Do It Scared® with Ruth Soukup

Ruth Soukup

Do It Scared® with Ruth Soukup is the podcast created to help you face your fears, overcome adversity, and create a life you LOVE. Each week you’ll discover actionable strategies for greater productivity, motivation, entrepreneurship, creativity, fulfillment, success, and happiness, along with the motivation and encouragement to actually start making real changes that lead to big results.Each week we’ll address topics that delve into those things that we are so afraid of, and how it holds us back in our day to day lives—then focus on easy-to-implement advice for how we can face our fears and overcome adversity in order to create a life we truly love. The podcast will also feature bi-weekly interviews with authors, influencers, and other notable guests who have dared to do it scared in their own lives.

  1. 4D AGO

    Are You Stuck in Maintenance Mode? How to Reignite Your Purpose (and Your Life) Before the New Year

    Join me LIVE for a powerful 5-Day Virtual Event designed to help you step into the best version of you. The life you want is actually so much closer than you realize. In just 5 days, you'll map out a vision so clear you can feel it, then walk away with the plan in hand to actually make it happen. You’ve spent years showing up for everyone else—at work, at home, and in every corner of your life. But somewhere in the middle of all that doing, you forgot who you are, or what you want. You forgot what makes you come alive. It’s time to come back home to yourself—to remember your dreams, your spark, and your strength. ​And that’s exactly what these five days are for. Join me to Ignite Your Best Year Yet HERE. ---------- Feeling stuck, uninspired, or just going through the motions? You’re not alone. In this powerful episode, Ruth pulls back the curtain on a sneaky but dangerous place so many of us find ourselves in: maintenance mode—where life looks “fine” on the outside, but feels flat and joyless on the inside. If you’ve lost sight of your dreams, can’t remember the last time you felt excited, or feel like you're drifting without direction, this conversation is your wake-up call. Ruth unpacks why this happens, how to recognize the signs, and the exact 5-step framework she uses (and teaches) to reignite purpose, rebuild vision, and reclaim a life that actually lights you up. Plus, she shares real-life transformation stories from women who’ve done this work—and how you can too. This is the clarity you’ve been craving. What You’ll Learn: How to recognize when you’ve slipped into maintenance mode (and why it’s so dangerous)Why goal-setting doesn’t work when you’re disconnected from your desiresWhere real joy comes from—and why it’s not achievementThe 5-step Ignite Your Drive framework for getting unstuckWhy you can’t afford to wait for the “right time” to go after what you wantKey Quotes: “Maintenance mode steals your joy without you even realizing it.”“You weren’t meant to just survive your life—you were meant to actually live it.”“Joy doesn’t come from arriving. It comes from striving toward something that matters.”“You can’t create a plan without a vision. And you can’t have a vision if you’ve forgotten what you want.”Resources Mentioned:  Join me to Ignite Your Best Year Yet HERE. Find Us: Website: ruthsoukup.com Instagram: @ruthsoukup

    37 min
  2. NOV 3

    Why 91% Of Business Owners Feel Lost Right Now (And What To Do About It)

    Join the Daily Sales Incubator If it feels like nothing in your business is working anymore, you’re not alone—and you’re not crazy. In this episode, I’m breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what’s actually working in their business right now. We’ll unpack the real reasons behind this widespread burnout and confusion (hint: it’s not your fault), the massive shift that's happening in the online business landscape, and the exact framework I’m using—and teaching—to help business owners not just survive this new era, but thrive. This isn’t about tweaking your funnel or posting more content. It’s about rewiring your business for trust, connection, and sustainability—before it’s too late. What You’ll Learn: Why traditional marketing tactics are failing—and what’s replacing themThe “trust recession” and how it’s quietly killing conversionsThe 3-pillar system I’m using to generate daily sales (without burning out)Why automation isn’t the answer—and what to focus on insteadHow to build real connection at scale in the age of AIResources Mentioned: Join the Daily Sales Incubator Key Quotes: “It’s not that you’re doing something wrong—it’s that the entire landscape has changed.”“Marketing doesn’t create trust. Relationships do.”“We’ve hit peak content. The only thing that stands out now is connection.”“Funnels are linear. Flywheels create momentum that compounds.”Find Us: Website: ruthsoukup.com Instagram: @ruthsoukup

    52 min
  3. OCT 27

    The 5 Hard Lessons I Wish I'd Learned Sooner (About Building a Life & Business You Actually Love)

    Some lessons you can only learn the hard way—and believe me, I’ve learned my share. In this raw and reflective episode, I’m sharing five of the most important truths I’ve learned the long way—about business, about life, and about becoming the kind of woman who creates both with intention. If you’ve ever felt stuck, like you’re spinning your wheels, or unsure how to move forward, these are the truths I wish someone had told me 10 (or 20!) years ago. They’re the lessons that changed everything—not because they were easy, but because they were real. Let’s get honest about what it really takes to build a business and life you actually love. What You’ll Learn: Why waiting for rescue is the fastest way to stay stuckThe real difference between emotional spiral and mental strengthHow structure actually creates freedom (not friction)Why setting the “wrong” goal might be exactly what you needWhat most high-achievers get wrong about joy—and how to fix itKey Quotes: “Nobody is coming to save you. But the good news? You don’t need them to.”“Mental strength is a muscle—and you train it by the way you talk to yourself.”“Structure doesn’t trap you—it frees you. Without it, you drift.”“Purpose doesn’t come from picking the perfect goal. It comes from movement.”“Joy isn’t a finish line. It’s available now—in the middle of the mess.”Find Us: Website: ruthsoukup.com Instagram: @ruthsoukup

    41 min
  4. OCT 20

    The Crazy Ways We Self-Sabotage (And How to Fix It in 10 Minutes)

    Let’s talk about the invisible force that’s keeping you stuck—even when you know exactly what you want. In this episode, I’m sharing two real-life stories of resistance from just this past week: one about booking a simple flight to see my mom, and another about restarting this podcast. In both cases, the task should have been easy. But resistance showed up in sneaky, subtle ways—procrastination, avoidance, guilt, shame—and almost kept me from taking action. The truth? Resistance isn’t proof you’re lazy. It’s proof you’re about to grow. And when you know how to repair it instead of letting it run the show, everything changes. You’ll walk away with my exact 10-minute Resistance Repair framework that you can use right now to stop self-sabotaging and start moving forward—fast. What You’ll Learn: Why resistance always shows up before your next breakthroughHow self-sabotage disguises itself as procrastination, perfectionism, and "reasonable" excusesA step-by-step framework to repair resistance in 10 minutes or lessThe one thought shift that can break the spiral of avoidanceHow to take back your momentum before the year endsResources Mentioned: The Finish Strong Project HERE. Key Quotes: “Resistance isn’t proof you’re lazy. It’s proof you’re about to grow.”“You don’t need more motivation—you just need to fix the thought that’s keeping you stuck.”“You can’t take action when your brain is stuck in shame. You have to lead it somewhere new.”“The goal isn’t to eliminate resistance. It’s to recognize it faster and move through it smarter.”Find Us: Website: ruthsoukup.com Instagram: @ruthsoukup

    31 min
  5. OCT 13

    Why I'm Changing Almost Everything In My Business

    I put together a quick survey (it'll take about 3 minutes, I promise) to get a better sense of what's working and what's not working right now in the online business and digital marketing space. And then I'm going to compile the results and share them back with everyone who participates—because I think we all need to know we're not in this alone, and I think there's real value in understanding what's happening across the industry. Take the survey here. And one more thing… I wanted to create a way to open up a conversation about all of this, so I decided to put together a FREE Facebook group—The Ruth Soukup Business Circle—and I'd love to have you join me there. Let’s be honest—online business isn’t what it used to be. Sales are down. Funnels are flat. Launches are stalling. What used to feel easy now feels hard—and if you’ve been feeling it too, you’re not crazy. In this raw and real episode, I’m pulling back the curtain on the massive shifts happening behind the scenes in my business and why I’m rebuilding from the ground up. I’ll share what’s no longer working (even though I really didn’t want to admit it), what’s changing, and the 3 massive shifts we’re making to do business differently—because this isn’t just about strategy. It’s about leadership. It’s about courage. And it’s about stepping into what’s next… even when it’s terrifying. If you’ve been feeling stuck, stale, or unsure what’s working anymore, this episode is for you. What You’ll Learn: Why the “old playbook” of online business is brokenThe truth about content in the age of AIWhat’s actually working in a trust-recession economyThe 3 key shifts we’re making right nowWhy it’s okay to change—even if you don’t have all the answers yetResources Mentioned: Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training. The Finish Strong Project HERE. Key Quotes: “You can’t fix what you won’t face.”“Content isn’t the product anymore—transformation is.”“We’re not in a marketing economy anymore. We’re in a relationship economy.”“The future isn’t about automation. It’s about connection.”Find Us: Website: ruthsoukup.com Instagram: @ruthsoukup

    46 min
4.8
out of 5
1,351 Ratings

About

Do It Scared® with Ruth Soukup is the podcast created to help you face your fears, overcome adversity, and create a life you LOVE. Each week you’ll discover actionable strategies for greater productivity, motivation, entrepreneurship, creativity, fulfillment, success, and happiness, along with the motivation and encouragement to actually start making real changes that lead to big results.Each week we’ll address topics that delve into those things that we are so afraid of, and how it holds us back in our day to day lives—then focus on easy-to-implement advice for how we can face our fears and overcome adversity in order to create a life we truly love. The podcast will also feature bi-weekly interviews with authors, influencers, and other notable guests who have dared to do it scared in their own lives.

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