Changing The Industry Podcast

David Roman & Lucas Underwood

This podcast is dedicated to changing the automotive industry for the better, one conversation at a time. Whether you're a technician, vendor, business owner, or car enthusiast, we hope to inspire you to improve for your customers, your careers, your businesses, and your families.

  1. 6h ago

    Episode 283 - Revamping Trade Shows While Building Industry Community with Tonnika Haynes

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-Month Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas and David are joined by Tonnika Haynes. Tonnika shares her experiences navigating trade shows like Vision and ASTA, highlighting the challenges of scaling events while maintaining their community feel. The conversation touches on the struggle to balance profitable training with meaningful content for shop owners. They also discuss the importance of grassroots networking and accountability within industry associations, emphasizing the need to evolve while remembering what made previous events special. 00:00 Trade show insights and takeaways 04:45 Struggling to secure instructors 09:25 Improving trade show quality 11:08 Evaluating training investment costs 15:18 Investing in employee training 18:21 Challenges in Automotive Training 22:41 Getting great deals at the show 23:30 Boosting vendor sales at trade shows 27:40 Considering a move to a convention center 30:58 Regional networking events in Asheville 35:07 Adjusting content for wider appeal 37:22 Demand for hands-on Tesla class 41:53 Early board experiences discussed 42:36 Addressing organizational dysfunction 46:57 Launching the new podcast 52:03 Discussing video production deadlines 53:03 Braxton starting a media company 56:04 Introducing the next topic

  2. 5d ago ·  Bonus

    Bonus Episode - Emily Oliver On Keeping It in the Family While Facing Challenges and Growth at a Small Auto Shop

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-Month Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Emily Oliver joins the podcast to share her journey of taking over a small family auto repair shop in Gloucester, Massachusetts. Emily talks about the challenges of modernizing operations, from adopting new software like Shop-Ware to implementing more thorough documentation and communication processes with customers. The conversation also highlights the complexities of hourly billing in auto repair, the challenges of managing family roles in business, and the importance of continuous learning and adaptation as the shop grows. 00:00 Family auto shop's history 08:56 Simple billing system explained 10:55 Tracking time in auto repair bays 19:04 Standardizing Inspection Processes 23:10 Issues with technician pricing 30:07 Convincing family about car maintenance 36:33 Communicating with customers 39:47 Dealing with other mechanics' issues 46:27 Early challenges and learning curve 54:21 Managing finances and staying focused 56:10 Discussing parts pricing strategy 01:01:21 Gaining insights from peer feedback

  3. Aug 17

    Episode 282 - AI, Recruiting, Shop Culture, and the Drive for Better Hires with Promotive

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-Month Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas Underwood and David Roman are joined by Sam Freeman, Alexandra Pare, and Daniel Ekstrand from Promotive. The group demos “Paige,” Promotive’s AI-powered virtual recruiter, showcasing how AI is transforming the hiring and prescreening process in the automotive industry. The conversation dives into current industry trends, including why technicians are leaving dealerships for independent shops and the top reasons candidates are looking for new positions. They also get candid about the frustrations of online reviews, sharing stories and strategies shop owners use to respond to feedback—both good and bad. 00:00 Overview of Promotive's Services 11:55 Managing morning priority calls 15:43 Handling Language and Mumbling Issues 18:44 Automated messaging for applicants 27:21 Icy disaster during bachelor party 32:58 Early adoption of Facebook and DVI 37:41 Missed email confusion 42:59 Hotel room negotiation challenge 44:38 A quick conference trip 52:30 Challenges of running a car shop 59:36 Trying the Worst BBQ in KC 01:03:25 Handling negative feedback 01:07:19 Feedback on Uber improvements

  4. Aug 10

    Episode 281 - Tackling Mental Health and Generational Challenges in Automotive Shops

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-Month Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, the conversation focused on the realities of technician mental health in the automotive industry. Several points were raised, including the lack of resources and support for young technicians, the stigma among men around discussing feelings and seeking help, and the crucial role that perspective and mentorship play in navigating workplace stress. 00:00 Wearing outfits for a photo 06:15 Hiring someone with unusual past jobs 08:04 Sourcing clean, pure meth 12:49 Understanding indica and sativa effects 14:40 Dealing with smoke smell in cars 19:36 Dealing with unresolved personal issues 20:24 Helping employee with health issues 26:30 Defining happiness with Rick White 28:45 Learning about cars before the internet 33:08 Understanding Mental Health Challenges 34:07 Tech industry mentorship challenges 39:51 Judging parents and kids' behavior 41:10 Childhood playground altercation 46:38 Being transparent about business struggles 47:59 George's life-changing discovery 52:51 Understanding the need for help 53:57 Managing negative thoughts 57:11 Discussing consequences of inaction

  5. Aug 3

    Episode 280 - Forgiveness, Mentorship, and Saving Lives in Shops With Tyler Steever

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-Month Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas Underwood and David Roman are joined by Tyler Steever, a technician from Sioux Falls, South Dakota. Tyler Steever shares his path into the industry, highlighting how mentorship and hands-on learning shaped his career. The conversation delves into the importance of good shop culture and personal development, with Tyler Steever emphasizing the impact of teaching others and building supportive relationships. The episode also addresses mental health in the industry, as Tyler Steever openly discusses his personal struggles and the need to break the stigma around seeking help. 00:00 Getting into vehicle repair 05:03 Team cattle sorting challenge 06:51 Learning from a mentor 10:02 Rodeo scene and local issues 12:59 Changing jobs in the auto industry 16:34 Teaching horse training clinics 21:28 Reflecting on family and self-worth 23:33 Marriage as a lifelong commitment 26:01 Communication in Marriage 30:32 Warren Buffett's best advice 32:21 Struggling with mental health at school 36:21 Growing up with a religious dad 40:39 Technician's unexpected promotion story 41:51 Quitting a job rashly 46:39 Sharing personal goals and vision 49:38 Dog comforts during a breakdown 52:10 Discussing family and Ziploc bags 56:10 Spreading awareness and support

  6. Jul 27

    Episode 279 - The Real Coach Alex On Fixing Industry Communication and Shop Management

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-Month Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, the conversation centers around Alex DeSantis's journey from working in auto repair shops to becoming a coach for auto shop owners. The discussion explored the importance of clear communication and establishing standard operating procedures in the industry, highlighting how many shops still struggle with basics like proper onboarding and workflow organization. Several points were raised, including the value of sharing business data transparently with employees, practical benefits shop owners can offer beyond health insurance, and the crucial role of teaching both technical and communication skills to the next generation of technicians. 00:00 Empowered Advisor journey 06:17 Starting part-time coaching with Rena 08:31 Getting business coaching advice 13:29 Neglecting business investments and maintenance 15:56 Discussing employee benefits options 18:31 Complaints about AI-generated content 23:05 Frustrations with shop inefficiency 26:59 Improving communication with clients 29:30 Changing Views on Trade Education 31:18 Future-proofing with human expertise 34:42 Dealer advisor training issues 38:44 Encounter with silent shopkeepers 42:45 Office space changes 47:17 Talking about the mysterious fire 49:55 Local tales and warnings 53:04 Getting pitched SEO on podcasts 55:02 Preparing for 2027 expansion

  7. Jul 20

    Episode 278 - Can You Create A Disney World Experiences in Auto Repair With Bret Beitler

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-Month Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, David & Lucas are joined by Brett Beitler to discuss the challenges and rewards of leadership in both family entertainment centers and the auto repair industry. Brett shares his experience in turning around struggling businesses, highlighting the importance of strong leadership, employee empowerment, and cultivating a culture of unreasonable hospitality. The conversation also explores the differences in leadership needs between industries, emphasizing the value of coaching, communication, and continuous personal growth for business success. 00:00 Setting up automatic audio switching 09:40 Inspiration to join preschool industry 10:28 Expanding business in Houston 16:37 Forming a Leadership Partnership 23:16 Improving airport bathroom satisfaction 27:04 Issues with Accountant and Bookkeeping 35:00 Dealing with customer feedback 40:18 Finding the Right Coaching Clients 43:05 Practicing effective leadership skills 53:33 Teaching Leadership to the Next Generation 58:29 Empowerment in the Workplace 01:01:37 Keeping up with rapid tech changes

  8. Jul 13

    Episode 277 - Building Better Workflows and Navigating AI With Ash Kaplan of Golden Hour Garage

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-Month Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas and David are joined by Ash Kaplan, owner of Golden Hour Garage. Ash shares her journey growing up in the automotive industry, how she built her niche helping struggling shops streamline workflow, and why process consistency is essential for shop success. The conversation also explores the impact of AI and automation in automotive repair, emphasizing the ongoing need for human expertise and genuine customer relationships. 00:00 Visual calendar time zone issue 10:32 Building workflows for struggling shops 12:27 Finding a solution for consistency 17:50 Explaining the company name 25:15 Documenting a car recall dispute 30:36 Employee motivation and compensation issues 32:59 Overcoming belief in others 39:15 Lessons on gullibility from father 47:26 Weekly and Quarterly Accountability Meetings 52:34 Building internal talent for growth 56:56 Discussing AI sustainability issues 59:31 AI's Impact on Job Markets 01:07:20 AI in automotive service shops

4.7
out of 5
81 Ratings

About

This podcast is dedicated to changing the automotive industry for the better, one conversation at a time. Whether you're a technician, vendor, business owner, or car enthusiast, we hope to inspire you to improve for your customers, your careers, your businesses, and your families.

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