Fit Biz U

Jill Lockwood
  • 4.9 (93)
  • Entrepreneurship
  • Updated Weekly

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

  1. 7h ago

    The "Second Sell" and Why You Need to Be Using It in Your Coaching Containers

    Today, Jill explores the concept of the "second sell"—the often-overlooked practice of re-selling customers and leads on actually consuming or actioning what they've already opted into or purchased. The reality is that most people's excitement fades quickly after signing up for a freebie or paid program. So to keep your distracted clients excited, you should build in reminders and curiosity loops, and lower barriers to entry in order to boost engagement. This episode has concrete tactics from Jill's own programs, including a three-email follow-up sequence for freebies, kickoff calls that future pace client disengagement before it happens, reverse-engineering the path from login to result to design better email prompts, and a seven-day onboarding sequence designed to get membership members a fast, meaningful win. Retention and results don't happen automatically after a sale. They require ongoing, intentional marketing to your own customers to keep them showing up and getting value.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  2. 2d ago

    6 Ways to Build Trust *Faster* and Make More Sales

    Trust-building is essential, as the online space enters into what Jill calls the current "trust recession." Trust typically takes at least 18-24 months of consistent effort to develop, but there are ways to accelerate the process. Today, Jill shares those 6 strategies for speeding up the trust process. They include increasing touch points with your audience; using storytelling to build genuine connection; "going against your pitch" by being brutally honest even when it costs you a sale; exposing an "us versus them" dynamic by calling out problematic industry practices; creating "model of the world" content that positions you as an authority; and adopting an "abundance sell" mindset that signals you don't desperately need the sale.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  3. Jul 15

    6 Ways to Remove All Risk and Get Prospects to Say Yes Now

    There are six strategies coaches can use to craft offers that remove risk and drive prospects to say yes now instead of putting off a decision, and the key to all of them is packaging the offer so compellingly that objections dissolve naturally rather than needing to be argued away. The six strategies include: adding a bonus specifically designed to overcome the audience's most common objection; creating a strong price anchor or value stack that highlights savings; using a genuine future price increase to motivate immediate action; offering a limited-time discount or restructured payment plan that starts low; committing to keep coaching a client for free until they achieve a mutually agreed-upon result; and providing a no-questions-asked refund or money-back guarantee. But it's important to note that these tactics only work when they're truthful and rooted in genuine confidence in one's coaching. An irresistible, honest offer can transform hesitant prospects into confident buyers.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  4. Jul 13

    The Strategy I Use to Grow My Podcast + Generate Leads Using It

    FitBizU is a niche podcast, but it is one of JillFit's most important lead generation engines. Long-form content has the power to build deep trust compared to fleeting short-form "candy" content, so we should all be creating it. Today, Jill shares her specific podcast funnel strategy: running $1/day ads on ten evergreen episodes turned into SEO blog posts with embedded audio, driving traffic to her website where listeners often binge episodes, subscribe, and passively absorb repeated mentions of her signature program, building familiarity and trust well before she ever opens the waitlist. There's always something to learn, so try studying other creators' launches through a "business lens," and see what you find.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  5. Jul 8

    The Inevitable Vulnerability of Business (Launching + Action)

    Taking action in your business feels deeply vulnerable. There is an inherent risk and emotional exposure that comes with launching, promoting, or trying anything new in business, and it's normal to be scared as you move forward. Launches often feel like an emotional rollercoaster, especially if you're an online business owner who started strong but hit a wall of disappointment when results don't match your expectations. That's the "expectation gap," aka, the danger of getting stuck in passive "learning mode" instead of taking action. Tracking real metrics (conversion rates, leads, close rates) can help you separate genuine performance issues from unrealistic hopes. But ultimately, there are no guarantees in business—only the choice to keep showing up, invest in yourself, tolerate risk, and trust the process—because action, not certainty, is what actually moves a business forward.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  6. Jul 1

    Handling (Inevitable) Business Burnout

    There is an inevitable burnout that hits fitness business owners, especially as summer arrives and the January-through-June sales push winds down. After 16 years running JillFit, Jill is no stranger to burn out—creative emptiness, low motivation, and anxiety that the ideas won't return. It's a normal, and thankfully temporary part of building something demanding, rather than a sign of failure. If you're trying to fix your burn out, it's important to recognize the distinction between passive inputs like mindless scrolling or TV that drain energy despite feeling relaxing, and active inputs like reading fiction, journaling, connecting with friends, and exploring ideas outside your niche that genuinely refill creative reserves and spark new lateral connections. Lean into curiosity and new learning without pressure to immediately monetize it, trusting that motivation and direction will return once you're moving toward something again.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  7. Jun 29

    Utilizing The Law of Trade-offs to Grow Your Business

    The Law of Trade-Offs is the idea that because your time and mental energy are finite, every "yes" in your business is simultaneously a "no" to something else. Because of this trade off, business owners need to think beyond the comfort of one-on-one coaching, which offers fast but limited returns, and instead pursue higher-leverage models like group programs, courses, and automated evergreen funnels. You also have to push back on the tempting mindset of "just maintaining," because in this rapidly saturating online space, you have to actively grow just to stay in place, since client rosters naturally shrink and audiences go stale if you're not continuously building. Identify whatever decision you've been avoiding—the problem client, the underpriced package, the task you should have outsourced—and rip the band-aid off by consolidating, outsourcing, or deleting.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  8. Jun 24

    What Actually Makes A Great Online Coach with Danny Coleman

    Today, Jill sits down with her brother Danny Coleman—founder of the Coaching Academy and host of the Leadership Chemistry podcast—to dig into what separates good online coaches from great ones. Danny walks through his 3R framework (Responsiveness, Recognition, and Real), emphasizing that genuine presence, specific encouragement, and authentic personality matter far more than credentials. They cover practical strategies for building rapport with online clients, while also tackling coaching burnout and how to manage energy by eliminating "extracurricular" coaching. Danny makes a counterintuitive case for cognitive empathy over emotional empathy, arguing that perspective-taking rather than feeling with clients actually makes coaches more effective and less drained.    Listen to Leadership Chemistry: https://podcasts.apple.com/us/podcast/leadership-chemistry/id1598246791   Connect with Danny: https://www.dannycoleman.co    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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4.9
out of 5
93 Ratings

About

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

Information

  • Creator
    Jill Lockwood
  • Years Active
    2020 - 2026
  • Episodes
    617
  • Rating
    Explicit
  • Copyright
    © 2022
  • Show Website
    Fit Biz U

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