Craft Beer Professionals

Craft Beer Professionals
  • 5.0 (5)
  • Entrepreneurship
  • Updated Semiweekly

Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events. Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry. [Stay up to date with CBP] www.CraftBeerProfessionals.org

  1. 1d ago

    Beer Labeling Compliance

    Having a good label for your beer is critical. The label identifies you as the producer and showcases your style to consumers, while also informing them as to what they are about to enjoy. However, that means there are a lot of rules and procedures that breweries need to follow when drafting their labels, imposed by both state and federal agencies. Get ahead of your compliance needs by hearing Alex Koral, regulatory general counsel for Sovos ShipCompliant, discuss the basics and not-so-basics of beer label regulations.Including:-COLAs for breweries-What must and what cannot be on a beer label-Considerations for NA beer-An overview of state brand registration requirementsBased in Boulder, Colorado, Alex Koral is Regulatory General Counsel for Sovos ShipCompliant, where he serves as lead legal researcher for beverage alcohol regulation and has become a leading expert on interstate distribution of alcohol. He has spoken on the topic at many industry events including the Craft Beer Professionals Virtual Conferences, Craft Brewers Conference, American Craft Spirits Association Convention, as well as meetings for the National Council of State Liquor Administrators and the National Liquor Law Enforcement Association. Alex has been in the beverage alcohol arena since 2015, after receiving his J.D. from the University of Colorado Law School. Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/

  2. Sep 2

    The Beat of Brewing: Creating a Music-Inspired Brewery

    Bryan Pietrzak spent over 20 years as a machinist and welder while drumming in a touring rock band for nearly two decades. In 2025, he brought both worlds together as co-founder and brewmaster of Twelvenote Brew Co. in Bridgeport, CT, a brewery built around the twelve notes of the musical scale where every beer gets its own personality and story. In this live CBP conversation, Bryan shares how music shapes everything from recipe development to branding to the taproom experience, what two decades in the trades taught him about craftsmanship behind the kettle, and the realities of opening a brewery in today's market. Join us in person for CBP Connects Tampa December 7-9, 2026 Come get inspired, leave with actionable strategies: https://cbpconnects.com/

  3. Aug 26

    How to use Merchandise to Expand your Brand

    Word-of-mouth often ranks among the most effective marketing tactics. And it makes sense. In the age of AI, ads, and the internet there’s a lot to distract us. From creating a positive experience worth sharing to being a catalyst for conversation, merchandise has the opportunity to break through the noise of “marketing” and help you tell your brand story in a way that is memorable while providing another source of revenue. You'll learn how to strategically use merchandise as both a storytelling tool and revenue driver—integrating it into your current marketing to spark conversation and build brand awareness. Leah Keggi is a marketing professional specializing in brand strategy and business development. With more than a decade of experience in brand and trade marketing, she has worked cross functionally with sales, operations, and finance teams to build stronger brands while driving measurable business results. Her work focuses on closing the gap between brand marketing and the end consumer, helping businesses create more intentional, effective connections with their audience. She regularly shares insights, ideas, and resources on brand strategy and creative marketing through her writing. Leah is also the author of The Merch Blueprint, a practical guide for business owners, marketers, and creatives looking to use merchandise as a strategic tool. The book outlines four core types of merchandise, retail, uniforms, promotional items, and incentive pieces, and shows how each can be used to grow brand affinity, extend reach, and strengthen customer relationships. Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/

  4. Aug 19

    The Dos and Don’ts of AI for Breweries

    AI is already part of brewery marketing, from content planning to social posts, but using it the wrong way can weaken your brand and erode trust. In this conversation, we’ll dig into where AI actually helps, where it hurts, and how breweries can use it without losing their voice. We’ll look at real examples of AI in copy, visuals, and scheduling, explore how different generations recognize and respond to AI driven content, and pull in real world perspectives from the Craft Beer Professionals community so the conversation stays grounded in what’s actually happening in taprooms and marketing teams today. BrewedAt is a Local Beverage Events & Marketing company specializing in Social Media Marketing, Event Marketing, Experiential Events, and B2B & B2C Advertising Campaigns — all with a focus on connecting brands with the next generation of drinkers. Our mission is to bridge the gap between the current beverage landscape and Gen-Z consumers, using the BrewedAt brand to create fresh, memorable experiences that engage new audiences. Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/

  5. Aug 12

    From Bourbons to Box Office: How One Distillery is Continuing to Innovate

    Brandon McCraney at Olde Raleigh Distillery doesn't run a typical family distillery. He's partnered with Lionsgate on a John Wick-themed bourbon release, collaborated on a Scream 7 bottle, and keeps six taps of craft beer in his tasting room because he wants to have something for everyone. In this conversation, Brandon breaks down how he thinks about storytelling, experience, and community in a way that translates directly to the taproom world. He runs bottle club classes built around getting to know his customers, books events, and has figured out how to make every interaction feel personal at scale. We get into the parallels between brewing and distilling, what it actually looks like to run a family operation, and how chasing the right partnerships can open doors you didn't know existed. Join us for a conversation on what we can learn from our peers in the spirits world. Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/

  6. Aug 5

    No More Slow Nights! How to bring 26 guests back to your taproom in 34 seconds…

    Last month, breweries added 26.3 taproom visits for every push message they sent. 332 breweries have launched their own app in the past two years. And we're spilling the beans on the best kept secret in beer. In this session, we will break down exactly what goes into a successful brewery app, including best practices and real world examples on how to: -Build your Audience -Boost Taproom Traffic -Grow Membership Revenue This session is a must for Brewery Owners, Marketers and GMs! All attendees will receive a free copy of the Brewery App Bible including simple marketing checklists you can follow based on the goals you have for your taproom. Ring the bell! Class is in session! Ross Stensrud accidentally graduated from UCSD while studying lacrosse and spending plenty of time at O’Brien’s. After a brief stint designing pool cleaners (yes, really) in an effort to justify the cost of his degree, he pivoted and began recruiting smart friends to help build app marketing tech for local businesses—starting with music, then golf, and now craft beer with TapWyse. He lives in Carlsbad with his wife Laurel and their two boys, Roscoe (11) and Mason (9). When he’s not working, you’ll likely find him biking down PCH or shuttling his kids to basketball, golf, music, and skateboarding. Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/

  7. Jul 29

    Using Data to Brew More Beer

    Data is truly The 5th Ingredient in your beer. Yet too often, it’s treated as an afterthought. In a tightening market where cash is scarce, maximizing efficiency in your brewhouse has never been more critical. In this seminar, Aaron MJ Gore explores how to leverage the data you already have to get more beer out of every batch. By turning insight into action, you’ll learn practical ways to reduce waste, improve yields, and ultimately save both time and money. With more than a decade of sales, retail management, and business analytic experience in the craft beverage industry, Aaron MJ Gore loves the opportunities that he has every day to make a difference for small business owners across the country. He is the Vice-President of Sales and Marketing for Beer30, one of the drinks industry's leading software providers, is a co-founder of the Court Shoes Only charitable collaboration beer, and serves as the Vice-President of the American Craft Beer Hall of Fame. He is an Advanced Cicerone, Certified Pommelier, Certified Cheese Scholar, WSET Level 2 Spirits Certified, and is (AF)(NA) Beer Certified. Additionally, he is an active industry advocate, public speaker, beer and cider educator, and the father of two daughters who are the true passion of his life. Join us in person for CBP Connects Tampa December 7-9, 2026 Come get inspired, leave with actionable strategies: https://cbpconnects.com/

  8. Jul 22

    Using Nutrients, Enzymes, and Yeast to Improve Beer Quality and Brewhouse Efficiency

    Brewing beer is easy. Four simple ingredients, and a process so straightforward that the earliest beers were brewed by accident when wet grains started to germinate and ferment. But brewing consistently high-quality beer is a different challenge, and the modern brewing process extends far beyond the simple equation of beer = water + malt + hops + yeast. Differentiating your product in a competitive market is a challenge that all brewers face. Doing all of this on a tight budget is a major challenge for many brewers today. While costs can be cut to an extent by purchasing cheaper ingredients, this comes at the risk of reducing product quality, consistency, or flavor. Through careful optimization of each step of the brewing process, you can improve yields and efficiency, allowing you to continue to use the high-quality ingredients that define your brand. In this presentation, you will discover the full range of tools available in the Brewer’s Toolkit. Learn how to use nutrients, enzymes, process aids, flavor additions, specific yeast strains and inactive specific yeast products to improve beer quality and brewing efficiency. Eric Abbott has a B.Sc. in Biochemistry, a M.Sc. in Botany, and 20 years of experience in the beverage industry. Since 2017, Eric has brought experience as a brewer, R&D scientist, and technical sales manager to the Lallemand Brewing technical team. As the main point of contact for brewing technical support and troubleshooting, Eric is keenly aware of the challenges that brewers face everyday. In collaboration with the Lallemand Brewing innovation team, Eric works to develop new products and resources to help brewers to improve product quality and increase brewing efficiency. Eric is a father of three daughters in the Montreal area, and he enjoys kayaking on the Rivière de Milles Iles, when it is not frozen. Join us in person for CBP Connects Tampa December 7-9, 2026 Come get inspired, leave with actionable strategies: https://cbpconnects.com/

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About

Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events. Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry. [Stay up to date with CBP] www.CraftBeerProfessionals.org

Information

  • Creator
    Craft Beer Professionals
  • Years Active
    2020 - 2026
  • Episodes
    498
  • Rating
    Clean
  • Copyright
    © Craft Beer Professionals
  • Show Website
    Craft Beer Professionals

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