Seven Figure Standard

Arash Vossoughi and Mykie Stiller

We all have standards in life, but how many of us have gone the extra mile in consciously developing them? And how do you take those first steps toward raising your standard and elevating your life? Introducing the new Seven Figure Standard Podcast, brought to you by your hosts Mykie Stiller and Arash Vossoughi, the founding members of Voss Coaching Co., the elite coaching company that empowers more people to build their standard and live a life of excellence.

  1. Episode 163: Your Wealth Ceiling Isn’t Financial. It’s Psychological

    5d ago

    Episode 163: Your Wealth Ceiling Isn’t Financial. It’s Psychological

    Could the biggest thing limiting your income be your mindset? Have you ever felt that you have a financial or income ceiling? Then today’s episode is for you. Join Mykie and Arash as they dive into why your wealth ceiling isn’t financial at all, but psychological. They delve into why money won’t solve your wealth gap, why tactics are easier to confront than identity, and how having a good wealth identity changes the way you think. Arash unpacks the process of reprogramming, shares beliefs that will transform your relationship with the wealth gap you are experiencing, and explains why a decision without action isn’t really a decision at all. For all this, and more, be sure to tune in now.  Key Points From This Episode: Today’s topic of conversation.Arash explains why a wealth struggle isn’t financial, but psychological.The rules to cure this dilemma.Why money won’t solve your wealth gap.He unpacks why tactics are easier to confront than identity.Arash simplifies understanding and solving the right problem.Tactics versus strategies and why we tend to blame them.How having a good wealth identity changes your mindset.Why you can’t transform the outside without transforming the inside.The process to reprogram: not showing up as who you’ve been, but who you want to be.Arash shares a real-life example of breaking through a wealth ceiling.Beliefs that will transform your relationship with the wealth gap you are experiencing. He breaks down identity-based behaviors. Why there is no decision if it’s not followed up with action.Final words from Arash on today’s topic.Links Mentioned in Today’s Episode: Thomas Troward Books Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    22 min
  2. Episode 162: The Identity Shift that Changes Everything Under Pressure

    May 26

    Episode 162: The Identity Shift that Changes Everything Under Pressure

    It’s easy to hold your standard when everything is going well, but what happens when pressure builds? Welcome back to another episode of the Seven-Figure Standard. Today, Mykie and Arash unpack the identity shift that changes everything under pressure, exploring how your ability to handle pressure is directly tied to the identity and discipline you’ve built long before the moment arrives. They break down why pressure doesn’t create character, but reveals it, why preparation equals character, and the impact of self-imposed pressure by high achievers. Arash also shares practical ways to pivot in the middle of high-pressure situations, build your pressure capacity over time, and shift from anxiety into solution-oriented leadership. This episode is a powerful reminder that elite results require the decision to normalize pressure and embrace it as a necessary part of growth. Key Points From This Episode: Introduction to today’s topic.Preparation equals character: how pressure builds or reveals character.The ability to hold the emotional capacity that pressure is a privilege. How the ability to hold pressure is tied to identity. The importance of treating winning and losing with the same attitude.Making it part of your identity: handling pressure without the performance. Thinking about what your relationship is to pressure.Identifying pressure responses, what they look like, and how to overcome them. Arash coaches listeners on how to process worst-case scenario pressure.The impact of self-imposed pressure among high achievers.Arash unpacks his framework for building the capacity to handle pressure.His thoughts on creating artificial pressure for yourself. A real-life example of overcoming a big pressure test. How to pivot when you’re right in the middle of a pressurized situation: the difference between performance and an operator identity.Decision, awareness, and identity: the things that allow you to build pressure capacity.Questions to ask yourself to see how you are handling pressure.Developing your relationship with pressure and the three responses to pressure. Final words from Arash on today’s topic. Links Mentioned in Today’s Episode: Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    21 min
  3. Episode 161: Why Most People Confuse Activity for Progress

    May 19

    Episode 161: Why Most People Confuse Activity for Progress

    Grinding harder does not always move you closer to your goals. In this episode, Arash and Mykie unpack why so many people confuse activity with real progress and how staying busy can often become a distraction from the work that actually creates results. They explore the difference between grit and grinding, why hustle culture leads to exhaustion instead of growth, and how many people end up filling their days with comfortable tasks that never truly move the needle. The conversation breaks down how to identify goal-achieving activities, apply the 80/20 principle, and eliminate distractions that drain time and energy. Arash also explains why awareness is the foundation for change, how mentorship can expose blind spots, and why real progress comes from consistent action on a few high-impact activities. If you’ve been working hard without seeing the results you want, this episode offers a practical perspective on creating meaningful progress. Key Points From This Episode: Why most people confuse activity with real progress.The difference between grit, grinding, and busy work.Why progress can come from doing far less.How to identify the activities that actually move the needle.Using the 80/20 principle to focus on top-performing actions.Tracking your time to expose non-productive habits.Why awareness is the first step toward meaningful progress.How comfort-zone activities keep people stuck.Why mentorship helps uncover blind spots and accelerate growth.The power of doing three goal-achieving activities every day.Dopamine hits from completing tasks and how this can trap you.How your future self can guide better daily decisions.Final takeaway: commit to repeating the actions that move the needle.Links Mentioned in Today’s Episode: Grit: The Power of Passion and Perseverance Good to Great: Why Some Companies Make the Leap...and Others Don't Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    19 min
  4. Episode 160: The Identity Cost of Wealth and Why Most People Aren't Willing to Pay It

    May 12

    Episode 160: The Identity Cost of Wealth and Why Most People Aren't Willing to Pay It

    There’s a price to every goal. Are you willing to pay the price to transform yourself? Welcome back to another episode of The Seven-Figure Standard podcast, where today Mykie and Arash unpack the identity cost of wealth, and why most people aren’t willing ot pay it. They cover the real cost of creating your dreams, different ways to create quantum leaps, and debunk the myth about life being easier the wealthier you get. They also unpack what you’ll actually lose, the parts that have to die, and why identity cost becomes easier with each level you conquer. Tune in now to learn more about the identity cost of wealth, and why you have to become okay with paying it! Key Points From This Episode: An introduction to today’s topic.The real cost of creating your dreams.Arash explains the different ways to create quantum leaps.Debunking the myth about wealth making life easier.What you’ll actually lose. The different parts of identity that usually have to die.Arash unpacks the signs that you’re avoiding paying the cost.He describes a person who’s committed to paying the cost.How being coachable can help you change. Why the identity cost becomes easier with each level you conquer. Creating momentum and how speed plays into it. What happens right before a breakthrough.Final thoughts on identity cost. Links Mentioned in Today’s Episode: Episode 159: The Wealth Identity Gap - How Plateaus Are Not Usually What You Think They Are Episode 116: Embrace the Suck - The Power of Imperfect Action Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    17 min
  5. Episode 159: The Wealth Identity Gap - How Plateaus Are Not Usually What You Think They Are

    May 5

    Episode 159: The Wealth Identity Gap - How Plateaus Are Not Usually What You Think They Are

    What if the thing holding you back isn’t the market, your strategy, or your effort, but who you believe you are? In this episode, Mykie and Arash challenge the idea of plateaus and break down the “wealth identity gap,” the hidden force shaping your results. You’ll learn how your standards, behaviors, and expectations drive your income and performance, and why real breakthroughs come from changing your identity, not just working harder. If you’ve been stuck despite your effort, this conversation will change how you approach your next level. Key Points From This Episode: Today’s topic: The wealth identity gap.Arash explains what causes a plateau.Why you can’t buy into assumptions about the economy. He unpacks why we call it an identity gap.How long it takes to match the new identity.Being stuck in the same identity gap. Five things money responds to more than anything.He explains the identity lag (when your identity needs to catch up).Your identity as the differentiator in the results you get. Signs that show a person is in a new wealth identity gap.Why working harder won’t fix the identity gap. How to close wealth identity gaps permanently. Arash shares what an identity-based behavior is and how it fits into closing the identity gap.Why a level of obsession is required to hit your goals.Having a better attitude toward hard. Final thoughts on the identity gap. Links Mentioned in Today’s Episode: Zig Ziglar on Instagram Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    19 min
  6. Episode 158: How Wealth is Built Through Identity and Not Affirmations

    Apr 28

    Episode 158: How Wealth is Built Through Identity and Not Affirmations

    Stop trying to "think" your way into a new life and start behaving your way into one. Most people repeat affirmations until they are blue in the face, but then walk out the door and act like their old selves: a cycle that creates nothing but delusion. Welcome back to another episode of The Seven-Figure Standard Podcast. Today, Mykie and Arash break down how real transformation and real wealth are built through identity, not affirmations alone. They explore why affirmations work for some but fall flat for others, what actually gives them power, and how your daily actions shape who you’re becoming. They also dig into the hidden downsides of affirmations, the role of discomfort and speed in growth, and why action, not intention, is the clearest signal of your future self. Tune in to learn why what you do will always outweigh what you say. Key Points From This Episode: They jump into today’s topic of discussion.Why affirmations work for some people and not others.What identity is mostly built on.When affirmations fail most often.Arash explains what gives affirmations power.How your actions and decisions signal the direction your identity is going in advance.He explains how affirmations can actually have a negative impact. They unpack how one decision has the power to change your life: speed and decision.Speed: a wealth indicator of note.Arash explains why your spiritual side is the highest potential of your personality. How speed is expressed behaviorally.A decision most people are avoiding.He breaks down how identity is what you decide under pressure.Examples of evidence and the standards Arash places on evidence.How you can use affirmations as an intention or a barometer. Arash shares his approach to looking at evidence.The role comfort plays when people lean into affirmations and away from decision-making/taking action.Why what you say matters less than what you do.Final thoughts on today’s topic from Arash.Links Mentioned in Today’s Episode: Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    18 min
  7. Episode 157: Why Money or Success Can Feel Unsafe

    Apr 21

    Episode 157: Why Money or Success Can Feel Unsafe

    If you’ve ever wondered why money or success can make you feel unsafe, this episode of the Seven-Figure Standard podcast is for you. Join Mykie and Arash as they unpack the hidden reasons behind this experience and dive into how identity protection shapes your relationship with success. Arash explores what this looks like in real life, why the fears surrounding it aren’t actually real, and how they quietly hold you back. He also breaks down why even high achievers tend to self-sabotage right before a breakthrough, and what to do instead. You’ll walk away with practical insights on how to make money feel safe, shift your identity around wealth, and transfer an identity of wealth into other areas of your life. Thanks for listening! Key Points From This Episode: Today’s topic of conversation: why money, or success, can feel unsafe.Why this is a hot topic right now, and what it means.The seed of this line of thinking: a lack of understanding.A struggle: how the new version of themselves fits into the rest of their world.Arash explains identity protection and the villain and hero voices you hear in your head.Things that fall into the category of identity protection.What it looks like to be in identity protection.Why none of the fears that make people fall into this space are real. He unpacks why anything that falls into the identity protection idea only protects you from growing (and nothing else!)Why even high achievers often sabotage themselves right before a breakthrough.Mykie explains what Laugh Therapy is.The importance of understanding why our words truly matter.What you can do to make money feel safe.How focusing too much on ourselves amplifies the feeling of being unsafe.Arash shares examples of what people might be feeling. Last thoughts on today’s topic: transferring identity of wealth into other areas. Links Mentioned in Today’s Episode: Episode 156: Wealth is Emotional Capacity, Not Income Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    19 min
  8. Episode 156: Wealth is Emotional Capacity, Not Income

    Apr 14

    Episode 156: Wealth is Emotional Capacity, Not Income

    Welcome back to another episode of the Seven-Figure Standard Podcast. In today’s conversation, Mykie and Arash unpack a powerful idea: wealth isn’t defined by income, but by emotional capacity. They explore why expanding your emotional capacity is essential for lasting success, and how it shapes the goals you set, the identity you build, and ultimately, the wealth you create. They dive into the role of stretch goals, why wealth always follows identity, and what happens when your capacity doesn’t grow with your ambitions. Arash also breaks down what it actually looks like to train your capacity day-to-day, reveals the two emotions that most influence your success, and shares practical tools to help you strengthen your capacity and elevate your results. Key Points From This Episode: Today’s topic of discussion: Wealth is emotional capacity, not income.Arash unpacks the idea that as capacity grows, so does the potential for wealth.The importance of learning to work on your emotional capacity.Explaining why you need to set stretch goals.Why you need to understand that wealth always follows identity, not strategy.Arash explains what emotional capacity is: normalizing an idea.What happens when you don’t raise your capacity.He explains what big emotional swings say about a person.Why you don’t want to grind your way toward success.Shifting your perspective on pressure. What happens when your wealth exceeds your set points.What training your emotional capacity looks like in our day-to-day life: decisions.The two emotions with the biggest impact on success.Arash sheds light on the first steps toward growing emotional capacity.Tools that can help increase emotional capacity.Final thoughts on today’s topic of discussion. Links Mentioned in Today’s Episode: Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    19 min
4.9
out of 5
112 Ratings

About

We all have standards in life, but how many of us have gone the extra mile in consciously developing them? And how do you take those first steps toward raising your standard and elevating your life? Introducing the new Seven Figure Standard Podcast, brought to you by your hosts Mykie Stiller and Arash Vossoughi, the founding members of Voss Coaching Co., the elite coaching company that empowers more people to build their standard and live a life of excellence.

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