Ecommerce Braintrust Kiri Masters

In today’s podcast, Kiri talks with a recurring guest, Ross Walker, Sr. Paid Media Manager at Acadia.
Kiri and Ross recapped the trends and themes observed during Prime Day 2022, noting the competitiveness of tentpole events, the strong conversion rate that helped balance ad performance, and the significance of PD and PEAS as the biggest days on Amazon.
They discussed the likelihood of another Prime Early Access Sale event in 2023, and new tools which are available for ads in 2023 such as AMC reports on complementary ASINs and custom audiences based on "add to cart" data.
Make sure you tune in to find out more!
Ross manages the advertising strategies for many of Bobsled’s large and enterprise brands. Ross has been in e-commerce and digital marketing for over six years, primarily focusing on Amazon for the last 5 years. He is based in Toronto Canada and is a massive data and advertising nerd.

In today’s podcast, Kiri talks with Logan, Sr. Retail Marketplaces Sales Development Manager at Acadia.
Logan and Kiri discuss the upcoming Prime Day event and share some useful information for brands looking to maximize their success in this year’s event. 
Logan shares his insights on trends and results from last year, as well as differences in tools, trends, and Walmart's expected competitiveness this year. 
Logan also provides a countdown of things that brands should be doing leading up to the event, including paying close attention to capacity monitors, preparing for system issues with Seller and Vendor Central, sharing deals with external traffic, and having a backup FBM capability in place. 
Make sure you tune in to find out more! 
Logan has been in the ecommerce space for 12 years including on the brand side and agency side, working with Amazon, Walmart, eBay, Wayfair, and other marketplaces. 
As an Arkansas native, he is a huge WM fan and advocates for brands expanding to Walmart.com.
Logan was previously a retail account manager at Acadia and has recently joined the biz dev team as a senior manager. 
 

In today’s podcast, Kiri talks with Elizabeth Rivas, eCommerce Marketplace Director at AlgaeCal, a nutritional supplement company based in Canada. 
Kiri and Elizabeth discussed Elizabeth's experience in e-commerce, including her work with Pelican International and Algaecal. Elizabeth shared how she started in e-commerce, and her success on Amazon.
They also discussed the structure and incentives around retail media networks, the retail marketplace and retail media metrics that Elizabeth tracks, and her experience launching brands on the Walmart marketplace.
Make sure you tune in to find out more! 
Elizabeth has worked in the  Amazon ecosystem for 5 years in various categories including outdoor and supplements, scaling them to be top of the category and running 7-8 figure revenue companies in the US and Canada. 
 

In today’s podcast, Kasey Kiser, Sr. Consultant of Strategy & Insights at Acadia, is hosting the new episode. She is joined by Rebecca Yi, Head of Influencer Marketing at Acadia.
Make sure you tune in to find out more! 
In this episode, Kasey and Rebecca discuss various aspects of influencer marketing such as how to measure success, the impact of video editing tools on the demand for influencers, influencer payment, and the relevance of gifting influencers.
Rebecca also provides advice for small to medium-sized brands starting out with influencers, emphasizing the importance of building intentional relationships with influencers that align with the brand's mission.
The episode also covers red flags to look out for and the future of influencer marketing.
 
 

Kiri speaks with retail industry analyst Andrew Lipsman who is a prolific researcher and thinker on the topic of retail media. Kiri and Andrew discuss the potential of in-store retail media, whether retailers could band together to challenge Amazon’s dominance, work underway to standardize retail media measurement, and more.     
Make sure you tune in to find out more!
Andrew Lipsman is a Principal Analyst at Insider Intelligence, focusing on retail and ecommerce. Recent coverage includes retail media networks, grocery ecommerce, D2C brands, social commerce, mobile retail apps, holiday shopping, and Amazon Prime Day. 
 

The episode features Kiri's conversation with Brian Walker, Chief Strategy Officer at Bloomreach. Brian is a veteran strategy and marketing leader who focuses on the transformation of digital customer engagement and commerce.
Brian serves as Chief Strategy Officer, leading the Company’s go-to-market strategy. Prior to joining Bloomreach Brian has held a wide variety of roles in the market including leading Global Commerce Strategy at Accenture, Chief Strategy Officer at SAP Hybris, leading commerce technology research at Forrester Research, as well as leadership positions at Amazon & Expedia.