators, brand educators and other beauty professionals and business owners who have carved out their own path to success and can inspire you to do the same. You will also get actionable mini trainings that will help you take the steps to mindful marketing in your business and finding ultimate fulfillment in your career and life. I'm Jodie Brown and I can't wait to take you inside the world of hairstylists that are rising.

  1. 3D AGO

    The 90 day content method for salons and stylists

    In this solo episode of Hairstylist Rising, Jodie breaks down the exact quarterly brand building content system she teaches salon owners and hairstylists who want to: Attract dream clients who value their expertiseRaise prices with confidenceStand out in an increasingly competitive marketBuild a team of stylists who align with their visionCreate consistent bookings without living on Instagram If you’ve been posting inconsistently, overthinking every caption, or feeling like your content isn’t translating into real growth, this episode walks you through a practical 90 day strategy to fix that. You’ll learn: • Why brand building is non-negotiable for hairstylists in 2026 • How clients and potential team members are vetting you across multiple touchpoints • The three foundational questions that clarify your brand direction • How to create visual and messaging consistency that builds trust • A step-by-step batching system for salon content • How to audit your content quarterly so you double down on what actually books clients Jodie explains why repetition builds reputation and how becoming known for one clear specialty can position you as the go-to stylist in your market. Whether you’re a solo hairstylist trying to fill your books with better clients or a salon owner looking to attract aligned team members, this episode gives you a realistic, implementable content plan you can start this week. Your action stepBlock off 30 minutes this week and answer: What reputation am I building this quarter?What does someone need to believe about me before they book?What am I trying to accomplish in the next 90 days? Then start building your content around that. If this episode helped you think differently about salon branding and content strategy, subscribe to Hairstylist Rising and leave a review. It helps more hairstylists build businesses that actually support their life.

    33 min

  2. FEB 11

    How to plan for an extended salon leave without losing clients (whether it's for maternity leave or you're planning a long trip!)

    Connect with Leisha What happens to your clients when you need to step away for more than a week or two? In this episode of the Hairstylist Rising Podcast, Jodie sits down with Leisha, founder of The Traveling Hairstylists, to talk about one of the biggest fears independent stylists face, taking extended time off without losing everything they’ve built. They unpack what long term leave really looks like behind the chair, why “just save more money” isn’t always realistic, and what to do to protect your clients, your rental space, and your peace of mind when life happens. Planned or unexpected. In this episode, we coverWhy extended leave feels so risky when you’re self-employedHow Leisha’s team supports stylists during maternity leave, medical leave, and personal travelWhat it means to have a substitute stylist work in your space and care for your clientsHow stylists can protect their rental situation while they’re awaySimple client communication strategies to stay top of mindPractical ways to financially prepare, even if you start smallThe client side of leave, what feels awkward for them and how to make it seamlessWhy this model helps stylists return like they never left Connect with LeishaWebsite: thetravelinghairstylist.com Instagram: @thetraveling.hairstylists

    32 min

  3. FEB 4

    Curl confidence, career pivots, and redefining success as a stylist

    Check out Escape To Elevate 2026 In this episode of Hair Stylist Rising, Jodie sits down with Casey Voss for a powerful conversation about curl confidence, identity, and redefining what success can look like behind the chair. Casey shares her unconventional path into the beauty industry, the moment in beauty school that changed how she understood her purpose, and how curly hair became the doorway into deeper work around self-worth, confidence, and client trust. You’ll hear what it actually looked like to walk away from the traditional salon success model, slow down her schedule, raise her prices, and rebuild a business that prioritizes presence, alignment, and sustainability — even when that meant short-term discomfort. This episode is part mindset shift, part career reframe, and part practical guidance for stylists who want to create confident clients while protecting their own energy. What we talk aboutCurl confidence and why helping clients feel seen matters more than “fixing” hairIdentity, neurodivergence, and why so many stylists thrive in this industryThe moment Casey realized her work was about confidence, not just curlsRedefining success after salon ownership, burnout, and overworkingSlowing down behind the chair and building a premium, one-client-at-a-time experienceTaking a short-term pay cut to create long-term alignment and freedomWhy rebuilding can feel humbling — and why it’s often necessaryHow resilience is built through lived experience, not confidence hacksCreating confident clients through education, communication, and representationWhy stylists “transfer what they own” and how self-trust impacts client trust A few lines you’ll want to remember“We transfer what we own.”“Don’t give up because something’s hard. Let things be simultaneous.”“If you can blow out my hair, you can blow out anyone’s hair.” Connect with CaseyFollow Voss the Curl Boss on socialAccess her free resources and education through the link in her bioListen to her podcast It’s not about your hair If this episode resonated, send it to a stylist who’s questioning the old rules and quietly craving a different way of doing things. And if you’re listening on your way to the salon, screenshot the episode, tag me, and tell me what landed most.

    38 min

  4. JAN 28

    How to create experience based salon services that stand out in 2026

    Connect with Lacie on Instagram: https://www.instagram.com/lacie.kushniruk/ Clients are craving more than a great outcome. They want an experience that helps them feel connected, seen, and excited about who they are. In this episode, Jodie sits down with Lacey Kushner to talk about experience-based salon services and the innovation hairstylists can use to stand out in 2026 and beyond. Lacey breaks down her concept color coding, inspired by the viral color seasons trend, and explains how turning consultation into a paid, high-touch experience can lead to stronger confidence behind the chair, higher pre-booking rates, bigger average tickets, and a referral wave you can actually feel. In this episode, we coverThe industry shift toward experience-based and connective servicesWhy “different is better than better” is the real play for stylists right nowHow Lacey created color coding using warm, neutral, and cool drapingWhy this process helps clients “see themselves” in a new wayThe confidence boost this creates for newer stylists and apprenticesThe marketing results Lacey saw after running a color coding adHow a paid consultation service can convert into bigger transformationsWhy mapping out a client’s next few hair moves increases retention The results Lacey sharesShe had to shut off an ad early because demand spiked so quicklyA significant portion of new clients booked their next appointment on the spotPre-booking increased over time, especially for newer stylistsAverage ticket size rose as clients committed to bigger changes What is color codingColor coding is a 30 to 45 minute paid service where the client is draped in white and guided through a swatching process to identify warm, neutral, or cool tones that best highlight their features. The goal is to create clarity, confidence, and a visual “aha” moment that makes future hair decisions easier and more exciting. Resources and linksLearn more about color coding: saloncoding.comConnect with Lacey: Lacey.Kushner on social platforms If you loved this episodeShare it with a stylist friend who’s ready to stand out in 2026 and wants a more elevated client experience behind the chair.

    21 min

  5. JAN 27

    PSA: We’re Switching to Wednesdays

    Quick heads up: Hairstylist Rising is moving to a Wednesday drop instead of Mondays. This isn’t a full episode, but the next one goes live Wednesday, January 28th. Hit follow so it pops up in your feed midweek. See you Wednesday.

    26 sec

  6. JAN 19

    How to pay yourself more as a hairstylist without raising prices

    Try the free pricing and profit calculator Making more money behind the chair doesn’t automatically mean you’re taking more money home. And for a lot of hairstylists, that disconnect is exactly why they feel stuck, burnt out, or frustrated with their business, even when they’re fully booked. In this episode of the Hairstylist Rising Podcast, I’m joined by Chrystal Graves, founder of LiQUiD, to break down what profitability really looks like for hairstylists and salon owners. Chrystal shares her journey from apprentice to salon owner to selling her salon in a seven-figure exit, and how systems, not hustle, were the foundation of her success. We talk honestly about money, numbers, and why the industry has avoided these conversations for so long. Inside this episode, we cover: The difference between income, profit, and actual take-home payWhy so many hairstylists feel broke even when they’re making good moneyHow to calculate your fixed and variable expenses without overwhelmWhy paying yourself a consistent paycheck changes everythingHow to increase your profit without immediately raising your pricesWhy upselling through education increases retention and incomeHow decision fatigue keeps stylists from making more moneyThe role technology can play in simplifying your business, not complicating it Chrystal also explains why LiQUiD offers its pricing and profit calculator completely free, and how removing the fear around numbers gives stylists real power and clarity over their business and lifestyle. If you want your business to support your life, not run it, this episode is a must-listen. Resources mentionedTry the free pricing and profit calculator:https://salonassistant.getliquid.ai/auth?callbackUrl=%2Fhome&redirectCount=1 Connect with CrystalInstagram: https://www.instagram.com/thechrystalgraves If this episode made you rethink how you look at money behind the chair, share it with another stylist who needs to hear this conversation.

    31 min

  7. JAN 12

    How salon owners can attract better fit clients (without relying on chance or referrals)

    Marketing is one of the most misunderstood parts of running a salon, and it’s often the reason growth feels inconsistent or exhausting. In this episode of Hairstylist Rising, Jodie sits down with Katie, salon owner turned founder of MYA, to break down what effective salon marketing really looks like when it’s designed to support retention, team culture, and sustainable growth. Katie shares how her experience building and scaling commission salons led her to uncover one of the biggest issues in the industry: clients leaving after one visit simply because they weren’t matched with the right stylist the first time. From there, the conversation expands into how salons can use marketing to create stronger connections, better first impressions, and longer-lasting client relationships. You’ll also hear a refreshingly practical take on email marketing, SEO, personal branding within salons, and why marketing should feel more like relationship-building than selling. In this episode, we cover:Why marketing is about far more than getting new clients in the doorThe real reason many new clients don’t return after their first visitHow better client-stylist matching improves retention and team moraleWhat salon owners should prioritize when it comes to websites and SEOWhy email marketing still matters for salons in 2026How personal brands can strengthen, not threaten, the salon brandWhat it actually means to nurture clients beyond the first appointment Resources mentioned:Learn more about MYA: https://joinmya.com/Follow MYA on Instagram: https://www.instagram.com/joinmyaKatie’s book, From First Date To Forever

    35 min

  8. JAN 5

    The hidden reason hairstylists stop implementing what they learn

    You can have all the education… and still feel completely stuck. In this episode of the Hairstylist Rising Podcast, I’m joined by returning guest Misty Jane to talk about something many hairstylists don’t expect to struggle with — knowing exactly what to do, but not being able to take action. We’re breaking down why more classes, certifications, and strategy don’t always lead to confidence or momentum behind the chair, and how overthinking, people-pleasing, and fear of being seen quietly hold hairstylists back. This conversation is especially for you if you’ve invested heavily in education, have the skills, have the clients — and still feel frustrated with yourself for not moving forward. In this episode, we talk about:Why hairstylists can have all the strategy and still feel stuckThe difference between coaching, mentoring, education, and consulting for hairstylistsWhen continuing education helps — and when it becomes avoidanceWhy confidence for hairstylists comes from action, not more learningHow people-pleasing and overthinking show up behind the chairWhen hiring a coach makes more sense than buying another classHow burnout can exist even in a successful hairstyling careerWhy many hairstylists know they need change but struggle to implement it About today’s guestMisty Jane works with in-demand hairstylists and creatives who are ready to stop overthinking, set better boundaries, and build businesses that support their lives. Her coaching focuses on helping clients move out of mental loops and into aligned, confident action — without piling on more information. Connect with MistyListen to the Starting Messy PodcastFollow on Instagram: @misty_janeLearn more at mistyjane.com If this episode made you realize that the problem isn’t your skill level (but what’s happening underneath it) share it with another hairstylist who’s been stuck in learning mode and ready to move.

    26 min
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4.9
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About

The most actionable + real beauty industry podcast. The aim of Hairstylist Rising is to bring business, life, marketing and social media education to all hairstylists and make hitting the next level in your career attainable, no matter what that is. There are more options than ever before when building your dream career in the beauty industry. What you need is the mindset and marketing strategy to get you closer to your dreams and goals, faster. On Hairstylist Rising you will hear interviews from hairstylists, salon owners, suite stylists, business coaches, independent educators, brand educators and other beauty professionals and business owners who have carved out their own path to success and can inspire you to do the same. You will also get actionable mini trainings that will help you take the steps to mindful marketing in your business and finding ultimate fulfillment in your career and life. I'm Jodie Brown and I can't wait to take you inside the world of hairstylists that are rising.

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