Build Your Copywriting Business

Comprehensive Copywriting Academy

Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Comprehensive Copywriting Academy team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.  Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between. Subscribe now and make sure you never miss an episode!

  1. Jun 3

    Copywriting Pricing Guides Are Complete Garbage (Episode 283)

    How much does a banana cost for you? At Trader Joe’s they may be 26 cents (maybe a bit more for organic).  At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount wherever you go, right? It’s a difference of a few cents. Copywriting is a not a banana. And, even if we agree on that, I don’t think you’re going to like this episode of the Build Your Copywriting Business podcast. See, we hear all the time, “I found this pricing guide and it’s really helpful!” But what you may not realize is those guides are actually hurting you.  It’s presented as an easy solution to a complex problem: how much do I charge for an email? Or a homepage? Or an about page? I hate to break it: there’s not an easy button for this. These guides are a marketing gimmick to put $$$dollar signs$$$ in your eyes and get you to click or opt-in or buy the program. Ready to hear me out? Listen to today’s episode now before a pricing guide leads you down the wrong path. --------------- Mentioned in the Episode The (Surprisingly Easy) Art of Negotiation for CopywritersCopywriting Revision Rounds: How Many Rounds Do You Offer?Ep. 17: How to Set Your Copywriting RatesEp. 109: The Right Way to Raise Copywriting Rates Related Links Increase Your Copywriting Pricing Without Burning BridgesWhy Most Advice About How to Price Your Services is Dead Wrong for YouHow to Price Copywriting Services: By the Minute? The Hour? The Word? --------------- Get Free Copywriting Training here

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About

Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Comprehensive Copywriting Academy team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.  Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between. Subscribe now and make sure you never miss an episode!

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