Studio Resonate Speaks - Hispanic Voices

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The insights you need, from the best audio storytellers in advertising. Join Studio Resonate’s Senior Director of Production, Homero Espinosa Jr., as he and his colleagues break down their creative processes, sit down with industry leaders, look ahead at the future of audio, and celebrate diversity in the industry.

Season 1

  1. 09/21/2023

    Soy Como Soy – Authenticity at Work

    In this episode, we sit down with Jose Mangin, one of the most recognizable personalities in Hard Rock and Heavy Metal, and Claudia Oddo, Senior Manager of Brand and Consumer Marketing at SXM Media. Jose talks about chipping away at stereotypes, his experience hosting the biggest rock festivals in the country as a Latino, and the value of unity. Claudia shares how her Latinidad has given her the appreciation and respect needed to get the story right for other cultures as well, the value of having more facetime with senior leadership in order to better advocate for underrepresented folks, and why you need more than just one person in the room representing a culture. This episode features: Jose Mangin, Claudia Oddo, Laura Coronado, and Homero Espinosa.

    24 min

  2. 09/28/2023

    De Aquí Y de Allá - Understanding our Audiences

    In this episode, we sit down with Director of Latin Music Programming Marcos Juárez and Vice President of Sales Marketing Nidia Serrano to dive deeper into understanding our audiences. Marcos talks about his role as a guardian of authenticity, how artists are shedding the constraints of genres and labels, and why it’s so important that Latin audiences see themselves in his programming without feeling pandered to. Nidia shares how artists are not compromising on their identities, how the way Latinos experience their culture can vary, and how advertisers will better represent Latin audiences in the future.

    25 min

  3. 10/05/2023

    Así se Hace - Creative Best Practices

    In this episode, Multicultural Creative Director Antonio Francisco from Studio Resonate speaks with Gabriel Reyes from Alma, a top agency for the Hispanic market. Gabriel delves into the role of a second-generation Dominican in U.S. advertising, emphasizing genuine representation. He praises brands getting it right and shares his journey of cultural transmission to his son. Later, Melany Rosencwaig from Studio Resonate chats with colleague Natalie Leal. Natalie discusses her commitment to inclusivity in copywriting, her approach to bilingual ads, and the delicate balance of ensuring Hispanic audiences feel acknowledged without feeling pandered to. This episode features: Antonio Francisco, Gabriel Reyes, Melany Rosencwaig, Natalie Leal, Homero Espinosa

    27 min

  4. 10/12/2023

    La Mesa Redonda - Our favorite takeaways from the series

    "La Mesa Redonda" caps off with Studio Resonate's professionals sharing key insights. Homero Espinosa champions diverse identity respect, Laura Coronado stresses cultural relevance in messaging, while Antonio Francisco recommends prioritizing progress over perfection. Natalie Leal lauds the rise of unapologetic Latinidad, and Melany Rosencwaig underscores the importance of consistent Latin cultural representation by brands for sustained audience engagement.   This episode features: Antonio Francisco, Melany Rosencwaig, Natalie Leal, Laura Coronado, Homero Espinosa

    28 min
  • 4 Episodes

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The insights you need, from the best audio storytellers in advertising. Join Studio Resonate’s Senior Director of Production, Homero Espinosa Jr., as he and his colleagues break down their creative processes, sit down with industry leaders, look ahead at the future of audio, and celebrate diversity in the industry.

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