Coaching with Chris

Coaching with Chris Vinson

Every other Tuesday join Coach Chris Vinson as he chats with some of the top minds in the mortgage industry.

  1. 4D AGO

    Cindy Ertman & Michele Town

    Cindy Ertman is a nationally recognized mortgage industry leader, speaker, coach and CEO of The Defining Difference®, a top coaching and training company for mortgage professionals. Named one of Mortgage Executive Magazine’s “Top 100 Most Influential Mortgage Executives” five years in a row and a “Top 100 Mortgage Loan Originator” for over a decade, Cindy brings unmatched expertise and a proven track record of success. Her mission is to help high-performing mortgage professionals expand their income and impact—by breaking through barriers, leading with intention, and building extraordinary lives and businesses. With her proven training systems and a team of elite coaches, she provides the tools, strategies, and support to accelerate your next level of growth.Cindy’s reach extends beyond the mortgage world; she has shared the stage with influential leaders like Tony Robbins, Darren Hardy, Magic Johnson, Jack Canfield, Les Brown, and former President George Bush, inspiring thousands with her insights and passion for making an impact.Michele Town—also known as “The Girl Who Gets It Done.” It’s a nickname she earned over 25 years from clients and Realtors who’ve seen her deliver, even in the most complex situations.Her background as a top processor gave her a deep understanding of every layer of the loan process. Combined with her expertise in critical thinking, she is able to structure solutions and anticipate challenges before they become problems. What sets her apart is her transparency, creative problem-solving, and forward-thinking approach. The most important part of her process is tailoring every loan to meet her clients’ expectations—not hers. Every file is different, and their motto is “Think Yes.” They bring that mindset to every loan they structure. She doesn't take on anything unless she knows it will work—and she'll always tell you the truth along the way. You’ll stay informed every step, and once she's in, she doesn't give up. Her goal is simple: get you to the finish line with confidence.

    59 min
  2. FEB 17

    Hunter Bolling

    In this episode, we sit down with Hunter Bolling, a top 1% mortgage originator and team leader of the HB Mortgage Team powered by Edge Home Finance. With nine years in the mortgage industry and a background as a former American Dream TV host, Hunter has become one of the most recognized voices in modern real estate marketing. Hunter shares how he built a high performing mortgage team, leveraged social media to grow his brand, and stayed ahead of the curve with technology and AI. We also dive into his innovative platform, Realtor Buddy, an AI tool designed to help real estate agents scale their business, improve client communication, and generate more opportunities. If you are a mortgage broker, loan officer, real estate agent, or entrepreneur looking to grow in today’s competitive housing market, this conversation is packed with practical insights on leadership, marketing strategy, AI in real estate, and building long term relationships. In this episode, we discuss: • How Hunter became a top 1% mortgage originator• The power of social media in mortgage and real estate• Using AI tools like Realtor Buddy to gain a competitive advantage• Building a brand as a loan officer in today’s market• Lessons from hosting American Dream TV• Growing a mortgage team with intention and culture• Serving homebuyers, agents, and veterans through education About Hunter Bolling:Hunter Bolling is a nationally recognized mortgage originator and the team leader of the HB Mortgage Team at Edge Home Finance. He is the creator of Realtor Buddy, host of HB’s Housing Huddle podcast, and a leader in real estate technology and marketing innovation. Hunter is passionate about empowering homebuyers, real estate agents, and veterans through education, relationships, and results. If you enjoyed this episode, make sure to like, subscribe, and share with someone in the mortgage or real estate industry who needs to hear this.

    33 min
  3. FEB 10

    Shayla Gifford

    In this powerful episode of Coaching with Chris, Chris sits down with Shayla Gifford, one of the most respected performance coaches and top producing mortgage leaders in the country. With over 20 years in the industry and a billion dollar career, Shayla breaks down what it actually takes to scale a mortgage business without burning out. This conversation goes far beyond surface level motivation. Shayla dives into the real mechanics of sales success, including why booking appointments matters more than being “easy to work with,” how to win the first five minutes of any meeting, and why every sales conversation must end with a clear next step. She also shares hard earned insights on discipline, emotional maturity, tracking activity, and the mindset shifts loan officers need to succeed in 2026 and beyond. Chris and Shayla also explore the difference between hustle and effectiveness, how self awareness impacts production, and why boring systems create extraordinary results. If you are a loan officer, mortgage broker, sales professional, or leader looking to grow sustainably while staying aligned personally, this episode will challenge how you think about success. Topics covered in this episode include: Mortgage sales systems that actually work How to book more appointments and control your calendar Winning sales interviews in minutes, not hours The role of mindset, discipline, and emotional growth in production Why tracking activity changes everything How top producers think about growth, pressure, and balance What loan officers must do differently to win in 2026 Meet Shayla Gifford Shayla Gifford is a Top 1% originator, performance coach, and the force behind a billion dollar mortgage business. She leads and coaches a nationwide team of over 75 mortgage professionals and hosts The Mortgage Rainmaker Podcast. Shayla helps driven loan officers ditch burnout, master simple systems, and build businesses that support both success and freedom. Connect with Shayla Website: https://www.shaylagifford.com Instagram: @shaygiff Community: @10xwithcatalystcommunity Podcast: The Mortgage Rainmaker Podcast Sign up for the 2/12/26 Mastery Class: https://us02web.zoom.us/meeting/register/yscqKQzkRoG7LY8Pp0tPDA#/registration If you enjoyed this episode, subscribe to Coaching with Chris for more real conversations with top performers in mortgage, sales, leadership, and personal growth. Like, comment, and share this episode with someone who is ready to level up their business and mindset.

    38 min
  4. JAN 27

    Chris Vinson

    This special episode flips the script. Welcome to Coaching with Trev, a unique edition of Coaching with Chris where Trevor York steps into the host seat and interviews Chris Vinson. In this candid, high impact conversation, Trevor pulls back the curtain on the mindset, systems, and principles that have made Chris one of the most respected coaches and leaders in the mortgage industry This episode goes far beyond tactics. Trevor challenges Chris in real time, stress testing sales strategies, database execution, leadership philosophy, culture building, stress management, and how to scale a business without sacrificing family or relationships. Chris breaks down why the single most important skill in mortgage is learning how to ask, why your database should be treated like a portfolio, and how consistent execution beats any shortcut or cheat code. They dive deep into call reluctance, mental blocks, and why most loan officers already have everything they need to grow if they would just use it. The conversation also explores what separates top producers from everyone else, including investing in yourself, being a lifelong student, building real accountability, and creating a culture where people want to win every day. Chris shares how he manages pressure, why progress reduces stress, and how strong leadership requires both truth and care. One of the most powerful parts of the episode focuses on balance. Chris opens up about marriage, family, and intentional living, sharing how communication, calendars, and commitment make it possible to build a big career without losing what matters most. In this episode, you will learn: • How to add two or more deals per month without buying leads • Why asking is the most powerful skill in sales • How to turn your database into a true income producing portfolio • How to overcome call reluctance and commission breath • Why boring fundamentals create extraordinary results • How top performers manage stress and rebound faster • Why investing in yourself creates an unfair advantage • How to build a culture of accountability people actually want • How to grow a business without sacrificing marriage or family If you are a loan officer, mortgage broker, sales leader, or business owner looking to grow production, sharpen your mindset, and build something sustainable, this episode is a must watch. Subscribe for more real conversations that challenge how you think and help you grow faster. Coaching with Chris, Coaching with Trev, Chris Vinson, Trevor York, mortgage coaching, loan officer sales, mortgage mindset, database marketing, mortgage leadership, loan officer growth, sales psychology, mortgage culture, investing in yourself

    1h 6m
  5. JAN 20

    Joe and John Motowidlak

    In this episode, Chris sits down with John and Joe from Mpire to talk about the real story behind building a modern mortgage company, why the entrepreneurial loan officer is winning, and what makes MortgageCon one of the most unique mortgage conferences in the industry. You will hear how Mpire was created to be a home for the modern originator, with a focus on freedom, control, compliance, support, culture, and technology. John shares why they built a “fast car,” handed loan officers the keys, and designed a model that lets originators build the business and lifestyle they want inside a compliant, high support structure. Joe shares the behind the scenes story of launching MortgageCon, including how the event started, why it was built to be different, and how their hospitality mindset shaped the attendee experience. From early proof of concept to today’s immersive theme park style conference, this episode explains why MortgageCon is not a typical ballroom event and why attendees keep coming back. This conversation also dives into what loan officers often miss when comparing retail vs broker, including the real reasons originators switch, what they want most, and how Mpire approaches support, tech, compensation, and culture in a way that keeps top producers engaged. In this episode, you will learn: • How Mpire grew and what the company is focused on in 2026 • Why support, control, pricing, compensation, technology, and culture matter most • How MortgageCon started and why it was created to be different, not “better” • What makes MortgageCon immersive, fast paced, and built for modern attention spans • Why Mpire uses short, high impact speaking formats instead of slow panel sessions • What the founders believe will shape the next era of the broker channel • The personal mindset lessons that came out of 2025, including strength and perseverance • What advice they would give themselves for 2026, including going fearlessly and rising to the challenge MortgageCon details mentioned in the episode:Universal Orlando, early February 2026Tickets and event info: mortgagecon2026.com If you are a loan officer, mortgage broker, or mortgage leader looking for a fresh approach to growth, culture, tech, and events, this is an episode you will want to watch and share. Member FDIC. Equal Housing Lender. All loan subject to credit approval. Mortgage Con, mpire mortgage, mortgage conference, mortgage broker event, loan officer conference, broker channel, mortgage technology, mortgage culture, loan officer coaching, coaching with chris, mortgage entrepreneurship, mortgage originator support

    26 min
  6. JAN 7

    Elizabeth Cassidy

    Welcome to 2026. In this episode of Coaching with Chris, Chris sits down with Elizabeth Cassidy, a high energy mortgage leader, Air Force veteran, VA loan specialist, and team builder who is passionate about serving veterans and helping homebuyers win in today’s market. Elizabeth shares her real story of how she got into mortgages, including her pivot from teaching to real estate, then into mortgage lending in early 2020. From being told she would fail if she focused on VA loans in Central Florida, to becoming a top VA originator and building a high performing team, Elizabeth breaks down what actually drives growth in a purchase focused business. This conversation is packed with practical advice for loan officers and mortgage brokers who want to scale production, improve conversion, and build relationships that create referrals for years. In this episode, you will learn: • How Elizabeth built her mortgage business through purchases, not refis • Why relationships matter more than knowing every guideline • How to grow a referral network with realtors, title, insurance, and inspectors • What small tweaks helped her grow in 2025, including getting more selective with networking • Why paying your team more can reduce turnover and improve performance • How she tracks pre approvals and why improving pre approval conversion is her 2026 focus • Why she lets her team write loans in their own names and how that strengthens culture • How she uses social media and direct outreach to build partnerships fast • What she wants to manifest in 2026, including speaking to real estate agents about VA loans Elizabeth also shares a powerful personal reflection on recognition, gratitude, and what it means to lead in a way that impacts others even when you do not always hear the feedback. If you are a mortgage broker, loan officer, or real estate agent who wants to better understand VA loans, build stronger relationships, and grow a purchase driven business in 2026, this episode is for you. Member FDIC. Equal Housing Lender. All loans subject to credit approval.

    35 min

Ratings & Reviews

5
out of 5
4 Ratings

About

Every other Tuesday join Coach Chris Vinson as he chats with some of the top minds in the mortgage industry.

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