Work of Art by Rachel Bell

Rachel Bell
  • 5.0 (1.1K)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to WORK OF ART - hosted by Rachel Bell (aka - me). I teach the art, science, and magic of building a personal brand that allows you to get paid for who you are, not just what you do. I've built an $8M brand using my creativity and imagination — along with the principles of influence, magnetism, and marketing. In this podcast, I'll show you how you can do the same thing. Let's make your brand - and life - into a work of art. xx

  1. Your Personal Brand Playbook of 2026

    4D AGO

    Your Personal Brand Playbook of 2026

    I'm showing you how to build a magnetic brand and a bank account using your creative genius—no more building your brand backwards by chasing viral hooks while losing your soul to the AI noise of 2026. In this episode, I'm giving it to you clean with a bottom-up approach that focuses on your roots so your creative fruits can actually sustain themselves. Buckle in, because we're moving past the surface-level shizz to dive into the six foundational pieces—like personal mythology, brand archetypes, and real-ass magnetism—that turn your brand into a compounding investment and ensure you get paid the most for what comes easiest to you. I break down why the traditional "top-down" approach of focusing on tactics and aesthetics alone leads to a seething sense of incongruence and vanity metrics that don't equate to revenue. I share how to address the root of your brand by moving from performing for the masses to niching down and communicating your true essence.  Listen in as I share the six-part framework I use inside Creator Catalyst to help you stop chasing trends and start building a brand that is a compounding investment for your entire life. Here's a glance at what you'll learn from me in this episode: •    The Bottom-Up Philosophy: Why addressing the somatic roots of your brand is non-negotiable before you ever touch a posting schedule. •    Personal Mythology: How to use storytelling—the most ancient human technology—to build a world where your audience finds belonging. •    Philosophy and Principles: Why being polarizing and standing for your anti-values is exactly what creates deep trust and magnetism. •    Magnetism and Paradox: How to combine universal archetypes with your personality "plot twists" to become completely unforgettable. •    The Genius Trifecta: Identifying your medicine, skills, and mastery so you can get paid the most for what comes easiest to you. •    The Triple Threat Content Method: A system of Authority, Artistry, and Audience posts to keep you energized instead of exhausted. Timestamps: •    00:00 – Introduction •    01:17 – Why most people build brands backwards and end up with zero community. •    05:16 – Front stage vs. back stage self: The high cost of brand incongruence. •    07:54 – Element 1: Personal Mythology and the ancient technology of storytelling. •    16:23 – Element 2: Using philosophies and principles to transform from a vendor to a thought leader. •    19:39 – Why standing for your anti-values is required for deep trust. •    21:50 – Element 3: Magnetism—Universal Archetypes meets the multi-dimensional paradox. •    25:19 – The Alex Hormozzi Case Study: Why the "Gym Bro" paradox is magnetic. •    28:14 – Element 4: Identifying your Zone of Genius (Medicine, Skills, and Mastery). •    34:14 – Element 5: Signature Style and the visual identity blueprint. •    36:44 – Element 6: The Triple Threat Content Flow: Authority, Artistry, and Audience. •    40:17 – Building a brand that doesn't require a rebrand every six months. Links: ·       Creator Catalyst: https://joincreatorcatalyst.com/ ·       Instagram: https://www.instagram.com/rachelbell/ ·       Work of Art Website: https://workofartpodcast.com/

    45 min
  2. I'm ACTUALLY back this time....bitches

    FEB 2

    I'm ACTUALLY back this time....bitches

    If the title feels aggressive, good—I'm actually back, bitches, and I missed the living sh*t out of this. It's 2026, and we are officially done with the era where work equals suffering; the only sane option left is to turn your business into a masterpiece. In this episode, I'm pulling back the curtain on my radical healing journey, why I killed "Payday with Rayray" to launch Work of Art, and how you can survive the current "trust recession" by treating your brand like world-building. Buckle in, because I'm about to show you how to resurrect your inner artist and get paid for your creative genius before I peace out for motherhood (yep, there's a baby bump involved). Here's a glance at what you'll learn from me in this episode: The Rebrand: Why I shifted from "Payday" to "Work of Art" and why treating your business like an art project is the secret to longevity. The "Trust Recession": Why buyers are skeptical, why connection is the only currency that matters in 2026, and how to build it through a screen. World Building: How to view your personal brand like a fantasy novel (think Harry Potter) to create a community that people never want to leave. The Root System: Why most people fail at branding by focusing on the fruit (money/content) instead of the roots (who you intrinsically are). The Big Announcement: The details on my pregnancy, my upcoming RETIREMENT, and why this is your last chance to work with me. Timestamps: 00:00 - Introduction 00:53 - Aggressively returning to the podcast and the table flip of 2023. 03:42 - Why work can be your heaven or your hell, and choosing to make it art. 09:00 - Resurrecting your inner artist 14:50 - The irony of my financial success 18:24 - The Trust Recession: Why shortcuts are destroying influence and how connection saves it. 21:25 - Personal Branding as World Building: Creating a universe for your community. 23:50 - Creator Catalyst: The mastermind for the face of the business. 27:55 - The Plot Twist: I'm pregnant, expecting in May, and retiring (again). Links: Creator Catalyst: https://joincreatorcatalyst.com/ Instagram: https://www.instagram.com/rachelbell/ Work of Art Website: https://workofartpodcast.com/

    34 min

  3. 02/13/2023

    I'M BACK BITCHES. (ft. Jessica Benstock)

    I'M BACK! It's been a long time since the last one of these Payday's with Rayray, but today I'm joined by my best friend Jessica Benstock to share with you all why I haven't been uploading and who better to talk about it with than Jessica, who's been right by my side. In this episode Jessica helps me unpack all that's happened since my last episode. I've received a ton of questions from all of you over the last year about my life transitions and how I've been handling them (and not handling them). I hope this conversation gives you a deeper understanding of why I've made some major shifts in my life and where I'm headed in the future. GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/74 Here's a glance at what you'll hear from me in this episode:   Why I let go of every single client What happened to OCA and what caused me to give it all up How I plan to find and follow my north star

    1h 28m

  4. 01/14/2022

    10 Surprising Lessons from 2021: HAPPY NEW YEAR

    In this episode, I break down the 10 most surprising lessons that I learned in 2021 and how they've given me insight into how I'll approach 2022. From learning how to properly set boundaries, to reorientating my role, the lessons I've learned should help you in your plan of action for approaching this upcoming year. GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/73 Here's a glance at what you'll hear from me in this episode:  How to create your focus for the new year The most important lessons to take into 2022 How to make the best choices for yourself Strategies to deal with ego death Plans for a new mastermind and community

    53 min

  5. 10/28/2021

    Brutal & Hilarious Truths: Human Design & Self-Concept with Paige Michelle (PART 1)

    In the first part of my conversation with Paige, you'll learn who Paige is and how we both met. Then we dive into how Paige helps women build unapologetic, honest, human-design based businesses and how I transitioned my business and relationships to achieve what OCA is today. GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/72 You'll be able to find part 2 of our conversation on Undefined with Paige Michelle here: https://podcasts.apple.com/us/podcast/brutal-hilarious-truths-part-2-relationships-unhealthy/id1524466107?i=1000540159424 Here's a glance at what you'll hear from Paige and I in this episode:  How I made a personal transition to skyrocket my business Why you can (and should) make radical changes to improve yourself Why I don't follow ANYONE on Instagram How to undefine and empower yourself instead of disempowering yourself Being okay with people not liking your work or lifestyle How to avoid self-sabotage

    1h 13m

  6. 10/15/2021

    Claiming Your New Reality: Nik Reese's Journey from OCA Student To Enrollment Specialist

    If you've joined OCA, you may have bumped into Nik on one of your calls, but you may not know the journey he took from being a student of OCA to being an Enrolment Specialist with us. This episode is a deep dive into his journey and how he's not only transformed his own life, but the lives of many OCA students. If you've ever thought about joining OCA, this is the perfect episode to hear the pathway OCA can put you on. GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/71 Here's a glance at what you'll hear from Nik and I in this episode:  Why Nik chose to join OCA and how it transformed his life Learning how to say yes to yourself and avoid distractions The most common fears of new OCA students and how to overcome them Why certifications don't equal success The value of having a support system How to put yourself in a community where your dreams are normal

    1h 9m

  7. 09/10/2021

    5 Types of DM Scripts Every Coach Needs

    Get ready to slide into those DM's people! In this episode, I'm going to share with you the 5 most important DM scripts that I personally use to convert my Instagram audience (and even cold prospects) into paying clients. GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/70 Here's a glance at what you'll learn in this episode:  The scripts I use to connect and convert my prospective clients Why rejection in the DM's will make you stronger long-term How to identify the right person to send a DM to Why you should leverage the power of direct outreach How to overcome rejection and regret Why embracing awkwardness can lead you to more clients

    31 min

  8. 09/03/2021

    5 Beliefs That Keep Coaches Broke & Terrified

    No one likes to be stuck in the little leagues, and it's easy to blame others for that, but the most common reason for coaches to feel stuck in the mud is because they're listening to their own limiting beliefs. In this episode, I'll walk you through the limiting beliefs that once held me back and how you can overcome your own limiting beliefs to get yourself into the big leagues. GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/69 Here's a glance at what you'll learn in this episode:  How to identify (and get over) your own limiting beliefs The limiting beliefs I had when starting my coaching career Why you should be comfortable in charging a high price How to not feel shame in what you create Why competition is good for business How to get comfortable in making sales

    29 min
See All (76)

Trailer

5
out of 5
1,093 Ratings

About

Welcome to WORK OF ART - hosted by Rachel Bell (aka - me). I teach the art, science, and magic of building a personal brand that allows you to get paid for who you are, not just what you do. I've built an $8M brand using my creativity and imagination — along with the principles of influence, magnetism, and marketing. In this podcast, I'll show you how you can do the same thing. Let's make your brand - and life - into a work of art. xx

Information

  • Creator
    Rachel Bell
  • Years Active
    2019 - 2026
  • Episodes
    76
  • Rating
    Explicit
  • Copyright
    © Rachel Bell 2026
  • Show Website
    Work of Art by Rachel Bell

You Might Also Like