The Product Boss with Jacqueline Snyder

Jacqueline Snyder
  • 4.8 (914)
  • Marketing
  • Updated Weekly

The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen. Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more. New episodes drop weekly on Thursdays.

  1. 5d ago

    777. Beyond Black Friday: Unlock All 4 Q4 Sales Seasons for Your Product Business

    Black Friday isn't your only opportunity to make big sales in Q4. Treating the entire holiday season like one big promotion could be costing your product business serious revenue. In this episode, I'm breaking down the 4 distinct buying windows between October and January and how to strategically market your products during each one to maximize sales, move inventory, and protect your profit margins. You'll discover opportunities your competitors may be overlooking, how to keep customers buying beyond Black Friday, and how to create offers that drive revenue without relying on constant discounts. If you've already built a successful product business and you're ready to stop guessing what to promote next, this episode will help you think more strategically about your busiest season and build a business that grows with intention, not just more work from you. In This Episode, You’ll Learn: 00:00 Why treating Q4 as one big sales opportunity could be costing you revenue. 02:00 How to capitalize on early holiday shoppers before Black Friday. 04:45 Creating compelling seasonal offers without relying on discounts. 06:00 What you need to know about the biggest Black Friday buying window. 08:00 How major retailers are changing the holiday shopping timeline. 09:45 Creating Black Friday promotions that make sense for your business. 11:00 Why timing your product launches matters for maximizing sales. 13:15 How to capture last-minute holiday shoppers without extending your discounts. 15:00 Making the most of shipping deadlines, Super Saturday, and gift cards. 16:45 The overlooked post-Christmas buying window that can drive more revenue. 18:15 Turning leftover inventory into cash and bringing customers back in January. 19:45 How to keep sales moving beyond the holiday season. 20:45 Why strategy, mentorship, and accountability matter when you're ready to scale. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

  2. Oct 8

    776. Less Posting, More Sales | How to Grow Your Product Business with Wholesale

    Are you spending all your time trying to create more content when there are other ways to get your products in front of more customers? In this episode, I break down why I believe wholesale is one of the most powerful growth channels for product-based businesses and why I would prioritize it if I were starting a brand today. I share how wholesale can put your products in front of other people’s audiences, why your pricing and margins need to be built for retail from the beginning, and how packaging and point-of-sale make the difference between a product sitting on a shelf and actually selling. Tune in to learn how to build a wholesale strategy that creates more distribution, visibility, and revenue for your brand. In This Episode, You’ll Learn: 00:00 Why posting more content isn't the only way to grow your product business. 01:15 How wholesale lets you leverage other people’s audiences. 04:15 How retail exposure created major opportunities for my brand. 06:45 Are your products priced for wholesale and profit? 08:45 How to build wholesale and retail margins into your product pricing. 12:15 What makes a product easier to understand and buy from a shelf? 15:15 Ways to help your products sell through in a retail environment. 18:00 What’s the difference between landing a wholesale account and growing one? 20:00 How to support retailers and create more reorders. 21:15 Why wholesale can create more opportunities for distribution, visibility, and revenue. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

  3. Oct 1

    775. Big Brands Are Coming Back to In Person and Here’s Why

    Could getting in front of the right people change your sales? In this episode, I break down why E.L.F. Cosmetics and Levi’s are showing up at state fairs and what their strategy can teach you about getting in front of other people’s audiences. I talk about the growing opportunity around in-person discovery, why the right event and the right customer matter, and how markets, festivals, retail, and other real-world experiences can create both sales and visibility for your brand. I also break down why every in-person event should be more than a selling opportunity and how to use these experiences to grow your email list and bring customers back to your website. Tune in to see how you can use in-person opportunities to create more visibility and reach new customers. In This Episode, You’ll Learn: 00:00 E.L.F. Cosmetics and Levi’s are investing in state fairs. 02:30 What the shift from digital to in-person experiences means for product brands. 05:00 Why state fairs, festivals, and in-person events are becoming valuable again. 08:00 Finding the right event where your ideal customer is already shopping. 11:30 How in-person events create exposure without you paying to acquire every customer. 13:30 Turning in-person discovery into sales and long-term customer relationships. 17:15 Ways to get your product in front of new customers this holiday season. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

  4. Sep 24

    774. What Gen Z Bringing Back the Mall Means for Your Product Business

    What if one of your biggest sales opportunities isn’t online at all? In this episode, I break down why Gen Z is heading back to physical stores and what that means for product-based businesses. I talk about why in-person experiences still matter, how getting your products in front of real people can create opportunities beyond your website, and why your website and email list should still be the hub of your business. Tune in to see where you can create more opportunities to sell in real life, especially as the holiday season approaches. In This Episode, You’ll Learn: Gen Z is bringing the mall back and what product businesses should do next.5 out of $6 dollars are still spent in person.The in-person opportunities product businesses should be paying attention to.Your website and email list as the hub of your sales channels.Ways to take up shelf space and reach customers in real life.Why the return of in-person shopping matters this holiday season. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

  5. Sep 17

    773. The Temu Pricing Shift Every Product Business Owner Should Know

    Are you worried that you have to keep your prices low to compete with big box stores, overseas sellers, or platforms like Temu? In this episode, I’m breaking down why the end of the $800 de minimis exemption could create new opportunities for product-based businesses while also affecting the costs of some imports. I talk about why you shouldn’t compete on price, how your brand and customer experience can set you apart, and why raising your prices could actually help you sell more. I also share what to look at now to protect your profitability and prepare for what’s ahead. Tune in to learn how to protect your profitability, strengthen your brand, and build a product business that doesn't depend on being the cheapest option. In This Episode, You’ll Learn: 00:00 What the end of the $800 de minimis exemption means for competition. 04:15 Could raising your prices actually help you sell more? 08:30 What customers consider beyond the price of your product. 09:00 How import costs could affect your product business. 10:15 Is it time to look for domestic suppliers? 12:15 3 moves to make as competition and costs change. 15:30 How to prepare now for a stronger, less reactive Q4. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

  6. Sep 10

    772. The 15-Minute Weekly System That Helps You Focus and Grow Your Business

    Are you constantly working in your product business but still feel like there’s never enough time to get everything done? In this episode, I share how to stop letting your to-do list and daily demands control your schedule. I break down how to create a weekly rhythm around your goals, choose where to focus your time and energy, and build more consistency into the work that actually moves your business forward. I also talk about my 15-Minute CEO Review and the questions you can use to get clear on what’s working, what needs your attention, and what can help move sales forward. Tune in to discover how a 15-minute weekly review can change the way you run your business. In This Episode, You’ll Learn: 00:00 Why doing more isn't always helping your product business grow. 02:00 How to reset when you're exhausted before the holiday season. 04:00 How to build a business plan around the income, time, and life you want. 06:30 Ways to turn seasonal goals into weekly sales priorities and actions. 08:30 How assigning recurring tasks to specific days can bring more focus to your business. 11:00 Why using your most productive hours for your biggest priorities matters. 13:00 The 4 questions to ask during your 15-Minute CEO Review. 15:00 How to organize your week around making, marketing, and sales. 17:00 Why a consistent system can help you stay focused and avoid burnout. 19:00 How to get coaching, accountability, and support inside The Product Boss Collective. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a free workshop HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTubeThe Product Boss Workshops Follow Jacqueline on IG: @theproductboss theproductboss.com

  7. Sep 3

    771. Could Your Business Handle 3X the Sales? Here’s What to Fix First with Saltbox CEO Katerina Cirilli

    Is your product business growing, but your inventory and shipping are starting to take over your home? In this episode, I sit down with Katerina Cirilli, CEO of Saltbox, to talk about what happens when your business outgrows the space and systems that got you started. We break down how co-warehousing can give you dedicated space for inventory, access to shipping and fulfillment resources, and flexible support as your order volume changes. Tune in to discover what your next operational step could look like and how to scale without letting fulfillment take over your business and your life. In This Episode, You’ll Learn: 00:00 When does your product business start taking over your home? 03:00 What co-warehousing gives you beyond extra space for your inventory. 06:45 Could dedicated operational space help you fulfill orders more efficiently? 09:15 How getting fulfillment help can give you more time for sales and product development. 12:00 Have you outgrown your garage, spare room, or kitchen table? 18:00 How to get help packing and shipping orders without giving up control of your business. 21:00 What makes co-warehousing different from renting a warehouse or using a 3PL. 24:00 How can flexible operational support help you prepare for more orders? 28:00 How Saltbox handles busy seasons without your fulfillment workload taking over. 32:15 What happens when your order volume changes and you need more or less support? 35:30 When is it time for more operational support? 40:00 How the right operational setup can support your business as it grows. 46:30 How building the right team gives you more capacity as a leader. 51:00 Why growing your business shouldn't mean doing everything yourself. 54:30 How a Saltbox tour can help you decide if co-warehousing fits your business. Resources + Links Get the space and support your growing product business needs. Book a Saltbox tour HERE + get a $1,000 sign-on bonus toward your third month when you book through my link. Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a free workshop HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com Katerina on LinkedIn: @katerina-cirilli

  8. Aug 28

    770. 3 Systems That Let Your Product Business Run Without You

    Could your product business run for a week without you? In this episode, I break down the 3 systems that allow your business to keep moving when you aren't the one making every decision, watching every number, or driving every sale. I share how to give your team clear decision-making guardrails, build a CEO dashboard that lets you quickly see how your business is doing, and create sales processes that keep revenue moving without you being the person responsible for every sale. Tune in to learn how to build the systems that give you more freedom, create more ownership across your team, and create a business that can support the life you built it for. In This Episode, You’ll Learn: 00:00 The 3 systems that help your business run without you. 03:30 The money metrics you need to understand the health of your business. 05:45 How does your business keep selling when you step away? 07:45 The 5 numbers you need to know before taking a vacation. 08:15 How to document the work you're still the only person who knows how to do. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a free workshop HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

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4.8
out of 5
914 Ratings

About

The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen. Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more. New episodes drop weekly on Thursdays.

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