The Genrelist

SiriusXM Podcasts
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  • MARKETING

Welcome to The Genrelist, a 10-part series that explores podcasting at the intersection of listener love and advertising power. Hosted by Nidia Serrano, Vice President of Sales Marketing at SiriusXM, journey through the top podcasting genres and the communities that fuel them.

Episodes

  1. Episode 10: Innovative New Formats

    10/25/2023

    Episode 10: Innovative New Formats

    From the exciting world of audiofiction to the rebirth of beloved TV segments for the audio audience, there are plenty of ways that podcasting will continue to transform and grow with each coming year. In the Innovative New Formats episode of The Genrelist, join host Nidia Serrano as she surveys what’s coming next in podcasting and how advertisers can stay in the conversation.

    16 min
  2. Episode 9: Indie Podcasts

    10/16/2023

    Episode 9: Indie Podcasts

    It’s time to look at the lesser-knows, the underdogs, the indie podcasters. In this episode of The Genrelist, host Nidia Serrano surveys the world of independent shows and hosts and takes a deep dive into one of the best methods in advertising on these programs: programmatic advertising.

    24 min
  3. Episode 8: Education and Learning

    08/30/2023

    Episode 8: Education and Learning

    Get your thinking caps on—it’s learning time. The world of learning and education podcasts is as diverse as the topics they explore. Education, science and history shows… it’s like the best parts of school, on-demand, ready to go. Join host Nidia Serrano as she delves into the listener love behind learning podcasts in this episode of The Genrelist.

    21 min
  4. Episode 7: Diverse Voices

    07/11/2023

    Episode 7: Diverse Voices

    When it comes to podcasting, the audience is not homogenous, and neither are the shows. In this next episode of The Genrelist, host Nidia Serrano highlights some of the diverse voices in the space—across racial and ethnic lines and the gender spectrum—and how to reach them.

    20 min
  5. Episode 6: Entertainment

    06/28/2023

    Episode 6: Entertainment

    Lights, camera, podcasts: Listeners are flocking to the medium to catch some of their favorite stars of stage and screen wax poetic on any topic they choose, whether it’s industry chatter or good ol’ fashioned advice. With 65% of podcast listeners replacing tv time with podcasts, advertisers should give this genre a standing ovation. Listen in as host Nidia Serrano takes you on this next episode of The Genrelist.

    9 min
  6. Episode 5: Health & Wellness

    04/20/2023

    Episode 5: Health & Wellness

    Take a deep breath, advertisers, and heed the popularity of health and wellness podcasts. Whether it’s to better understand their anxiety or hear stories on how folks made it through a tough time, listeners flock to shows in this genre. Listen as host Nidia Serrano takes you through this episode of The Genrelist, walking advertisers through these shows and how they can make an impact within.

    16 min
  7. Episode 4: Comedy

    03/23/2023

    Episode 4: Comedy

    No joke: comedy is the number one podcast genre, bringing 28.4 million listeners to shows year over year… and still growing. Listen as host Nidia Serrano takes you on this next tour of The Genrelist, finding out what makes this genre so popular and how advertisers get in on the joke.

    16 min
  8. Episode 3: Sports

    03/22/2023

    Episode 3: Sports

    For sports fans, when playoffs end and the trophies come out, where does the love, the fandom, the passion go? It goes to podcasts. Listen as host Nidia Serrano takes you on this next tour of The Genrelist, checking the score on sports podcasts, and how advertisers can get in the game.

    19 min
  9. Episode 2: News

    03/02/2023

    Episode 2: News

    This just in… news podcasts are popular, with nearly a quarter of Americans getting their news from this format. But the question remains: is it a safe space for advertisers? Our sources say, “Yes.” Listen as host Nidia Serrano takes you on this tour of The Genrelist, exploring what compels news listeners to stay engaged.

    17 min
  10. Episode 1: True Crime

    02/15/2023

    Episode 1: True Crime

    As a genre, true crime is a force to be reckoned with. From massive listenership to serving as the top genre among women, marketers should not be scared. Listen as host Nidia Serrano takes you on this tour of The Genrelist, exploring what makes true crime podcasts so compelling as well as the unique opportunities that lie within.

    20 min
  11. The Genrelist – Trailer

    12/24/2022

    The Genrelist – Trailer

    Welcome to The Genrelist, a 10-part series that explores podcasting at the intersection of listener love and advertising power. Hosted by Nidia Serrano, Vice President of Sales Marketing at SiriusXM, journey through the top podcasting genres and the communities that fuel them.

    1 min

Trailer

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About

Welcome to The Genrelist, a 10-part series that explores podcasting at the intersection of listener love and advertising power. Hosted by Nidia Serrano, Vice President of Sales Marketing at SiriusXM, journey through the top podcasting genres and the communities that fuel them.

Information

  • Channel
    SiriusXM Podcasts
  • Creator
    SXM Media
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © Copyright SiriusXM 2023
  • Provider
    Sirius XM Radio Inc

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