100 episodes

Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you'd like to be treated.

Everyone Hates Marketers Everyone Hates Marketers

    • Marketing
    • 5.0, 51 Ratings

Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you'd like to be treated.

    [Replay] How to Address Your Customer's Most Serious Concerns & Improve Conversions

    [Replay] How to Address Your Customer's Most Serious Concerns & Improve Conversions

    Does your sales process line up with your buyer's journey?
    In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost conversions.
    Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business.
    We covered:

    Why inexperienced marketers focus on selling the product features
    Where to get started with identifying your customers’ concerns
    Barron’s favorite place to find out how to improve conversion rates
    What happens when you only focus on the leads who don’t convert
    The surprising reason why you can’t rely on accurate tracking data
    Exactly what type of questions you should ask customers over the phone
    How to sort through your research data (and create a hypothesis)
    The pros and cons of running A/B tests individually vs. group testing

    Ressources:

    Rev.com
    Hotjar
    Mixpanel
    Hiten Shah
    Antifragile: Things That Gain from Disorder
    Scientific Advertising
    Influence by Robert Cialdini
    How to Win Friends & Influence People by Dale Carnegie
    barron@rev.com
    How to Convince People to Buy (Without Being Pushy)

    • 46 min
    [Replay] 4 Steps to Launch Your Next Digital Product (Without Sh*tty Growth Hacks)

    [Replay] 4 Steps to Launch Your Next Digital Product (Without Sh*tty Growth Hacks)

    It can be intimidating when it’s time to launch a new product for your business. Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign.
    Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product.
    We covered:

    The biggest mistake Tom sees businesses make during product launches
    How to set realistic expectations for your product launch
    Tom’s thoughts on email marketing and why it is key to a successful product launch
    Why you shouldn’t try to convince your audience they need your product
    Keeping your message straightforward and simple
    A simple process Tom uses to identify his audience’s problems
    How to identify, develop, and utilize strategic partnerships during your launch
    Tom’s “slide-in” approach to developing relationships
    Why effective story-telling is important when developing relationships

    Ressources:

    Tom’s Website
    Insurgent Publishing
    Teachable
    Right Message
    Ash Maurya
    John Lee Dumas
    Seth Godin on Everyone Hates Marketers
    80/20 Principle with Perry Marshall
    Infostack
    Humble Bundle
    AppSumo
    Contactually
    Andre Chaperon on Everyone Hates Marketers

    • 1 hr 6 min
    [Replay] How to Find out What Triggers Customers to Buy (7-Step Process)

    [Replay] How to Find out What Triggers Customers to Buy (7-Step Process)

    It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy.
    We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively.
    We covered:

    Why it’s important to understand what triggers your customers
    The reasons why some marketers may be feeling overwhelmed
    Social Media’s draining effect on Katelyn
    The first question Katelyn asks her new clients when starting customer research
    How the startup world taught Katelyn the importance of customer discovery
    The steps it takes to develop your customer’s persona
    Why understanding your customer is more than gathering demographic and firmographic information
    How to disrupt the Super Mario power upmarket
    Don’t forget about the importance of the functional side of your product
    Identify your customer’s challenges with their current solution
    Katelyn’s thoughts on one-on-one customer interviews
    One of Katelyn’s favorite sayings when conducting interviews
    How to make sense of the customer information you’ve gathered

    Ressources:

    Katelyn’s Website
    Katelyn on Twitter
    What is a martech stack?
    Strategyzer
    Cerner
    Basecamp
    Wrike
    Hotjar
    Katelyn’s Forget the Funnel Webinar
    Dovetail App
    Airtable
    Katelyn’s Research Template
    Atomic Habits - James Clear
    CXL Blog

     

    • 54 min
    [Replay] How to Do User Research (Even if You’re on a Budget)

    [Replay] How to Do User Research (Even if You’re on a Budget)

    Want to create a better user experience for your customers? Start with user research.
    Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget.
    We covered:

    The role of user research in business growth and what it entails
    Why customers don’t respond to your surveys
    How to execute user research and testing on a budget
    The difference between user research vs. market research
    Four personality traits every user test moderator needs
    What questions should be answered in user testing
    Why surveys will tell you more than Google Analytics data

    Ressources:

    Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones
    Moderating with Multiple Personalities: 3 Roles for Facilitating Usability Tests
    ConversionXL
    Copy Hackers
    3 Steps to Write Copy That Converts with Joanna Wiebe
    Nielsen Norman Group

    • 50 min
    How to Create Ad Campaigns That Stand Out (3 Steps)

    How to Create Ad Campaigns That Stand Out (3 Steps)

    If you’ve ever considered using paid ads to generate revenue, this episode is for you. The trick is to make your ad stand out. But how do you do that amidst the noise of the internet?
    This is where Sarah Sal comes in. A copywriter for over 10 years, she has a unique take on what she calls interruption marketing. Her fascinating interview will make you rethink everything you thought you knew about ad campaigns.
    We covered:

    The definition of interruption marketing
    The benefits of long-form copy and why Sarah is such a big fan
    Making copy the conversation that people want to read 
    Using long-form copy to inform and educate 
    Why you should interrogate your customers and turn their answers into an ad
    Recognizing angles in client stories and how to use them in your copy
    Teaching the public something new with your copy 
    Talking to your customer's customers and what questions to ask them
    Having someone else to write the copy to ensure you have communicated properly

    Ressources: 

    Strategyzer
    3 Steps to Write Copy That Converts with Joanna Wiebe
    Copyhackers
    Made to Stick: Why Some Ideas Survive and Others Die - Chip Heath
    The Jelly Effect - Andy Bound
    Catch Me If You Can - Frank Abagna

    • 52 min
    Rand Fishkin’s Secrets to Successfully Launching a New Product

    Rand Fishkin’s Secrets to Successfully Launching a New Product

    When Rand Fishkin left Moz in 2018, the marketing world was waiting to see what was going to be his next move. The reality was, he already had it figured out. A new startup in the shape of SparkToro.
    In this episode, I talk with him about where the idea for SparkToro came from and how he left his secure and well-paid job to successfully launch a new tool with no capital, no paying customers, and during a global pandemic!
    We covered: 

    How Rand came up with the idea for SparkToro 
    How he followed his own advice when starting up 
    Reaping the benefits from 17 years worth of building a network of experts
    How he capitalized on that network for his product research 
    The top three most helpful questions he asked when doing his research 
    Finally leaving Moz and launching SparkToro 
    Using old school techniques to create the initial buzz
    How and why you should pick an enemy early on!  
    Raising capital with no paying customers and doing things organically
    Launching during a global pandemic

    Ressources:

    Moz
    SparkToro
    Lost and Founder - Rand Fishkin
    Zillow
    Redfin
    Profitwell

    • 45 min

Customer Reviews

5.0 out of 5
51 Ratings

51 Ratings

Clarisse Gomez ,

Awesome Podcast!!!

Louis, host of the Everyone Hates Marketers podcast, highlights all aspects of business, management and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Chrisorensen ,

By far the most informative marketing podcast

By far the most honest, informative and still entertaining marketing podcast out there today. Fantastic guests, great conversations, and brilliant insight. Absolutely recommended!

Amanda8955 ,

There’s a reason this has 5 stars

Louis Grenier’s “no fluff” approach is refreshing. This is an opportunity to gain real, actionable growth tips from the industry’s best.

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