Craft Beer Professionals

Craft Beer Professionals

Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events. Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry. [Stay up to date with CBP] www.CraftBeerProfessionals.org

  1. 3d ago

    Beyond Trivia Night: Creating Taproom Events that Actually Drive Engagement

    In a beer industry facing rising costs, shifting consumer habits, and increased competition for attention, taproom events can no longer exist just to “fill a Monday night.” This talk is for craft brewery owners, managers, and staff who want their events to drive real engagement and revenue, not fade into the background. We’ll start by looking at how today’s economic realities are impacting foot traffic and guest behavior, followed by an honest assessment of common go-to events like trivia, open mics, and live music, and why they often struggle to differentiate or deliver meaningful returns. From there, we’ll explore real-world examples of creative, purpose-driven taproom events that actually stand out, including hyper-local collaborations, experiential programming, and events rooted in storytelling, education, and community. You’ll walk away with practical frameworks for evaluating ideas and building events that are scalable, repeatable, and aligned with your brand. We’ll wrap with an interactive discussion focused on your challenges and how to turn inspiration into next steps. Chris came to the world of craft beer after spending nearly 2 decades in corporate sales management and training. Since making the leap, he has combined that rich experience with a genuine love for this industry. After spending years in General Manager positions for multiple craft breweries, Chris built and opened Nine Spot Brewing in 2022. He currently hosts a popular NY State craft-focused social media channel called the New York Minute, in which he travels the state to find unique stories, and heads a consulting organization called Horse 2 Water that focuses on affordable, actionable plans for successful taproom management. Stay up to date with CBP: http://update.craftbeerprofessionals.org/ Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/

  2. Jul 8

    Your Story Matters: Preserve It, Share It, Use It

    Think about your brewery’s story — not the polished version on your website, but the real one. The batch that went sideways at 2 AM. The regular who talked you off a ledge during COVID. The moment you knew this crazy idea might actually work. Those stories? They’re probably still just living in someone’s head. And here’s the thing: memories fade. People move on. If we don’t capture these moments, they disappear — and with them, pieces of what makes your brewery special. I want to show you how to preserve your story in ways that actually feel doable. We’ll talk about sitting down with your founder or longtime bartender and just listening. Digging through old photos and tap lists. Figuring out which moments matter most before they slip away. And then — this is the important part — how to organize it all so it’s not just shoved in a box somewhere. Because your history isn’t just sentimental. Breweries that know their story build stronger brands. Staff who understand where you came from stick around longer. Customers feel the difference when there’s real depth behind what you’re pouring. Whether you’ve been open six months or sixteen years, you have a story worth telling. This session will give you the prompts, the simple tools, and the encouragement to start capturing it now — then actually use it to strengthen your team, your brand, and your connection to the people who keep coming back. Let’s make sure your story doesn’t get lost. Tim is a career storyteller: first as a broadcast journalist and news anchor in Seattle and Portland, then as founder of Coin Toss Brewing in Oregon City. After nearly a decade of building a brewery rooted deeply in local history, Tim sold the business in 2024. Today, through The Narrative Studio, he helps breweries, nonprofits, & businesses preserve their origin stories through oral histories, narrative documentation, and creative storytelling. He is also a contributor to the Oregon Hops & Brewing Archives at Oregon State University. Join us in person for CBP Connects Tampa December 7-9, 2026 Come get inspired, leave with actionable strategies: https://cbpconnects.com/

  3. Jun 24

    Profitable Taproom Tactics

    Despite their best efforts, most Owners, GMs, and Taproom Managers leave money on the table because their taprooms operate below their true potential. In this session, we break down 12 proven tactics the most profitable taprooms use to generate 2x-5x more profit than their peers. We’ll walk through the 4 pillars of successful taprooms, outlining specific tactics and performance benchmarks, drawn from our work with 285+ U.S. craft breweries over the past 15 years. These tactics span pricing, product, margin, labor, events, merchandise, marketing, management, training, and customer service. So whether you just opened a new location, or want to fine-tune a long-standing operation, you’ll walk away with actionable steps you can use to make your taproom a consistent profit generator for your brewery. Julia Grubbs, CPA is a Brewery Consultant with Small Batch Standard, who has also previously held positions in accounting, tax, and compliance over her 4 years with the agency. Originally from Kentucky, she’s about as far from a one-dimensional bean counter as you can get, as a professional dancer and CPA living in New York City. Her love for small businesses and the relationships they enable combined with her uncanny knowledge of numbers led her to advising the brewing industry, acting as a trusted, specialized advisor for SBS’ wide range of clients across the country. She has had the pleasure of presenting at a variety of craft brewery conferences around the nation in Georgia, New York, Iowa, North Carolina, and Oklahoma.

  4. Jun 10

    How AI and Technologies Can Drive Brewery Growth, Efficiency, & Strategic Advantage

    The craft beer industry is more competitive than ever. Rising costs, shifting consumer preferences, and complex supply chains require brewers to think beyond traditional methods of growth and efficiency. Advanced technologies such as Artificial Intelligence (AI), predictive analytics, and smart automation are no longer reserved for big corporations – they are increasingly accessible to breweries of all sizes.This session will demystify these tools and show how craft breweries can practically apply them to improve operations, enhance customer engagement, and gain measurable return on investment (ROI). Understand key factors from a valuation perspective, where and how to expand and grow. Attendees will walk away with actionable strategies and real-world examples of how AI can help with demand forecasting, quality control, inventory management, and even personalized marketing – unlocking new levels of competitiveness and sustainability in today’s crowded marketplace.Waqqas Mahmood is a senior director at CBIZ. He has been in the innovation space for almost two decades, helping organizations architect their digital future. Waqqas believes in creating a culture of innovation that nurtures new technologies and media that promote powerful and engaging solutions. He has a strong background in digital product management, human-centered design, and business transformation.Timothy Croushore has more than 39 years of valuation consulting experience. Prior to joining CBIZ, he held partner and managing director positions with “Big Four” and other national accounting and consulting firms in the valuation space. He has served in service-line leadership roles in various industries including sports, leisure and entertainment, restaurant and retail, consumer business, technology and private equity/hedge funds.Join us in person for CBP Connects ChicagoJune 15-17, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/

  5. Jun 3

    Brewery Collaboration Structures: What Works & Why

    Recent years have seen dramatic growth in brewery collaboration structures ranging from simple contract brewing to regional platforms consolidating brands under shared infrastructure. These models offer craft breweries access to professional capabilities, competitive scale, and optimized capacity utilization while maintaining independence – but only if you choose the right structure for your specific challenges.This session examines the major collaboration models available to craft breweries and provides a practical framework for evaluating which approach fits your situation. Drawing on 30 years of practicing law and over two decades of direct operational experience running and restructuring businesses across the alcoholic beverage industry, we’ll discuss when collaboration makes sense and what makes them succeed.We’ll cover production partnerships (contract brewing and alternating proprietorship), shared infrastructure models (co-location facilities and cooperatives), ownership structures (platforms, joint ventures, and M&A), and industry alliances (purchasing cooperatives and distribution coordination). For each structure, you’ll understand how it works, when it makes sense, and what the regulatory and financial implications are.More importantly, you’ll leave with a decision framework addressing: capacity constraints and production solutions, overhead reduction without sacrificing brand control, when professional infrastructure justifies integration, regulatory compliance requirements across different structures, and exit strategy planning before problems arise.Whether you’re exploring your first collaboration or evaluating platform acquisition, this session provides the analytical tools to match structure to strategy and the context to set yourself up for success.Kevin McGee is a California-based attorney and a graduate of the Executive Program at Stanford’s Graduate School of Business. In addition to his extensive legal practice, he has served in executive roles across private equity, finance, and consumer brands, and has led companies through mergers, acquisitions, restructurings, aggressive growth and has advised on over $2.5b in transactions. His unique blend of legal and operational experience allows him to deliver practical, results-oriented counsel that combines legal precision with business pragmatism to arrive at solutions that empower his clients. Kevin works with companies at all stages of development, private equity firms, investment banks, family offices, and individual entrepreneurs.Join us in person for CBP Connects ChicagoJune 15-17, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/

  6. May 27

    Adding Spirits to Your Brewery

    Join Donald Snyder, a 20+ year spirit industry leader, as he discusses the many opportunities and challenges that brewers will face when adding spirits to their brewery operations. Adding a spirits program to a brewery is never a one-size fits all. From space constraints to unique state laws, every spirits journey will be different. Donald will walk through the federal licensing steps, TTB monthly reporting requirements, equipment considerations, packaging options, the current spirits sourcing market, a well-rounded spirits portfolio (from cocktails to spirits based RTDs to off-premise bottle sales), and even review an example Profit and Loss Business Model for different spirit types. Revenue diversification for brewers will becoming more and more critical and adding a spirits program could be a great way to bring in new customers.Donald Snyder, distilling industry consultant and previous President/Founder of Whiskey Systems Distillery Management Software, has 20+ years in the alcohol and beverage industry including holding senior management roles at the Buffalo Trace Distillery and MGPI of Indiana (formerly the Seagram’s Distillery). Donald now helps distilleries of all sizes with licensing, internal audits and TTB compliance checks, spirit sourcing, aged whiskey barrel brokering, packaging supply chain management, equipment and vendor selection, business valuations, merger & acquisition support, team training and development, software utilization, and many other areas to drive profitability. Donald is now bringing his spirits experience to the brewing world to help brewers unlock potential revenue to help them offer high quality spirits in their taproom to the meet an ever-changing customer palate.Join us in person for CBP Connects ChicagoJune 15-17, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/

Ratings & Reviews

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About

Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events. Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry. [Stay up to date with CBP] www.CraftBeerProfessionals.org

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