AEC Marketeer

Keelin Cox
AEC Marketeer

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.

  1. 09/18/2024

    Episode 113: Business-Savvy Marketing: Speaking the Language that Drives Growth in AEC with Ryan Sullivan

    In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketing strategies, focusing on pre-bid work, the go/no-go process, and the importance of ROI. By the end of the episode, you'll have a clearer understanding of how to allocate a percentage of revenue toward effective marketing efforts. About Ryan: Ryan Sullivan, PE is the founder and lead financial planner of Off the Beaten Path Financial. Starting his career as a mechanical engineer, he built an engineering department from the ground up before starting his financial planning firm. His focus is on helping architects and engineers build, grow, and use their wealth to accomplish their biggest dreams. He believes cash flow is the foundation of a strong financial position and helps his clients make sure their money is aligned with their values by building systems that provide peace of mind, financial clarity, and ultimately better decision making. With a precision-driven approach, Ryan blends engineering rigor with calculated risk-taking, ensuring stability while empowering clients to confidently pursue financial abundance. Links: https://www.linkedin.com/in/ryan-sullivan-pe/ https://www.obpfinancial.com/

    31 min
  2. 08/09/2024

    Episode 111: How Small Firms Can Brand-Build to Compete With Established Firms with Chemene Phillips

    In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong. Chemene Phillips, President: In 2002, Chemene had a vision to help companies build their brand story through the right combination of long-term business strategy, applicable technology and effective design techniques. Assembling a team in various marketing specialties to create a full-service branding firm she launched BRIXBranding (formerly Digital Arts Designs). Chemene and her team specialize in helping businesses achieve growth initiatives through effective strategies and cross platform communication methods. Her “no-nonsense” approach and passion for achieving results, helps companies increase brand awareness, engagement and talent attraction. The BRIX team works closely with their clients nationwide to deliver effective solutions that position them to win in the marketplace. Through identification of long-term business objectives and developing techniques to help clients set themselves apart from their competition, they have successfully helped professional service firms and A/E/C companies grow their brand, double their profits, attract the right prospects, and stay top of mind with their audience. The end result is effective solutions that produce long term results and sustainable company growth. Links: https://www.brixbranding.com/ https://www.linkedin.com/in/chemenephillips/ https://www.linkedin.com/company/brixbranding/

    29 min
4.8
out of 5
16 Ratings

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This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.

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