The Product Boss with Jacqueline Snyder

Jacqueline Snyder
  • 4.8 (913)
  • Marketing
  • Updated Weekly

The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen. Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more. New episodes drop weekly on Thursdays.

  1. 6d ago

    760. How Do I Make $10k Without Launching Something New

    Do you immediately start thinking about a new product every time you want more sales? In this episode, I share where I would look first if I needed to make an extra $10,000 in my product business without creating anything new. I break down the 7 places where product-based business owners commonly leave money on the table and explain why growth is often about activating what's already working instead of constantly chasing the next thing. Tune in to learn how to generate more revenue by making the most of what you already have. In This Episode, You’ll Learn: 00:00 What’s the biggest mistake founders make when revenue feels tight? 04:45 The 7 places to look for untapped revenue. 05:45 The opportunity many founders miss with wholesale buyers. 06:15 Can maximizing your best-sellers and tweaking your pricing increase revenue without increasing sales? 08:00 The 3 lessons every product business owner should remember. 08:30 The one action step I want you to take this week. Resources + Links DM "Dear Jaclyn" on Instagram @theproductboss to submit your question for a future episode! Register for the FREE Live Workshop on June 22: Discover How to Scale Your Product Business to $1M Without It Breaking, Stalling, or Running You Into the Ground HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    12 min

  2. Jun 11

    759. How to Get Your Product Brand Found by AI with Gloria Chou

    Are you still relying on Google and social media to help customers find your products? In this episode, I’m joined by Gloria Chou to talk about how AI is transforming product discovery and why traditional marketing strategies are becoming less effective. Gloria shares why trust signals, media mentions, and strategic PR are becoming some of the most powerful tools for helping brands get found online. We also dive into ways product-based business owners can use AI tools to uncover trends, identify media opportunities, and position their products in front of buyers who are ready to purchase. Tune in to learn how to make your brand easier to find, easier to trust, and easier to buy from. In This Episode, You’ll Learn: 00:00 Why AI is changing the way customers discover products. 03:45 How is AI influencing purchasing decisions today? 05:15 How PR creates the trust signals AI looks for. 08:30 How can small brands compete with larger companies? 10:00 The PR strategy that helps brands get discovered. 12:00 How can Perplexity help you find media-worthy angles? 15:30 5 ways product business owners can use AI for PR. 17:45 How competitor research can strengthen your marketing strategy. 19:15 How media coverage successfully improves AI discoverability. 24:15 How PR helps reduce reliance on platforms you don't own. 25:30 The first AI prompt Gloria recommends trying today. 28:30 How to start building AI visibility for your brand right now. Resources + Links Listen to Gloria's previous appearance on The Product Boss Podcast: Episode 723 HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com Gloria Chou: @gloriachoupr

    32 min

  3. Jun 4

    758. The Products You Need to Kill Before You Can Grow Your Business

    Do you have products in your business that are creating more work than growth? In this episode, I share why one of the smartest ways to scale your product business isn’t adding more products… it’s knowing what to let go of. I break down the 3 categories of products that may be holding your business back, how to identify them using both data and strategy, and why letting go of the wrong products can create more clarity, stronger sales, and a more profitable business. Tune in to learn how to build a focused product line that supports your business's future rather than slowing it down. In This Episode, You’ll Learn: 00:00 Why some products are preventing your business from growing. 03:00 The danger of believing that more products automatically create more sales. 05:15 How off-brand products weaken your positioning and confuse customers. 07:45 How clarity helps customers buy faster and remember your brand. 10:00 Which products drain profit and operational capacity? 13:30 What are the costs of carrying too many SKUs? 15:45 What data should you review before eliminating a product? 17:00 Are you keeping products because of strategy or emotion? 21:30 The question every product business owner should ask before keeping a product. 22:00 The 3 types of products you may need to eliminate before you scale. 23:15 Why growth sometimes comes from simplifying instead of adding more. 24:30 How product pruning creates stronger sales, better margins, and easier growth. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    26 min

  4. May 28

    757. Scaling Your Product Business Shouldn’t Cost Your Life (Why Your Business Needs You LESS)

    What if your business feels heavy not because you need to do more, but because you’re still carrying too much? In this episode, I talk about the cost of being overly involved in every part of your product business and why constantly being needed can become the thing limiting your growth. I share the mindset shifts, leadership changes, and operational decisions that will help you step out of daily operational overwhelm and build a more profitable business with less dependence on you. Tune in to learn how to create a business that can thrive without your constant presence. In This Episode, You’ll Learn: 00:00 Are you too involved in your business? 05:30 The decision I made to create more profit with less involvement. 07:30 Why control and care are not the same thing in leadership. 11:30 Which standards and systems free you from daily control? 12:30 How to help team members take ownership of outcomes and results. 17:30 The leadership mindset needed for sustainable scaling. 22:15 The question every business owner needs to ask themselves. 24:45 The 3 shifts that help you become less necessary in your business. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    28 min

  5. May 21

    756. “I Hit 7 Figures…So Why Do I Still Feel Broke?” | 3 Changes to Stop Running A Heavy, Complicated Business

    Are you making more sales but feel more stressed and less free? Let’s fix what scaling (gone wrong) is costing you. In this episode, I talk about one of the biggest misconceptions product-based business owners have: believing that more revenue automatically creates a healthier business. I share the operational and financial issues that keep entrepreneurs feeling constantly stressed, even at higher revenue levels, and how to start identifying what’s weighing your business down. Tune in to learn how to build a product business that feels lighter, stronger, more profitable, and sustainable. In This Episode, You’ll Learn: 00:00 Why a million-dollar business can still feel financially stressful. 04:45 Why weak profit margins create bigger problems at scale. 07:15 What happens when you keep feeding an unprofitable business model? 09:30 How too much complexity drains your time, money, and energy. 11:45 Why focus and simplification are critical for sustainable growth. 13:30 What should you stop carrying in your business? 16:45 Why control is not the same thing as leadership. 19:45 The question every product business owner needs to ask. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    23 min

  6. May 14

    755. The Real Secret to Growing Through Wholesale in Today’s Market with Rebecca Gale

    What actually makes a retailer want to carry your product? In this episode, I sit down with Rebecca Gale, founder of Gale Studio, to talk about what it really takes to build a wholesale-ready brand that customers and buyers genuinely connect with, and why wholesale is about far more than simply getting products into stores. Rebecca shares how her experience working with luxury brands like David Yurman, Patek Philippe, and Piaget shaped the way she approaches branding, customer experience, storytelling, and wholesale relationships today. Get ready to position your brand in a way that elevates everyone involved. In This Episode, You’ll Learn: 00:00 Why products alone are not enough to build a successful brand. 09:00 Lessons from heritage brands like David Yurman and Patek Philippe. 19:00 How customer behavior influences pricing, branding, and product decisions. 22:45 How regional buyer preferences influence successful product collections. 28:45 Why experiential retail is the future of product-based businesses. 35:45 What should founders fix before scaling through wholesale? 39:30 Is social media really the best way to grow a product business? 48:00 How wholesale partnerships help legitimize your brand. 54:15 Why entrepreneurs shouldn’t build businesses alone. 01:00:15 What it really takes to grow a product-based business today. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com Gale Studio on IG: @shopgalestudio https://www.shopgalestudio.com/

    1h 9m

  7. May 7

    754. How 7-Figure Product Businesses Manage Inventory for Predictable Growth

    Are you constantly playing catch-up in your business instead of feeling in control? If you’re making inventory decisions based on what’s running low or what just sold, it’s not a time problem, but a planning problem. In this episode, I break down why your business feels reactive and how that’s costing you growth, profit, and peace of mind. I share how to shift from last-minute decisions into proactive, backwards planning, how to create a clear production timeline, and why your calendar should guide your decisions. Tune in to learn how to plan smarter and get out of reactive mode. In This Episode, You’ll Learn: 00:00 Why does reactive inventory keep you stuck? 03:00 What the fashion industry taught me about planning ahead. 06:45 The Lead, Run, Grow framework for scalable systems. 07:30 The 4 signs your business is running reactively. 11:00 How to map your production timeline using Anchor Dates. 13:00 Why relying only on platforms like Faire can keep you reactive. 15:15 Why implementation matters more than more information. Resources + Links Want to join us in person? DM “Chicago” on @theproductboss to get details on our upcoming live event. Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com

    19 min

  8. Apr 30

    753. From Handmade to 8 Figures: How to Scale Without Losing Yourself with Ann Williams

    What happens when your "garage-born" creative outlet becomes an 8-figure empire, and then life suddenly asks you to slow down? In this episode, I’m joined by Ann Williams, founder of Yearly Co. and a long-time Product Boss success story. We talk about the radical shifts required to step out of the "maker" role, the power of saying no to the wrong opportunities, and what it truly looks like to build a business that supports your life instead of consuming it. Ann also shares how her breast cancer diagnosis at 37 reshaped her leadership and redefined success in a way no business strategy ever could. Get ready to rethink how you grow, lead, and let go. In This Episode, You’ll Learn: 00:00 Why scaling isn’t just about more sales. 03:00 How Ann turned a simple family tradition into a high-revenue product model. 08:45 What rapid growth really looks like behind the scenes. 11:00 Why underpricing will always catch up with you. 13:30 The identity shift required to grow beyond the maker stage. 15:00 What happens when you don’t delegate? 20:00 Lessons learned from a Stage 1 diagnosis at age 37. 27:30 What it really takes to shift your perspective and ambition. 30:45 Why your business won’t fall apart if you take time off. 34:45 How to navigate rising costs without panicking. 39:15 What to do when your business model needs to shift. 45:15 Why 80% of your revenue comes from 20% of your products. 48:30 What your business actually needs from you right now. 53:15 How to hire and build the right team. 01:00:15 How to handle hard leadership decisions. Resources + Links Shop Ann Williams’ brand, Yearly Co HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTube Follow Jacqueline on IG: @theproductboss theproductboss.com Ann Williams on IG: @annbrennanwilliams Yearly Company: @yearlycompany

    1h 10m
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4.8
out of 5
913 Ratings

About

The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen. Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more. New episodes drop weekly on Thursdays.

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