better. with Jerred Moon

Jerred Moon

Feel like you’re capable of more—but tired of the noise? This podcast is for builders. The ones designing businesses, lives, and systems that actually work. I’m Jerred Moon—entrepreneur, operator, and systems-first thinker. I’ve built multiple 7- and 8-figure companies, helped hundreds of founders scale real businesses (not just followers), and I’ve done it all while staying present with my family and far away from hustle-culture BS. In this show, I break down what it really takes to grow—personally and professionally. No fluff. No ego. Just stories, frameworks, and straight-up strategy from the trenches. Each episode helps you think clearer, execute faster, and build a life that’s not just bigger—but better.

  1. 19H AGO

    Personal Branding Is Changing. An Old School ‘New’ Method | 245

    Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I share my honest experience with building a personal brand—what’s worked, what hasn’t, and why ditching polished AI content for raw, authentic storytelling has made a massive difference. After building multiple businesses, I realized engagement and trust don’t come from perfectly produced videos or AI-written captions—they come from showing up as yourself, listening to your audience, and playing the long game. 💡 Key Takeaways: Raw, authentic content outperforms polished AI “slop.” Your story, struggles, and behind-the-scenes matter more than perfection. Ask your audience what they actually need help with—and create content around that. Engagement isn’t about vanity metrics—it’s about real conversations, replies, and relationships. Play the long game—trust and brand growth are built over time, not overnight. ⏱️ Chapters: 00:00 Intro & Why Personal Branding Matters 01:15 The Problem with Polished Content 03:00 Why I Ditched AI Captions 04:45 Creating Content Around Audience Struggles 06:30 Authenticity Over Vanity Metrics 07:45 Playing the Long Game Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #personalbrand #entrepreneurship #authenticcontent #newslettergrowth #tryharder

    9 min
  2. 2D AGO

    how I've been able to do 20+ strict pull-ups for 20 years | 244

    Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I break down the Strike Zero Program—a simple and brutally effective way to get better at pull-ups, push-ups, sit-ups, squats, or any bodyweight exercise. This is the exact program that took me from struggling to do a single pull-up to being able to rep out 20+ strict reps consistently. It’s customizable, time-efficient, and built for busy entrepreneurs, parents, or anyone trying to stay fit while building a better life. 💡 Key Takeaways: The Strike Zero Program uses maximum effort sets until you “strike” through all reps down to zero. It tailors itself to your fitness level by bringing you to failure every set. Rest periods are short (about 60 seconds), making workouts efficient and effective. You can do it three times per week with a lower body move, upper body push, and upper body pull—or just pick one exercise when short on time. Momentum > perfection—one session, even short, builds consistency and results. 📌 Example Workout: Air Squats: 200 reps total Push-Ups: 100 reps total Pull-Ups: 50 reps total Do max reps → subtract from total → rest 60 sec → move to next exercise → repeat until you hit zero. ⏱️ Chapters: 00:00 Why Fitness Fuels Everything Else in Life 01:15 My Embarrassing Start with Pull-Ups 02:45 The Marine Who Showed Me the Way 04:10 The Origins of the Strike Zero Program 05:30 How the Program Works (Strike Down to Zero) 07:15 Weekly Programming & Variations 08:45 Quick Wins for Busy Entrepreneurs 09:40 Final Thoughts on Consistency & Momentum Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #bodyweighttraining #strikezeroprogram #pullups #entrepreneurfitness #tryharder

    9 min
  3. SEP 11

    The Most Important Leadership Skill You're Missing | 243

    Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Does mindfulness really make you a better leader? A new study with nearly 20,000 participants says yes—leaders who practice mindfulness show stronger transformational and ethical leadership, healthier teams, and better performance. In this short episode, I’ll break down the research and give you three practical ways to build mindfulness into your leadership style. 💡 Key Takeaways: Mindfulness improves leadership styles (transformational, authentic, ethical). Teams led by mindful leaders have stronger relationships, higher well-being, and better performance. Mindfulness = sustained present attention + an open, curious, non-defensive stance. 🧭 Practical Applications: Notice before reacting: Pause before you respond to your team. Listen without planning a reply: Stay fully present in conversations. Pay attention: Put away distractions and give people your focus. 📌 Tools for Mindfulness: Breathwork practices (box breathing, WIM HOF, etc.) Meditation (5–20 minutes daily) Simple awareness: noticing thoughts and letting them pass ⏱️ Chapters: 00:00 Does mindfulness make you a better leader? 00:40 What the study revealed (20,000 participants) 01:30 Defining mindfulness in leadership 02:20 Three ways to practice mindful leadership 04:20 Final thoughts & practical tools Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #mindfulleadership #entrepreneurship #betterhumanbusiness #tryharder

    5 min
  4. SEP 9

    why you skip your calendar (and how to fix it) | 242

    Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I break down why the boring habits you keep skipping are the very things that extend your life, grow your business, and keep you consistent. The trick? Simple reframes on your calendar that connect daily actions to your long-term goals. I’ll show you how to relabel tasks so they actually stick, and why attaching meaning (and a star rating) changes everything. 💡 Reframing Habits: Instead of “Workout” → call it Life Extension Modality (5⭐) Instead of “Sleep” → call it 24-Hour Recovery Cycle Instead of “Meal Prep” → call it Cellular Construction Project Instead of “Family Dinner” → call it Generational Alignment Hour 🧭 Why It Works: Each label connects the task to your future self—not just today. Adding a star rating (1-5) shows how aligned it is with your goals. You’ll stop skipping tasks when you realize what you’re really skipping. 📌 Real Talk: Success isn’t complicated—it’s boring. Eat well, train, read, repeat. Consistency beats excitement. The monotony is the point. Reframing habits helps you and your team understand the why. ⏱️ Chapters: 00:00 Why boring habits matter 01:20 The entrepreneur struggling with consistency 02:40 Reframing workouts as “Life Extension Modality” 04:10 Using star ratings for alignment 05:40 More reframes for sleep, food, family time 07:20 The monotony that actually builds mastery 08:30 Final takeaway: stick to the boring stuff Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #habitreframes #consistency #betterhumanbusiness #tryharder #entrepreneurship

    9 min
  5. SEP 4

    how to survive the trust recession | 241

    Want to GROW your business? Join my newsletter where I share strategies that actually work: https://better.biz/newsletter There’s a massive trust recession happening right now for small business owners. Whether you’re online or brick and mortar, it doesn’t matter—people don’t trust you, so they’re not buying. In this episode, I break down what you can do to overcome this trust gap, build real authority, and start converting more customers. We’re talking about going beyond polished “AI slop” and leaning back into real, raw, personal connection. Because at the end of the day, the businesses that win are the ones who can get people to truly know, like, and trust them. 💡 What You’ll Learn: Why polished content is failing (and raw content is back) How to differentiate yourself in an AI-saturated space The 3 things you must share if you want people to trust you How to build a behind-the-scenes strategy that works What really checks the “trust” box for customers today 🛠️ Practical Takeaways: Produce real content: Not AI fluff. Your competitive edge is authenticity. Get personal: Share your story, your why, your journey—not just the tactics. Show behind the scenes: Raw photos, short updates, and unpolished content can build faster trust than a glossy campaign. Anchor your presence: Make sure customers can Google you, see your site, and verify your credibility. ⏱️ Chapters 00:00 Why “Know–Like–Trust” Broke (and How to Fix It) 01:45 Personal > Polished: The Pendulum Swing Back 04:00 A No-AI (or AI-lite) Stance to Stand Out 06:10 Your 4-Pillar Weekly Content Plan 08:15 Proof Mechanics: Case Studies That Convert 10:00 Building Access & Responsiveness into Your Brand 11:30 Overcoming the Trust Recession with Real Content 📌 Real Talk: The trust gap is only getting wider—if you’re not producing content, you’re already behind. Customers are skeptical. They will research you, your brand, and your credibility before they buy. If you want to break through, you’ll need to get uncomfortable and share more of the real story behind your business. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #trustrecession #marketingstrategy #personalbranding #knowliketrust #betterhumanbusiness

    11 min
  6. SEP 2

    the anti-burnout plan for entrepreneur parents | 240

    Want to win in business without burning out at home? Get the newsletter for high performance strategies that protect your time, energy, and relationships: https://better.biz/newsletter In this episode, I break down a 4-part anti-burnout framework built specifically for entrepreneur-parents. If you’re building a business and raising a family at the same time, this isn’t about balance... it’s about designing a life that doesn’t break you. You can’t compartmentalize your way to presence. But you can protect your energy where it counts most. 🧩 The Big Idea: You’re not just managing time... you’re managing needs. When your core needs (connection, autonomy, and competence) go unmet, burnout creeps in. That doesn’t just affect your business... it erodes your home life, quietly and consistently. ⚙️ The 4-Part Anti-Burnout Framework (Based on Self-Determination Theory): Relatedness → Don’t Parent in Isolation Make connection a priority. Schedule it like your most important meeting. Autonomy → Keep Something That’s Yours Build space into your day that belongs to you...even if it’s just 10 minutes. Competence → Reframe the Bad Days Burnout loves shame. Kill it by turning failure into feedback. Need Crafting → Layer Your Needs Into Theirs Use the time you already have (practice, pickup, chores) to recharge with your kids. 💡 Why This Matters: Most entrepreneur-parents feel guilt, exhaustion, or like they’re failing at both roles. You don’t need balance...you need structure. This episode gives you a practical way to win at home while you build what matters. ⏱️ Chapters 00:00 Why business success won’t fix home burnout 01:25 The invisible stress of entrepreneur-parents 03:00 3 things that will burn you out 04:00 Part 1: Relatedness (don’t go it alone) 05:50 Part 2: Autonomy (keep something that’s yours) 08:00 Part 3: Competence (reframe the hard days) 09:10 Part 4: Need Crafting (layer your needs into theirs) 11:45 Final thought: try harder...at home Takeaway: You’re not burned out because you’re weak. You’re burned out because your life isn’t set up to meet your needs. Fix that...and everything changes. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #parenting #entrepreneurship #burnout #selfdetermination #tryharder #betterhumanbusiness #familyfirst

    12 min
  7. AUG 28

    Building a Brand on Effort and Hard Things | 239

    Want to keep customers engaged (even when it’s hard)? Join my newsletter for strategies that actually work: https://better.biz/newsletter In this episode, I break down 4 studies with 1,600 participants that reveal a surprising truth: sometimes your customers need to suffer—but only in the right way. If you run a coaching, therapy, or experiential business, this lesson is critical for retention, referrals, and long-term results. 🧩 The Big Idea: On the material side (watches, groceries, products), suffering = bad. But on the experiential side (fitness, PT, coaching), the right kind of struggle builds identity, loyalty, and transformation. Your job? Remove friction at the wrong moments, and lean into meaningful struggle at the right ones. ⚙️ 4 Rules for Customer “Suffering” Done Right: 1. Eliminate Friction in Material Touchpoints: Checkout, signup, onboarding, access to community. Audit your process every quarter with fresh eyes. Don’t let confusion kill the initial excitement. 2. Embed Meaningful Struggle in the Work: Reaffirm that the hard part is the point. Remind them they are becoming the type of person who can do hard things. 3. Frame Challenges as Growth: Ask powerful questions: Who do you become once you finish this program? How will this program be a meaningful part of your success story? How will these lessons help you grow in other areas of life? 4. Anchor the Experience in Story: Keep weaving their answers back into future sessions. Help them connect the dots between effort, identity, and transformation. 💡 Why This Matters: Anyone can generate a “perfect” program with AI. But you anchor people to the hard work, connect it to their story, and help them stick with it long enough to see results. That’s the difference between another PDF on their desktop and a life-changing experience. ⏱️ Chapters 00:00 The surprising role of “suffering” in customer success 01:15 Why it kills material sales but fuels experiential growth 02:30 The onboarding gap: don’t make this mistake 04:40 Rule #1: Eliminate friction in touchpoints 06:15 Rule #2: Embed meaningful struggle 07:45 Rule #3: Frame challenges as growth (3 key questions) 10:15 Rule #4: Anchor progress in story 11:45 Final takeaway: effort is the only thing you really sell Takeaway: Don’t hide from the hard parts. Eliminate the wrong kind of suffering, but lean into the right kind. Your clients will be more committed, more loyal, and more likely to succeed—because they’ll see themselves as the kind of person who does hard things. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #customerexperience #businessgrowth #coaching #onboarding #identityshift #tryharder #betterhumanbusiness

    12 min
  8. AUG 26

    how to raise athletic kids | 238

    Want stronger, happier, more athletic kids? Get my weekly playbook for building lifelong fitness and motivation: https://better.biz/newsletter In this episode, I share the 3 principles my wife and I used to raise athletic kids (7, 11, and 13) across football, track, soccer, and competitive dance. It wasn’t genetics—it was intentional. Use these to build skills, confidence, and a lifelong love of movement. 🏆 The 3 Principles Normalize fitness at home: Make movement part of the environment and schedule. Keep it playful first; structure comes later. Praise effort over outcomes: Reward hustle, practice habits, positioning, and resilience—not trophies or touchdowns. Let them choose: Guide, don’t push. Rotate sports, avoid early specialization, and watch for burnout. 🏠 How to “Normalize Fitness” (No Drill Sergeant Required) Make it visible: Garage/home gym, rings, med balls, jump ropes out and ready. Play first: Tag, “floor is lava,” relay races, obstacle courses. Keep sessions short and fun. Model it: Shift some workouts to when kids are awake so they see you train. Layer structure later: As interest grows, add simple strength/skill blocks (bench, KB swings, dance drills). 🎯 Effort > Outcome: Coaching Phrases that Build Grit “I noticed how hard you chased that play.” “Your practice effort all week put you in position for that goal.” “Loved your focus on the little details—do more of that.” 🧠 Autonomy Beats Burnout (Let Them Choose) Rotate seasons: Try multiple sports before committing. Check-in questions: “What feels fun right now?” “Want to try a different position/event?” Watch the load: Too many leagues/practices = fast burnout. Pull back early. 🔗 Why This Works (Self-Determination Theory) Autonomy: They pick the sport/activity. Competence: They see skills improve (strength, footwork, mobility). Relatedness: Family trains together; team/community support. 🛠️ Quick-Start Checklist Set a visible movement zone at home (2–3 simple tools). Schedule two 15–20 min family “play sessions” this week. Use only effort-based praise after practices/games. Ask your kid to choose next week’s activity—then back it. ⏱️ Chapters  00:00 Why it’s not genetics—it’s intentional 00:40 Principle 1: Normalize fitness at home 02:30 Play-first approach (tag, obstacles, short sessions) 03:30 Principle 2: Praise effort, not outcomes 04:40 What to say after games/practice 05:20 Principle 3: Let them choose (avoid early specialization) 06:35 Spotting & solving burnout 07:30 SDT link: autonomy • competence • relatedness 08:05 Quick-start checklist & wrap Final Take: Build an environment where movement is normal, celebrate the grind, and honor their choices. Athleticism follows—and so does a lifelong love of fitness. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #parenting #athletickids #youthsports #motivation #selfdeterminationtheory #familyfitness #tryharder #betterhumanbusiness

    8 min
5
out of 5
238 Ratings

About

Feel like you’re capable of more—but tired of the noise? This podcast is for builders. The ones designing businesses, lives, and systems that actually work. I’m Jerred Moon—entrepreneur, operator, and systems-first thinker. I’ve built multiple 7- and 8-figure companies, helped hundreds of founders scale real businesses (not just followers), and I’ve done it all while staying present with my family and far away from hustle-culture BS. In this show, I break down what it really takes to grow—personally and professionally. No fluff. No ego. Just stories, frameworks, and straight-up strategy from the trenches. Each episode helps you think clearer, execute faster, and build a life that’s not just bigger—but better.

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