74 episodes

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.

AEC Marketeer Keelin Cox

    • Business
    • 5.0 • 13 Ratings

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.

    Episode 74: Are You a Consultant or a Vendor? with Steve Gavatorta

    Episode 74: Are You a Consultant or a Vendor? with Steve Gavatorta

    In this episode, Steve lays out the framework for successful business development and how to position you and your firm as a consultant rather than a vendor.


    Steve Gavatorta, owner of the Steve Gavatorta Group, specializes in empowering individuals and organizations in identifying, developing, and exceeding performance goals. Steve’s had the privilege of coaching and training thousands of high performers across an array of industries. From small businesses on the move to Fortune 500 companies, Steve collaborates with organizations to build foundations, set goals, and eclipse their highest potential.


    Steve is a Certified Professional Behavioral Analyst (CPBA) and Certified Professional Values
    Analyst (CPVA), a certified Myers-Briggs practitioner, and accredited to coach and train for Emotional Intelligence (EQ). He is a two-time published author, and his new book In Defense of Adversity: Turning Your Toughest Challenges Into Your Greatest Success won Richter Publishing’s Amazon Best Seller Award for 2018.


    Links:
    website: http://www.gavatorta.com/
    email: Steve@gavatorta.com

    • 43 min
    Episode 73: How to Interview Your Interviewer with Frank Lippert

    Episode 73: How to Interview Your Interviewer with Frank Lippert

    If you're interviewing for your next position, it's important to find the right fit for YOU. On this episode, Frank and I brainstorm how to ask the right questions during a job interview to learn what you actually want to know.
    Frank Lippert is a partner in Go Strategies, LLC. A certified professional services marketer, he specializes in helping firms win important projects with effective, strategic pursuit management. He also teaches and coaches architects, engineers, and contractors on best practices and evolving practices in marketing and business development.


    Frank's Interview Questions:
    Tell me about your last go/no-go?
    Can you give me the minimum and maximum number of proposals that on average a person does in a given timeframe in your shop?
    What do people typically say when they're exiting the company?
    Could you describe your day yesterday? Not a minute by minute but an hour-by-hour
    Can you describe the career path for a marketer in your company? How much time does that take for really good people?
    Describe the overtime experience to me. How flexible can you be with the time when we're waiting on other people to give us a deliverable? Can I go home and come back when they're ready? Can I clock off and clock back on later?
    How do your technical and professionals prioritize marketing?


    Links:
    LinkedIn: https://www.linkedin.com/in/frank-lippert-fsmps-cpsm/
    Website: https://go-strategies.com/
    PSM Show: https://psm.show/

    • 44 min
    Episode 72: Avoiding Random Acts of Marketing with Kristina McMillan Mahler

    Episode 72: Avoiding Random Acts of Marketing with Kristina McMillan Mahler

    On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with her approach to humanizing marketing.


    Kristina is a motivational construction industry thought-leader with over 20 years of experience in team leading, marketing strategy, workforce development, and operations know-how. She is a strong collaborator with a successful track record of forming powerful relationships, discovering and capitalizing on opportunities, and shining a light on the blue-collar industry. She is both professionally and personally driven to have a positive impact in the world.


    Links:
    Greiner Construction: https://www.greinerconstruction.com/
    Kristen's Linkedin: https://www.linkedin.com/in/kristinamahler/
    Crew Collaborative LinkedIn: https://www.linkedin.com/company/crew-collaborative/

    • 30 min
    Episode 71: What is SMPS HQ and What Do They Do? with Michael Geary

    Episode 71: What is SMPS HQ and What Do They Do? with Michael Geary

    Are you ready for a crash course on SMPS HQ? In this episode Michael and I dig into how SMPS is organized and the different resources HQ provides to members and chapters alike. We also take a peek at what the next few years look like for HQ.


    Michael V. Geary, CAE, is the CEO of the Society for Marketing Professional Services and the SMPS Foundation. Prior, he served as the President & CEO of AmericanHort and Horticultural Research Institute, the horticulture industry association and research foundation, and concurrently as the executive of the Ohio Produce Growers & Marketers Association and the Nursery & Landscape Association Executives. Earlier he was the Executive Director of the American Institute of Architecture Students and served in senior staff roles for the National Association of Home Builders. Geary is a graduate of the University of Florida and earned a certificate in Diversity & Inclusion from Cornell University.


    Links
    Website: smps.org
    Michael's LinkedIn: https://www.linkedin.com/in/michaelvgeary/

    • 30 min
    Episode 70: Path to the C-Suite with Amy Jones

    Episode 70: Path to the C-Suite with Amy Jones

    On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and business.


    Amy Jones is President/CEO of O’Connell Robertson, a mission-driven
    architecture/engineering/interior design firm based in Austin and providing creative problem
    solving and design that positively impacts communities throughout Texas. Amy became the
    Firm’s fourth president, and the first woman to serve in that role in the Firm’s 70-year history, in



    She has been with O’Connell Robertson for 25 years and has been a Principal and
    Shareholder since 2004.
    As President, Amy leads corporate strategy & vision, guides talent and people issues, and
    manages finance and operational activities with the Firm’s Senior Leadership Team. Throughout
    her career at O’Connell Robertson, she has been involved in and led the Firm’s marketing and
    business development team and served in a project executive role for various clients. Amy’s
    focus on client relations, business development & marketing, strategic partnerships, and
    community engagement has provided a strong foundation for the Firm’s growth over the last
    decade.
    Throughout her career, Amy has been engaged in regional organizations and issues supporting
    youth and education, providing leadership to several local boards, committees and campaigns.
    She is currently a member of the Austin Chamber’s Education and Talent Council; Big Brothers
    Big Sisters of Central Texas Advisory Council (also past Board Chair); and a member and
    Education Chair of the Austin Area Research Organization (AARO).


    LinkedIn: https://www.linkedin.com/in/amyjjjones/

    • 28 min
    Episode 69: A Career Story: Communications with Beth Shimogawa

    Episode 69: A Career Story: Communications with Beth Shimogawa

    Are you curious about what your next steps could be after proposals or do you just want to learn more about what a communications role looks like at an AEC firm? In this interview we discuss all that and more. Join us as we discuss Beth's career progression, what her communications role looks like, and how you can make the case for a communications professional at your firm.


    Beth Shimogawa, CPSM is the Corporate Communications Manager at Coffman Engineers. She is passionate about communication and marketing strategies that bring value to clients and employees through external and internal communication.

    • 26 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

TKESC_581 ,

Great insights into AEC industry

As someone who works in Marketing for a large construction firm, you learn quickly that this is an industry/role that requires you to wear many hats. This podcast can be incredibly helpful towards your development.

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