What happens when one of the biggest names in short-term rental property management faces major financial challenges? For Vacasa, the answer was a dramatic transformation that could reshape how the industry operates. In this episode of The STR Data Lab, Jamie Lane, Chief Economist at AirDNA, sits down with Joe Riley, CEO of Casago, to unpack the acquisition and rapid transition of Vacasa’s property management business into a network of local and regional operators. What was initially expected to take two to three years was completed in less than one, creating a new model for managing vacation rentals at scale. Joe explains why he believes franchising offers a compelling alternative to centralized property management, combining the advantages of a national network with the local expertise and accountability that homeowners and guests value. From improving homeowner retention to helping franchisees access better distribution, purchasing power, training, and industry connections, the conversation explores what it takes to build a sustainable property management business in an increasingly competitive market. Looking ahead, Joe shares Casago’s priorities for supporting its franchisees, expanding into new U.S. markets and international markets, and developing additional services for vacation rental owners. Whether you're an independent property manager, a growing regional operator, or an STR industry professional, this episode offers a valuable look at where the business of vacation rentals may be headed. You don’t want to miss this episode! Key Takeaways Why franchising is gaining traction: How local ownership and centralized resources can create a stronger property management model. What drives property manager success: Why homeowner relationships, retention, revenue management, and cost control are critical to long-term growth. How to navigate a major business transition: Lessons from moving Vacasa’s markets to local and regional operators in less than a year. Where franchise networks add value: How distribution, direct bookings, procurement, training, and peer communities can help operators grow. What’s next for the STR industry: How international expansion and additional homeowner services could create new opportunities for property managers. Sign up for AirDNA for FREE 👇 https://bit.ly/4j6s6qy ————— Connect with Jamie on social media LinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane ————— Connect with Joe Riley, CEO, Casago LinkedIn: https://www.linkedin.com/in/joe-riley-0ab5a926/ Website: https://casago.com/joseph-riley/ ————— Connect with AirDNA on social media: Instagram: https://instagram.com/airdna.co LinkedIn: https://www.linkedin.com/company/airdna/ Twitter: https://twitter.com/airdna TikTok: https://www.tiktok.com/@airdna.co ————— Episode 202