Tip the Scales

LawRank
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Let's face it - theory learned in law school has little practical application when building a successful firm. Host Maria Monroy, President, and Co-founder of LawRank is here each week with conversations that inspire you to build a better practice and be a stronger attorney. When success lies in the balance of law and life - we're here to help you Tip the Scales.

  1. Anthony Lopez - From Trial Lawyer to Operator: The Data-Driven Shift

    3D AGO

    Anthony Lopez - From Trial Lawyer to Operator: The Data-Driven Shift

    On this week’s episode, Maria Monroy sits down with Anthony Lopez, board-certified trial lawyer and CEO of Your Insurance Attorney. They dig into how he scaled to a 300-person, multi-state firm, why he runs on Salesforce and is rolling out AI agents for client updates, building pods and culture at scale, and his unfiltered take on private equity’s push into law and what it means for the next generation of trial lawyers. Anthony Lopez (@yourinsuranceattorney on Instagram) Anthony Lopez is the CEO of Your Insurance Attorney, a rapidly growing Florida-based firm with over 300 employees. A board-certified civil trial lawyer with more than 20 years of experience, Anthony focuses on first-party insurance litigation, nursing home negligence, and personal injury. Under his leadership, the firm has become known for its data-driven operations, advanced use of AI, and client-first culture. He also serves on the board of the Monica Burguera Foundation and is active in the Florida Bar and Cuban American Bar Association. Get in touch with Anthony at https://yourinsuranceattorney.com/anthony-m-lopez/ Maria Monroy (@marialawrank on Instagram) is the co-founder and president of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

    38 min
  2. Ilana Reeser - White-Glove Referrals on a Nationwide Scale

    OCT 22

    Ilana Reeser - White-Glove Referrals on a Nationwide Scale

    On this week’s episode, Maria Monroy sits down with Ilana Reeser of Your Insurance Attorney to talk about turning networking into real case flow. They dig into Ilana’s role leading nationwide referrals and market expansion, how to cut through conference small talk and turn meetings into deals, and why firms should hire a dedicated rainmaker if the founder isn’t built for it. Ilana shares the importance of white-glove client handoffs and how she navigates a male-dominated industry.  Ilana Reeser [@ilana_sky on Instagram and @ilana-reeser on LinkedIn] is the Director of Business Development at Your Insurance Attorney, where she specializes in building connections, cultivating referral partnerships, and driving nationwide expansion. Since joining the firm, Ilana has helped open operations in multiple states and built a trusted referral network that spans the country. Known for her ability to cut through small talk and focus on meaningful relationships, she prioritizes both case volume and client experience—ensuring every referral is handled with care. You can get in touch with Ilana on LinkedIn or Instagram. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

    26 min
  3. Attorney Takeover! David Muñoz and Robert Marcus - SCOTUS Verdicts and Village Leadership

    OCT 15

    Attorney Takeover! David Muñoz and Robert Marcus - SCOTUS Verdicts and Village Leadership

    On this week’s episode, host David Muñoz sits down with Robert P. Marcus of The Gori Law Firm—partner in charge of the firm’s nationwide personal injury practice. Bob breaks down how he readies cases for trial from day one, lessons from trucking, auto, nursing home, and FELA matters, and what it was like to prevail in a case that reached the U.S. Supreme Court. Get in touch with Bob at https://www.gorilaw.com/attorneys/robert-p-marcus/ Get in touch with David at https://missionlegalcenter.com/ Robert Marcus (@robertpmarcus on LinkedIn) leads the personal injury practice at The Gori Law Firm, representing injured workers, individuals, and families in trucking, motorcycle, auto, nursing home, and FELA cases. He has tried cases in multiple jurisdictions and secured numerous multimillion-dollar results, including a U.S. Supreme Court victory in the McBride case that strengthened FELA protections for railroad workers. Admitted in Illinois, Missouri, Tennessee, and before the U.S. Supreme Court, Bob also serves as Special Counsel to the Illinois Attorney Registration & Disciplinary Commission. Known for meticulous trial prep and client-first service, he guides victims through catastrophic injury and wrongful death matters with personal attention from intake to verdict. David Muñoz (@imdavemunoz on Instagram) is the Managing Partner of Mission Personal Injury Lawyers, with offices in San Diego, Chula Vista, and El Paso. He is dedicated to advocating for accident victims, combining his background in pre-medicine with his legal expertise to better understand the complexities of serious and often invisible injuries. Recognized as a top-reviewed attorney, David is active in the Consumer Attorneys of San Diego and frequently serves as a speaker and seminar presenter. His mission is to raise the standard of client service and advocacy while serving the broader legal community. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

    32 min
  4. Attorney Takeover! Jenn Gore and Jeremy Alters - The Future of Funding: Disbarment Lessons and Redefining an Industry

    OCT 9

    Attorney Takeover! Jenn Gore and Jeremy Alters - The Future of Funding: Disbarment Lessons and Redefining an Industry

    Jenn Gore sits down with Jeremy Alters, the former trial lawyer who founded ClaimAngel. They dig into Jeremy's disbarment in Florida: what went wrong, what he’d do differently, and why the buck stops at the top. Then the rebuild: a funding marketplace that pushes back on predatory rates, standardizes terms, and gives firms an ethical way to offer clients real options. This episode is a candid playbook on accountability, resilience, and doing right by clients without hiding from your past. Get in touch with Jeremy at ⁠https://claimangel.com/⁠Get in touch with Jenn at ⁠https://sweetjames.com/⁠ Jeremy Alters (@jeremy-alters1 on LinkedIn) is the founder & CEO of ClaimAngel, a litigation-funding marketplace. A former trial lawyer, he handled catastrophic injury, mass tort, and class actions with more than $5.5B in settlements and verdicts, earning AAJ’s F. Scott Baldwin Award and recognition from Super Lawyers, Florida Trend, and United Who’s Who. He has served as president of the Miami-Dade County Trial Lawyers Association and on AAJ’s Executive Committee. Over the last decade, he’s advised startups and public companies and mentors attorneys on litigation strategy with the Berman Law Group. Away from work, he mentors youth and is a devoted dad. Jennifer Gore (⁠@jenngorelawyer⁠ on Instagram) is the Managing Partner of Sweet James GA East Coast and currently spearheading Sweet James Accident Attorneys’ Georgia expansion. She also founded Atlanta Personal Injury Law Group. Her leadership led Atlanta Personal Injury Law Group to Inc. 5000 recognition for three consecutive years as one of the fastest-growing U.S. law firms. With over a decade of experience, she specializes in wrongful death, trucking, and motorcycle cases, achieving exceptional client outcomes.——⁠LawRank⁠ grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at ⁠https://lawrank.com/report⁠. ⁠Subscribe to us on your favorite podcast app⁠ Rate us 5 stars on ⁠iTunes⁠ and ⁠Spotify⁠. ⁠Watch us on YouTube⁠ Follow us on ⁠Instagram⁠ and ⁠TikTok⁠

    1h 7m
  5. Attorney Takeover! David Muñoz and Bill Ogden - Defamation Wars: Taking Down Alex Jones

    OCT 1

    Attorney Takeover! David Muñoz and Bill Ogden - Defamation Wars: Taking Down Alex Jones

    On this week’s episode, host David Muñoz sits down with Bill Ogden of Farrar & Ball, LLP—the trial team behind the Alex Jones defamation victories. They dive into the strategy behind the Sandy Hook litigation, navigating bankruptcy tactics, and why civil juries—not social media—are the most effective check on disinformation. Bill also talks about current defamation matters, the economics and risk of trying seven-figure cases on contingency, and why more plaintiff lawyers should step outside their comfort zones to take on work that moves the needle. Get in touch with Bill at https://fbtrial.com/attorneys/bill-ogden/ Get in touch with David at https://missionlegalcenter.com/ Bill Ogden (@billawgden on Instagram) is a partner at Farrar & Ball LLP, where he represents clients in high-stakes product liability and catastrophic injury cases across the country. He has secured major verdicts and settlements against corporations in cases involving defective tires, airbags, medical devices, and industrial equipment, and was lead trial lawyer in a $70 million wrongful death verdict in Harris County. Recognized as a Texas Super Lawyer Rising Star, National Trial Lawyers Top 40 Under 40, and by Best Lawyers in America: Ones to Watch, Bill is known for his relentless advocacy and willingness to take on powerful defendants. A graduate of South Texas College of Law, he also teaches trial advocacy as an adjunct faculty member and continues to mentor future trial lawyers. David Muñoz (@imdavemunoz on Instagram) is the Managing Partner of Mission Personal Injury Lawyers, with offices in San Diego, Chula Vista, and El Paso. He is dedicated to advocating for accident victims, combining his background in pre-medicine with his legal expertise to better understand the complexities of serious and often invisible injuries. Recognized as a top-reviewed attorney, David is active in the Consumer Attorneys of San Diego and frequently serves as a speaker and seminar presenter. His mission is to raise the standard of client service and advocacy while serving the broader legal community. ____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

    35 min
  6. Attorney Takeover! Jenn Gore, Lee Coleman - The Pioneer Mindset Behind M&L

    SEP 24

    Attorney Takeover! Jenn Gore, Lee Coleman - The Pioneer Mindset Behind M&L

    On this week’s episode, Jenn Gore sits down with Lee Coleman of Hughes & Coleman. He breaks down a numbers-first mindset for growth and why his firm does the work other firms won’t. Lee also shares the story of starting M&L Legal Marketing & Management—a true masterminds conference built on real metrics and real sharing. Get in touch with Lee at https://www.hughesandcoleman.com/attorneys/lee-coleman/ Get in touch with Jenn at https://sweetjames.com/ Lee Coleman (@leelcoleman on LinkedIn) is a managing partner and co-founder of Hughes & Coleman Injury Lawyers, a multi-market PI firm with 30+ attorneys across Kentucky and Tennessee (and an affiliated office in New Mexico). A former prosecutor with deep trial experience, he helped pioneer TV legal advertising in 1987 and later won a unanimous 2001 Kentucky Supreme Court ruling affirming the use of “Injury Lawyers.” Recognized as a Kentucky Super Lawyer and AV Preeminent by Martindale-Hubbell, Lee is known for a results-driven, client-first approach. He also leads the long-running M&L Legal Marketing & Management mastermind and is proud to practice alongside his sons Ben and Andrew. Jennifer Gore (@jenngorelawyer on Instagram) is the Managing Partner of Sweet James GA East Coast and currently spearheading Sweet James Accident Attorneys’ Georgia expansion. She also founded Atlanta Personal Injury Law Group. Her leadership led Atlanta Personal Injury Law Group to Inc. 5000 recognition for three consecutive years as one of the fastest-growing U.S. law firms. With over a decade of experience, she specializes in wrongful death, trucking, and motorcycle cases, achieving exceptional client outcomes. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

    39 min
  7. Attorney Takeover! David Muñoz, Tripp Segars - From the BP Oil Spill to Nationwide Mass Torts

    SEP 17

    Attorney Takeover! David Muñoz, Tripp Segars - From the BP Oil Spill to Nationwide Mass Torts

    On this week’s episode, host David Muñoz sits down with Tripp Segars of Diaz Law Firm. Tripp shares lessons from evaluating 20,000+ BP oil spill claims, his work on other mass torts (talc, Camp Lejeune, and NEC infant formula), and why he insists attorneys meet clients in their homes to understand the full story. They discuss trucking litigation, Mississippi’s damage caps and deregulation pushes, uninsured motorist realities, and how autonomous vehicles may shift crashes from negligence to products cases. Tripp also reflects on becoming a father, why that deepened his empathy for clients—especially premature infants harmed by dangerous formulas—and how verdicts and advocacy can move policy in the right direction. Get in touch with Tripp at https://diazlawfirm.com/tripp-segars/Get in touch with David at https://missionlegalcenter.com/ Tripp Segars (@trippsegars on Instagram) has been practicing law for over 15 years, helping clients pursue justice against powerful corporations in personal injury, mass tort, and product liability cases. He has represented clients nationwide in major litigations, including Camp Lejeune water contamination, talcum powder-related cancers, and NEC infant formula claims, and has served in leadership roles such as on a Plaintiffs Steering Committee. A graduate of Clemson University and Mississippi College School of Law, Tripp brings both courtroom skill and deep commitment to client advocacy. He lives in Madison with his wife, Ashley, their daughter, Charlotte, and their dog, Maggie. David Muñoz (@imdavemunoz on Instagram) is the Managing Partner of Mission Personal Injury Lawyers, with offices in San Diego, Chula Vista, and El Paso. He is dedicated to advocating for accident victims, combining his background in pre-medicine with his legal expertise to better understand the complexities of serious and often invisible injuries. Recognized as a top-reviewed attorney, David is active in the Consumer Attorneys of San Diego and frequently serves as a speaker and seminar presenter. His mission is to raise the standard of client service and advocacy while serving the broader legal community. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

    32 min
  8. Summer Throwback! 095 Mike Morse - Justice for Denis Preka: The Largest Single-Death Verdict in Michigan History

    AUG 20 · BONUS

    Summer Throwback! 095 Mike Morse - Justice for Denis Preka: The Largest Single-Death Verdict in Michigan History

    Original Airdate: August 21, 2024 Welcome to our Summer Throwback Series! This summer we will be reposting some of our all time favorite episodes. We just recently heard from Mike Morse Law COO, John Nachazel. Now hear from the man himself, Mike Morse. — “The word freedom for me is very important. It’s freedom to try cases or it’s freedom to take up golf or it’s freedom to be with your kids or it’s freedom to travel the world. Freedom equates to happiness for me.” On this week’s episode Maria talks with attorney and founder of the Mike Morse Law Firm, Mike Morse. They discuss his record breaking $75 million verdict, what it was like going back to trial for the first time in years and how he helped a family finally find justice for their son. Highlights 14:31 Justice for the family 17:29 Looking for meaning 31:45 The Mona Lisa Guest Mike Morse (⁠@855mikewins on Instagram⁠) is an attorney and founder of the Mike Morse Law Firm, the largest personal injury law firm in Michigan. Since being founded in 1995, Mike Morse Law Firm has grown to 200 employees, served 40,000 clients, and collected more than $1.5 billion for victims of auto, truck and motorcycle accidents. Mike lectures across the country on the practice of law and how to build a successful law firm. Recently, he was named a #1 Amazon Best-selling author for his book on this topic, FIREPROOF. You can get in touch with Mike at ⁠https://www.855mikewins.com⁠ Host Maria Monroy (⁠@marialawrank⁠ on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Pod Mentions Book: ⁠Fireproof by Mike Morse⁠ _____ ⁠LawRank⁠ grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at ⁠https://lawrank.com/report⁠. ⁠Subscribe to us on your favorite podcast app⁠ Rate us 5 stars on ⁠iTunes⁠ and ⁠Spotify⁠ ⁠Watch us on YouTube⁠ Follow us on ⁠Instagram⁠ and ⁠TikTok

    48 min
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4.7
out of 5
53 Ratings

About

Let's face it - theory learned in law school has little practical application when building a successful firm. Host Maria Monroy, President, and Co-founder of LawRank is here each week with conversations that inspire you to build a better practice and be a stronger attorney. When success lies in the balance of law and life - we're here to help you Tip the Scales.

Information

  • Creator
    LawRank
  • Years Active
    2022 - 2025
  • Episodes
    155
  • Rating
    Explicit
  • Copyright
    © Tip the Scales 226757
  • Show Website
    Tip the Scales

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