Happy Agent Co. - Real Estate Agent Podcast for Women - Hosted by Lindsay Dreyer, Real Estate Coach

Lindsay Dreyer
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The Happy Agent Co. Podcast is the real estate podcast for real estate agents, team leads and brokerage owners who are ready to build a business that actually feels good. Hosted by longtime real estate broker, coach, and founder Lindsay Dreyer, this show delves beyond surface-level marketing tips to explore what it truly takes to achieve sustainable success in real estate. Each week, you'll get a blend of real talk and real strategy — from aligned lead generation ideas and mindset shifts, to business plan breakdowns and behind-the-scenes stories from other real estate agents. If you're tired of coaches who tell you to make more calls and are looking for a fresh, honest take on how to grow a business that supports your life (not the other way around), you're in the right place. Learn more at www.happyagent.co

  1. 5D AGO

    Life Happens, Business Evolves with Ali McPherson — Resilience, Joy & Building a Career Her Way

    Today’s episode is one of those conversations that stays with you. I’m talking with Ali McPherson—an agent based in Newport News, VA—who built a thriving real estate career through some of the hardest seasons of her life. From leaving a burned-out career in the wedding industry to navigating years of fertility challenges while building her business, to suddenly facing profound loss and grief—all while still showing up and doing the work. Through it all, Ali has created a business rooted in joy, community, and authenticity. What We Cover: Ali’s transition from the wedding industry into real estateHow she sold 18 homes in her first full year—and what that hustle looked likeNavigating fertility challenges (IUIs, IVF, miscarriages) while growing a businessHow she built her sphere through real-life community and authentic connectionThe sudden loss of her mom in 2024 and how grief reshaped her life and businessHer new passion for estate guidance, legacy planning, and supporting families after lossMaking business fun: using joy, community, and relationships as marketingPractical sphere marketing ideas from birthday parties to mailers to eventsAllowing your business to evolve with your life and honoring the season you're inHow to stay resilient and keep going when everything feels heavyIf you’ve ever wondered how to keep going, how to pivot when life shifts, or how to build a business that fits the season you’re in, this episode is for you. Ali’s story proves that you don’t need to follow someone else’s blueprint to succeed. You can build a business that evolves with you, supports you, and reflects exactly who you are. This is a real, human, heartfelt conversation that will stay with you long after you listen. Get Lindsay's Build Your AI Assistant Course: https://happyagent.co/chatgpt-for-real-estate Find Ali Online: Website: https://alimcphomes.com/ Instagram: https://www.instagram.com/alimcphomes/ ***************************************************** Let's stay connected! 💼 Coaching with Lindsay – happyagent.co/coaching Get personalized strategy, support, and mindset shifts to scale your real estate business without sacrificing your joy. 🎓 Happy Agent Academy – happyagent.co/academy Your go-to resource for freebies, on-demand courses, templates, and tools to help you grow a thriving real estate business. 📩 Join the Happy Hustle Newsletter – happyagent.co/subscribe Weekly insights, strategies, and real talk to help you build wealth, lead boldly, and create a business you love. 📲 Connect with Happy Agent Co. on Instagram or Facebook – instagram.com/happyagentco 📲 Connect with Lindsay on Instagram or Facebook – instagram.com/lindsaydreyer...

    35 min

  2. 12/23/2025

    Real Estate Systems Reset — Fix What Broke in 2025

    Feeling scattered, reactive, or like you’re starting from scratch every transaction? You’re not broken — your systems are. In this episode, we’re walking through a full CEO-level systems reset to help you: Identify what broke (and why) in 2025Understand the 4 levels of real estate business systemsSet realistic systems as a newer agent (no fancy tools required)Simplify your weekly CEO habits, client experience, and marketingFix your most frustrating system — step-by-stepThis isn’t about making things prettier. It’s about making your business smoother, simpler, and more supportive in 2026. Let’s clean it up — and build a business that actually works for you. ***************************************************** Let's stay connected! 💼 Coaching with Lindsay – happyagent.co/coaching Get personalized strategy, support, and mindset shifts to scale your real estate business without sacrificing your joy. 🎓 Happy Agent Academy – happyagent.co/academy Your go-to resource for freebies, on-demand courses, templates, and tools to help you grow a thriving real estate business. 📩 Join the Happy Hustle Newsletter – happyagent.co/subscribe Weekly insights, strategies, and real talk to help you build wealth, lead boldly, and create a business you love. 📲 Connect with Happy Agent Co. on Instagram or Facebook – instagram.com/happyagentco 📲 Connect with Lindsay on Instagram or Facebook – instagram.com/lindsaydreyer...

    17 min

  3. 12/16/2025

    Aligned Clients Only — How to Attract More Dream Clients in 2026

    Your 2025 client list told a story. Some clients lit you up. Others drained you. In this episode, we’re doing a full Aligned Client Audit to help you: Reflect on the clients you actually loved working withSpot the red flags you’ll never ignore againBuild your 2026 "People Pillars" for focused marketingCreate a simple intake process to protect your energyAttract more of the right people — and kindly repel the wrong onesThis is how you build a business that supports your life, not just your pipeline. Let’s make 2026 the year your client roster finally feels aligned, energizing, and referral-worthy. ***************************************************** Let's stay connected! 💼 Coaching with Lindsay – happyagent.co/coaching Get personalized strategy, support, and mindset shifts to scale your real estate business without sacrificing your joy. 🎓 Happy Agent Academy – happyagent.co/academy Your go-to resource for freebies, on-demand courses, templates, and tools to help you grow a thriving real estate business. 📩 Join the Happy Hustle Newsletter – happyagent.co/subscribe Weekly insights, strategies, and real talk to help you build wealth, lead boldly, and create a business you love. 📲 Connect with Happy Agent Co. on Instagram or Facebook – instagram.com/happyagentco 📲 Connect with Lindsay on Instagram or Facebook – instagram.com/lindsaydreyer...

    16 min

  4. 12/09/2025

    The Money Debrief — What Your 2025 Numbers Are Really Telling You About Your Real Estate Business

    Let’s talk about the numbers most agents avoid — and why they’re the key to your next-level income. In this episode, I’m walking you through a shame-free, CEO-style financial review of your 2025. We’re talking GCI, net income, real hourly rate, profit leaks, and the sneaky places your money got lost (hi, unused subscriptions and panic-bought leads 👋). You’ll learn how to: Calculate your real hourly rateTrack where your money actually wentIdentify what made you money with the least stressBuild a 2026 money plan based on data — not guessworkThis is not about judgment. It’s about clarity. Because when you know your numbers, you take your power back — and that’s how profitable, joy-filled real estate businesses are built. 🎁 Grab the free Deal Dashboard I mentioned in this episode here: happyagent.co/dashboard ***************************************************** Let's stay connected! 💼 Coaching with Lindsay – happyagent.co/coaching Get personalized strategy, support, and mindset shifts to scale your real estate business without sacrificing your joy. 🎓 Happy Agent Academy – happyagent.co/academy Your go-to resource for freebies, on-demand courses, templates, and tools to help you grow a thriving real estate business. 📩 Join the Happy Hustle Newsletter – happyagent.co/subscribe Weekly insights, strategies, and real talk to help you build wealth, lead boldly, and create a business you love. 📲 Connect with Happy Agent Co. on Instagram or Facebook – instagram.com/happyagentco 📲 Connect with Lindsay on Instagram or Facebook – instagram.com/lindsaydreyer...

    16 min

  5. 12/02/2025

    Your 2025 Year in Review — What Worked, What Didn't & What's Next

    It’s the end of the year (already?!) and Lindsay is guiding you through a different kind of year-in-review. One that blends data, emotion, alignment, and intuition. This isn’t about grading yourself. It’s about understanding what actually happened in 2025 so you can carry the right things forward and leave the rest behind. WHAT YOU’LL EXPLORE Your highlight reel: what felt good, what came easily, and who your most aligned clients were.The essential numbers: GCI, net profit, average commission, average sales price, and your real hourly rate — all without judgment.What truly moved the needle in your business (and what didn’t).The energy drains, broken systems, red-flag clients, and commitments you won’t repeat.Where life and business worked together — and where they clashed.A simple 2026 starter plan: your word of the year, one Q1 focus, and one small shift that will make a big impact.This aligned review sets the foundation for a calmer, clearer, more profitable 2026. Lindsay will be diving deeper into business planning in the upcoming episodes — so stay tuned. You’re ready for what’s next. ***************************************************** Let's stay connected! 💼 Coaching with Lindsay – happyagent.co/coaching Get personalized strategy, support, and mindset shifts to scale your real estate business without sacrificing your joy. 🎓 Happy Agent Academy – happyagent.co/academy Your go-to resource for freebies, on-demand courses, templates, and tools to help you grow a thriving real estate business. 📩 Join the Happy Hustle Newsletter – happyagent.co/subscribe Weekly insights, strategies, and real talk to help you build wealth, lead boldly, and create a business you love. 📲 Connect with Happy Agent Co. on Instagram or Facebook – instagram.com/happyagentco 📲 Connect with Lindsay on Instagram or Facebook – instagram.com/lindsaydreyer...

    17 min

  6. 11/25/2025

    Keeping it Cozy — Holiday Marketing Ideas for Real Estate Agents

    The holiday season has its own rhythm — slower clients, shorter days, more family logistics, and a brain that’s begging for a break. Instead of forcing a big marketing push, this episode walks you through gentle, low-lift, seasonally smart ways to stay visible without burning out. Think fuzzy socks, holiday candles, and simple touchpoints that keep you top of mind while protecting your energy. What You’ll Learn Why cozy marketing works (and why December is the perfect time for it)How to send a VIP holiday note that actually builds connectionThe easiest “no pressure drop-in” event you can hostWhat to schedule for January now so you start 2026 strongHow to write a grounded, non-salesy year-end reflectionSimple surprise-and-delight ideas for past clientsCozy social media strategies you can do in slippersHow to batch your content for an easier January + FebruaryThe “Cozy Big Three” framework to guide your entire holiday seasonThis season is busy, tender, nostalgic, and magical — and your marketing can reflect that. Lean into warmth, connection, and presence. Cozy marketing protects your energy and keeps your business moving forward.  ***************************************************** Let's stay connected! 💼 Coaching with Lindsay – happyagent.co/coaching Get personalized strategy, support, and mindset shifts to scale your real estate business without sacrificing your joy. 🎓 Happy Agent Academy – happyagent.co/academy Your go-to resource for freebies, on-demand courses, templates, and tools to help you grow a thriving real estate business. 📩 Join the Happy Hustle Newsletter – happyagent.co/subscribe Weekly insights, strategies, and real talk to help you build wealth, lead boldly, and create a business you love. 📲 Connect with Happy Agent Co. on Instagram or Facebook – instagram.com/happyagentco 📲 Connect with Lindsay on Instagram or Facebook – instagram.com/lindsaydreyer...

    15 min

  7. 11/18/2025

    Stop Calling Your Logo a Brand — Real Talk with Tuo Studio

    If you’ve ever thought, “I just need a cute logo and some brand colors,” this episode is going to blow your mind! Lindsay is interviewing Patrick Sanders and Darcy Walker of Tuo Studio, the branding team behind her rebrand from City Chic Real Estate to Reverie Residential. We break down what real branding is, how to uncover your core belief, and why your visuals should be the final step—not the first. We also talk about how AI can help you execute your brand more consistently once your foundation is solid. What You’ll Learn: Why your logo is not your brand (and what agents get wrong about branding)How to build a real estate brand that’s more than a color paletteWhat a brand actually is: your promise, positioning, messaging, and client experienceHow the brand discovery process works and why it feels like “brand therapy”What core beliefs, messaging pillars, and manifestos are—and why strong brands need themWhy generic, mass-appeal branding hurts boutique brokerages and agent teamsHow to use AI tools for branding to stay consistent without losing authenticityHow to act as the creative director of your brand across marketing and social mediaBranding isn’t about fonts, logos, or Canva templates—it’s about clarity, consistency, and the emotional promise you make to your clients. This conversation will help you understand the deeper strategy behind real estate branding and give you a framework for building a brand that truly stands out. Learn more about:  Tuo Studio: www.tuo.studio Custom ChatGPT for Real Estate Course: happyagent.co/academy ***************************************************** Let's stay connected! 💼 Coaching with Lindsay – happyagent.co/coaching Get personalized strategy, support, and mindset shifts to scale your real estate business without sacrificing your joy. 🎓 Happy Agent Academy – happyagent.co/academy Your go-to resource for freebies, on-demand courses, templates, and tools to help you grow a thriving real estate business. 📩 Join the Happy Hustle Newsletter – happyagent.co/subscribe Weekly insights, strategies, and real talk to help you build wealth, lead boldly, and create a business you love. 📲 Connect with Happy Agent Co. on Instagram or Facebook – instagram.com/happyagentco 📲 Connect with Lindsay on Instagram or Facebook – instagram.com/lindsaydreyer...

    46 min

  8. 11/11/2025

    Gratitude That Grows — Design Your VIP Referral Strategy

    Referrals are the gold standard for real estate agents—but most agents don’t treat them like the gold they are. In this episode, Lindsay walks you through how to turn your thank you into a true relationship-building system that honors your biggest supporters and drives consistent, high-quality leads. Whether you're a seasoned REALTOR® or a real estate agent who wants to grow without chasing every lead on the internet, this episode gives you a referral gratitude plan that actually works (and feels good to do). What You’ll Learn: Why referrals are never random (and what really earns them)The 4 key ingredients of a standout referral gratitude systemHow to identify your real estate referral VIPs—and treat them accordinglyIdeas for gifts and gestures that feel personal, not promotionalWhy gratitude is the secret sauce for a referral-based businessHow to create consistent, trackable touchpoints—without breaking the bankReferrals don’t come from marketing. They come from trust. And trust is built through intentional, consistent, human connection. This episode helps you do exactly that—without fancy dinners or a massive budget. ***************************************************** Let's stay connected! 💼 Coaching with Lindsay – happyagent.co/coaching Get personalized strategy, support, and mindset shifts to scale your real estate business without sacrificing your joy. 🎓 Happy Agent Academy – happyagent.co/academy Your go-to resource for freebies, on-demand courses, templates, and tools to help you grow a thriving real estate business. 📩 Join the Happy Hustle Newsletter – happyagent.co/subscribe Weekly insights, strategies, and real talk to help you build wealth, lead boldly, and create a business you love. 📲 Connect with Happy Agent Co. on Instagram or Facebook – instagram.com/happyagentco 📲 Connect with Lindsay on Instagram or Facebook – instagram.com/lindsaydreyer...

    17 min
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Trailer

5
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About

The Happy Agent Co. Podcast is the real estate podcast for real estate agents, team leads and brokerage owners who are ready to build a business that actually feels good. Hosted by longtime real estate broker, coach, and founder Lindsay Dreyer, this show delves beyond surface-level marketing tips to explore what it truly takes to achieve sustainable success in real estate. Each week, you'll get a blend of real talk and real strategy — from aligned lead generation ideas and mindset shifts, to business plan breakdowns and behind-the-scenes stories from other real estate agents. If you're tired of coaches who tell you to make more calls and are looking for a fresh, honest take on how to grow a business that supports your life (not the other way around), you're in the right place. Learn more at www.happyagent.co

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