The STR Sisterhood

Hospitality.FM
Hospitality.FM
  • 5.0 (29)
  • Entrepreneurship
  • Updated Weekly

Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!

  1. 7h ago

    Start Before You’re Ready: Building a Short-Term Rental Business Around the Life You Want with Laura Sides

    What if the goal of real estate investing isn’t simply to own more properties—but to create a life you actually enjoy? In this episode of the STR Sisterhood, I’m joined by Laura Sides, a former middle school science teacher turned stay-at-home mom, real estate investor, house flipper, and short-term rental host. Laura’s journey into real estate began in 2021 after realizing there was another way to think about money—one where she could put her money to work instead of working for every dollar. What followed was a journey of saying yes to opportunities, learning as she went, flipping properties, and eventually owning two short-term rentals. And one of Laura’s biggest lessons? You don’t have to know everything before you start. In this episode, we talk about: Shifting from a scarcity mindset to thinking differently about money and investingHow Laura used profits from house flipping to fund her first short-term rentalWhy she eventually walked away from a large property management company and began self-managingHow the right systems, automation, and consistent cleaners made hosting far easier than she expectedLooking beyond financial ROI to consider the return on your time, energy, and enjoymentBuilding a real estate business around the life and experiences you want for your family Laura’s story is also a reminder that growth doesn’t have to mean constantly acquiring more properties. Sometimes growth looks like knowing what deserves your attention. Staying in the lane you’re good at. Creating systems that give you back your time. And using what you’ve built to create experiences for the people you love. You can build for cash flow. You can build for lifestyle. You can build something that gives your family opportunities you once thought were years away. And you don’t need every answer before taking the first step. As Laura says, surround yourself with people who know more than you, put the right systems in place, and start before you’re ready. HIGHLIGHTS AND KEY POINTS: [00:41] A short introduction about our guest Laura Sides, her journey from middle school science teacher, to real estate investor, house flipper and short-term rental host [04:04] The scarcity mindset around money we grew up with and how learning to think beyond simply saving and living within their means changed the way they approached investing [06:14] How flipping houses led Laura into short-term rentals and how profits from her first flip helped fund the purchase and renovation of her Bethany Beach property [08:49] We compare our experiences hiring large property management companies and the loss of control we experienced around cleanliness, communication, and the guest experience [12:28] Laura shares why she eventually decided to self-manage and how taking control of the property led to significantly better reviews and revenue [13:32] Why self-managing a short-term rental can be much easier than expected when you have the right framework, systems, automations, and focus on guest experience [16:47] Laura breaks down the systems and technology she uses to simplify her hosting business and manage properties from a distance [17:55] Why relying solely on Airbnb can leave a short-term rental business vulnerable and the value of diversifying with direct bookings [19:31] The value of digital guidebooks for creating a more professional, streamlined guest experience [21:26] Laura shares how she protects her bandwidth by focusing on what matters most and creating a life that prioritizes family over constant growth [25:27] Laura redefines ROI by looking beyond money to your return on time, effort, energy, and enjoyment—and choosing opportunities that actually support the life you want [27:29] Laura shares why she loves flipping condos, what makes them efficient and predictable investments, and how strong HOA, neighbor, and property manager relationships can reduce risk and uncover new opportunities [36:30] The lightning round Golden Nuggets: “How do we put this money to work, and how can we also enjoy our life while we're doing it?”““What is your ROI—which is your return on your investment—but also the return on your time?”“Honing in on what you're good at, but also what you enjoy doing, and you can do really well, staying in that lane, then just optimizing those systems to make that opportunity the best that it can be.”“Start before you’re ready.”“The best thing you can do is take that first step and just keep going.” Let’s Connect: Instagram : https://www.instagram.com/lauraflipslife/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

  2. Sep 29

    The Power of Emotional Intelligence in Hospitality with Daniella Morganelli

    What if becoming a better host has less to do with knowing every strategy—and more to do with understanding people? In this episode of the STR Sisterhood, I’m joined by Daniella Morganelli, a school counselor, former property manager, and Airbnb host who has been in the short-term rental space since 2018. Daniella brings a unique perspective to hospitality because so much of her professional life has centered around people—understanding their emotions, navigating conflict, solving problems, and learning to meet people where they are. And those skills translate beautifully into hosting. We dive into emotional intelligence—being aware of your own emotions, beliefs, and perspectives while recognizing that the person on the other side of a situation may experience it very differently. In this episode, we talk about: What emotional intelligence looks like in short-term rental hospitalityWhy meeting guests where they are can completely change how you handle difficult situationsPutting yourself in someone else’s shoes before reacting to a conflictThe difference between solving a problem for someone and working through it with themWhy great hospitality means accommodating guests—within reasonRecognizing when being a people pleaser can lead to being too accommodatingHow self-awareness can make you a stronger communicator, host, and business owner Because the truth is, guests aren’t always showing up relaxed and carefree. Travel can be stressful. People have different expectations, preferences, and ways of communicating—and sometimes that stress comes out as a complaint. That doesn’t mean you have to say yes to everything. But it does mean there’s tremendous value in slowing down long enough to understand what’s really happening before you respond. Sometimes the better question isn’t, “Who’s right?” It’s, “How can we work through this?” And that small shift can help you handle challenging conversations with more clarity, create a better experience for your guests, and become a more confident host along the way. HIGHLIGHTS AND KEY POINTS: [00:47] A short introduction about our guest Daniella Morganelli, and how her passion for hospitality evolved from property management into a short-term rental and travel-focused business [05:41] Daniella shares the operational realities of hosting strangers in her backyard pool through Swimply, including last-minute bookings, towels, amenities, and setting boundaries [07:36] Daniella explains how her background in property management and school counseling has taught her to meet people where they are and navigate guest emotions [11:00] How emotional intelligence can help short-term rental hosts better understand themselves, their guests, and the conflicts that come with hospitality [14:35] Daniella explains how emotional intelligence can help hosts diffuse guest frustrations by focusing on solutions, accommodation, and giving guests space [17:40] Daniella shares how emotional intelligence, hospitality, and a desire to help others shape the way she approaches her many businesses [23:12] How Daniella learned to prioritize self-care while balancing motherhood, a full-time career, and multiple hospitality businesses [28:03] Daniella shares how travel, Disney, and hospitality have become a meaningful part of her life and the way she creates memories with her family [31:15] Daniela shares how entrepreneurship transformed her confidence and taught her to trust herself [38:06] The lightning round Golden Nuggets: “Understanding your own self helps you understand other people too.”“I'm glad that I have taken all the risks that I have because it's helped build my confidence and my self esteem.”“My light, my confidence, my ability to have a positive outlook can shine through that plexiglass, but the negativity never penetrates me.”“You can have a beautifully designed space when it's not operated well, it is not going to go so well. But design plus the operations, I really feel are super important.” Let’s Connect: Instagram : https://www.instagram.com/crimsoncocoachalet/ https://www.instagram.com/dmtravelvibes Facebook : https://www.facebook.com/VacaVibesinD5/ https://www.facebook.com/DMTravelVibes/ https://www.facebook.com/morganellibabe/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

  3. Sep 22

    When Life Changes Everything: Rebuilding, Resilience & Short-Term Rentals with Kristen Sluiter

    What happens when life takes you somewhere you never expected—and asks you to build something new from what’s left? In this episode of the STR Sisterhood, I’m joined by Kristen Sluiter, a former educator, writer, and short-term rental owner whose journey into real estate began when she unexpectedly became the caregiver for her parents. This conversation goes much deeper than short-term rentals. Kristen shares openly about caregiving, grief, losing her parents and brother, and rebuilding after a devastating house fire. Through all of it, she’s discovered something powerful about herself: she’s capable of handling far more than she once realized. And that perspective has shaped the way she approaches her business, too. In this episode, we talk about:How an unexpected season of caregiving led Kristen into real estate and eventually short-term rentalsNavigating grief, loss, and major life transitionsRebuilding after a house fire—and how the literal process of rebuilding became part of healingWhy difficult seasons don’t define who you areWhat to do when your STR business leaves you exhausted and overwhelmedWhy hospitality doesn’t mean you have to make everyone happySetting clear boundaries with guests and sticking to them, even when it feels uncomfortableTrusting yourself to handle the unexpected One of Kristen’s simplest pieces of advice may also be the one you need most: Keep going. When you’re in the middle of something difficult, it can feel like this is simply how life—or your business—is going to feel forever. But it won’t. You can have hard days. You can admit when you’re overwhelmed. You can set boundaries. You can make mistakes and deal with the unexpected without allowing any of those things to define you. And perhaps most importantly, you can remind yourself of something Kristen’s parents instilled in her: There’s nothing you can’t do—but you don’t have to do it all. HIGHLIGHTS AND KEY POINTS: [01:15] A short introduction about our guest Kristen Sluiter and how she got into the short term rental space [04:03] Kristen opens up about caregiving, grief, and the unexpected beauty she found in being present for her mom’s final moments [12:00] Kristen explains how her parents’ love of travel, her connection to hospitality, and her experience with grief inspired her to turn a family property into a short-term rental [15:41] How a 20-acre property evolved into an off-grid short-term rental and how Kristen used creativity, persistence, and available resources to make it work [24:23] Kristen explains how her perspective shifted from simply sharing a unique property to treating her short-term rental as a true hospitality business [29:40] Kristen shares the three biggest challenges of operating an off-grid short-term rental, from managing utilities to setting guest expectations and maintaining a remote property [34:00] Kristen explains how local relationships and word-of-mouth helped her build a reliable team for her remote, off-grid property [35:13] How surviving a devastating house fire changed Kristen’s perspective on resilience, possessions, anger, and what she is capable of rebuilding [41:51] Kristen encourages women to keep going, embrace difficult moments, and remember that what happens to them does not define who they are [46:51] The lightning round Golden Nuggets: “You could be as prepared as you want to be, but you're not really going to learn it until you do it.”“Keep going. You can't know what you don't know. There's something about you, that for whatever reason this thing happened.”“If you feel like you need to cry, curl up in a ball and cry. Do it. We're gonna be better off because of it.”“You don't have to bend over backwards to make somebody happy.”“There's nothing you can't do, but you don't have to do it all.” Let’s Connect: Instagram : https://www.instagram.com/vansby_theriver/ https://www.instagram.com/polebridge_penny/ Proudly Sponsored by Pricelabs! Mobile Link: https://hello.pricelabs.co/mobile-app/ Stacey’s Affiliate Link: https://pricelabs.co/users/sign_up?referral=STRSISTER Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

  4. Sep 15

    Stop Waiting for Perfect: Building a Short-Term Rental Design Business with Ramya Mehta

    What if you stopped waiting until everything was perfect before taking the next step? In this episode of the STR Sisterhood, I’m joined by Ramya Mehta, founder of Yellow Tulip Designs, short-term rental interior designer, corporate product manager, and mom. Ramya’s journey into STR design began by helping family members with their properties. By the second project, she was hooked—and realized that many of the skills she had developed in product management could translate beautifully into short-term rental design. We talk about how prioritization, communication, understanding the customer journey, and focusing on what delivers the most value can shape not only a successful design project, but a better guest experience. Ramya also gets candid about something so many of us struggle with: perfectionism. When launching her business, she initially felt like she needed everything—from her logo and colors to her Instagram—to be completely figured out before she could start. Her mentor gave her a much-needed reminder: you don’t need all of that. You can just start. In this episode, we discuss:Turning the skills you already have into new opportunitiesDesigning with the guest experience in mindMoving forward despite perfectionism and fearBalancing a career, motherhood, and a growing businessCommunicating effectively with clients and guestsUsing AI as a tool in the design processWhy mentors, community, and support matter One of the biggest reminders from my conversation with Ramya is simple: you don’t have to know exactly how everything will work out before you begin. It’s easy to let the “what ifs” keep you stuck—especially when you’re stepping into something new. But every challenge you work through becomes evidence that you’re capable of handling the next one. So if you’ve been waiting until you feel completely ready, have every detail figured out, or know exactly what comes next, this episode is your invitation to take the next thoughtful step anyway. You can learn as you go. You can adjust along the way. And, as Ramya reminds us, you’ll figure it out. HIGHLIGHTS AND KEY POINTS: [00:49] A short introduction about our guest Ramya Mehta and what sparked her interest in short-term rental design [03:50] Ramya explains how her career as a product manager directly influences her approach to designing memorable short-term rental experiences [06:35] How designing Ramya’s family's second short-term rental gave her the confidence to turn her passion into a business [07:59] Ramya opens up about overcoming perfectionism and learning to put herself out there before everything felt ready [10:37] Ramya shares how personal loss, purpose, and creating value help her push through fear and uncertainty [14:54] How ruthless prioritization helps Ramya balance motherhood, a corporate career, and growing her design business [19:07] Ramya highlights how strong communication from her corporate career has become a foundation for her design business [21:38] Ramya explains how AI has transformed her design process by helping her create data-backed strategies and visualize client concepts [25:25] How mentorship and community have helped Ramya confidently navigate a new industry and continue growing [28:14] Ramya reflects on how stepping beyond the corporate world allowed her creativity to become a new career path [28:49] The lightning round Golden Nuggets: “I'm putting myself in the shoes of a guest to see how I can elevate their experience, how I can provide, make them feel that this was the right decision that they took to book that property.”“You don't have to have all that. Just go ahead and start it.”“You just have to live your life and do what you want to do and do good.”“If something doesn't provide significant value in my life, it's not worth my time.”“Just ask. The worst thing that's going to happen is they'll say no, but if you don't ask, you're not going to get it.” Let’s Connect: Instagram : https://www.instagram.com/yellowtulipdesigns/ Website : https://www.yellowtulipdesigns.com/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

  5. Sep 8

    The One System Your Airbnb Business Is Missing

    Your PMS Runs Your Bookings. This Runs Your Business. What happens when one HOA rule changes and nobody writes it down? In this episode of The STR Sisterhood, I tell you about the family who spent an entire week of their Myrtle Beach vacation parking two miles from the condo — and why that story has almost nothing to do with the team member who answered the message. Most of us are running our short-term rental businesses out of our own memory, and we've been calling that a discipline problem when it was never anything but a structure problem. Your property management system was built to run your bookings. It was never built to hold your door codes, your vendor history, your HOA rules, or the fact that the same toilet has run three times this year. This episode is about building the other half — the part that runs your business — while you still only have one property and it only takes an afternoon. We talk about: Why answering from memory will always beat looking it up, and what that costs youThe difference between what your PMS is for and what it was never designed to do (and why this applies even if you don't have a PMS)The three areas a one-property owner actually needs, and the portfolio-operator systems you can safely ignore for nowWhy your maintenance log becomes evidence, not a to-do list, about six months inThe one rule that makes the whole thing work: sole source of truth, not main source of truthA stale code I found in my own files while making this episode, and why I decided to tell you about it Grab the free Scatter Audit: https://bit.ly/4y8wFqL We're building this together live on September 9–10 inside the STR Sisterhood - check out more details here: STRsisterhood.com HIGHLIGHTS AND KEY POINTS: [00:01] Welcome to another episode of the STR Sisterhood as I share how one small HOA parking rule change created a major guest problem—and exposed a bigger issue in my business [03:30] Why scattered business information can leave hosts as the only source of truth [05:40] I explain why your PMS can manage your bookings without actually being the place where your business lives [08:48] The first of the three essential areas every host needs in their business command center: Your Property Information [10:10] The Second Essential Area Every Host Needs in a Simple Business Command Center: Your People [11:01] The third essential area of a business command center: Your History [11:57] I challenge the common mindset of, "I only have one property, so I'll set this up when I actually need it." [13:43] The second half of the Myrtle Beach parking story and I explain why one source of truth matters [16:55] I walk through my free Scatter Audit worksheet and show hosts how to identify exactly where their business information is currently living [18:08] Join me inside the STR Sisterhood on September 9 and 10 as we build your business command center together—live, so you actually use it Golden Nuggets: “"How wonderful it is that nobody needs to wait a single moment before starting to improve the world.”"Your memory is a source of truth that goes out of date without ever telling you.""That number isn't evidence that you're disorganized. It's what year one of a real business honestly looks like.""The second the real answer is harder to reach than the remembered one, people stop reaching.""The fix isn't trying harder to remember. It's building a place where the current answer is easier to find than the old one." Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

  6. Sep 1

    200 Episodes Later: The Biggest Lessons About Short-Term Rental Success with Stacey St. John

    Have you ever looked at someone else’s business and wondered if they know something you don’t? After 200 episodes of the STR Sisterhood, I’ve had the privilege of talking with women from just about every background imaginable—teachers, nurses, corporate executives, stay-at-home moms, military spouses, and women building businesses of every size. And I’ve learned something I didn’t expect. There is no secret blueprint. The women building extraordinary businesses don’t have everything figured out. They’ve simply learned to make thoughtful decisions, take action before they feel completely ready, and keep moving toward the lives they actually want. So, for this very special 200th episode—which also happens to fall on my birthday—I’m sharing four of the biggest lessons these women have taught me. In this episode, I talk about:Why confidence is often the result of taking action, not something you need before you beginWhy success isn’t about building the biggest business—it’s about building the right business for the life you wantWhy information alone isn’t enough and the people you surround yourself with can change what you believe is possibleHow systems, delegation, and intentional decisions can help your business create freedom instead of quietly taking it away After 200 conversations, one lesson stands above the rest: Your business is the vehicle. The life you’re creating is the destination. So if you’ve been waiting until you know enough, feel confident enough, or have everything figured out, this episode is your reminder that you don’t need to become someone different before you begin. Take the next thoughtful step. Learn as you go. Surround yourself with people who believe in what you’re building. Because an extraordinary life doesn’t require you to be extraordinary first. It starts when you decide to begin. HIGHLIGHTS AND KEY POINTS: [00:00] Welcome to the 200th STR Sisterhood podcast episode and I share the four biggest lessons I’ve learned from hundreds of women who stopped waiting to build the lives they wanted [04:08] Lesson Number 1: Extraordinary women stop waiting for permission and start taking action before they feel completely ready [09:40] Lesson Number 2: Success isn't about building the biggest business. It's about building the right one. [13:23] Lesson Number 3: Information doesn't change lives; people do. – It’s about the power of relationships, mentorship, and community in creating transformation. [17:58] Lesson Number 4: Build a business that gives you your life back. – Your business should support your life. It should never replace it. [19:49] The true meaning of success and why the goal isn’t building the biggest business—it’s building a life that feels deeply aligned with what matters most Golden Nuggets: ““Be a first-rate version of yourself instead of a second-rate version of somebody else.”“Extraordinary women stop waiting for permission.”“The women who build extraordinary lives aren't the women who have everything figured out before they begin-they're the women who decide to begin before they have everything figured out.”“Confidence is the reward for action.”“Success isn't about building the biggest business. It's about building the right one.”“Information alone doesn't change lives; other people do.”“Your business should support your life. It should never replace it.”“The women I admire most aren't the women with the biggest portfolios. They aren't the women making the most money. They're the women who never forgot why they started.”“You don't have to have everything figured out before you begin. You don't have to become someone else before you deserve success. You don't have to build the biggest business to build a beautiful life. You simply have to take the next step, because somewhere out there is a future version of you.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

  7. Aug 25

    Back to Basics: What Really Makes a Great Short-Term Rental Host with Jodie Odlin

    There’s no shortage of information about short-term rentals. Podcasts. YouTube videos. Facebook groups. AI. Courses. Conferences. Tools. Software. In fact, sometimes there’s so much information that figuring out what you actually need to do next becomes the hard part. And if you’re a newer host, it can leave you wondering whether you’re really ready to do this at all. In this episode, I’m sitting down with my friend Jodie Odlin, short-term rental host, hospitality professional, and creator of the Hospitable Hosts book series, to talk about what actually makes someone a great host — and spoiler alert: it isn’t having every piece of technology, every fancy amenity, or every system perfectly dialed in. Sometimes, you need to get back to basics. We talk about the difference between simply owning a short-term rental and truly understanding hospitality, why more information doesn’t necessarily create better hosts, and how to turn what you’re learning into action instead of allowing it to become another source of overwhelm. Jodie also shares one of the biggest mistakes she made in her own STR business — waiting years to collect guest email addresses — and why building relationships with your guests beyond the OTAs matters. And because this is a conversation between Jodie and me, we somehow take a rather unexpected detour into… beekeeping. 🐝 Yes. Beekeeping. But even that conversation brings us right back to one of the biggest themes of this episode: you don’t have to know everything before you begin. You learn. You ask questions. You find people who are ahead of you. And then you take action. We also talk about the power of being in the room with other hosts, the upcoming STR Hospitality Summit, burnout in our industry, and the advice Jodie carries with her when business — or life — feels particularly hard. If you’ve been consuming ALL the information but still find yourself wondering what you should actually be doing next, this conversation is for you. Join the STR Hospitality Summit: https://theglobalhospitalitycollective.com/summit HIGHLIGHTS AND KEY POINTS: [01:08] A short introduction about our guest Jodie Odlin and how her hospitality background inspired her to educate short-term rental hosts through storytelling [06:19] Jodie explains the difference between simply owning a short-term rental and truly understanding hospitality [10:54] Jodie shares why more information can overwhelm hosts instead of making them better—and why going back to the basics matters [15:39] The hard lesson that taught Jodie to stop relying entirely on OTAs and start building direct guest relationships [20:12] Jodie shares the unexpected story of how she became a beekeeper after volunteering to learn from a woman whose husband had recently passed away and left behind a beehive [25:33] Jodie draws a clear distinction between having access to information and actually being educated [28:20] Jodie highlights how sharing what you know can help others, no matter where you are in your hosting journey [33:05] How connecting with other hosts creates practical learning, fresh ideas, and space to recharge [36:15] Jodie gives listeners a closer look at what to expect from the STR Hospitality Summit, emphasizing that the event is designed to combine practical education, connection, fun, and wellness [41:50] The lightning round Golden Nuggets: “Not everyone understands hospitality, and I think you don't have to. It's not all about the property. It's how you make the guest feel.”“If you set it up for success by letting the guests know, set the expectations before the guests arrive in the correct way, then you're going to have a very successful stay with your guests.”“By truly caring for the guests, caring about their experience inside of our property, and also being super communicative with them and treating them like they're a friend that wins hands down over any coffee bar or waffle bar.”“There's no point listening to this stuff or just reading the information and then not taking action with it.”“Sharing one nugget of information can be dramatically helpful for someone who is just starting out.”“Being in the same room with other people is a way to really enhance all the magic that can happen just by again empowering someone with education or encouragement.”“Just go for it, and just take one day at a time.”“Everything happens for a reason. Good or bad, there is an opportunity for us to learn from an experience.” Let’s Connect: Website : theglobalhospitalitycollective.com Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

  8. Aug 18

    From Tax Wake-Up Call to STR Portfolio: Building Wealth Through Real Estate with Traci Capraro

    Have you ever had a single conversation completely change the way you think about money, work, and what’s possible for your future? Most professionals assume building wealth through real estate requires starting early, having perfect market timing, or making zero mistakes along the way. In this episode, I sit down with Traci Capraro, a tech sales leader, single mom of two, and founder of Take a TraCation. We’re unpacking how one unexpected tax appointment with her CPA became the catalyst for buying her first oceanfront beach condo, building a geographically diversified portfolio, and scaling a thriving co-hosting business across the Carolinas. We talk about: Transforming a tax obligation into real estate equity after her CPA gave her a wake-up call, leading to her first short-term rental purchase in Murrells Inlet, South Carolina.Navigating the messy realities of a "failed BRRRR," from managing high interest rates and HOA assessments to learning how to evaluate properties based on strict data rather than emotion.Mitigating coastal seasonality by intentionally diversifying into the mountains of North Carolina, successfully refinancing a college-town cabin within twelve months to fund further growth.Converting personal project documentation on social media into a co-hosting business, deploying a robust tech stack—including management platforms, PriceLabs, and Turno—to deliver five-star guest experiences.Re-engineering personal mindset through podcasts, books, and focused goal-setting, creating a resilient business model that models financial independence and entrepreneurship for her teenage sons. Traci pulls back the curtain on the day-to-day realities of balancing a demanding tech career with active real estate investing and co-hosting. You’ll hear how she navigated difficult client conversations, established firm vendor standards, and built a diversified portfolio that smooths out year-round cash flow while protecting her Superhost status and her sanity. If you’re wondering if it's too late to start investing, how to bounce forward after early missteps, or how to build a business that leaves a lasting legacy for your family, this conversation is your blueprint. Get ready to learn how to drop perfectionism and start leading your life and business with intention. HIGHLIGHTS AND KEY POINTS: [00:46] A short introduction about our guest Traci Capraro and how a career in tech sales and single motherhood led her to build a growing co-hosting business [02:16] Traci’s tax surprise turns a tech career into a real estate investment journey across beach and mountain markets [04:57] How a simple conversation with Traci’s CPA opened her eyes to the possibilities of real estate investing and completely changed the direction of her financial future [07:35] Traci reveals how choosing lifestyle-driven investments helped her build a diversified short-term rental portfolio [09:07] Traci shares the lessons she learned from her first real estate investment, which she describes as a failed BRRRR project [13:56] How Traci’s first short-term rental and the right systems opened the door to her first co-hosting client [17:10] Traci opens up about the doubts and challenges that come with building a business, admitting that moments of uncertainty still happen—even as she continues to grow [20:12] Why choosing the right co-hosting clients has become essential to protecting Traci’s business and reputation [23:35] Traci highlights why strong cleaning systems, communication, and backup plans are critical to delivering a consistent guest experience [27:28] Traci reflects on how real estate investing and entrepreneurship transformed her mindset around wealth and what’s possible [29:55] Traci shares how personal growth, positive influences, and involving her children have shaped her entrepreneurial journey [36:39] The lightning round Golden Nuggets: “Having a diversified portfolio is a way to protect ourselves from risk.”“One of the smartest things I ever did was invest in a coaching program because that coaching program taught me how to create the foundation, technology, and operations.”“If I had to start over again, I would do co-hosting in a heartbeat.”“Pumpkin planning is you pulling clients out of your business that are no longer a fit that may be costing you effort, energy, resources, so that you can go and find a right fit client for you.”“Look in the mirror and be your biggest cheerleader instead of your biggest critic.” Let’s Connect: Instagram : https://www.instagram.com/takeatracation/ Website : https://takeatracation.com/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

See All (201)

5
out of 5
29 Ratings

About

Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!

Information

More From Hospitality.FM

You Might Also Like