Business By The Numbers

Hunt Demarest, CPA has consistently provided his financial business acumen to help move the industry toward greater heights of success and profitability. Hunt was recently referred to as a "terrific advocate of the aftermarket." He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop. In this book, he compiled some of the best practices for auto repair shop owners, whether they are just starting or have been in the business for years. Hunt's podcast will provide a core understanding of the financial aspects of running an auto repair shop.

  1. 3d ago

    Free AI Tools That Find Your Auto Shop’s Missing Money [E246]

    Thanks to our partners Promotive, WickedFile, and Overdryve Why does QuickBooks show $40,000 in parts when your shop software shows $30,000? Would you notice if someone took $20 a day? And if AI companies are offering shop owners up to $2 million for their internal data, what’s sitting in yours? Hunt Demarest, CPA with Paar Melis & Associates, walks through the free AI tools his firm uses with clients. He starts with the guardrails: begin with free versions, never give an AI agent the power to move money, and protect sensitive data. Then come the results. A parts mismatch his team budgeted two to three hours for took three minutes and turned out to be a $6,000 transmission billed in October. A client missing $1,400 out of roughly $400,000 in sales got an answer in 20 seconds, when the AI matched the amount to an unpaid internal ticket. A year ago, that search took six to eight hours. Hunt then turns to the data shops already own: parts that cause comebacks, declined work, and how often customers visit. If they usually come twice a year and your rolling 12 months show 1.5, that gap says something about the months ahead. At 2.5 visits, you may be running hot and need about 20% more new customers to hold sales flat. He also explains why paid platforms like WickedFile and Shop Hero Dashboard still earn their cost. Whether you’ve never opened a chatbot or use one daily, this episode gives you three practical ways to put your numbers to work this week. What You'll Learn… 00:00 Intro 03:00 Free AI tools: where to start 06:17 Security rules for AI agents 08:38 Why your parts costs don’t match 11:50 A 3-minute fix for a $6,000 gap 15:30 The $20-a-day theft you’d never catch 18:18 Finding a missing $1,400 in 20 seconds 20:28 Why AI firms want your shop data 22:07 Which parts to stop selling 23:54 Do you know your customer attrition? 24:47 Visit frequency as a sales forecast 27:24 Your free data analyst Thanks to our partner, Promotive Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit info.gopromotive.com/hunt Thanks to our partner, WickedFile Turn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/ Thanks to our partner, Overdryve AI Overdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Demo the Marketing Intelligence Platform at https://getoverdryve.ai/ Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: podcast@paarmelis.com Get the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0 Download a Copy of My Books Here: Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Automotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

    Free AI Tools That Find Your Auto Shop’s Missing Money [E246]
  2. Oct 22

    Auto Shop Health Insurance Up Again? 4 Ways to Pay Less [E245]

    Thanks to our partners Promotive, WickedFile, and Overdryve Did your health insurance renewal just land with another double-digit increase? Paying $800 a month for a group plan your techs could buy themselves for $500? Why can’t you just hand them the difference? Stephanie from Five Creek Automotive asked Hunt that question. Hunt Demarest, CPA with Paar Melis & Associates, opens his own books. His premiums are up about 10% again, and covering one middle-aged employee in Maryland runs roughly $900 a month. He explains why rates keep climbing, and why a healthy 26-year-old tech will skip a $10,000-a-year policy. He also explains why a plan you won’t help pay for can cost your team more than the exchange. His rule of thumb: if you can’t cover at least half of single coverage, don’t offer it. Then come the rules that trip owners up. You can’t reimburse employees for plans they buy themselves, which is why business plans often cost up to 25% more. A group plan through payroll turns a $1,000 premium into about $250 in tax savings and lets employees pay their share pre-tax. Hunt covers how to help a long-time tech without breaking anti-discrimination rules. He finishes with four options for when costs get out of hand: a raise in place of benefits, a high-deductible plan with an HSA, a PEO for larger shops, and a QSEHRA for smaller ones. Whether you’ve offered a group plan for years or are pricing your first, this episode shows what the IRS will actually let you do. What You'll Learn… 00:00 Intro 04:20 Why premiums keep climbing 07:13 Why young techs skip coverage 08:55 The 50% rule for group plans 09:44 Can you reimburse exchange plans? 13:13 Why business plans cost more 14:21 The tax math on group plans 16:02 Same job, same benefits 18:23 High deductible plan plus HSA 19:09 When a PEO pays off 19:58 QSEHRAs for small shops 21:00 Don’t switch on price alone Thanks to our partner, Promotive Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit info.gopromotive.com/hunt Thanks to our partner, WickedFile Turn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/ Thanks to our partner, Overdryve AI Overdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Demo the Marketing Intelligence Platform at https://getoverdryve.ai/ Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: podcast@paarmelis.com Get the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0 Download a Copy of My Books Here: Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Automotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

    Auto Shop Health Insurance Up Again? 4 Ways to Pay Less [E245]
  3. Oct 15

    Who Pays Most for Your Auto Shop? 3 Buyers Compared [E244]

    Thanks to our partners Promotive, WickedFile, and Overdryve What is your shop actually worth, and who will pay it? Two of Hunt’s clients want to sell someday, but neither knows who the buyer will be. As Hunt explains, that answer decides whether you retire today or three years from now. Hunt Demarest, CPA with Paar Melis & Associates, explains why your shop’s value is a range, not a number. At $400,000, a good shop might draw 20 buyers. At $800,000, there may be one, if you can find him. He ranks three buyer groups from the lowest price to the highest: family and key employees, private parties, and private equity. He also covers how sweat equity works, why a 10% discount is the most common, and why the worst deals he sees are with family, where parents sometimes hand their retirement shortfall to the kids. Then he gets practical. Ninety percent of his clients already know the person who ends up buying their shop. Hunt shares how to approach a likely buyer without looking desperate, why your tool truck and coaching group often know who’s buying, why an NDA “means nada,” and when a broker is worth the fee. For owners who want top dollar, he lays out what private equity looks for: size, bay count, location, the hub-and-spoke model, and, above all, a shop that truly runs without its owner. Whether you plan to sell in five years or hand the keys to your service advisor, this episode shows how your choice of buyer shapes your price and your timeline. What You'll Learn… 00:00 Intro 03:52 Does it really run without you? 05:15 $400K easy, $800K hard 06:48 Camry shop, Ferrari price 10:36 Three buyers, three prices 12:12 Family and key employees 13:38 Why family deals go wrong 14:33 The 10% sweat equity rule 19:22 Your buyer is already in your Rolodex 23:50 When to call a broker 25:51 What private equity wants 29:41 The hub and spoke model If you plan to sell someday, the time to figure out who’s buying is now. This episode is essential listening. Thanks to our partner, Promotive Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/ Thanks to our partner, WickedFile Turn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/ Thanks to our partner, Overdryve AI Overdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Demo the Marketing Intelligence Platform at https://getoverdryve.ai/ Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: podcast@paarmelis.com Get the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0 Download a Copy of My Books Here: Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Automotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

    Who Pays Most for Your Auto Shop? 3 Buyers Compared [E244]
  4. Oct 8

    Interest Rates in 2026: No Relief Coming [E243]

    Thanks to our partners Promotive, WickedFile, and Overdryve Thought interest rates had peaked? So did most of the country. So what happens when a customer needs a $10,000 repair, owns a home with hundreds of thousands in equity, and still can't pay? Hunt Demarest, CPA with Paar Melis & Associates, returns to interest rates for the first time in over a year. He explains the Federal Reserve's quarter-point hike and why the relief expected in 2026 keeps slipping away. The Fed rate sits under every credit card, car note and mortgage your customers carry. Hunt shows why one good inflation report proves little when it's measured a new way, and how the K-shaped economy pays savers 4.5% while borrowers sink. He also says today's stock market looks like a shop that lives off three AI customers. Then he looks at what this means for your customers. The 30-year mortgage is near 7.5%, up from 6.5% a year ago. Customers holding 3% mortgages can't or won't borrow against their homes to cover a big repair. Commercial loans written near 3% in 2021 are resetting around 9%, and some landlords locked into 10-year leases are telling their banks to take the building. Hunt explains why shops that own their buildings are better protected, why rising costs justify raising your prices, and why savers have rarely had it better. Whether you're carrying a variable-rate loan, facing a commercial refinance, or watching customers turn down big repairs, this episode explains what's driving rates and how long they may stay high. What You'll Learn… 00:00 Intro 02:17 Why the Fed rate sets yours 05:07 0% vs. 30% on the same truck 06:43 The inflation report that changed the math 09:00 The K-shaped economy 10:13 A stock market riding on three companies 12:14 Why 2026 didn't go to plan 16:37 The quarter-point hike and what's next 19:26 What high rates mean for your customers 21:04 Home equity customers can't touch 23:31 Commercial loans: 3% to 9% 25:29 Why landlords are handing back the keys If you're ready to stop waiting for rates to fall and start planning your pricing, your debt and your cash around the rates we have now, this episode is essential listening. Thanks to our partner, Promotive Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/ Thanks to our partner, WickedFile Turn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/ Thanks to our partner, Overdryve Overdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Demo the Marketing Intelligence Platform at https://getoverdryve.ai/ Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: podcast@paarmelis.com Get the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0 Download a Copy of My Books Here: Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Automotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

    Interest Rates in 2026: No Relief Coming [E243]
  5. Oct 1

    6 Ways Auto Shop Owners Overpay on Taxes [E242]

    Thanks to our partners Promotive, WickedFile, and Overdryve Did you buy a truck last December just to shrink your tax bill? Is the year-end bonus you pay yourself actually handing the IRS more money? In part two of his tax series, Hunt Demarest, CPA with Paar Melis & Associates, moves from tax planning to the part every shop owner wants to hear about: paying less. He walks through six strategies and flags where owners get each one wrong. A $6,000 compressor saves you $1,500 but leaves you $4,500 poorer, while a $6,000 IRA contribution saves the same $1,500 and you keep every dollar. Hunt also explains why a small 401(k) can cost you thousands a year in fees, how an HSA works like a second retirement account, and why an S corp owner who bonuses profit onto payroll pays more tax. He closes with entity structure, where one election saved a client $25,000 in a year, and a simple rule for equipment: decide what you need first, and let taxes decide only when you buy it. Whether you've never opened a retirement account or you're wondering if your entity setup still fits a shop that has doubled in size, this episode gives you a clear list to take to your accountant before year-end. What You'll Learn… (00:00) Intro (03:39) Hunt's money-back guarantee (05:03) Why a $6,000 compressor is a weak deduction (06:23) Retirement: time beats dollars (07:32) When your 401(k) costs more than it saves (09:11) HSA vs. FSA explained (13:36) The S corp bonus mistake (15:42) The $70K to $80K salary sweet spot (16:59) Why gaming expense timing backfires (18:21) Entity structure: the real found money (20:18) Buying a truck to save taxes? Do the math (21:40) When taxes should change your purchase timing If you're ready to stop buying equipment just to dodge a tax bill and start paying yourself in a way that keeps more money out of the IRS's hands, this episode is essential listening. Thanks to our partner, Promotive Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/ Thanks to our partner, WickedFile Turn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/ Thanks to our partner, Overdryve Overdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Demo the Marketing Intelligence Platform at https://getoverdryve.ai/

    6 Ways Auto Shop Owners Overpay on Taxes [E242]
  6. Sep 24

    Stop Guessing What You'll Owe in Taxes [E241]

    Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and Overdryve Do you actually know what you'll owe the IRS next spring, or are you just hoping it works out? And if your accountant has been extending your taxes for years, is that actually saving you anything? This week, Hunt Demarest, CPA with Paar Melis & Associates, kicks off a two-part series on taxes by tackling the piece most shop owners skip entirely: tax planning. Hunt draws the line between tax preparation (backward-looking, mandatory, and reactive) and tax planning (forward-looking, optional, and the thing that actually keeps you from getting blindsided). He walks through the exact five-minute math he uses to annualize a shop's net income from partial-year numbers, why extending your return "to lower audit risk" is a myth, and the personal-return landmines, like ACA marketplace credits and phased-out child tax credits, that catch shop owners off guard even when the business side looks fine. Whether you've never run a tax estimate in your life or you just want to sanity-check what your accountant is telling you, this episode gives you the framework to stop being surprised every April. What You'll Learn… (02:29) Why this isn't the tax-saving episode you expected (05:00) Tax prep vs. tax planning: it's about timing, not paperwork (05:53) The financial-analysis cycle behind every good tax plan (07:14) Why most shops never build a real tax plan (09:08) Busting the "extending lowers my audit risk" myth (09:57) When it's time to fire your accountant over extensions (11:30) The annual tax planning calendar Hunt runs for clients (15:04) How to annualize your own net income in five minutes (17:09) Red flags: when your numbers swing too high or too low (18:27) The 25% rule for ballparking what you'll owe (19:53) Kids, credits, and the ACA surprise that blindsides shop owners Thanks to our partner, Promotive Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/ Thanks to our partner, WickedFile Turn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/ Thanks to our partner, Maverick Shop Owners You're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprint Thanks to our partner, Overdryve Overdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/ Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: podcast@paarmelis.com Get the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0 Download a Copy of My Books Here: Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Download the ARPN APP for your smartphone and listen to all our network shows: arpn.app Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Automotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

    Stop Guessing What You'll Owe in Taxes [E241]
  7. Sep 17

    Why 70% of New Technicians Quit Within a Year ​[E240]

    Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and Overdryve Would you take the job you're offering your own technicians? Could a candidate's spouse be the real decision maker in your next hire, and do you know what she needs to hear? Hunt Demarest sits down with Sam Freeman and Lisa Coyle from Promotive, the recruiting firm that places technicians, service advisors, and shop managers across the country, to talk about why so many good candidates never make it past the first ninety days, and why so many good shops can't fill a seat no matter how much they raise pay. Lisa and Sam walk through the data points that predict a bad hire before it happens, why flat rate is becoming a harder sell with both technicians and consumers, and why one in three shops is losing candidates over a benefits package that just isn't competitive. They also dig into the stat driving a lot of the industry's anxiety right now: seventy percent of people who take their first automotive job leave the trade within twelve months and never come back. Whether you're struggling to fill a single bay or running a shop with a full crew, this episode is a reality check on what candidates are actually evaluating when they walk through your door, and what you can control when the market itself is working against you. What You'll Learn... 00:10 Meet Sam and Lisa from Promotive 02:40 The 58% red flag before day one 04:02 The three-benefit tipping point 07:16 The case for hybrid pay over flat rate 11:16 What top techs ask before they say yes 16:53 Why 70% quit the trade and never look back 22:29 Everybody wants an A-tech, nobody wants to build one 26:23 The licensing trap costing shops candidates 32:46 Building the bench before you need it 40:33 Inside Promotive's portal, pricing, and guarantee 47:31 Your team is your best billboard Thanks to our partner, Promotive Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/ Thanks to our partner, WickedFile Turn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/ Thanks to our partner, Maverick Shop Owners You're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprint Thanks to our partner, Overdryve Overdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/ Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: podcast@paarmelis.com Get the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0 Download a Copy of My Books Here: Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Download the ARPN APP for your smartphone and listen to all our network shows: arpn.app Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Automotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

    Why 70% of New Technicians Quit Within a Year ​[E240]
  8. Sep 10

    Break-Even Is About Profit, Not Sales [E239]

    Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and Overdryve Do you actually know your break-even point, or just a number that feels close enough? And if you hit it, would you even know why? This week's episode started with a phone call. Hunt Demarest, CPA with Paar Melis & Associates, was walking a client through his numbers through July when he realized something: most shop owners can eyeball their break-even point, but almost none of them understand what's actually driving it. Hunt breaks down the fastest way to find your break-even using your own monthly financials, why a sales target is really just a stand-in for what you actually need (gross profit), and how to turn that number into real targets for cars, hours, and average repair order that your team can actually use. He also tackles the messy middle ground of cost of goods sold versus overhead, and why the math works out the same either way as long as you're consistent. Whether you've never once run this calculation for your shop or you set your break-even years ago and haven't touched it since, this episode is a practical field guide to knowing the one number that tells you if your shop is actually working. What You'll Learn… (00:00) Intro (00:44) Housekeeping: the book, the sponsors, and how to ask Hunt anything (02:48) The client call that inspired this episode (03:14) The fastest way to find your break-even: your own monthly numbers (04:43) The reality check: making sure it's a true break-even month (05:53) Sales targets vs. what your team actually needs to hear (07:33) Cost of goods sold vs. overhead: the literal breakdown (11:21) Building your gross profit target from three financial categories (16:25) The margin math: why 50% gross profit beats 30%, every time (17:45) The revolving cycle: why this number needs regular updates Thanks to our partner, Promotive Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/ Thanks to our partner, WickedFile Turn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/ Thanks to our partner, Maverick Shop Owners You're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprint Thanks to our partner, Overdryve Overdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/ Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: podcast@paarmelis.com Get the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0 Download a Copy of My Books Here: Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Download the ARPN APP for your smartphone and listen to all our network shows: arpn.app Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Automotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

    Break-Even Is About Profit, Not Sales [E239]

Ratings & Reviews

5
out of 5
27 Ratings

About

Hunt Demarest, CPA has consistently provided his financial business acumen to help move the industry toward greater heights of success and profitability. Hunt was recently referred to as a "terrific advocate of the aftermarket." He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop. In this book, he compiled some of the best practices for auto repair shop owners, whether they are just starting or have been in the business for years. Hunt's podcast will provide a core understanding of the financial aspects of running an auto repair shop.

More From Automotive Repair Podcast

You Might Also Like