Destroy The Hairdresser

Destroy The Hairdresser

Destroy The Hairdresser is an industry podcast dedicated to helping salon owners and hairdressers salon differently.

  1. 5d ago

    The Salon Industry a Wild West Tale with Guest Susan Ferrell

    What happens when a salon owner decides to stop following the industry rulebook and starts building a business on her own terms? In this episode of the Destroy The Hairdresser Podcast, David sits down with longtime DTH student Susan Ferrell, owner of Beauty Junkie Jax, for an honest conversation about entrepreneurship, leadership, and navigating an industry that often feels like the Wild West. Susan shares her journey as a salon owner, the challenges she faced while building her business, and the lessons she learned about creating systems, setting boundaries, and leading with confidence. Together, David and Susan explore how the salon industry has evolved over the years, why so many business owners feel stuck, and what it takes to challenge outdated norms in pursuit of something better. This episode is packed with real-world insights, hard-earned wisdom, and plenty of stories from the trenches for salon owners, stylists, and beauty professionals who are ready to think differently about business. Whether you're struggling with leadership, navigating growth, or simply trying to make sense of an industry that doesn't come with a roadmap, Susan's perspective is a reminder that there is no single right way to build a successful salon. Ready to stop figuring it all out alone? Join us inside the Hairdresser Business Club for weekly coaching, live classes, leadership conversations, and a community of salon owners and stylists who are committed to building businesses differently. And if you're looking for an in-person experience that will challenge the way you think about business, leadership, and the future of the salon industry, join us this July at the Disobedient Business Tour in NYC. 💣

    45 min

  2. May 22

    What Nobody Tells You About Business Partnerships

    In this episode of the Destroy The Hairdresser Podcast, David shares his perspective on partnership, leadership, and what it actually takes to build a business with another person over the course of a decade. From hard conversations and emotional intelligence to division of roles and learning how to trust each other’s strengths, this episode pulls back the curtain on the reality of running a company together — especially in an industry built on burnout and control. Cyd and David talk about how partnership evolves over time, the mistakes they made early on, and why conscious communication matters more than “perfect systems.” If you’ve ever struggled with leadership, business dynamics, or feeling alone while building your salon, this episode is going to hit hard. Want deeper conversations like this every single week? Join us inside the Hairdresser Business Club where we teach leadership, social media, hiring, pricing, and modern salon business strategies live every week. And don’t forget the Disobedient Business Tour is happening in NYC this July for salon owners ready to think differently, lead differently, and salon differently. 💣

    30 min

  3. May 14

    Why your Your Salon Feed Is Turning People Off

    In this solo episode, Cyd breaks down why so many salon accounts are struggling to attract clients, stylists, and attention online and why it has nothing to do with the algorithm. From boring content and copy-paste branding to playing it too safe, this episode dives into the real reasons your salon isn’t standing out. Plus, Cyd shares 3 simple shifts salon owners can make right now to create content that actually converts. The Salon Attraction Edit, happening June 1st. https://www.destroythehairdresser.com/offers/c2VD3tSB/checkout

    13 min

  4. May 7

    Are you in on the joke?

    This week, we’re unpacking what it actually means to be in on the joke and why it’s one of the most powerful moves you can make in business, social media, and honestly… life. We kick things off with Justin Bieber and his Coachella moment, where instead of running from the internet’s narrative, he leaned all the way in. The memes, the chaos, the “is he okay?” era, he owned it, reframed it, and took his power back. And yeah… it was kind of genius. From there, we spiral (in the best way) into the darker side of online culture comment sections. We break down one of our own posts that blew up… and not in the “everyone’s so supportive” way. We read the comments, react in real time, and call out the weird, unnecessary negativity that people feel entitled to throw at strangers on the internet. This episode is part pop culture breakdown, part social media reality check, and part “why are you like this?” energy. If you’ve ever: Posted something and immediately regretted opening the commentsWondered why people go out of their way to be rudeOr needed a reminder that you don’t have to play the victim to win online…this one’s for you. Because the truth is: when you’re in on the joke, no one can use it against you.

    25 min

  5. Apr 30

    $500K in 2 Years, But That’s Not the Wildest Part | Meet DTH Student Cassie Belcher

    On August 15, 2024, Cassie Belcher, owner of Sanctuary Salon, came on the podcast just six months into opening her salon—and she was in the thick of it. No paycheck. Figuring it out. Trying to make it work without a clear roadmap. Now? It’s a completely different conversation. In this follow-up episode, Cassie sits down with David Bosscher to break down what actually happened over the last year—how she grew her salon to $500,000 in revenue, built a team of 14, and is now aiming for $880,000 by the end of 2026. This episode is the real-time proof of what can happen when you stop playing small and start making strategic moves: The exact shifts that took her from not paying herself to running a profitable salonWhat changed in her leadership as her team grew (fast)The messy middle no one posts about—and how she pushed through itHow she made decisions under pressure without spiralingWhat she’s doing now to scale toward nearly $1MIf you listened to her first episode, this is the update you’ve been waiting for.If you didn’t? You’re about to hear what’s actually possible in a year when you commit and follow through. Want to grow your salon business like Cassie? JOIN THE HAIRDRESSER BUSINESS CLUB HERE

    1h 1m

  6. Apr 23

    Disobedient Business

    We’ve said it before, this industry needs to change. So we’re taking it offline. In this episode, we’re talking all about the Disobedient Business Tour, why we created it, what it actually is, and what we’re building behind the scenes. This isn’t just another class.It’s a space for salon owners and stylists who are ready to think differently, challenge the norms, and build businesses that actually work. We’re sharing:→ The vision behind the tour→ What you can expect when you’re in the room with us→ Why in-person conversations hit differently than anything online→ And how we’re creating our own corner of this industry—together If you’ve been feeling stuck, disconnected, or like the “industry standard” just isn’t it anymore…this is your invitation. 🎟️ Grab your ticket here Spots are limited and once they’re gone, they’re gone. Come be part of what we’re building 💣

    16 min

  7. Apr 16

    The “Sweet Old Lady” Discount Is Costing You Money

    You say you charge one rate…but do you actually? In this episode, we’re calling out a sneaky pattern we see all the time:stylists who confidently state their pricing—until a “sweet little old lady” sits in their chair. Suddenly the rules change.The price drops.And the boundary disappears. We’re breaking down:→ Why this happens (hint: it’s not generosity, it’s discomfort)→ How undercharging certain clients creates inconsistency in your business→ The long-term impact on your income, confidence, and boundaries→ What it actually looks like to charge your rate—across the board Because this isn’t about being cold or uncaring.It’s about building a business that’s fair, sustainable, and honest. If your pricing changes depending on who’s in your chair…this episode is going to hit. Want more from DTH? Join the Hairdresser Business Club and grab 2 weeks free to get started. https://www.destroythehairdresser.com/offers/DbMChf8w/checkout

    19 min

  8. Apr 9

    The Reason Your Salon Isn’t More Profitable

    What if the way you’ve been taught to run a salon… isn’t the most profitable way to run a salon? In this episode, Cyd and David break down one of the most talked about—and misunderstood—concepts in the industry: station sharing. We’re diving into:→ What station sharing actually is (and what it’s not)→ Why the traditional “one stylist, one chair” model is limiting your income→ How this method increases flexibility, freedom, and profitability→ The mindset shifts salon owners need to make to implement it successfully This isn’t about cramming more people into your space.It’s about using your space smarter—and building a business that actually works. If you’ve been feeling maxed out, stuck, or like your salon has hit a ceiling… this episode will open your eyes. Ready to go deeper? Grab our Station Sharing Blueprint for just $9.99 →https://www.destroythehairdresser.com/offers/bBBHkJEF/checkout Or join the Hairdresser Business Club and get your first 2 weeks free →https://www.destroythehairdresser.com/offers/DbMChf8w/checkout Because this industry doesn’t need more hustle.It needs better systems 💣

    27 min
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4.3
out of 5
141 Ratings

About

Destroy The Hairdresser is an industry podcast dedicated to helping salon owners and hairdressers salon differently.

Information

  • Creator
    Destroy The Hairdresser
  • Years Active
    2016 - 2026
  • Episodes
    316
  • Rating
    Explicit
  • Copyright
    © Destroy The Hairdresser
  • Show Website
    Destroy The Hairdresser

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