Making a (Multi) Million Dollar MedSpa

MINT Aesthetics
  • 5.0 (15)
  • Education
  • Biweekly

Welcome to the Making a Multi Million Dollar MedSpa Podcast where we have real conversations about what it takes to run a successful medspa. Join us as we showcase our insights and best practices, share our day-to-day successes and failures, and host some of our peers, colleagues, and other experts in the field! 

  1. 6d ago

    Episode #83 - Behind the Scenes of Our Latest Skincare Launch

    A great skincare product doesn't guarantee a successful launch. Kat explains why med spa product introductions can stall when teams lack the confidence, training, and implementation plan to recommend something new. Using Aestheticare's recent 54MD launch, Kat shares how management evaluates brands, introduces products to staff, and builds momentum through hands-on education, sales contests, and coordinated marketing.  The takeaway: build a repeatable launch playbook before introducing your next product or treatment. In this episode... Why providers default to familiar products.How a structured implementation plan can shorten launches.Evaluating new brands through clinical science, ingredients, manufacturing, and alignment with your clinic.Why management and key team members should test products before a full-team rollout.Building provider confidence through hands-on training, product comparisons, and ingredient education.Giving retail-focused front desk employees the same product training as clinical providers.Using team sales contests and regular updates to maintain launch momentum.Comparing new products against existing inventory before expanding your shelves.Coordinating e-commerce inventory, website updates, and marketing before launch.Using retail stop tables and interactive events to bring attention to new products.Documenting a repeatable launch playbook.How team experiences with 54MD Brightening Serum influenced confidence in its pigmentation results. Helpful links Business Blueprints E-CourseTuesday Training: Retail Products LessonEpisode #69: Stop Selling, Start ConnectingEvents: Big, Small, & Virtual E-CourseEpisode #70: The Strategy Behind AesthetiCare's $3.7M Open House Ad links MINT Online Medspa TrainingTuesday Training Webinars

  2. Oct 21

    Episode #82 - Are You Building Effective Influencer Partnerships or Just Giving Away Free Treatments?

    Want to divide a room of medspa owners? Ask about their thoughts on influencer programs! Influencer marketing doesn't have to mean paying expensive celebrities or giving away treatments with little to show for it.  In this episode, Kat Taranto shares why $20M medspa, AesthetiCare Medspa + Wellness prefers treatment trades over cash payments, how influencers support grand openings and events, and why tracking referrals and following up with potential clients are essential to understanding whether these partnerships are working. In this episode: Build influence within your team using professional social media accounts.Set clear guidelines for patient consent and sharing clinic content.Prioritize local micro-influencers over large follower counts.Explore partnerships beyond beauty, including fitness, wellness, and local businesses.Use AI to discover potential influencers in your market.Evaluate engagement, posting consistency, and audience location.Use MoDash to check follower authenticity and engagement.Start with a consultation and treatment before committing long-term.Set clear posting expectations before offering complimentary treatments.Consider trading treatments for content instead of paying cash.Build longer-term partnerships rather than one-off promotions.Coordinate influencer, provider, and clinic accounts to expand reach.Use influencers to promote events and attract new attendees.Track referrals and follow up to measure partnership results. Helpful links: The Marketing E-course Online Consultation Training Hosting Events E-course Our Medspa, AesthetiCare Follow Kathy on Instagram Follow MINT on Instagram Ad links: The Laser Mastery Track Online E-courses

  3. Oct 14

    Episode #81 - 3 Business Mistakes That Taught Us What Success Couldn't

    We're back! Join us for an episode each week to learn what we've done that's taken our medspa from bump-in-the-road to Best Place to Work nominee. A successful med spa business model doesn't automatically translate to every new partnership, equipment purchase, or service line. In this episode, host Kat Taranto shares three costly lessons from building a four-location, $20M Aestheticare Medspa. Kat explains how these experiences changed her approach to evaluating business partners, conducting equipment demos, gathering team feedback, and structuring wellness operations. From documenting partnership exit strategies to assigning clear ownership of patient support tasks, she shares the questions she now asks before making major decisions. In this episode: Protecting team culture over business partnerships.Choosing the right business partners.Listening to team feedback before making big decisions.Setting clear expectations and exit strategies.Lessons from a $180,000 equipment mistake.Getting honest feedback from other clinics.Testing equipment before committing to a purchase.Avoiding rushed equipment purchases.Why aesthetics staffing models don't always work in wellness.The value of dedicated wellness support staff.Defining roles throughout the patient experience.Rethinking compensation for wellness providers.Giving providers time for meaningful patient conversations.Turning business challenges into learning opportunities. Helpful links: Our Medspa, AesthetiCare Follow Kathy on Instagram Follow MINT on Instagram Ad links: The Laser Mastery Track MINT Online E-courses The Perfect Consultation

  4. Sep 16

    Episode #80 - Stop Chasing Every Trend: Why Simplicity Wins in Aesthetics with Dr. Benji Dhillon

    Dr. Benji Dhillon, owner of Define Clinic in the UK, explains why sustainable growth came from doing fewer things exceptionally well—not chasing every new treatment. He shares how global clinic exposure shaped his approach to patient experience, treatment planning, and patient education, then details the hiring and development systems behind his three-location team. The conversation explores practical onboarding, monthly provider role-play, bimonthly model sessions, quarterly all-team meetings, open financial reporting, and the responsibility everyone shares for business sustainability. Dhillon also introduces Aesthetics 360’s anatomy- and evidence-focused cadaver labs, discusses an AI tool for injectable complications, and closes with advice for new injectors: be patient, keep learning, and never assume you are an expert. Talking Points • A compelling patient experience prevents a clinic from becoming a commodity. • Treatment plans simplify choices and strengthen provider guidance. • Asian clinics often build trust through deeper patient education. • Defying Clinics grew after narrowing its focus to core medical aesthetics. • Hiring starts with character, communication, and good hands—not a perfect skills list. • New providers mirror the consultation process before practicing independently. • Monthly role-play and bimonthly model sessions support ongoing clinical development. • Quarterly meetings align culture, treatment planning, finances, and individual performance metrics. • Financial transparency helps teams understand commissions, costs, and business sustainability. • Education should translate anatomy and evidence into bedside decisions. • New injectors should stay patient and never assume they have become experts. • The best clinic investment is the people who deliver the patient experience. Resources from the Episode Dr. Dhillon Instagram Define Clinics Instagram Sciton Laser Training Ad Links MINT Laser Mastery Track MINT Online E-courses Omni Bioceuticals

  5. Jul 15

    Episode #79 - The Difference Between Doing More and Doing It Right with Christina Naugle

    You thought we were done but we're BACK! Christina Naugle reframes med spa growth as more than adding services or saying yes to every patient request. As the owner of Selah Aesthetics in Florida and a plastic surgery PA with 20 years of experience, she shares how collaboration with plastic surgeons, thoughtful treatment planning, and strong clinical judgment shape sustainable aesthetics. The episode explores why the five-year mark can be a risky stage for providers, how “no makes your career,” and why referring out can build trust instead of weakening authority. Christina also discusses lasers, year-long patient plans, live events, customer connection, and the role of stacked treatments in pursuing better results with practical downtime. Talking Points Med spa growth now requires more intentional focus than organic demandPlastic surgery relationships can support referral-based patient acquisitionCollaboration works best when providers respect each other’s clinical laneStrong treatment plans give each category more room to succeedThe in-between plan can waste money without delivering visible resultsYear-long planning helps patients understand aesthetics as a relationshipReproducible results make clinical work easier to scaleProviders need accredited training, not YouTube-based learningThe five-year mark can create risky overconfidenceSaying no and referring out can protect both patient and providerLasers can complete the aesthetic tool belt beyond injectablesDevice investments require intentional ROI and utilization plansCustomer service can come from personal notes and real connectionStacked treatments may create stronger yearly results with manageable downtime Links in this Episode Selah Aesthetics + Wellness Omni Bioceuticals MINT E-courses Laser Mastery Track MINT Tuesday Training A huge thank you to our sponsor, Omni Bioceuticals! Be sure to check out this innovative skincare line.

  6. Apr 29

    Episode #78 - Can You Do Laser Treatments in the Summer? What Actually Works

    In this episode, Kathy challenges the default assumption that lasers should slow down in the summer, arguing the real issue is not the season, it’s patient selection and compliance. She breaks down how Fitzpatrick type, sunscreen behavior, and lifestyle habits determine who can safely be treated. Kathy explains why non-ablative fractional lasers like MOXI create opportunities for year-round treatments, while cautioning against treating recently tanned skin or melanin-rich clients during high sun exposure months. She also outlines how to avoid and correct common complications and why most practices miss revenue by not properly educating clients on safe summer options. Download the free resource here Get the key frameworks for summer laser safety, including client selection, treatment strategy, and complication prevention. Talking Points Summer laser treatments are viable with correct patient selection and timingFitzpatrick I–III are safest starting point for summer treatmentsMelanin-rich skin types should generally wait until fall or winterFace treatments are safer than body due to sunscreen compliance differencesLifestyle and sunscreen habits determine candidacy more than seasonFrequent reapplication and visible lack of tan signal safer treatment windowsVacation schedules require spacing treatments at least two weeks before sun exposureRecent tanning increases complication risk; allow time before treatingNon-ablative fractional lasers like 1927 thulium offer low downtime with strong resultsNd:YAG devices remain safe across Fitzpatrick types, including summer useAvoid treating tanned areas with BBL to reduce risk of burns and complicationsMoxi can correct BBL striping or stamping with low-energy, high-density passesEducation during consults reframes “lasers” as distinct technologies with different risksOffering summer laser promotions depends on proper screening, not assumptionOur Sponsors Episode Sponsors:  MINT Aesthetics

  7. Apr 1

    Episode # 77- Shifting from Per-Pulse to Total Energy Strategy with Sofwave CIO, James Bartholomeusz

    Most providers are focusing on the wrong variables when it comes to energy-based treatments. James Bartholomeusz, Chief Innovation Officer at Sofwave, joins Kathy to break down how providers should evaluate and apply energy-based devices and why results vary so widely across practices. The conversation focuses on how energy is actually delivered, showing why total energy and distribution matter more than per-pulse intensity or full-face coverage. He explains how fractional injury drives more predictable outcomes, why targeted treatment zones outperform blanket approaches, and how device simplicity often reflects a stronger underlying biological mechanism. The discussion also covers patient comfort without numbing, the role of perception in pain, and how GLP-1 use and hormone-related changes are shifting treatment planning toward earlier, more proactive intervention. The result is a practical framework for delivering more consistent outcomes, improving team adoption, and building scalable, system-based treatment strategies. Talking Points: Device outcomes depend on how energy is delivered and distributed, not just the technology itselfSimplicity in explaining a device reflects true understanding of the underlying biologyFractional injury creates more consistent results than bulk heating approachesIf outcomes vary significantly by operator, the device design or protocol lacks consistencyTotal treatment energy matters more than individual pulse intensityTargeting high-impact zones is more effective than full-face coverageTreatment effectiveness is driven by energy distribution, not surface area aloneCombining technologies improves outcomes when each targets a different tissue layerCold air distraction can improve patient comfort without relying on topical numbingPatient comfort is influenced by perception and distraction, not just physical sensationGLP-1 and hormone-related changes impact skin and muscle, requiring more proactive treatment planningLong-term regeneration requires system-based treatment planning, not isolated treatmentsSimpler protocols accelerate team adoption and improve consistency across providersDownload the free resource here.  Get the key takeaways and treatment strategies from this episode, including total energy application, patient comfort, and device optimization. Episode Sponsors: Omni Bioceuticals Ad Links Omni Bioceuticals MINT Aesthetics MINT Online E-courses Links from this episode Sofwave

  8. Mar 18

    Episode #76 - Case Study: How One Provider Accelerated Her Growth Through Hands-On Training with Payton Amato

    Breaking into aesthetic medicine can feel overwhelming for new injectors. In this episode, Kathy sits down with Payton Amato, a nurse from EVOLV Medical Aesthetics, accelerated her development in aesthetics through continued training at MINT Aesthetics. Payton, completed two six-month mentorship programs concurrently—one focused on injectables and one on laser—to rapidly build her skills and clinical confidence. She shares how hands-on training, repetition, and education transformed her consultations from treatment-based conversations into comprehensive facial planning. The conversation also explores how social media helped her grow her patient base, why quick online injector courses fall short, and how confidence changes patient trust.  Hear the real experience of a MINT trainee and how the experience shaped the trajectory of her career. This is the perfect tell-all for anyone considering training for themselves or their team.  Talking Points: Transitioning into aesthetics after ICU and ER nursingEarly lack of confidence in aesthetic treatmentsMINT training changing clinical thinking and confidenceDiscovering aesthetics is more complex than online coursesShifting consults from single treatments to full plansExplaining facial aging during patient consultationsConfidence replacing nervous overexplaining in consultsUsing personal treatments as social media educationPosting real results and patient questions onlineRepetition after training making skills finally clickLearning to address unrealistic patient expectationsBuilding strong relationships with clinic teammatesCollaborating with estheticians on skincare planningDownload the free resource here.  Learn about the 6-month mentoring program that changed Payton's career and made her a next level provider.  Episode Sponsors: Omni Bioceuticals Ad Links Omni Bioceuticals MINT Aesthetics MINT Online E-courses

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15 Ratings

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Welcome to the Making a Multi Million Dollar MedSpa Podcast where we have real conversations about what it takes to run a successful medspa. Join us as we showcase our insights and best practices, share our day-to-day successes and failures, and host some of our peers, colleagues, and other experts in the field! 

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