Content, Briefly Superpath

In this episode of Content Briefly, we’ve interviewed Sara Yin, Senior Editor at Slack, and discussed her content marketing journey at major tech companies, the unique challenges and strategies of developing content at Slack, and more.

************************

Timestamps:

00:00 Intro
01:27 Sara Yin's career journey from journalist to senior editor at Slack.
07:50 Lessons from Intercom: The human element in content marketing.
11:51 Unpacking content strategy at Shopify .
15:27 The lifecycle of content at Slack.
17:47 Slack's evolution from HipChat rival to market leader.
20:11 Slack’s content evolution post-Salesforce acquisition.
21:33 Content strategy lessons from Jeff Bezos.
23:09 Keeping content creative in an SEO-driven world.
25:51 Enhancing content strategy with AI.
27:10 Building a rich content library from diverse voices.
28:05 How Slack's content strategy empowers writers.
29:22 How Slack’s copy editors shape its voice.
33:56 Content production in large organizations.
34:37 Learn more about Sara and Slack and get in touch.
35:31 Outro

************************
Useful Links:

Website: https://slack.com/
Sara on Twitter: https://twitter.com/sarapyin
Sara on LinkedIn: https://www.linkedin.com/in/yinsara/

************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Hannah Geise, Senior Content Manager at BentoBox, and discussed the impact of technology on restaurant management and marketing, as well as her journey through various roles in the food and hospitality industry, and more.

************************
Timestamps:

00:00 Intro
01:31 Hannah Geise’s background.
02:42 Hannah’s experience at Harvard Innovation Labs.
03:12 What is BentoBox about?
04:55 Who is the primary buyer BentoBox serves?
05:46 Hannah Geise’s journey through the hospitality industry.
06:55 What is included in BentoBox’s content strategy?
10:15 BentoBox’s onboarding process for new customers.
11:18 How BentoBox incorporates E-A-T in its content process.
13:25 What community outreach looks like for BentoBox.
14:11 Embracing restaurant technology and SEO strategies post-pandemic.
18:25 BentoBox’s content planning process. 
20:19 Using feedback from the marketing team to inform content creation.
21:27 The key metrics that BentoBox measures.
24:01 BentoBox’s internal team dynamics and task prioritization process. 
25:16 Hannah’s typical workday routine.
30:32 Personal success skills and techniques.
32:25 Learn more about Hannah Geise and BentoBox and get in touch.
33:04 Outro.

************************

Useful Links:

Website: https://getbento.com/
Hannah on LinkedIn: https://www.linkedin.com/in/hannahgeise/

************************

Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Sam Balter, Head of Content at Wistia, and discussed the evolution of video content in business, building a strong video content strategy, and more.

************************

Timestamps:

00:00 Intro01:14 Who is Sam Balter?01:52 What Wistia is about and its customer base.03:06 Wistia’s features and benefits for businesses.05:32 Overview of Wistia’s content strategy.07:05 Using video to build strong brand affinity.10:13 How video marketing has changed post-pandemic. 13:09 How customer expectations have influenced video marketing.17:23 Video content creation and organization strategies.23:49 Benefits of video for content marketers.31:29 Text vs. Video: Which is of higher priority for Wistia?36:56 How Wistia’s state of video report works.38:42 Maintaining brand consistency: marketing by committee vs autonomy.44:01 Cons of the traditional assembly line model of content creation.46:25 Thinking about video production like creators. 47:57 The rise of 10x content marketers.50:16 Learn more about Sam Balter and Wistia and get in touch.51:09 Outro

************************

Useful Links:

Website: http://www.wistia.com/
Sam on LinkedIn: https://www.linkedin.com/in/sambalter/
Video Marketing Statistics: https://wistia.com/learn/marketing/video-marketing-statistics

************************

Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts and more.

************************

Timestamps:

00:00 Intro01:28 The origin of the Louder Than Words podcast.
03:48 Building a personal brand on the side.
06:59 John’s background.
15:15 Learnings from leading marketing at Databox.
22:27 How Some Good Content Company came about. 
25:32 Knowledge sharing and consulting. 
27:30  How industry changes affect companies’ content programs.
31:46 Does the Content Brand framework change?
34:37 Coaching vs execution.
37:46 Learn more about John and Some Good Company and get in touch.
40:05 Outro

************************

Useful Links:

Website: https://somegoodcontent.com
John on LinkedIn: https://www.linkedin.com/in/jbonini/
John on Twitter: https://twitter.com/bonini84

************************

Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Ryan Sargent, VP of Content and Strategy at Ten Speed, and discussed his experience overseeing content production for an agency, thoughts on Ten Speed’s content strategy,  and more.
This episode is brought to you by our friends at uSERP. Learn how uSERP helped monday.com SEO traffic grow by 1,570% (free training).

************************

Timestamps:

00:00 Intro
02:27 Who is Ryan Sargent?
02:52 Ryan’s background.
04:02 What is Ten Speed?
06:38 In-house vs. agency experience.
10:03 Ryan's reflections on changes in content marketing.
13:21 Strategic partnerships with agencies.
15:30 Content reporting and recommendations.
17:10 Numbers vs. narrative in content reporting.
19:31 Redefining content marketing.
21:37 Enhancing content quality through strategic briefing.
25:35 Tools for building a content system.
28:47 Tips for being a good content agency customer.
32:00 What to expect from Ryan and Ten Speed.
34:25 Learn more about Ryan and Ten Speed and get in touch.
35:22 Outro

************************

Useful Links:

Ten Speed Website: https://www.tenspeed.io/
Ryan on LinkedIn: https://www.linkedin.com/in/ryan-sargent-5a455511a/

************************

Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more.

************************

Timestamps:

00:00 Intro
01:44 Launch of the ‘Create Once, Distribute Forever’ book. 
02:45 Why did Ross write a book now?
04:17 Focused on story distribution. 
05:36 Blurred lines between content marketing for B2B and B2C.
07:18 Befenits of communities. 
14:07 Constraints on content distribution.
19:03 Understanding the fundamentals of content marketing.
23:51 Meta process of writing a book. 
32:21 Learn more about Ross and Foundation and get in touch.
33:38 Outro

************************

Useful Links:

Foundation Website: https://foundationinc.co/
Ross Book: https://rosssimmonds.com/book/
Ross on LinkedIn: https://www.linkedin.com/in/rosssimmonds/
Ross on Twitter: https://twitter.com/TheCoolestCool

************************

Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.