100 episodes

Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.

Ecommerce Braintrust

Ecommerce Braintrus‪t‬ Kiri Masters

    • Management
    • 5.0 • 29 Ratings

Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.

Ecommerce Braintrust

    Should Instacart Advertising Be Outsourced to an Agency? - EPISODE 176

    Should Instacart Advertising Be Outsourced to an Agency? - EPISODE 176

    Welcome to the third part about Instacart, the theme we are covering in our book Instacart for CMOs, which is coming out on March 10, 2021. Stefan Jordev is again with us, my colleague from Bobsled Marketing, and co-author of the book Instacart for CMOs. Our agency, Bobsled Marketing offers Instacart Advertising support as a service. If you are interested in cooperation, you can find the link at the bottom of this page. 
    Brands of all sizes and levels of sophistication seek out the support of an outside agency partner. This includes Fortune 500 companies right down to emerging brands. It can be a question of limited internal capacity or resourcing, or that the company needs to be assured that they are operating with best practices. 
    Let’s discover together which brands have found working with agencies beneficial and in what cases could you manage advertising internally.
    Make sure to tune in to find out more!
    MENTIONED IN THIS EPISODE Connect with Kiri Masters
    Connect with Stefan Jordev 
    Learn more about Bobsled Marketing
    Sign up for updates about new book Instacart for CMOs
    Order your Kindle edition 
    The Most Surprising Things We Learned Writing "Instacart for CMOs"
     

    • 17 min
    Where does Instacart fit in my company’s P&L? - EPISODE 175

    Where does Instacart fit in my company’s P&L? - EPISODE 175

    Last week Stefan Jordev, my colleague from Bobsled Marketing and co-author of the book Instacart for CMOs, and I talked about advertising on Instacart and what type of ad campaigns are available on Instacart, how to choose the most important for your brand and we shared some tips for advertising. 
    Where does Instacart fit in my company’s P&L? is the second topic in the series we would like to cover before our book Instacart for CMOs is available for readers.
    In our book Instacart for CMOS, we dig into performance, advertising, demand generation, leaders, available brands on Instacart, and many other topics. P&L (Profit and Loss) responsibility is one of the most important responsibilities of any executive position. Having P&L responsibility involves monitoring the net income after expenses for a department or entire organization, with direct influence on how company resources are allocated. Instacart is a pretty awkward place in a brand’s P&L. This is the issue we discovered and discussed in our book. Stefan interviewed dozens of e-commerce digital leaders from different brands to understand how these companies are organizing themselves, where does the marketing aspects of Instacart fit on the team and how do they think about P&L.
    Make sure to tune in!
    MENTIONED IN THIS EPISODE  Connect with Kiri Masters
    Connect with Stefan Jordev 
    Learn more about Bobsled Marketing
    Sign up for updates about new book Instacart for CMOs
    Order your Kindle edition 
    The Most Surprising Things We Learned Writing "Instacart for CMOs"

    • 15 min
    Should my brand advertise on Instacart? - EPISODE 174

    Should my brand advertise on Instacart? - EPISODE 174

    Our today’s guest is Stefan Jordev, my colleague from Bobsled Marketing and co-author of the book Instacart for CMOs, which is coming out on March 10, 2021.
    Instacart for CMOs offers the first and most comprehensive look into how other CPG brands are operating and maximizing their Instacart sales channel. Dial-in your marketing strategy on Instacart before your competitors wake up to the opportunity.
    Stefan Jordev is Director of Marketplace Strategy and Insights at Bobsled Marketing. He has been working in the digital marketing field for a decade. His past job experience includes roles involving Paid Social & Paid Search advertising management. Stefan loves being able to create and review campaigns whose effects are evident days after they have been launched.
    Should my brand advertise on Instacart is the first topic in the series we would like to cover before our book is available for readers.
    Make sure to tune in!
    MENTIONED IN THIS EPISODE Connect with Kiri Masters
    Connect with Stefan Jordev 
    Learn more about Bobsled Marketing
    Sign up for updates about new book Instacart for CMOs
    Order your Kindle edition 
    Why We Wrote "Instacart for CMOs"?
     

    • 18 min
    How to succeed in eCommerce in 2021 - EPISODE 173

    How to succeed in eCommerce in 2021 - EPISODE 173

    Based on Coward and Company predictions we are expecting 11% eCommerce growth in 2021 but where should a brand look for growth in 2021? This is the question I am trying to answer in today’s podcast. In 2020 we had record-breaking growth of 48% and another 11% in 2021 seems like a pretty phenomenal projection. This is a challenge for eCommerce teams and brand marketers to understand where is that growth coming from. How should we be allocating across marketplaces knowing that more marketplaces are coming online? Retail media platforms can be really effective at driving not only sales through that online retail but in-store as well. 

    Make sure to tune in!
    MENTIONED IN THIS EPISODE Connect with Kiri Masters
    Learn more about Bobsled Marketing
    Sign up for updates about the new book Instacart for CMOs
    Learn more about Instacart
    Find out more about The Full Revenue Impact of Retailer Ad Platforms

    • 20 min
    Defending Your Copyright on Amazon With IP Attorney Steven Forte

    Defending Your Copyright on Amazon With IP Attorney Steven Forte

    Today I’m speaking with Steven Forte, an intellectual property attorney with Smith & Hopen, P.A. in Tampa, Florida. Steven is both a registered patent attorney with the United States Patent and Trademark Office (USPTO) and is a member of the Florida Bar. He devotes his career exclusively to the practice of intellectual property law, focusing on all aspects of patent, trademark, and copyright law.  
    An ongoing problem for us on Amazon is direct competitors taking our photographs directly from our product pages, and using them in their own product listings to sell similar products. When bringing the issue to Amazon's attention, the brand was told that they'd have to provide copyright registration or some kind of evidence that they are the owner of the copyright. The same brand has noticed their product images also showing up on other selling platforms. Steven talks about different options available to a brand to protect their copyright and the USPTO registration. 
    “They have their trademark and patent stuff, they are really shining that but copyright has really been left behind in Amazon, in my opinion.” Steven Forte
    Make sure to tune in!
    MENTIONED IN THIS EPISODE Connect with Kiri Masters
    Learn more about Bobsled Marketing
    Connect with Steven Forte
    Find out more about Smith & Hopen
    Learn more about USPTO

    • 18 min
    Lift Your Table - Supporting A Minority Owned Business

    Lift Your Table - Supporting A Minority Owned Business

    In 2020, Bobsled ran its first pro-bono program. We, along with 2 of our partners, Ad Badger and Lemonlight, decided to support a black-owned enterprise with Amazon account management services and ran a search for a company that we felt would benefit from this initiative and pass these benefits on to their community. We were so pleased to find Lift Your Table in our search and award the pro bono program to them. 
    Bethany Smith is President and Co-founder of B Team Solutions, an explosive WBENC and NMSDC-certified (woman and minority-owned) manufacturing company located in Palm Desert, CA.  The companies’ main product, Lift Your Table® Folding Table Risers, is a product that quickly raises the height of most folding tables from seated height to counter height or higher…with no tools required.
    Make sure to tune in to find out more about our collaboration!
    MENTIONED IN THIS EPISODE
    Learn more about Lift Your Table
    Connect with Bethany Smith
    Connect with Kiri Masters
    Learn more about  Bobsled Marketing

    • 19 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

Clarisse Gomez ,

Awesome Podcast!!!

Kiri, host of the eCommerce Braintrust podcast, highlights all aspects of management and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

huber1313 ,

Excellent source of eCommerce news and inspiration

These podcasts by Kiri and her guests are a key source of eCommerce news and valuable insight.

Terptastic ,

Corporate, in a good way

Finally found a podcast for people that work at companies. You will get real insightful information that works for brands. The guests are awesome, they are genuine and helpful. After listening to so many other podcasts focused on FBA or pitching a learning product Kiri’s show was an amazing find and I’ve been listening for several months now.

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