The Product Boss with Jacqueline Snyder

Jacqueline Snyder
  • 4.8 (910)
  • MARKETING
  • UPDATED WEEKLY

The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen. Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more. New episodes drop weekly on Thursdays.

  1. 2D AGO

    748. The Identity Shift Required for Your Next Level of Business with Tina Tower

    What if your business isn’t the problem, but a reflection of what’s happening inside you? In this special episode, I’m sharing an interview I did on Tina Tower’s Her Empire Builder podcast where we talk about what happens when what used to work stops working, why more effort isn’t the answer, and how your business starts reflecting your beliefs, your fears, and your level of self-trust. I open up about navigating grief, buying out my co-founder, rebuilding my identity as a solo CEO, and learning that no amount of strategy can outwork self-doubt. Get ready to shift how you see your business, your growth, and what’s possible for you. In This Episode, You’ll Learn: 00:00 Why this episode is different and more personal than usual. 05:15 What it really looked like to take over the business solo. 10:30 How do you know when it’s time to reset everything? 14:30 How simplifying the business increased profitability. 19:15 How comparison keeps you stuck and second-guessing. 24:00 Why is it essential to ask for support in life and business? 28:30 Why many women stay stuck at lower revenue levels. 34:00 A mindset tool to break through your next level. 39:30 Are you chasing the right version of success? 43:45 What to do when your identity no longer matches your business. Resources + Links Listen to Her Empire Builder by Tina Tower HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com Tina Tower on IG: @​​tina_tower

    51 min

  2. MAR 19

    747. Branding, Packaging, and Content That Actually Sells Products with Alannah Connealy

    How do you build a product brand that actually stands out in a crowded market? In this episode, I sit down with Alannah Connealy, founder of Raena Health, to talk about how to build a hormone-focused product company designed specifically for women navigating hormone changes, the realities of building a physical product business, and why being known for one thing can make your brand stronger. Alannah shares what it really takes to create products people trust and want to buy, why content marketing played a huge role in early growth, and the lessons she learned while scaling a product company. Tune in to learn what it really takes to build a product brand people trust and keep coming back for. In This Episode, You’ll Learn: 00:00 Meet Alannah Connealy, founder of Raena Health. 03:30 How identifying your ideal customer shapes product design and packaging. 07:30 The type of content that converts best for product brands. 10:30 Advice for entrepreneurs starting their first product business. 13:00 Did you start with one product or multiple products? 16:30 Tips for physical product business owners who are just getting started. Resources + Links Learn more about Raena Health HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com Alannah on IG: @alannahconnealy Alannah on LinkedIn: @alannahconnealy

    20 min

  3. MAR 12

    746. What If Your Business Will Only Grow as Big As You Do?

    What if the biggest limitation in your business is not your strategy but your beliefs? In this episode, I’m sharing a realization that changed the way I think about growth. After more than 20 years helping entrepreneurs scale their businesses, I’ve seen something over and over again. Strategy matters, but it is rarely the thing that unlocks the next level. I talk about how your business can act like a mirror reflecting your mindset, the fears that keep entrepreneurs stuck between failure and success, and an exercise you can use to break through your next growth edge. Tune in to discover why raising your personal ceiling is often the key to raising your revenue. In This Episode, You’ll Learn: 00:00 Why strategy alone will not unlock your next level. 03:15 Why your business often mirrors your beliefs and mindset. 05:00 Is fear creating an invisible ceiling in your business? 07:15 A mindset tool to break through your next growth edge. 08:45 The exercise to identify the strengths that carried you through. 09:30 How to create your personal power choice statement. 11:00 The question that can remove the ceiling from your business. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    13 min

  4. MAR 5

    745. Retail and Wholesale Pricing Math That Makes You Profitable

    Are you making sales but still not feeling profitable? In this episode, I'm sharing the pricing foundation I teach inside The Product Boss that protects your profit, prepares you for wholesale, and helps you stop underpaying yourself while working nonstop. I break down what belongs in your cost of goods, how to calculate wholesale and retail pricing correctly, and what to do when the numbers feel higher than you expected. Get ready to stop guessing your prices and start building a sustainable and scalable product business that supports you. In This Episode, You’ll Learn: 00:00 The 3 pricing foundations every product owner needs. 03:30 What does the cost of goods include per unit? 05:15 Why labor causes the biggest pricing mistakes. 08:15 The 2x2 pricing method explained step by step. 11:30 What to do when your calculated price feels “too high.” 14:00 The 2 ways to reduce costs without lowering quality. 18:00 Why some businesses are not wholesale-ready yet. 20:15 How brand positioning impacts pricing power. 24:00 The mindset blocks that cause underpricing. 26:15 Questions to help you evaluate your pricing decisions. 29:00 How to get support with pricing inside The Product Boss. Resources + Links Get customized coaching for your business - join the 60 minute qualification call! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    31 min

  5. FEB 26

    744. How to Launch and Scale a Product Brand Without Funding with Ethan Haber

    What does it really take to turn a product idea into something you can actually buy on store shelves? In this episode, I sit down with Ethan Haber, Founder and CEO of Happy Habitats, who took an overlooked niche idea and built it into an award-winning small pet brand now sold across major retailers in North America. We talk about what persistence actually looks like behind the scenes, how to validate an idea before manufacturing, and why belief in possibility often matters more than resources. Get ready to rethink what’s possible for your product idea and see how small niches can lead to big opportunities. In This Episode, You’ll Learn: 00:00 Meet Ethan Haber, CEO & Founder of Happy Habitats. 04:30 How Ethan discovered an overlooked niche opportunity in the pet market. 08:30 Why niche markets can still become highly profitable businesses. 15:00 How to use online communities for customer research and product validation. 18:30 What persistence looks like during difficult growth stages. 21:00 How trade shows and relationship-building led to major retail opportunities. 23:15 The biggest product development mistake that costs time and money. 26:30 Trade show booth strategies that attract buyers. 29:00 Why “everyone is accessible” and how to connect with decision-makers. 31:15 The mindset shift that helped Ethan scale to 6-figures and beyond. 35:00 Where to find and support Happy Habitats products today. Resources + Links Learn more about Happy Habitats Store HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Find and close your next buyer with AI & automation HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com Ethan on LinkedIn Happy Habitst on TikTok: @happy.habitats

    37 min

  6. FEB 19

    743. What Stops Handmade Product Businesses from Hitting 1M (& How to Break Through!)

    Is your handmade business making sales, but you’ve hit a ceiling? Good news, I’m about to share how to break through! In this episode, we’ll dissect the moment every product-based business owner hits when demand outgrows your personal capacity and you become the bottleneck. I call it the Breaking Point, and it’s exactly where scaling either happens… or stalls. I’ll show you how to redefine what “handmade” means as you grow, identify what’s keeping your business stuck, and make the shifts needed to scale your physical product business without burning out. If you want to grow your handmade business (whether you make candles, jewelry, pottery, or any other handmade product) to $1M and beyond, it’s time to stop doing more and start building differently. In This Episode, You’ll Learn: 00:00 What is the “Breaking Point”? 05:45 Why every product-based business eventually hits a capacity ceiling. 08:00 The revenue levels where structure typically breaks. 12:00 Why what got you here won’t get you to your next level. 17:15 The sand-in-your-hand exercise that shows how control shrinks capacity. 22:00 How a $2M pottery brand still operates as handmade with 20 potters. 25:00 The identity shift from maker to creative director. 26:30 The 2 areas product businesses should consider hiring for first. 28:00 How to decode where you must stay and where you must get out of the way. 34:15 How to identify the one area that breaks when you get busy. 42:30 The 3 decisions to make when you hit your Breaking Point. 45:45 What would change if you stopped carrying it alone? 47:00 How to download the free Do, Delegate, Delete training. Resources + Links Download the free Do, Delegate, Delete training and workbook HERE! Ready to SELL MORE products without the hustle of building a following? Join Sales Accelerator HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    49 min

  7. FEB 12

    742. If I Pivot, Will I Lose Everything? Coaching Through Scarcity to Self-Trust

    Have you ever had the thought, “If I change what’s working, I’ll lose everything?” I coached a six-figure product business owner who was afraid that growing her online sales would tank her in-person show revenue. In this episode, I share the exact framework I use with my clients when scarcity shows up disguised as responsibility. I break down the “Then What?” ladder so you can uncover the real fear underneath your pivot. Get ready to trust yourself enough to take the next step. In This Episode, You’ll Learn: 00:00 The fear that sounds like strategy but isn’t. 04:15 Why every level of business requires a mindset upgrade. 06:15 How scarcity disguises itself as logic and responsibility. 08:30 How early conditioning impacts your business decisions. 12:15 What are you really afraid will happen if you pivot? 15:15 The difference between certainty and self-trust. 18:45 How to use the “Then What?” ladder to uncover your core fear. 24:30 The 24-hour sales stretch that created instant breakthroughs. 28:30 Is your worst case scenario actually survivable? 33:45 3 self-trust statements to help you move forward. 36:00 The one question that reveals your next level. 39:00 How to get support inside The Product Boss programs. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    42 min

  8. FEB 5

    741. Leading Through Grief | Running Your Product Business When You Want to Fall Apart

    Is there a “right way” to handle grief? After losing both of my parents in one year, I learned something that surprised me: grief doesn’t happen when it’s convenient, and strength doesn’t always look like pushing harder. In this episode, I talk about grief, leadership, and what it really looks like to keep showing up in your product business when life is not cooperating. I also break down 4 simple but powerful moves that have helped me navigate grief, hard seasons, burnout, illness, caretaking, and major life transitions without pretending I’m fine or disappearing from my life and work. Here’s what I’ve learned about leading when life gets heavy. In This Episode, You’ll Learn: 00:00 What surprised me most after losing my parents. 03:15 How high-capacity women use busyness as a coping mechanism. 09:15 What happens when your nervous system forces a business reset? 13:00 The 4 moves for navigating hard seasons without abandoning yourself. 15:00 Why hard seasons require fewer commitments. 21:30 Why support is not weakness and lone-wolf leadership leads to burnout. 23:00 How businesses survive hard seasons through systems and support. 26:00 What surrender actually means when life feels out of control. 29:15 The shamash metaphor and servant leadership through grief. 31:00 Do you need to be healed to keep living and leading? Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    34 min
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4.8
out of 5
910 Ratings

About

The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen. Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more. New episodes drop weekly on Thursdays.

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